Document bB7jmxdbRJQOBLNMq4YRE9gog

m m fpNP I 1~' Ml iWwktetW LIAC8911 >m (jjf-waitu mmm ilflM w iiiiiflti 'to fc i'irtf T-'" ~ ..... *" ' ~- H1IITF Lr. I PFOKOTIOI PPOCRAM__________ He l'ork, K.t. Minutes of Tenth _____KttUrt--.... October 0, 1*41, A aertiny of our ebers subscribing to the Khlte loud Pr-'rotlProcrt* u held at the office of the L*ad Indus tries Asioeetlcr, Me* Xork City, or. Monday, October fO, 1941, t 5t<f A.M. Praent werei OUPil FyPFp'~FSTATTYF Facle-Plchrr Fi-lea Conpany M. H. Rayt r.le-Plcher filer Coopery F. L. Gosedy Xtional Lead Coopeny H. Bowe K tic rsa l be d Cortry It. Knust ft. Joseph Led Conpi ny I. T. Petere Interr. .tlenul froltlng * Feflnlng Co. J. 5. ketoneId Ir.te rnitlcr.al fruiting A Feflr.lng Co. F. 0. Case Cnl`ed ft; tea f-eltlr.g Feftnlng k vintof Co. Inc. r. F. Colcord I F. F. Xorcser, Secretary F. L. rierreld. Assistant Secretary t. Yen Xcrder. J. L. Celts, Jr., Arthur Xudner, Inc. The r---tlng *n called to order at 94f A.V. with Mr. B*ters lr. the chair. The fcret< rj submitted the Progress Feport ->nc Flnar- cl:.l ft.te?ent i: p-r Tx-illlt A" a*t~ched, : nd s;,de c few sur>- rlerer.t r.< entrants fcllovsj **T believe the c*-p*lrn hi i be-n out; t *v1rr for Its ecnooray *ru. will oospire f; vor-My !r. th-1 respect slth try otr.er cc>e;.r .t! ve c:r < ' j-n. T t--lteve it \;,a ,Wfr our Industry cr*;t!;e th.t j prlceje.:* and h s helped t, ll the lead prorot Ion i' r> In other fields. !t h j c..ie it o ,, 1 r for u; to rr-cure hli'.l.. oe-ir 11* publicity lr. Ic-ort.nt c`, mels trx! h;. strerigt'.ened the hand of r?ny tecnrolopletr who have prePmc reports of th^lr ''ork . rd *ho h-iv* cor-rl^od e'th a hlfh rg rl for white li-c. j refer particularly to f'nlv ralty prefer, tor and Cov-rnr.ert Ag-rcles. 'I thine th c.ep,ilrn h il*o helped to offset the atlcrii nth r.d) to 1- ,5 fwc.i'jne of sit. Cl " '.re u*>nn It. by Con- I i'tisrT or,: fi 1 7t i onj Tr r..rt, T bellev, tv tf.e cr. rpi 1 <*n, l-elnc Itcv.c! ly 1 sr> 1 tr, ..p, !) In `ij-rtry, ' ft el l rr"'h 1 * 1--!. jo, v t re. r, . tor.*, If for no ot>r. h;- sh- elr.r th* fi.r.dtr er.t l ,np 1 nd 1 r j'eri.i..t.le . rk Cone by |e <t <n every d y f f F t f : t -'wieawpi--wi si .iwiiiMjiim^i ra'-uraeswsrwaae--sayer^ t 1 "mnwei apawpp**p* "' wpWMI MPW wsapwBf LIA08912 i I,....-a .. - ' ----------- ------- - '- - v-fc < * --Miiii'iittri'Miitii'ifi'iiii iii riifiMm-norur-'ir'ttltl-ri 'i> ' 1j finite Lehi Proisotlon . blnute* -------............. --- fVctober F), -1941 ~ ~ -f. life, *e help to dispel fesr or apprehension about It* use. *7rxr are mry straws to 1-dlcnte that the owtpilrn ha* help*c th. lead ln-Hutry and the a'-'te luC producer* In par ticular, Btkirr their Job of tu.rK*tins white ieud easier. Tt h> s also helped the position of our Industry In iTsshlni'ton. It Is *y hope thi t the Bc.B.ent>-ff It ):ta fathered and It 1* even f. thertn* tod:y even tno -rh ? rec~mir* th*t under present dis turb'd conditions Intelligent planning for the future ia a* treacly difficult." .Sv The Tresaurer's report on the Fstlaatad Ft pendltures for 1911 v > rjbr'tted as Fxhitlt *t" attached, and r*w*als an anticipated f vorabls bal-nc# ef approxinately #*,300 after all expenditures lor the current year. Altvou.h the appropriation fcr 1911 j considerably reduced es compared to 1979-43, ecor.o- rles in trade space and corollary ectlvitles wade possible a considerable exp&nJlon In the basic consumer s*dia. Sr. Peters opened the genercl discussion a!tn sn analyt ic 1 survey of the c.-roainj since Its inception, attaches as Fxhitit "C* ccr.cl'idlr..- with suagoatV'-s s to tf>e possible courses opn for the promotional effort though the cowing yeer. Vr. Co` followed lth an analyris and propoa.-ls on th* P-rt o' *he '-.-'ney, at* ached as Fhthillt "I," which closely fol low'd tnat rovlrusly presented by 1>. Peters. The sin'Urily b-'twf'-n the t.vr r ports was ourely ccIncldental, both leirr Sfparr.*ely co: o< lved. Althoufli ?.rlrary oensH'*r*Ti`-n r.' rrr. the pcs.1* 11!ty of cortlnulnc tu^ prr,*rtc on a einiwue r.ehed'>,e 1 rr-dvol 1 le for a s.tl cVr. lanreualon, th* conc*-nus r,f opinion was that the crorr n rV:ld c rt'm* or. It: prerrt tasia. Hr. f'-nyt su<-o ,U . *ut the wr.lv lea :ro"n rs offer to continue Hth i , ro.-r r to te prepared by the Adv rtlair.g Cne.!ttee and ln1V r* 1 c 1 nation of th-- einin.* croup on the PO-40 teals originally r.'cldec upor ut the oj-^nitl- n of the er-rclm tr.rc' yci-rs ,*o. Hr. Fowe end Vr. Ctsc concurred with their advertising -kr^rsTS, ?'r. Xnust end Wr. Vctonald, lr> this oplt.lr-n. It *ra < -,orl?y apred, however, tb-.t th rropra* for 19H eii'ht sell *e 'st,blushed on a 1 Is which tr'uic; p*-- r`t e.e-;l f ica tl t, if n*c*sfary, Pi a saferu.rd against tV un- c-rVir.ty of th* tlwes. The advertlsine cocrltte mi request'd to rorVrt with the A # r c; and nr-p-re k bud,-e -ccept ble to the wVte lead produc-rs for subtisMon through the Secretary scribers to the csepsirn. "11 sub 7h ehi lrwar. amo-nced th..t a flr.*l decision should U re-cv-C ' r 1' f 'J* '`'iv*-nb<-r 1*. t-' kilo* suirvioi t tie* for tne ^eor c; to prp,-r- t'.e neerry layouts -nd copy. 'OSP S. *wu *w p W mammon < i r i , ~ *.. W mmmomqiipm tdmia ul -( LI AO 89 1 V, i i s < 1CM te "L'. fi Preootlon Proprtm Ulrutes - _* Cctol #r 10, 1041 tr. ^rrier retort*.1. on Ms rfc<rt visit to Professor L. L. firMcV, tt l, M; ,* r' cul ;r; 1 Collep*, IncMrirr tout ;!. **' rlpr't 1 ..'r> ..nd 1-r>-r .' f< l:,t fu'letlo Tc'*-tly ls-'i'i under the -tt*f Srf V.r.stcrlej r < n- rV rt. He ascertained t>i it Tr. C':rr!cV'a trvesti11 ^* s <.r* lhrfely sponsored by a rroup of calnt Barr-KiiCturers eor.tr*.h-:tlr.r In the nelrhborhood of *r X>.03 * *-ch, -id *r, s^cr't r, r*ccr~erd*d thet the As eolation *h->ul lpr.te *n this oost Ce-lr tie eorV under the whit* lrftd i-rorr'B. Cois*TU*ntly, th* roetlrr r.uthorlzed the expendi ture of up to t?J0.O3 for this ourposf frwt the balance exlstint In th- 1941 ?h!te > id Prcaotlon Prorr. R Fund, the exact r* to be left to the discretion of the secretary. The reeting adjourned at 1M5 A.N. I Secretary i J i JI..W yasfmeepp "*SSfl mm- V__ LIA08914 -I ,r-, -, ,, T.Ite"trt(T T*rODOtlT prorata lllTTutcs ---------~ -- - -- October ro, 1341 wooxm raracr w h it e ms ff.ax?ricB cjuguoi April, Hit - Octob*r, 1P41 In tho (print of 1W9, tho orooral knatkM of tho load lndwtry lantM throng tholr liiMiitiu i Meptntln kdnrUiUf^oVIUlty o*pai^i for th* proaotloo of whlto load* Thl* onopalpi ho* had a* It* goal thro* ftmilaaoutal bjootlooi, toth of lUth Mr (lr* rrido&o* of ovoooaifnl ooocipllot--wti 1. To rororoo th* dowwmrd trwnd la tin oonaoMptloa of