Document bMBO0eXnQj7bGKK9VKvg97Y1

"Cheap" paint! A blow to his pride. And a blow to his pocketbook. It's going to cost him plenty to burn and scrape off J' who built it planned a Iffift was first-class. Used the materials--lumber, sand, |fc>rick and roofing of the jrade. p.it came to paint...look this shoddy job and then repaint. Now look at it from your angle. What a blow to the building supply business! Will the customer buy an other bill of goods from the dealer who sold him such low-grade paint? Don't let "cheap" paint endanger your business. Every time DUTCr BOY you sell supplies to a cus tomer be sure to sell him paint that is durable. Sell him Dutch Boy. Then you know the paint will be of the same high quality as all your other building ma terials. You can always depend on Dutch Boy "cheap" paint, Dutch Boy does not crack and scale. It resists the weather and wears down stub bornly by gradual chalking, which leaves a smooth, unbroken surface for new paint. By selling Dutch Boy White-Lead and the other products in the Dutch Boy line, you build up a profitable volume of paint business, but even more important . . . you help pro tect the future of your entire build ing supply business. Now in new, convenient form Dutch Boy White-Lead now comes as a quick-mixing paste that can be used for both outside gloss paints and inside flat finishes. This ALL PURPOSE soft paste is Dutch Boy White-Lead of the same high qual ity you have always known. Paint made from Dutch . Boy White-Lead gives long- NATIONAL LEAD COMPANY lasting protection. Unlike 1U Broadway. New York; 118 Oik Street. Buffalo: 908 W. 18th Street, Chicago: 858 Freeman Avenue. Cincinnati; 820 W. Superior Avenue. Oeveland; 722 Chestnut Street, St. Louis; 2240 fttb Street, San Franciac National-Boston Lead Co.. ' 800 Albany Street. Boston; National Lead. &Oil Co.ol Pa.,418 Fourth Avenue, Pitta- burgh; John T. Lewis & Bros., Co., Widener Building, Philadelphia. Mfisiih!" i^il 0000-NLI-000014745 N 28346