Document bBo2M5O7Yvz5oLLm4J1wXy2R3

V(w S'/i'emin Wlliams'tfo, e S/KUM9 C*C*G> ffW+OnK MOHTRWC CAN *>*>* HA"tAMr err* Mr.trAAH wMAr^at* *i}NMIA<3M ; H :<hH4T> TVMKMTO *fc*Ofria $A $1**0 *ftTkAttOOf)| R|,>-'A.0 ^4kUS r* SAVANNAH tOWOON 1 Vht ()rthnut Rtshtwit Sunn\\Ut' I'lntyarJ b'resrtnr Cnuaty Cahtvrnta 1\>.1ifVt.fr'\/V''1' / u;>f WtM, ' > >. t> f * r . , ,f'v rn-*,!* II. s-y*j -U VI Rt,, U wr.. cuRRi:rr s p k c ik k 'a t u i.v s i-oRuri1SIDK PAINTINC H\ TIin.KW II1IKI I- I'tIM MIN iU'KU are. Iiroaillv speaking, three das-es of architects on the Paint Man's visiting list: ('/ns .1.--Highly respect ed gentlemen who believe to prepared paint lor outside painting, aw) always specify it. ('/\i<- />'--flood fellows rvho specify almost all of our other architectural s|<ecialties. but who til not break away from the habits and prejudices that tie them down to hand mised ieatl and ml for outside painting. (7,/ts C--Philistines who still refuse to 0007-SWP-000102111 learn of us and never write oor name within the pages of their specifications. Up to a short time ago one of my best friends belonged to Class B. He is one of the most lovable and obstinate chaps I know. For years he had resisted all my efforts to per suade him to specify S. IV. --our prepared house paint. He would not even argue with me. 1 did all the talking and he just sat back and smiled and went on specifying lead and oil. Frankly, his indifference discouraged meAs t figured it out. what show could our adver tising department have to get in their good work through mere printed pages if 1 couldn't convince my best friend when 1 bad him by the throat. But there came a time when arguments were needless. He built a beautiful home in the suburbs, and induced me to buy a lot ad joining and start a modest house for my modest family at the same time. Both residences were painted white. He used lead and oil. ami I, of course, used S. IV. P. It was a case of the deadly parallel--same conditions, painted at the same time, same firm of contracting painters--nothing different bnt the paint. I put it np to him openly and he told me what his painting had cost. His figures gave me the advantage from the start, for my job cost less, my house was whiter and had a better gloss, too. This difference was plain to anybody as soon as the paint was dry. As the days wore on the lead and oil wore off, It lost what little gloss it had and began to grow darker. Tfie life was out of the oil and the lead was beginning to chalk." iust as I knew it would. I knew. too. that my friend's observation would teach him what my arguments had not, and 1 let the deadly par allel do its own perfect work. And it did.' That was two years ago. This Spring, when the good painting weather comes in. my friend "fill pay two or three lusty painters full union wages to clean oil the lead and oil coat ing and spread S. (V. {'. over its shortcomings. And his conversion has been most com plete, for in all the specifications he has writ ten this year he has humbly followed the in structions I have given bim. He came to me for them of his own iree will, eager to acknowl edge that there was much about paint not found in his philosophy. All the old habits and prejudices bad been knocked out ot him. This little incident from real life has given S' 0007-SWP-0001021 me courage to use the first pages of Tu e Sp k t w .-m to reach some of the rest of you fellows who are still in C/ass H. I don't want to argue with you, but just give you the same specifications my friend is now using, with the hope that you will respect the advice of a man who has spent over twenty-five years of his life in making good paint. These specifications are given you as a general guide, and will be found satisfactory in the great majority ol normal conditions. It tv necessary to be familiar with conditions under which paint will be applied and to pro vide special instructions where departure irom ordinary methods are required. SPECIFICATIONS FOR THE OSK OF S.JF. P. ON NEW WORK. All exteiior wood surfaces, including siding, window frames, trimmings, etc., which ate to be fin ished with paint, shall be free from moistiue and dry. and shall be given three coats of paint (color to ire selected bv architect). applied in a workmanlike man ner, as follows: All paint specified hereunder shall be brought to the job in unbroken paekages All knots and sappy places shall be first coated with pute grain alcohol shellac containing not less than J'/j pauruti tf gum shtllac ptr gallon. Fiiu t Co a t . Prime thoroughly with 7ht Sheracin-SPilliamt s Plimer, r dark), which shall lie thinned for use with pure raw linseed oil and gallon pure spirits turpentine to each gallon nf tile primer,-- rare being taken to see that the printer is