whlto load ~ both dry oad la port* form -- oror tho too prwriow dooadoa* h To oduoat* tho pwblla that Alt* load 1* tho mm pi Caret ladlaponaahla for darablllty la axtarior point* (- To aak* whit* load palst (mmrally oTallahl* t* tho pablla* Tho Aowarard troad of whit* load ha* b**a ahoekod aad oalo* of both dry whit* load aad whit* load Is ell hart lssrea**d *ubrtostially hot orls( to tho pro*ont ooaplaa ladortrl&l *ltuatloa It 1* dlffloolt to dotor mine what porooatafp of tlw ftiaulu* la duo to tho oaapalyu Whlto load point 1* now crrallablo frta ooa*t to ooc*t, tho national Lood Ccapcry harint Joined aa la*roc*la{ zua&or of acsafaotwrvrt (Appoadl* Exhibit it) prodaelaf thl* predoot la roodyto-bruth form t h e maorior-ii. raoaua The original plan a* propoood by tho Afoaoy M(f*tod thirty (EO) ooparmt* atop*, oaoh doll coed to play aa latogral rol* la a oaoprwhonalT* proBOtloa program. Tho** atop* aay b* dirldod lato thro* bail* ato (orlon U Adt* rt 1 iltn t. fublUlty h Corollary MtlrltUi Tho adr*rtllnj and publicity propane haw* boos oonplotod aooord* b| to oobedulo, tho corollary aotlvitiot Vo tho full oxtoot poitlbl* odor budget llaltotlwa* m* nMfpa-miiiu.nwixi I--|>I npiun 1^ Iif'--IPPM jppn III ifjngjwp Tiiflfr (fv .**t-I'-saSk. < Jf-iMu-sM-' .*#** %' ^08915 Tf.it* leai Prcabotioc Caapelci freer* P-port i he* t iwmisw Tha edT*rtl*lxg he* bean prepared ly the Aganry , aub)eot to the rwriew ul apprenal of our wn adrertiiLn; aiawi 1ft--. The Ipeojr, llkwwlae, hae topt la oonatant touch with tha ataff of tha JUiMUtln iiwla| tl* dell/ 6relopneat of tha pregreai Tha bacio thnaa ha* remained eaoontlally tha aajaa with tha miner acting oa apoieoMaa for tho industry* Tha miner hae haaa (radaalijr Mh ordlnatod la tha layout to teonat depleting hoso palatial, whilo a gradual evolution la tha oopy approach haa resulted la tha laeluaiaa af tha readyte-brueh product oo as e^jal footing with pacta White load and high load eostcot palcta* Daphatl* haa haaa plaaed throughout oo tha fart that It tatoe an expert to apply paint oorraetly rethar than to proparw It for ap plication. Thi now croft mwLuhlp approach wac alaad to ovwrecme tha Spc tery* and *laocaroaleaoe" angles ocmanrly aaaoelatod with tha uaa of load and oil* Tree tha outaat of tho ooapalpt, tha following porlodloala bar* foimad tho backbone of tha nanpal^, tha total ouahor of 1 naartlonc appear* Lag ha lowi WLiMil Tall iVto Half Pago Saturday Eronlr^ foot Colller'a Setter j o w i A Oardaaa Mariana Sat* Country Gentleman fueoeieful farming 11 If T SO If $ - S (mi only) Total olroulatlcm If ,Ml ,000 la addition, a aerie* of fall page ada appeared la oaeh of tho fol1wring trad# paper*i IM9 - mi full Page l/f f Marl can Paint A Oil Dealer Merleac Painter A Deaerator Rational Painter* liege tine Painter cod Deeomtor Merieaa Paint Journal Marl eon fciilder A Building Aft Paint, Oil A Chemical Retie* Hardware Age Hardware dataller Merioan Uaborma Arehlteeturol Pena* IT *T ST M tr m ft m 14 9 tl m ft (1955-1 MO only; ft (19J 9-1940 only( tf (1319*1940 only ST Total Circulation 4M,00 t. II. IIvm1 Irn --1.9 "W f....................... I. ^JfSSpm t ( Mi let -ca r. LI AC 8916 - M*4&*S&S*sSimL:. _ .. Kf* I White Lead lyraotlon Caapalp Progro Kport drreotera (17) Nil p>pi rare taken la tlx *lcrleultwrel Leaders' Dlfaot* (alroulatlon 14,MU) In*!* Insertions war* llkaaloe takas la the *hsall T*~an Imt > beak* aad tha *Vatlonal Feint Stationary.* HTKjcmr Orar eerantjr-fles feature articles, as wall aa airaal lHart ltaax bars been plaM during tha pest fceanty-elcht month* la a alia farlatgr of KUaar, trade, acrioultuml, anrlae aad eelontlfls, aralolpal and hasbar periodicals, ranclnt fra *In m Boratlfwl* and "Plaid aad Itraa* ta *7ha lasslsslppl Tailsy Lnaberaaa* aad tha *T1arista' *wrtew* (aarylata Hat Appendix Exhibit ) "The Nlatar end Da aerator,* effltlal publloatlon or the 8rctixr hood of Nlatara, Daoorator* tad Nperfca&pera of Anerioa, with a monthly circulation of erar 123,000 journeyran painters, baa offarad ua tba cppertmity to furnish article* oaah month. tinea September, 1839, thirty* five 1 Hurtrated artlelea. aa rail aa tan oorar illustrations furnished ty aa bara baas published. (Appendix Exhibit ) Ilasty-one eoluana of tba *Boaa Oraer#' Pena* )xra baas r*loomed la rat or tear abort fora to BOO newspapers froai abloh hara bora rraalrad aa ortlasted ararac* printed alraulatioo of 424,000 par oolummu Xlrraa "Sousa of tha Uonth" faeturaa bara bora released la rat fora to COO araapapero with a resulting ararags printed alroalatlra bared ra slipping* of 80,000 par Booth* Three *le*i Oddity* rata bara bara raleased to M0 ararpaporo with ra nraraps olraalatlra of 228,000. Kara rolearer appeared la trade Journals frra tlra to tlra r------ir~ lag the procroaa of the eanpalyw Orocra ttato Collet* Extension terrloe Bulletin pS40 published la Uarah, 1840, on "Roofs aad Drterlor Walla of Bed Cedar Shlnglas" derate* tra pap* to a dlsousslon of palntlnc ahlnclaa with white lead, Thla lr aa t t -- pla of the rarultr aohlorad throwth the eooperation of the lraber Industry. lora State Collet# Clreular fMl, *>olootlnc and ipplylac Ninta,* ra* prepared with tba eoeperatlra of tba Lead Industrial Arsoalktloa, this Moelleet booklet with a distribution today of well orar 110,000 lr one of tb* finest publication* of a praotloal nature on point and pa Intint which bar yet appeared. This booklet ha* raw bora ordered la quantity, for Ira print Inc distribution by the Agricultural Extension lorrloos af the foU lewiac stateri Ooorfln Idaho Mala* 8*Vra*ka Bared* VyoaUc 8aw Hampshire Borth Dakota Rhode Island South Dakota Tlrtlnta [ j J j j ^"Tr-^iYiifiritifc,, V,, *-*408917 Due* 4 White Load fronotlon Caapalgl frojm Raport Tha *feall Boaea Data Book* lnaludad the *ast*r eprood rf ^fhat 4a fopaot fraa IUU Im4 KUt1 fra* af ohaxja whan w* gr**4 4a aupply reprint** "Land of tha Tetaa* thlrty-eo# minute Kedaohraa* aoria n> iaaaad by tha Bad Cadar Shiagla Bureau - oontaia* a ae^eeaoe oa p4***rg with Mta Iaa4 it*p4 thia ltioUtl< Tba 'inarlaan Saaa* lirritad oar attyamtUa la p(ytrti( tt* ralaaaa eo general painting data entitled! *0o Toa Hast ta topalat Taar loaaaT* affarad la tha ioptenbar, 1M1 iaaaa* Tha "Southern Luab* reen* lneludao aa a regular ftU peg* feature tha 'Portfolio af Anerlaaa Uadaarfcs* raprlmtad trtm "Lead"* *lna ralaaaaa Ian appaarad ta data* Tha lorn lata11 Uadbenoan** Aaaaclatlaa haa raqaaatad that we nyyly 400 ward artlele* on laad product* aa waad la has ao>aatniatlaa far laalaaloa la tha pub1 laity rolaaao dlrtrlbutod weokly through thalr eob1 diary tha Iowa Saaoa and Para Building Pondatloa to aaao