Document bBMjajDK04z2q3E76NYQ9oj9O

its remarkable covering capacity. remember this* ItcosLsjusr In die darker colors like browns and greens; the "'balanced formula" of SWP is even more important. Nat.krs.Hy, the dark colors can contain little, if any, opaque white as much "cheap * paint as to apply SWP. You get mure years' of service s Smw/N WIWAMS VI Pr o d u c t s pigmi nt such as white lead or ainc oxide: Sherwin-Williams have the pick of the world's colors. Sherwin-WilKa ms E*ry Color Works procuce prac tically everything except the natural earth and mineral colors. That is why SWP colors are so rich, so permanent and so true to character. You may hear or read allure mg claims that a"cheap" paint is as durable as SWP. Plain apple-sauce -- every word of it. SWP with its fine mate rials, scientific grinding and miring, dries to a firm, elastic, glossy finish. It will not chip, peel, ; durability of the . paint chalk or flake off. It film', or your house is assured by weathers slowly. C,.Vf 'll- ! ro :hr use of a specially Years after 'cheap" treated, pure, linseed oil--made in paint ,has iliterally Sherwin-Williams' own linseed oil driediupand blown plant. a uflyT'yourSWPfin Price per gallon doesn't ish will still show a serviceable film. tell the cost of paint When ^djb; read or someone tells you And when repaLhtfijiglfii-^' ne|il; ed, ycu will save, Cad at "Pamt that a; "low price" pamt costs you ie>" than!SWP--that's more applesauce--unbelievable. The place to figure the; cost of paint i. on the lodi/J---not mi .the can ! by the gallon. IV vhr vn [ I r is what happens: money because the! finis^!i|ylijlf| t>k M proper fehdfelinjt to rake new paml. That is why SWP often costs le^s than half asuinuch per year. i Headquarters" and save money SWP House Paint is sold !the 'World over by thou sands of dependable SWP dealers. Each one is "Paint Head* LiJi^'Umi f1 WP, because of its r-*n rk,,nie !ii -mzj and cowing abil- Greater beauty, too qualters" in his locality There is one near you. iw, v i! j in tr'-f ibeautify and prot z*l> pur*- lestofwall tj}2coats). Finally there is a,richness and beauty about SWP colors,; that no "cheap'' Ilir a* pr go theap" paint, made paint can even approach. They rf aif'ncT or skimpy materials, will give ytxji house a,rich, colorful beauty l ' i-r ' r' 27* w[uare feet that is always a pleasure. p t 5 Hr i cfxitp H--or less. They are weather fast V * t co*u more per gab -r-aqd they are non-fading. I -4ut id. ii srI on covers Lon|> after the colors of H0C It iii.,rc Therefore: r e h -'i are needed;!; *i -tin 'snonSWP fr r -, i! j -m v 1 libn-getmsr jStoWaPqc.ofevcinTs PEK-GALIj QN ^ssS"- "`cheap ' paint have faded lilce an old shirt, the house finished with SWP shows practically nd! dimming of t* . t* s i 1 ` '-Li *"chca.p" its original beauty. in j C <j nj >it thenx. Even after several years to v `I nn I ^hat SWP I*f vc* '*> nt crtsi mo more i< r el i * y0u need i'frifc^V pi - nds. And CHA*;PA1HTI CisOoVEsftSaOrNiELYrI (aPER GALLON COATS) it can be washed with soap anch water add the colors will come tip unusually fresh and bright. Before you let "cheap" paint blind you to real economy, get his advice on your paint problem. He will estimate your require ments in SWP. Compare it with the cost of "cheap" paint. Remem ber /the iigreat durability of fine old SWEj*--t!he beautiful colors that do T>ot fade. Then decide. If vou'want literature, color cards, a copy of the famous SWP House hold Painting Guide, help on .i decorative scheme, write us. Th e Sh e r w in -Wil l ia ms Co . Ldrc^m P(unrful Vamuk Mulentn tfve WorLtf CLEVELAND,OHIO LESS PER SQ.FOOT,. . .LESS PER YEAR. _ LESS PER JOB j H I, <i|l|l |'H liii ill 0007-SWP--041087 ...j N29000 ^ou can't paint a house with f HEN the question c.f painting or repainting your house comes up, dank be poled by a low price. Remember th.tc uppie-saucc is not restricted to pretty parlor speeches. There's a lot of it in "cheap paint. When anyone tells you, foe example, chat a cheap paint is "just as good as 5WP" or anv other high grade paint--that's pure fipp/e^ziua: ---plainly exaggerated unbelievable--too gooJ to he true. The reason "cheap" paint can he sold at .1 Itw pnre is because it is hir m ./utility --made of cheap or skimped materials--winch smell and look like paint but can't OutsiJe G'.crss Winte: Note the big percent, ige uf W'Y.rc Lead Curbonuii- an j U'cir Lead Sulphate used m SWp Outside Gloss White House Paint. White lead should be the hi.nc ingredient of alt white pair.: anJ light tints. It is to these paints exactly what flour is to bread. See how much less of this basic mure Jieiit 15 used ti the average "che*p white pain:. d:>ic :w:dc. another costly pigment, is the next essen tial ingredient. A liberal ivrrccntage o* -me oxide com bined with a large amount of white lead makes for haiinced rbrnudu--such as the forr.uf: side Gloss White Hixwe P.m: nm.di o: super:;'-wearing V, ;-g tb j ` ; - SWP O.:: ' ; ire c>Wp t\t^:bc : .. y.- 0007-SWP-041088 0007-SWP-000124479