well worked into the surface and into cracks, crevices and ochei portions of the work which might soak with water. Srcuso Cu a t . Apply The Sheracin-Wiiuamt Paint, Prepared, I color for body and trimming to he selected by architect) thinned with pint pure Spirits Turpentine to each gallon of paint. Titian Co a t . Apply th< Shtrvittt-Wilhami Paint, Pripartd, I color tor body and trimming to be selected by arch itect) as it ci)met from the ran. All coats shall he applied with not to exceed* o oval or round bristle brushes, and the paint well brushed out. The use of fiat brushes or the application of flowing coats is forbidden under these specifications. I'npainted surfaces which become wet before priming coat can be applied, must Ire allotted to stand until thoroughly dry before painting. No painting shall he done on am of the work until all moisture irom dew, fog or excessive humidity has dried otf. First and Second coats shall stand no less than four days (or until thoroughly dry], but in no event shall Second and Third coats be deferred beyond six days lor until the preceding coats Have become hone hard I, without first reporting same to architect. 0007- f Franttin ScJitol, Oakland, California. * I H'trtdtne fkn* L.,rr/rit //rr / ti<ikqnuke.} | ITH the eyes of the world upon devastated San Francisco anil the stricken coast of Cali fornia, this half-tone repro duction of the Franklin School at Oakland--now a camp of refugees--will be of particu lar interest. It represents the modern archi tecture of California for buildings of thisnatuTe and suggests, in a measure, the style which will doubtless be followed in the rebuilding of the educational institutions destroyed. Stone v> Smith. San Francisco, are the architects. Aone of the S-W. line of varnishes, was used for interior finishing. 34 4. * JL 0007-SWP-000102114 0007-SWP-000102115 IFTICR careful consideration of many designs submitted, we have selected the Handcraft Living Room and Handcraft Dining Room, shown on the preceding pages, as being particularly distinctive and armtic. Reproductions are given in four colors that yon may gain an adequate idea of the color scheme designed fot each of them, and on pages 35 and 3(1 of Tut SmmtVM we present complete specifications for jevery detail of finishing. A. U.lNiH'XAFr LIVING ROOM SPEC! 1 (CATIONS 111ft lIMSHl'm----VAKNISH MXISH Woodwork--First coat. stain with S-W. Jlanderafl Stain, hog Oak ; second coat, fill with S-W Filler, Golden Oak, Haste, thin,I coat, S-W Mission- Lac : fourth coat, S-W. Durable Wood Finish Infer ior; fifth coat, same as fourth coat, tub in a dull finiah with pumice atone and water. Flours--Oak, First coal, \tain with S-W [land- craft Stain, Brawn Oak ; second coat, HU with S-W. Filler, Golden Oak, Paste; third coat, Mai-not (a durable Floor Varnish I, thinned with pure Spirits Turpentine, pint to the gallon; fouitli coat, S-W. Mar-not just aa it conies from the can; fifth coat, same aa fouth coat, mb to a Hull finish with pumice atone and water. Ceiling--Rough Plaster. First coat, si/e with siting made of S-W. Premo H ard Oil, thinned gal lon for gallon with pure Spirits Turpentine, second coat, S-W. Special Interior Color No 6zj; third coati same aa second coat. Border, first coat, same treatment in sizing, use S-W. Special Interior Color No. 494 fot second and third coats. Walts--'Rough Plaster. Fitst coat, sice with siz ing made of S-W. Pterao Hard Oil, thinned gallon for gallon with pure Spirits Turpentine; second coat, S-W. Special Interior Color, Permanent Cardinal Red; third coat same as second coat. Wrought [ran Work--One coat S-W. Transpar ent Wrought lion Lacquer. 0007-SWP-0001021 A HAMDCHAFT DINING ROOM SPKCtFtCATIIlN'. TOK flNl'-HIKC-----HUI.I riXISH Wetdmeri--First coat, >tain with S-W. Hand craft Siam, Bog Oak; lerond roar, S-W. Misnionhac; third coat, S-W Furniture Wax. Fleers--Oak. First coat, S-W'. Filler, Golden Oak, Paste; sertmil coat, S-W. Mar-not fa diirablr Floor VamUh , thinned with pure Spitits Turpen tine, H pint to thr gallon; thirdcoat, S-W Mar-nut, applied as it conns from the ran; fourth coat, same as third coat If a waxed finish is desired, rub down last coat with pumice atone water and, apply coal of S-W. Floor Wax and polish with a soft cloth. Ceiling--Rough Platter. First roat, sire with sizing made of S-W. Prento Hard Oil, thinned gallon for gallon with pure Spirits Turpentine; second coat, S-W. Special Interior Color Mo. kzb ; third roat, same as second coat. No t e--Shtrnain - Williams Handcraft Stains, Mission-Lac and Floor Wax comprise a complete system of finishing in true Handcraft style which produces the most artistic and pleasing results. Mission-Lac it a new S-W. product for the rich, selvety mission effects, It has