ISO aowapapora la loam* Mutual Seringa Mllaatlau, lae. have repeated a feature article oeeoornlng tha dooorat1oc aad nlnfconaaeo of tho beau with palflt ta be featured la their aaothly aagnslno* Thia roleaee la now nadar prep* aratloa* c o l l a t e r a l tctxnxna c o ij iz t c t a s ruxxa Thirty theoaaad broad*Ida* were sailed to paint, harfrrar* aad lwbar dealara u b mm1( tha atari of tha nopalga. la 1940, 22,000 were limed aoaearalnr lta aastlauaaaa aad expenoiOD* Thia aallieg waa baaed oa tha 24,000 paint dealer* on tho Hat af tha "Anerlaaa faint aad Oil Dealer." Thl rty-fo\ir thouaand (24,000) etoekholdere*leaflet# ware loaned thrai^i tha pertlelpatlag aaapaaiaa 1a 1939, 35,000 la 1940. Twenty-one thoueand (21,000) aaployw* laafleta ware dlrtrlbutod 1* our aaohor eootpe&leo la 19)9 , 29,000 la 1940a fifty thoeoand (30,000) oeplaa af Vhet ta txpaat frow fhlta Lead Phlat* hare baaa dlotrlbuted te all aeurea* olaoe tha Ounpelgn rtartad, 11,400 being forwarded a* tha remit af dlreat aail aoanaaor rrquaot*. Of tha 19,COO, 4,900 have been raaalrwd thl* year ta date. Thirty-fir* thouaead aopla* af tha new leaflet "Hew Uaob*r aad Mol leap Taur Bono dlw*y* in Style" lave boon dlrtrlbutod ly tha batlocal lueher Hnnufteturer# AaeeoUtloa, without aoat ta uo, through thalr fetieaal Bonai foundation frogren ta a alooted Hot of 1unbar doalor* and bulldere eeoporutlag with the 1<ahr Induatry'* pranet lone. 1 effort*. Additional aepleo haa* now baaa effarod ta paintor* and aoaawaara through trad# pub* 11 eat Ion*. m*m iiiiiwBiiB1.1 * '-'Junpiij u h L IA08918 m "* - ^nf ,>Tr%* . ** . --------'-----:n~ ft-^-Vr-rir^ u p * a .H u m a n m u i - ^ u m w w m i* r " U 'r a M M i p i p u P H y n w iM an' n, ii" i jiiim m r j c ' * w u;"Mi* iiiw <i. m y -s I fee* I Thit> l--d Proaotlop Canpalg frograii Raport Forty-oea handred (4190) l*li<auiU> f the logotype "Toe* re Honey Ahead "Than Ton JVint With Whit* L**4" hare Ww dlrtrlbuted through the offieea of our nontir mb paaiee ae well aa ly the field mm repreeeotIj v c the Aeeoelation. Lead,* the Iw im atfulM, mi enlarged from 8 to 11 pope 6*rU( tbo flrit tm year* of U oaapa.1 g, ona-thlrd of lt eoat tela( l*nt by tin thiU load proertlon progran. Bewarer, 4rlt( tho port year, tho (1m mi redwood to 6 pep>, the oort re-re rtlug to tho re pilar ordinal? badpt. *U*4* 1m t elreulotion of &2,000 whlah laalwdeot JLrohlterte. ............................... ...... 10,000 Acrleultnral Mflaooro and eoosty tptti # 4,400 Pulldi&c euparirteadenta. ,,, M0 Ooaoml oontrartera ... ....... 1,100 hlatsn and deeeratora ...... 4,000 Edeoattonal lnrtltotloaa and UbnrlH .............................. 000 Snilsf ntharltUi til Labor uKdatltM, eto. 000 Hoalelpal offlelola ..... ................... 1,400 Realtara. 1,400 Ulaaellanaoua .... ......... 0,170 Appraxlnataly 00 par east of tho (pane in eaafc U paps 1mm u terete* to white land publicity notarial, SO par oaot nador tho praaant pap pelloy. Orar >,000 perrenal lottaro bare boon written by tho Aaaeeletlon anew.ring request* at balloted by tho aa^alpi. Tha raat aajcrlty of thaaa represent detailed answer* to a wide Tmrlrty of paatloni MB0aralB( paint and palatine not eorered by tho lnforaatlon oantalaad la oar blao booklet. Fronotlen of prtpta to ready-mixed paint aanofaeturere haa boon handlad mooeatfully mlar tha load. rhip of Itr, ht*n< Tbo ataff of tha Aeeoelation haa boon enlarpad and organised to handle tha adroitla log program CarcHinr PrtrtaJlr fronted bat il^uat.d to tho Hat it furti Md 'Triaaml* 1. fraatln af prepran to nailer palctara end ilena. W. U Praaoa enplcyed la 1140. t. froartioa of procrao to aeatraetora end builder*. Throw(h AeaeeUtiea paraannal and publicity. S* ft*ten.ton rt with leather industry. Lunber Fredurte-lrtter Faint Carpal ai (aaa Crltahflald report attached; -- II \1 \ 0 m l|MJjW"miw.'|*!ailiauBnwins j najijywg|gppnBawg ?- ' . <OMN uMl lol"<| .pmi'iuu^MPlWBWWWiPliWp.^1 - IfPUHP *-1-11 IJ-'W*i' .... 'v_ Lla089l9 . ... .. ,:A. h(i I hit* Load JV<or lop Canpall Pro^raaaRagort 4. Boro1font of Far* Frogran. luaber Produeto-Botter hint Conpaiai (ooo CrltohfUXd report attoohadj li Mortgage *d lattJtiiMl Mrk*U Tkm^i Aaaoolatlon porto d d *X ! poblloitgr. A. Coot*at* with iclolpalitl**, (t*t*i and aoitioa. la u Integral port of tha Uobar Praduot*Bottor hint Cnftlp, Bailee B. Iran tea contacted at*to, eounty and aunitlpal oxoaotlm a* wall aa tha nalntanano* dopartia* a of independent lnrtltutloea, aohoola, eta. 1 total of 4T oalla haw* boon aado to d*ta< Of thl* nueber, 580 sore aado oo atoto, aaity and onlolpal exeoutlose, tha rnnalnrtar oon> ooraod aieoolleneoo* institution*. Thla pro* |na ha* boon oooduatad la the relieving atataoi Connecticut Dollar* Illlnol* Indiana Ea&tuolgr Boise feryland Maoaaohoaotta Michigan ltlneoaota Ulaewrl Boer imrmf Boo fork Borth Carolina Ohio Mntjlnaii Rhode I*load Booth Carolina Tlrgial* Boat Virginia laocnola fortodlocl roaolta of thla aotloity haw* boon re ported in fan in oar regular progree# roporto. 7* Coordination of Asooolatlon aetititle* with thoee Of nber ooapanloo. Deo of logotype By Betlonel Load Co^qr and Zaglo-Plebcr Sole* Coapoiqr In tao of tfaolr odrortloanont*. Cerallnnr Ictlrltloa Orlrlnollr freperod b-jt Ulnlaatod Boooato 7f 2tfar\ .UalriUgM 1* Pranotlon of progran ta paint <liotrltutor and doalor organlaatlia* * Contaota with Bottor Botin*** Suroaoo* 5. Uldo FIha. 4. Booklet "Boo to Flak a Pointer.* I Upoahtr** ISawnl. ? t I |,wn iW M l ig|Pl W^ u|i! iWi i ni i>*w iapo*w.i'i owaanpqp n * i "Wy ->'w.wi!iaa-iw!WiiL jffriBWtB. _~J, ii ji.piia.0BHWWW!gpr .............. ^ ~ mhriiiti1 '1 n mm -- I i ..J s ! mvm mrnmmrnmmmmmim LI AC892C -------- ^y -,|.v^>Y' r ,* - ' k h u it v Whlta Lo-J Preset Ion Carpal ga rroraafc*j>oirt p a c t c c l pa'h s tmCTArramo 100 rat cm mnrs l e a p f e z p a r s e p a iv t Plnr-ar*n A Baloy, Iso. K.W.Cor. 00th A Thospaos iU> Hlladalphla, H. o Kart.ra hnr Hist 0o 380 Chaadlor 8U VcrwiUr, Ikih Eookar 01**a A Hint liTf. Cay 14M *0. .'tarn In. ChloafO, 111* Kay Hint Products Co* Z4 0tato 0trt York, H. John B. to-eCra jor UU Co. *520 Iit l&tfc At. Chlot|0| 111* Batlocal Load Onrary 111 Broadmy Urn Tort, V.Y. * Htioanl-BottflB Load Co. 000 Albany at. Boatoa, Maoa* 0. T. Mti A Sos BntAlnaea, Ulan. * Htok Srothora, lae. Z18-230 Xorth Viator At. Ulhraukoo. Via. Holaa-fauat Hist Co. 932 Loughboroufh Aro. 3t loula, 1'j O, 9aryoa Paint A Color Co. Kietaond, Va. 0oo. 0. Tt!rlll A Co. 113 Aroh 8t Hlladolphla, H. Ifcldon Paint Co. Ualdon, liaaa* A. Wllhola Co. (Olrlalon of Xurtas Load Co.) hooding, H. Port hoofing Prodiiota Co* Chlaaso, 111. Haaoauto-Botohoos Co. 9001 hooch Ava* Cleveland, Ohio