Document bBE8LgMYYk6BxdJOwDNVX9ZaO

Your best customers--those who buy for quality--demand the lead ing product in any line of merchandise IN a good many lines of mer chandise one product is recog nized as the leader--the best of its kind. This product has earned a repu tation for superiority. It enjoys a long record of usefulness and worth. Because its value has been proved, it is everywhere in demand. Such a product is Dutch Boy white-lead. For genera tions Dutch Boy has been the choice of skilled profes sional painters. These painters use it on the best paint jobs--the best decorating jobs--thruout the land. Dutch Boy white-lead is pure white-lead. It invites the trade that demands quality--the trade that brings you permanent patronage. Anti-Dutch Boy leads to other sales--linseed oil, flatting oil, turpentine, driers and colors, of course, and other materials as well--brushes, sandpaper and putty knives. Feature Dutch Boy. Write us for any selling helps you may need--window displays, folders, movie slides, newspaper electrotypes--they are all free. Address our nearest branch. NATIONAL LEAD COMPANY New York, in Broadway Boston, 800 Albany St. Buffalo, 116 Oak St. Chicago, 900 West iSth St. Cincinnati,659 Freeman Ave. .Cleveland, 8ao W. Superior Ave. St. Louis, 722 Chestnut St. San Francisco, 485 California St. Pittsburgh, National Lead 1c Oil Co. of Pa., }i6 Fourth Ave. Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut St. The Dutch Boy's Column Paint Demonstrations /VS I've often said before, there's ** nothing like a demonstration to boost paint business. Show them how to paint. That's the ideal Then they'll come back to buy paint from you. It's easy enough to do. One fellow did it this way: He passed around among his visitors some sample boards covered with distinctive wall finishes --Crumpled Roll finish, Shaded Tif fany, Sponge Mottle and others. Then, right before their eyes, he had a painter take a board and some paint and show them how to apply these finishes. That sort of thing creates a real in terest in painting, and gives paintbuyers something to think about. You can probably think of a lot more ways to turn casual onlookers into paint prospects. And maybe one of your clerks has some real ideas. Find out! Here's another good thing about demonstrations--they give you a fol low-up that will produce business the year round. This is the way to do it: Before the people leave your store, make them register. Result--a hand picked mailing list! Revised and kept DUTCH BOY WHITE-LEAD This advertisement appears in: American Paint & Oil Dealer, March, 1927 1 Hardware Age, March 2U, 1927 Hardware Retailer, April, 1927 Good Hardware, April, 1927 ^