none of the many faults of Shellac, withstands moisture anil does not spot and grow white when subjected to dampness or water. Costs less than Shellac. j'> O many appreciative members of the craft have gently pro tested with us because they thought two numbers of Tu k Spk c t k o m had overlooked them, that we are beginning to believe our little magazine is avoiding a good many office boys and waste baskets. The inference all came about because the Man-who-finds-errors-in-lhe-type failed to catch a stray figure and allowed Number Two to greet our good friends as Number Four. Of course we might explain that we skipped two issues to catch up with our ideals, but we won't. It was just one of those mistakes that happen sometimes in the best regulated fami lies. S-W. Special Interior Colors brighten ceil ings and walls. Promote cleanliness and artistic tendencies. Good to specify on buildings--big and little. 17 0007- Rnrdmrt / Mr. Tintha' P. Robbins, Ctevtland. MtadrfSOarfitld.Arclnlrels, Ctn'ttand. ' ru'w- H'j/Jtatvr Prtsrt-uiu* n 4#j m*V Starr*. t i THE PAY OF THE SHINGLE HERE may be a deep-seated reason for the Paint Man's love for shingle effects in modern homes. Perhaps the architect's admiration ior them, too, springs from the same origin. Among the Paint Man's earliest recollections are some im pressive shingle effects which served to keep him in the paths all good youths should follow. But in the later years the early ardor that was repressed by effective shingle treatment has been directed in employing shingles for the purposes for which they were intended. No other Btyle in the building of modern homes lends itself to co/y. homelike airs as the shingled effects on cottages, houses, clubs and all those buildings which are surrounded with Nature's own beauty. The range of styles to which these effects may be artistically adapted and the wide variety of beautiful tones with which they may be imbued, afford the man who plans oppor tunity to secure practically any effects he may desiie. The Paint Man was quick to see this. Years ago he started to give a practical value 39 0007-SWP-000102118 to his Shingle Stains. Artistic effects were not THE TROUBLES OF THE PAINT MAN enough, so in bis laboratories he worked out stains that preserve the wood from decay and retain their color for a long time in all kinds oi weather. Creosote was added to the best Linseed oil and coloring pigment--with many of those little wrinkles--each small in itself, but large in the aggregate--which make a thoroughly sterling product. There are twenty-three artistic shades in the Paint Man's line of Shingle Stains. The greens and browns are especially handsome. Samples on wood--nicely packed in a box --will be sent upon request. T'S hard luck to be pommeled from eyes to shins when you can't strike back--to have H someone do you to a fraz/le when you're helpless, to heap abuse on your head and call you a swindler. Such is often the unhappy lot of the Paint Man. He takes not only one licking with fortitude, but a dozen and more! It's all on account oi the Archi tect and the Mill Man who makes sash, doors, window frames, lock corner posts and the like. Here's the whole trouble. The Mill Man is a big factor in the con struction of buildings, big and little, nowadays. He makes all the pillars, posts, cornices, sash, frames and "what-not" and he primes them He that knows little of paint and varnish before they leave his shop. making had best trust the reputation of ex perts. lie uses the cheapest, roost inferior ochre ``dope" on all of them. It's an honest fact . that this stuff isn't fit for a yellow dog house. In any painting--anywhere--the under coats i are of grave importance to good work, and It's not what we say about our products but the paint manufacturer doesn't live who can make a paint that will stay on surfaces primed what they say for themselves that makes our advertising pay. with the poor, cheap material used in even the best mills. U'hen a good, honest paint begins to peel away from the poor shop priming, the average Architect blames the paint, because he doesn't know about the poor priming. The Paint Man has to take the blame and the blows that ought to be aimed at the Mill Man. We are keen to get the Architect to realize the truth oi these facts, and alter placing the blame where it belongs, insist that the Mill Man use priming material that is right. Our object is Dot to get an output for out primers but to forestall the unjust complaints the Archi tect is now making against honest SiirnoinWtlliitms goods that are not one whit at fault. We don't care whose primers the Mill Man uses so long as they are good and reliable. When you buy good mill work see that you also boy good priming. 4* 0007-SWP-000102120