h Mado pur* vhlto lo*0 paint baforo Cmpale atartod. P" om V LIA08921 EtHUIT rcaLierrr a r t ic l e s W>,11* Lead Prcoctlan Canpalpi fwjf keport Frtm September 1, 1839 to Septenber 30, 1341, th follorinj article* a white lead prepared by or throu^i the Lead ladurtrle# Aatoeletlon hare appeared 1* onxuaer and trade publication# i HA3AZIBZ issat ciperuTia ASTICtI Acricultural leader#' Dlpert Feb. 1340 Iky, 1340 Sept. ,1*3* Laroh.lSil 0 Sept.,1*39 The haerieaa City Jaa..1340 JWmrloaa Builder July,1333 The Jtaorieaa Sane Sept, ,1341 Anerloen Paintor A Deoorntor Sopt. ,1341 Tb# B#a*aa April 13,1340 California Hlglmay# A Fubllo 4orb# April, 1340 Coepro***d Air Dee. ,1939 Fiold A Stream Tb# Plorlct#' Sxohaac# Boy, 1340 Jaa.13,1340 Flower Orower Th# Hijhwoy iafulno Uaroh ,1340 Feb. ,1340 Bou#e Beautiful India Rubbo r Work# luw# Farmer Thu Uariao Journal Maria# Bear# Jv b o ,1341 Deo.,1333 July 12.1341 Jaa. 11,1340 Feb. ,1340 April,1340 W**l*lppi Talley Umbemea Oet. 4,1333 * a Jan. 14,1340 SS.44S *4,000 IS,000 1,300,000 77,000 "The QoeetlOBi Ear Well Doe* the Faint Hear?* 'Sere Umber Tlth Faint1 Caapalpn la leva* "Tour hooey' * Worth la Palot" ^Tfcite lead a* Fire-Retardnot Faint* "Fern Pa1st* Should Cany the Correot Vehlele* "Paint aad Maintenance la City Department#* "Stanford'# Doubl# Lifetle* Boa*", (la part) Relee*# on control painting data entitled, *Do Ton Want to E#paint Tour EouioT" *T##t for Purity of White 29.031 234,000 9,443 39,447 (80,000 A 3,100 Spo< Spanish) 240,000 3,104 118,000 1,300 2,370 1,300 1,800 1,300 "Their Base# Hay be Fumy But Their Jobe are Set* "Paintinj Problem# Isrolred la ilalatonanoe of Bridfe Vo b u o (industrial note# *li#n<) "Ter Bow Spring Clothinj" "Paint, Putty aad the Groonhov#o" "la the Little Oreaohou##* "Paintlnj Uotel Marker# aad *Bru*h up oa Tour Mntinj* (in part) "Quiet-Dryin* Pod lead Mnt' "Load, the Froelou# Hotel" *The Vow lioatuolrot Con Stand tho Ooff" "Tholr F&ao# Ifey Bo Funrgr But Their Jobe Are Bet" (ll(ht*hlp) "* Ort Toeethor Acala* "WMtj Lead nad the Umber Doeler* "Exhibit btphetli** Hint Stylinf and Umber Teroa* tllity" JUjWPH PWW^'. <LJ Ulkl.UiMUlU i e.rii <i mm mm m pm j .u p w u w s p p '' ^ LIA08922 nat.Mtefci'MiBj ** > -- -., .**- ,--rwi---- r'Sf -'* -' 'i-' -- - .... . -- . --. .. White Lead proBotlca Cw h Ib frorp* ".port e x h ib it *b * :i*3izirg UlMleelypl Talley Lo t be tsscs a Jan. 16,1*41 Jm. 16,1*41 *(. 13,1*41 The IttlcB'i Agriculture The So t Entlaad Zoaertead The Painter and Decorator IVy, 1*40 pp r,e,* Jan.t?,1940 Ootober,lS<39 So t . ,193* Dee. ,1939 Ju. ,1940 fob.,1940 Mar. ,1940 Uay, 1940 Am*,1940 At 17,1940 July,1940 8 Au> ,1940 Sept.,1940 Sept.,1940 Oct.,1940 Oct.,1940 So t . ,1940 So t .,1940 Dec.,1940 Dec. ,1940 Jen. ,1941 Jan. ,1941 Jen. ,1941 SOT.,1941 Her.,1941 Apr. ,1941 Apr. ,1941 iky, 1941 Uay, 1941 An*,1941 June, 1941 At 17,1941 July. 1941 At 17,1941 July,1941 Au(. ,1941 Auc> .1941 cctctruTios APT reL* 1,400 1,100 1,800 433,000 110,000 t0{000 0 0 0 0 0 0 faint tad Lusher ere Sale* mice* "Ueirture Ccndltleea Caaee Paint Failure*" Priorttlee *111 Set Affect Eeeestlal Infredlecte Deed Is Seklsf Paint* "Cleul&c 0* the ISlafe Situation* "Tinted tc Taete* "Chalkinf act a Paint fault* "lilldew and Discoloration* *01o.y rialthee* About Tacky Palat* "Bolrtvire end Paint Palluree* *Paint Sty line ea Sfcinclee* "So o t /Vint Tip* for Painter and Cuetowr* Palstlnc by the Salt Scan* *Uu m4 Oil* "Paint Protectloo for betel" faint lot hbnlB( Poole* "Lead, the Tereatllc* "liiral Palntlnr with Stea. die* About Ptatty* finish with VhlU t**4" "Hist Myllsf o b CMaaeyt* "rtinter Painting ie Praetleal* "Duntlnf Off faint 711*e* "Paintlnc Sadlatorc A Plpee* "Paintlnc Oreeahoueee" "Deaeration with Plartlca* "faintInc Is Cold Jeathor* "The Deo of itraijht Color Paint* About Drlore* "Creatine a lieIre Effcet with Paint" ` Paint Int Aeteetoe Shlacloe* *To faint Jbminc*" *Teetln| for Pure Lead* formulae for Boat Paintlnc" Chalking of faint Prevoe Ite Uerlt* "/bint Vtyllnc M Brick* "PIre-Rete rdent Palat* raintlrj ConpovltlW Ueterlele" "paintInf Over ftaised Shlnfl.i* "Palntln* In Sot Uoathor* "Proper Sail* ere layortaaA to the la Inter" wryw ippipi 'u.wi.m ii i W"1*B mmmm "mmmmw*o T*m LIAC8923 Y* i 9 '-MOrint'1-! I., _. m* MAif- m^i^wtteciSS!Syb, >-i iwvn. n xtfAins Thf lUtUr * Dnontor Tho PotmoylranL* ruwr Pirtill* dort* So frlftratine *"ci rworlag Soiantlfio Jtoorloaa 7h* (outhorn UsbrMii Id h miM HnU( *hlto Load Promotion Caapalga Pro r t o * Roport -S> xrsTtrt issns cntcoufioi 1STICIX out*, imi April 10,1MO I0T.,1| Dh . ,1M9 Jan. ,19*0 lot. 1,19*0 Joly.lW* 10,000 111,000 10,181 t.Mt *8,155 1,000 1,110,000 *So m Cam of Mai falluroo" "Tho Koclo of Mat* Paint tad tho SkiaMaaaoo Uaa* Oorolopaocto La to* Loo* ad Uhlto Load Ifelsto" "laprorod VMto load* 'fklsti for rtroflt* paint* (la part) t m w m imio n w "W .'M 'm>fi|l w j <**" * - * * ~ --------- aJfam.u. -. - I I jpwwu'1^* mm m m-i -iwwi|P|.,ifti|n.|pB LMlIiilLiLUgt^-y l'"~ t LIA08924 > I IllfrVlili/i'r il tkA iia'i i.rf ft-fr tT rgJgCUL KT ! 1 TTOTl Uto WaOTICH KtCOtMt Jamtary 1 to 9aptaabar 80. 1941 klttot, Jamary 1. 1*41 | M.tt >jb*orlptioc ijMiaH ad a*C*lr*d Sala of Aatoaobll* PalaWraaaact for Printing axpaaaaa ln<*irra4 la 1940 (111,064.00 416.66 I97.n iiu.eer. MU.HO. i PI alwaanaata Pant tad Ll^it furniture, Pi-rtum and l^alfnt Salaria* Trarnllaj bp*ui EntartaliBaot and ^oltw Cfflea Ouppllaa lllaaallaaaaaa frittlif Hailing *00.00 n.o* 4,499.64 901.69 94.19 159.91 66.41 i.en.96 610.9# Illuatratlona *d-r*rtllac Spaoa (in.016.44 11.64 4 Latii Dlaoaust J*M laity FMiwtloa 1.618.49 --i---- 166.119.9# 9,661.60 11,916.94 TOTAL DiaaatBi lisi.e##.## Boloaw, laytaabar 90, 1941 11.811.69 111# ,610.16 t t .*"!tay^awjPjW-'n1 i w. i.n..^.wigaa,...-jaar-,'JPMwnwp'a Vi y'agjp f N 2945.02 mmm iWljUpijffnUpwiTlW mmmm T V... L I AO 8925 .......... ---- - WKTTt LgJU) fRGLOnOt tUXXjM ggrnargo gftSDmcjti. mi zrnin i WKlt LaaA PrcastlM hopM Uiaitw OrKibar 20, 1241 \ 1 i twt and Up Aatual Sxpaadlturaa Jan* 1 to topt. SO # S10.00 btlMM hf*adltar*i Jaa. 1 to 8m. 21 1.040.00 fiRltm, rutani ud tqalpaaot n.M J iaUrla* 4,422.44 1OM0 4,000.00 Traveling tx^&Ni 202.es 800.00 Eatartalwnt and laaeSaw 24.22 100.00 Offto* Sap;11* 128.22 200.00 HUetUuMai 44.41 100.00 Prlstlnf 1,872.24 1,678.00 UtiUac HiattratlMU 420.22 81.84 200.00 78.00 Spaa* 142,212. 2S 140,400.00 NUlsity 2,211.40 4,200.00 Produotloa 11.22 4. 84 12.100.00 121,428.24 207,880.00 Salas**, Jan. 1,'1S41 Subterlptlon, 1241 Othsr l*Mlpti| 1H1 483.12 212,024.00 423.04 213,610.14 Kttlaatad txpanditar**. 1M1 207^830.00 i K*tlnat4 Balas**, D*tll,1241 | 2,280.14 , n' ipiwiwiiii LI AO 89 26 > ..................janxr or T3X tammy ............. l2< Bubscrlt'.rs to White Usd Mnrtl*l8f CMttln. EXHIBIT C Whit* Lend -- Vlnutescwt.jc.mi I I la tta* Spring at 1999 tbe L**d Industries Association began na sdvsrtiring eenjrlgn In the Interest of ehit* It'd la point. To t a period of grvt scry jrMrt the comiunptloo of AiU lend la p"lot n dwltl declining tendency. Thl* op-lied to it >d la oil " veil at dry sfcltc load used tv reedy nixed po 1 rt nnaufreturetre. Oror e corresponding period of y.nrs tho vnlune of a'djr tlktd p'Into iu steadily Increasing. The ftittr. of dub lwi 1b point *5, * r tt-.r of oooaon concern to kbit* le;d producers nnd to tho load % i tr Y t i - klnlitf -no smelting lot .rest* of the country. ttilte le"d bad sissy* bSSB very l- rg< -ad looorUnt cooiuavr of pig lead tod this partlcmsr narfcst MS of laportaaco to Uu sluing rod saeltlsg latvrests n* sail, b\Mm lord aol4 for u* In kbltt load, stayed penrneatly oold tad ri not r tunyibxe la *cr*p or otb'.r Tort,- rt 1* th case kith to seny load products. During the put too decode* considerable Improvement h-d taken olnct in the quality of opnqot piCm ntJ interlr^ into print mnufacture. Thl w-t notably trus of tine oxide nd 11 thoporn. In addition to thlu, ai* plaint* sort developed, principally saoag ehleb mt tltnnlus, *lcb arlth extenders be* bocor* rxry large end !* portrnt f'etor In rt'd} alzcd paint n-mfreturc. Sotelthstending these do- valopsoats, th public nnd caster and jourmynea printers here bed a very high r-.g-rd for rnd c-nceollon of, toe value of kbit, load a* a print plgnvnt. The brittle fur lend in thl* eitu'ti-c bed be on carried cn thrrugb Its promotion effort, publicity 'id advert lilt* by * f-.u of th *>ltt lend producing coup- nios exclusively. Ttlr eokbiacd effort In this direction art but a vt Ty *--11 fraction af the slcil r Coot load effort af the ready rlzud p int Industry. It ws the feeling of the lend industry in 1999 thot unlost co-ctnlng src don. tj at l*st unit th r*te cf deraterd tendency as f-r ts hltc lend art ooccrood, Its ebule future la tbt pr.lnt Industry rrtild bseoB* seri aisly, if n ,t ptrx'ntntly, JtopnriiruJ. 11though shite lead as a paint Ingredient ' highly valued by the public at large, th'rt etro r nunber ,f factors, perfectly understandabit, korllog against it. Za the first placet Tb, public touk very little Interest la the Ingredients c-ntalned in * can of ready nixed plat. Ready nixed points vers old largely by the reput-tlcn cf the bowse crblng it, and this scs backed by extensive national adrartislag consigns, short tbe fjrct of tbe sdevrtlsiag wss tAjrovn behind cert*la br-rd natt and seU-kaon print antstfectaring i coBpealeo. Is tbe second placei The nr tta1 of coovvalence hss been aa -tbar viWly lsportcnt f-ctor working ngalnst ablte xead. Khllc lood wt eve liable to the public la only tsu fomsi either dry kbits lead *e n coop-sent port at s nixed point In shlch tho public it \ Utile Interest) or Is the f. m of le-d In .ill,- semi-finished prjduct .hich tbt public g.ncreJUy eoeisd i t h C' nrenloatly use end apply, lead In *11 bscane lrrgtxy thiref rt, - product for the skilled p" inter sad srtissn. It wt n-t prcduct that oold o npet* to sny gre't extent for tbe c*siuMr anrket, with the rt'dy t. use finished product ffered by the ready nixed p 1st industry. Is the third plneci Rttdy nixed prists srv S/14 to the ultimate c nr.ic.tr by verlxis snrketlng ogwucl-.e sod. m J bb>re, saint dsalsrs, herdsere starve, drug sUres, dcprtotnt stons, and r-ri us utlets, that it Is p etlbit t. buy rvedy nixed points In pnctlcoiey every c .tnoolVy la tht United totes. The lArgla of profit accruing t ell uf these verl us narketliqt k ajpM-w.e.u*!:" 'v "n vr .eeo.11* ji.. unwerosssyws|pvBqyn^KS8^ I N 2945.03 ....w. imi"wpppggip UPtlipi lrsL-- LI ACS927 i^rA.^ MtiW-.: ajM.. Muc-- --" - b'rtiWJ* ___ _______ _ _______ . ....... ... _ ______ ________ 2.... agencl.s of the rerdy -lxed point industry m very nueh grsaUr than tha norrln of p*"fit aecrulug to then through the bnraHing of land in 11. It la tperfectly natural thenf re, that this mUiiiIv i and important nsrkvtlng setup sxj-uiu b* f.irorabla U prepared point# agelnet load in ell. It ci cppreci'Ud in starting thl# advertising cisptign that it uld not be <m eosy thin* to auceoeefully eonbat ail rf these vnrlua forest, in aigr ah rt period >f tint) nor wr.s it expected that ony cv^perotiv* aavartlv.l'vg cam paign cvuU suddenly chir.gt this fundamental trend. It was decided to be worth while to nrkc an sttcept to iaprort tin petition of ehlte lead thr-ugh a no-- operative ndv.rtislAC and publicity caepaiga spjnsored by the Load Industrie* A#e x.le tlon, and finrnei-lly avpporttd by the mining, smelting and whits load interacts of the industry. It exs tbs consensus of opinion tfcat at laaat thro# year ceapclgn should be inaugurated, aa it bo # not believed that a OSW pnigm it a shorter lift could poaalbly bavt any effect upon the najor trud h:cl waa tokir* place. Ouhecriptton* to thia campaign hav. be received during the pant three year* as fcllowat 1939 1940 19U - 1234,999.00 - 235,2*6.00 - Total......... 2682,279.00 Tba diabursaaants of these anconts aach yaar, hova baan allocated In accordone# 1th tbt joint rocoawaadatioos of the Advisory and Advertising Committees, and tba advertising agaocy. Before tha comnencaacnt of tbt campaign itself, a ecemit tee coeval#ting of reprasectotlves cf naerly all of tb# aubacrlting mbtri to th* campaign, nod# an Imres tig-. ti j of advertising crenel , and as a racult there-f, em ployed Arthur Kudnsr, Inc., 630 fifth Avente, Kee fork City, as advertising Counsel and ogancy for this Berk. Before aifr advcrtlaeaenta ttri prepared or n written, Arthur Kudntr, Inc. ned* an invrstlgstl;n r.f th# whole *hltt lend sit uation and rendered a ralu-inou# report ehlch nes carefully studied and finally approved and adopted. This report, after reviewing ax tiling conditions In tht v^itc lead end print Industries, outlined constructive prograa with definite objectives. As far as our money would permit, nearly all of the steps outlined In the program have been oerrlsd on. It is proper t this tins that sh-uid revise ebst has taken place, and th# accomplishments of tnls cooperative effort. Thtst are st t forth below, net necessarily in tha order of iwportancs, but aa a reauae of achievements ehlch omy fairly be attributed to this coapalgn. ^^ tar 1. kbits lead paints ready to apply are roe being Berks ted by a rusher of reedy nixed paint cerufecturers. The Secretary's report gives a list of tha knoen m'laifacturtre ehu have wads ouch a paint available to the public. Ibera **' vmd.ubtedly stiy others, doing tbs oast thing, wt at present knee to jrctr Cosalt tee. In addition to these reedy mixed paint aarufseturers, the largest BhlU lead producer hea, during the pest year, brought out a prepared ehlta lead point etilch Is noe being n*tl.nall/ advertised end distributed. In this connection the written eoastnt cf one eell-knoen paint manufacturer la the Kiddle *st, ebo added a line of pure ehlts lead pelnts to their long established ree4y aired point line, is of Intereeti ejn regard to the lead irxiu* tries campaign, it is our opinion that the coapalgn bee been very helpful in prowling Ihs sale of white lead paint. It nay interact you to know that our galloM(a liquid ediite lead paint ca ehlta and tints, now tquela or siceeds our gc 11omega on any of our three other types of exterior paint. Ibis, in spits of tha short mm I* JI.I, I. - W.u W i * i LIA0892E color lln* cad reduced nuaber of i Imi la Aleh tha paint la peeked. lhl* 11a * of liquid Alt* laad paint hr* (Iran us no trouble abatarar aid n bora not lacalrad raj coaplalnta fron uaara. 1b* salt* era steadily growlt^.* The President of another Mid-Vastvrn ready ilud print awnufee taring coapeny wrlteis *Th advertising tb.--1 l*od industries ara doing la Inqontloaably bringing at>jut on increased land coneciouem.** la the nlada of Ui oonsu*ra. That's *J opinion and reflects tb* thoughts of others with who* I bar* talked within our orgcnlratloa. Tbs advertising ysu bara bean canning on far tba p*at two ywars, ha* proraA v*ry helpful, and X as aura haa haan ranpcaafkln for iaareaxiag our galionog* on our rend/ nixad land and U pnlata.* for tha first tine In tha history of Alt* land, a finished product bit* laad point ca aucb, h-s bean aoda era 11abl* to tha Auarlea* publla. OntU this aoa eccoapllahad It r.i difficult t> do aucb aura than to aall the Alt* land Ida* and to fortify tb# fn:mhl* p.*ltiue Alch ablta laad bca always oc cupied in public consciousness aa a paint plgaeet. In caualng aareral reedy nixed paint nanufactur'.ra, and at least on* large Alt* laad producer V- netca Alt* ie-.d point srrUabl* tc tb* public, tba oapalgn bna already aebiarad ooa of lta aajor cbjectirea. 2. In Alta lead point randy tc apply, tb* jobber, tb* paint ateras and retailers gtnenliy, bare tht acne aurgla f profit la this Alta laad paint aa exists in tb gcnercl 11m cf prepared lata. Consequently, tba pr. fit fectr V. tb* mrfcttlng agencies Alch bca largely sorted against Alt* laad In tba past, so icx*r is a dlscrialnit>ry influence. because Alt*, lead paint now provide* th arrketlng ngincie* with e nsrgln tif pr*flt, the** Alt* laad prints are being pnelnintly displayed in thwsrnd* of retail paint st.ras tbr^ugb.at tha country) Airvns lecd pasta In *cit coses, h*s beta relrgated t. inconspic uous pise** In dealer's stacks. In .tx.tr words, Alt* lead hr* been Vkeo fkrsn tb* bissaect and placed In front aIndues cf paint stores. 3, An increasing ouaUr cf state* hart Initiated fcrnulr label Ins Is a requiring a p*lnt nanufacturer t, publish on tht l*b*l .f his point c ntriner, tb* on*lysis cm ingredient* :t tha ;> int. 1b* Ms,ti Mi P-int, Vsmisb A Lrcqu%t Aes-cl-tl-n at thvlr an.-nl ccoventi.'o In Chicago In 1939 adopted r rvaolstio fsr,rabl* t- f-rmiia lsbellx on all packages. There are se lndlcatl n* that n nuaber of pclnt ryrnufsetur.r* art anting njrv if a feature of the lead cootnot ,f their prints than w* tb* ei>a* prior to tb* lnitlatl'n of thl* caapalgn. B^tatle sie.ngst thee* la tha ers* ->f g'.ara Roebuck A Co, A: pl*y up pr.aiiwxrtly In thslr nail order catalogs, lbt high land content J thlr nlsed paints. Prior to tbe Inltletl >n of tils otapalgn Alt* lend e*a* In f-r specific attack is tba drirtialnc nd lltsratur* ;f aorpr p-.ir.t sasufaetur.ra, Tb* le*ed Induetrie* Association hs* in It* files, Apia etUoice of pibllc rttsek* .* Alt* l*rd by natl -nelly knuan print nonufreturtr*. Allt these h*r n-t emit4 entirely, It Is Interesting to db#r* th't at jf tbes* har* caud, and y ur c.**att*a has been bl to induce saverol lxrg* print aanufecturer* of natl ml rapita, to withdrew and car** all datrlaantal rttacka ~t thl* kind. Thl* a rk snd effort on tb* port .f j.ur AasoClntioa 1* Uportrst snd ultai to tb* future mlfar* it lmd In p.lst. In the Alter of tb* attitude if tb* re-dy nlxad print Industry, it is pis'sing to obstrr* tbet tbi caapolgn hr* bean c- rs.ucted In such s mnir sa to Mae rr used cApnratlaaly little antag nlsn 'T ''tjAtl.n fr>* tb* rerdy *t**d pint Industry. It h"* bxen a dclicit* situation V b'ndl* Uoiu. U>* readj rixed pint aanufreturer 1* a curt oar of set ,f us fer our plgnents. g'lg of wr trrly fear* In this coan*ctl n, b**a l been resitted. fj .u^pvyii wiwuuw my* 1 *iw i -a I * i mm/fmmmmmmmmrnifF r msaeam** LIA08929 rigfcr . vWMJMtiir .> *AO&l*akjA. 4. 4. Tbi* caapnlga bae already d-<n* such to atrangthon tb* Cenfldenc# of th public and pointer* in whit* land. They bar* alveye thought vail of ahlto la*d, but a* **ra doliv little to tre.->gtfa*a tftv* In their idaac. Our brand *dvart1* In*, plua ark 1ng Alta land paint* available to tb* public, ba* injected aaa apirit and lift int; o u t product* ttrt la being fait and recognised by tb* public, tba painters and tba pnint industry generally. 5. Tbi* eoeparativa affert baa for tb* firat tint brought together all agencies of ur urn induati7 to fight aa a big taaa for tba pea Kina of dklto lead. Our r*p*ctlTL t .* force*, aa^lujrata generally, tad atockboldurn rep resent a coot inad fence vtos* infLuaae* ia baing increasingly fait la crMtlag a oarkvt for our ouo goods. 6. While oaatcr -nd journeyeo pointers bora aluajra baaa aa iillit airitt for ahlt* lead, and incliaad favorably to ita oa*, tbara la every aridanc* that prepared paint* of loser lord content have baaa steadily increasing tbalr sale* in tbi* field. Thl branch of th* paint industry wlalda a ccsaidarabl* lafiuanca aitb tba boat miir,- tb* ultlaat* consumer. Tharafor*, tb* reaction of tbi* group to tb* abit* iaad ceapaign 1* of aapacial Intar**t. tb* fainting and Daeorating Coo tractor* of Anarlaa uadar data of July 2$, 19 wrote Mr. Clint-* 8. Crana a* folio*** 'U tba ragular ald-#uM**r Matin* of tb* Lxacutlv* board of tb* fainting and Decorating extractors of lrlea, bld at tb* Blake* By tb* Lake* Hotel, Alexandria, Kina*ot*, l**t mt, considers tie* ana glran tv tb* greet natl-nal advtrtising prccraai fir tba pronctiuo jf tba Kbit* band Industry baing cirrid fortr.rd by tbi Land Industries At* vciiti n, and I ni ina truetad t- ecprva* -vfflc lolly g> you tb* -poric iati-* jf -tr natljaal crganiaatlvO for tb* helpful cocparatKn of ymr natii-nal caapolgn. that ulnar, aaaltar, raflaar and umufacturar -f land atvuld coabiaa effort* t. *penaor c nsti -id* advertising campaign in the Mil vl t> tddw tba Market for and furtbar tb* u*t of ahlt* lard is lndaad noat gratifying to tb* epplle-tl'.o branch of tb* industry, aa represented by tba f-intlng and Daeoreting C-nlroct r* ;f Antrlea. Ar~ng tb at 11 ion* *hi alii regularly mod y.ar aca(*c, a* fatl that salts 1U be itiaulitad. It *tlcjm* your publicity as do** *wry painting c ntree tor kv, pride* binaalf in quality warkannship and eb^. baa at heart the aaifar* of bit industry. tour publish ad advert Lstnanta bev* bean rafarrad to our Trod* Relations Cuweltte* f j T study. It will b* uur pleasure tc ooeper*t with y~u in y.-ur grant publicity ccapaign 1a avary M-nocr ,o**lbl*. V* trust tbt the remit* of y~ur promtloacl progron *111 paw* no aninawtly satisfactory a* to justify lta Continuance pamnaantly. (signed) 0. S. utoart , Ksaewtiv* Mnetor Onder data of August 2, 1939 Mr. L.f. Lindalof, Central fraaldast of tb* Arotberboud of f* Inter*, Decorators and f parhanger* of Anericn vral* Mr. f.t. itnuw fvllo*i *Hy c ntantl >o is and alny* Mas baan, that if a paint Job 1* to b* done a*tlf*cUrUy, it Meat b* with lead are. nil, **- paclaUy if It la on U.e uutaid* Ui* it ia **foaad t. Uie avar oKeiyLq C nd It Iona vt tb* aaatbar, a* nothing but abit* laod *111 withstand tb* eleuMita. ftra-nelly, 1 v-uld nit rvcotaMnd anything vtber tb*n ebit* l*ad f:r any painting Jsb....................... ...Trusting y ur affert* to educate tb* .winter as wall as tba - iwww11 .!>!' up? k V, LIA0893C * --------------- .. _ - 5, public - to mi only first c 1a s os Uriel such aa stilt* load as *11 polttiof operation* rUl b* itt*alid by loctiM, 1 u, (slcsad) L. P. Uadelsf Central Prssideot itfrMiift 7. Attached hereto are statistic* folnc bock to 1990, thoodae tbs t iIm of business la vsrt*>i leed plrnents enttrlnf Into paint. Ami tables m bruufht up-to-dt oo ee Vo Induct tfc first slcfct noaths of 1941. fher* MM, u sill bo noted frco these tables, a substantial decline la the naount of load la oil sold In 1940,- the secood yssr of ths CKnpalf*. Dry load sales oer* routhly about ths >im o s tbo previous year. ther* *et a lacrooao la 1910. of laid sulphate and lotdad *lnc oxid a. lo ears anabis to folly ocoouat for the drop la load la oil (iltt lo the yser 1940, tlbhouih ee do kaoa It tea an unas tit factory year oa far aa oxtarlir evatooor paint atloo eer* concerned yoaerelly. Pilot avtufacturira report that inclonocit coethor la pcintiaf imm, dotrloontally effected their exterior paint oaloa. Tbit and^btadly vould bo ilnilsrly ftlt by load la oil oaloa. la the first l<.ht Months of 1911 tbora boa boon a tplsodlo Increase lo load pifasnt s*les. la fact, available sto Via tic# iaiicrto the folloelof Per tbs first aijht ncaths of 1911, 579 point aanuftetarars re,resatla 875 ly eolune of the Industry, shoved a (ala over sUl-L-r sli.bt Months of 19l0, of 21.35. During this aao period of tlao tho land plfaent* statistics livilc~to tba follovii^t Land la oil solos Dry load arias |iia of ~ 215 35 Ccnblnad iry load sod load la oil sale Load sulphate ooias 43.35 545 Coablaed dry lota, load la oil sad laid sulphato sales Tot'l salts of oil load plfntnta, l.s. dry 43.<5 load, ltr.d la oil, land sulphate cad land aulphato in ltidod tine oxldo m 37.* t. bblto lend Is no lonfsr a ttopchild. Tbs publle, ths pointer* sad ths prepared p*int Industry rtcofnlti that ths prsseat and future of shltt load la paint Is boini sstchtd, protected tni fottorod by frtat Industry virtlr* to gether. This three ytor csapol^n has boon soil sorth tht srxxy six! effort It Ims cost. Tsur Industry has tills*! ond fertilised tht soil rf oar futurt poteotlal mHitt In a nonntr oj Individual coa^aay or producer could prvelbly do. Tbs effectiveness of a coopt rstlvo a-vtrtisln( coop* Ifa of a uhtle industry, 1th Its brood appeal, is vary such creator aa far ts Its Influence oa ths public Is concerned, than tbo Individual brsnj advtrtlsliy, if nay single nenufteturtr. Tbo full force of y.ur Industry's sdvtrtlslaf has cr-stod s fsv -robls bite le'd lairs ts i a j*t ths public that could at bsvs boon dons la soy ether amor. It Is up to each sad ovary shits lead -rodoCtr to carry oa tnd build oa ths fovir'bls f *ndntljo thst bns been laid by this csaosl^a. lbs islet dealers and ths fwbllc era ready for y .ur Toducts. In shits le'd you bars ths product to successfully overcast to^ of ths trtoLsst hurdles tht shits lead hot been u,> against for years, neatly| ouovsrvltect sad profit fer ths ssrhstlag ossaciss of tbs industry. t i , f > f ' .iispiis.iyasBw^fw^Wsew'sitoTM ............. n --pisoa#ssm. '.w i..ii n yi igyp|wssijpg)psaor^aM.-ane-r- dt* I-I4C893! 1 i^.^. ^ , , -, wiiiri^ifllHiifte^i^T~`miTfciiilh'lriii'rinfti ----rf 4. $ I it Qulnu f U Urlurj CMittw, I rtalU ilk* to O^tH ay para90*1 apTraclatloa for tha opportunity that l b**a bd, sf vorklng 1th iU of tha clarolrwS la thla eual(R, tad for th* aplaadld oooparntloa Alck tkigr Ian all aitand ad during tbaaa pact tkm /tiri, It all appraciat* tha flat *rk fetch haa b*an o m ty tha haadftarUn' staff of tha Laad Xniuatriaa Aaaociatloa ltaalf Thla caajpalga has thrown a trtaa&loua amount of aork and data11 Into this offlet. It has nnltad la rolualnous cortti^:n!HCt thick has kata nil and fiaonUjr haadlsd to tha advantaga of our products. Thalr vatchfulaaas la protecting tha food atm, reputation and lataraat cf felta laad la highly apprsclaUd ty tha Mtlra induatry. Tha work of tha agaoey, Arthur Xudnar, Inc. la handling s difficult, dalicota advertising ^rchlaa, la highly aaluad by all of us who bawa had tha plaasura of sorfclhe with tbaa thaaa past thrss yaara. This constitutes ay report ou tha situation today, (tar progr*a fw tha balaaca of this jraar is all laid out aad *111 ba carrlad c to coaptation. Oetobsr 30, 19U. X. V. fatcrs, Cbalraea Advisory Coaaltt*# - felts Laad Campaign !" 't i l . 1il' I !>. i p'WDll w p 'iiiliw l !DH - 1 VjAtaW.yu leti-tjay--jay.. 1 uamy ar.uwjpinu.. tm iia asspc'iwj,'w.,n. vm* wmm mwmu "imm f LIA0893? [ r t 1r 2&i Mtglhni. to BMAt ,Ln4 M'lMiti*, .C*wVn Ihli 1* probably tha proper 11m to eooetder ehat itmU bo dooe > > about thi future of tblo ouplpt after the.aspiration tola year. * *? t 1* all too*, ganarrl conditions have undergone great change Inca tbla e^opelgn started. A large pert of the *orid la at aar. CoodltloM la tbla country era greatly dlaturbad and tha future aost ancertaln, A abort- 04a haa developed of anoy cocnodltlee, and Industry of the ration la rapidly becoalng geared to aar effort. 'Business aa usual* la peat. 1* bare an #- tlrely mi aal different set of factors *ith rf-.lch to cope, be undoubtedly fac* restrictions in the use of oany of our products In the mo t future. la the face of all this, it la quit* obvious th-1 * oust re-atudy the situation Insofar a It tpolite to tbla porticol at enapelgn. leturaliy I have firm con- eldarable thought to thla particular subject, and have c o m to the conclusion thAl three oouraee are open to net 1. Xa vise of tta changed conditions, to conclude our caspnlgn *lth Its teralaetlon thla year. * *111 thea have coepletad our three year proems i end largely achirred the objective* ra originally had la clnJ, and pernit the future of ehlte lead la paint to rest with the Individual effort of tha ahlta ; lead producer*. 2. To continue the campaign on the taels of the present rata of ex penditure, or possibly larger, but to broaden the ehale caepelgn Is the In ters* t of lead ganemlly,- lead product* of oil kinds, keeping our ahlta lead campaign alive by occasion'.! references la the broad eaopelgn to ahlta lead In paint. To cekt such a caapalgn fsvorrbl# to lead product* of all kind*, aa * an insurance far the future. To build up as fareretit a public opinion to land aa possible, for use at a tin# eben this ear la over and eheo there sill be plenty of letd to sell In the fac* of error* end Increased coapetit loo frox all Mtala. 3. To centime the obit* lead eerp-lgn for at leret another year but on a greatly reatrletod trl*t sore aa t skeleton or token caaptlgn, to keep Alive the creel advances abich a* think have been oad* in the lest three ySuch t csapolgn *cuid enitlt us t./ retain a skeleton organisation to carry on the lspcrtsnt dolly eerk In the L#*d Industries Association office, in preparing articles for, and cooperrtliq vlth publications. To carry oe such a llnltad advertising campaign as our Advertising Coaalttcc feel could best do a United job of thla character. The above are briefly three alternatives froa which 1 thlrik aa have to chews*. After aatorv, careful thought tnJ consideration, It Is the re00a endatloa of ywr Ch-lrann that fla do. 3 la the noal advlsatle at the present tine. October 20, 19*1. C. T. Ntere, Chelnan Advisory Coanlttae Milta l<**d Cssy tgi ! i. I - 7alua of I'M to ImA H*anta (At plant - axrlualira of oontaiaar) ! *Tr Laa4 Laal la Oil Ia*d Sulchat# laadl line OiOa Trie# par Maa par ' risa pir Trir# :a; s ton ton Von tan . t i '1941 <137 57,019,880. 1940 *137 4,lU,7e5. *207 *207 '43,398,696. 10,421,586. *126 C126 71,218,672. 692,769. <114 2,565,000. <114 2,075,008. i 1939 flX 4,196,462. <205 13,1*95,464. f125 585,616. #114 1,954,508. TOTH 124,202.248. 17,304,UC. 20,633,132. i \i * ri 1930 <123 3,681,052. *164 11,517,656. <110 555,203. <107 1,628,968. 17,382,879. 193? <140 4,575,337. *190 12,466,396. <130 973,214. <104 1,676,380. 19,692,327. 193 6 C126 4,357,337. *170 14,200,617. <115 863,260. C C7 1,403,470. 20,834,692 1935 *124 3.4 i,y *174 11,957,171. < 96 *'27,004 < 93 1,116,723* 17,202,086. 1934 (126 2,838,705. cm 10,000,820 <105 677,897. C V 807,574. 14,327,000 1533 <112 1932 CU7 1C31 < 124 1530 *140 2,^53,630 2,329.876 3,04,03. 4,'72,'CC C173 <191 C209 C223 7,372,609. <101 f,939,422 94 13,902,'.07 <113 15,505,196 <12f 736,404. 534,369 995,685. 1,321,339. C fc C 91 C115 <120 804,704. 518,430 *56,345. 628,878. 12,677,427. 12,322,097. 19,579,6>3. 22,22C,051. i l jI i f AboT fi.ura* obtalnad from tbo fcxiau t-f I Looa - l Inara. Xaarbook. *., ProJ act* to ol for tla yaai batad on aolaa for tha flrt *nt- f ealcvlmtad at tha 1940 aria*. /a* rax aatunl nil* for 1941 will urvJoubtaoljr be rob*U, hlall? UU.: or tan 1940 aaarafa *)* rapraaanta jjyl of total aaloa k, mm*?IB****&^^ 1 W! imd h j --a. a cw p*"SPP*Pinp mmmm T: L IA08935 * *-----* ~Ti TABU J. ToUl 61 of MnU Vral>h. Ucqvtrt uri ts rTK.i^-.-,,.ii.v8 .Ctawi p.n.rt^r-'. >f I- l7tf I** `TtBTTfIttllffl tm t7 t o Iw of y. uantuy.l I 1930 1931 1932 1933 1934 1935 1936 1937 193* 1939 19(0 19U a* - m - - (348,132,692. 278,235.312. 2D?,970,399 220,303*893. 276,206,117. 334,277,609. 382,553,553. 402,126,113, 333,209,233 37?,276,938. 396,622,786. 356.2<!9,70J. i mmmt ia rii IW. --w pb imh iiw * i -PIPRM '*HW>!R> J, II i HI | -- ' ! " ' 'q,`W'^P9p; II II m wm ' - l^lWiilii-iirmilir^Hlli ftl IMM irawrf* 1 mmmmmrns***' L IA0P936 Tw 7W1 #> loot Ihnh tfco Lm4 XnfcwtrlM A--ocUtica alwietk loai-n^i |roy M to ikook m4 mono ttt dommu4 trmt of 41U loot mIm i .. ... ...,, . .W>'inw- I IPWPUI'I fBSP wy>l IV '"""Jupiw N 2945.04 ' .uI- D^filPg * as& m 'xp!-i'j"'npn'i'.ii' mm \ :r` 0-' ..v LIA08937 .>: 3 V-:*H - It m rwogillM it tk* MtMt ttit tkll mail W Mttkir olek nor mu ij >k fbr May mm, Vat tkt Wita of tW incliloa ri>etil ttm mb V* Auhl la mr fi I ' '< ..... 11 "Limui IJWlLll > "PSiwppa^pp imp mmm , ^npiipppi. I1U1.J. Ill- HMWIIMip mm*rm L IA0893B Q*** OfcrtSW. V,*,,. ^OhiOm turt'niiirtifi' i hu>, I (Ckvti ImI tomo# >7 yoon) Aooordlac to tko atert itort, tko ill loodl^ wmN of nlow j mt ifur yoar km Wttor tkoa 70$ of tko total load Md la tail list, ofclto load W or third far tko yaot 11 yoara. Brt tklo tollo only ftrt of tko otec7 s >, i , | i^ ,i ii, |h ) id L| i1MWn. i muminn > 0 I* .iijjipi in'Ai.T - lifei.7; TH*' :.r , LIA08939 t ll'll aga**liMliT ui ii u n m ^U m mi I ... . , ',* _** '\*t- Ik* o 1m of l**i m4 In iten^t Wttertoo, Mkli wnrlai Vdlliip, mmmixim, r*4 ImI m1 litter** if lirMdMt itoH Mtini} wpoo ooncmlo m! ladnotrlol footer* hlk o m t* llttl* kffwtt Vj yrcMotion or *Ar*rtl*> lte* Xf WttorlM in Mil, oollaa *r* UU, MWBltlo* 1* a*anfootr*d, te1Htw*o w* teUt, ImI will W *M la ttea | f ! 1M j LIA069A0 *fppr* ^Itniawiiyiiii utift ht Ut X--A la la a Uffitwk yetlUau it* mIn >ynd la fartIlk* mrjtkUi i!h ^ea toatalt mb UUmm. Sat nr Mi >i>al that, ahw>aar falat la yriml, tha fMUa baa tap oboloat--Mlta laai dr alwl fatal, aIMnatHf, adTftlalaa. trMBtloa ara tefortaat dUralnli| factor* la thla oaptUtln altaatlan--aai thaa* ara thla*i t*tah tha La*4 Ifc&aatrla* Aaaoalatloa aoall a*|lr . J 0 'Ti^'^'i'firtrrmftfitt......."i r r.t, LIA0P9A1 Xu arUmlra artailoa MWU at tka Um tka LmI tetaatrlaa proem w Imalni It ma ckrtam tkat tka Klttlyil mm ofalta lul h Im M am m m tWt alza* point mIm M jam S--mi tkat tin! palata m aklfU^ la pl#mata atkar tkm afcita 1n 4 0 0 '" *J "Wip 4 * ' '' iiim.aji.jpifiWUl. i *U~ |PP 6A . tj mm h .ij p iw ij . ', JiiimuiLP'.,,,' r' i l j p p i l ^ | | y ^ ^ i il l ^ p p !Ifflfw w y l!ll;,ip:ipwili f 3 i p!l . l ' y,|| liVjl'lip WHffWM p i|Mi'JH. MU' .1WHJWi mm* imiwiic*1111 mp nMMPpHIli* upw LI AO 8943 **ti Tf^wifiariiaianfTBhirr< 11 <ir wr i m I - ' m r'Thiirif'r-',-i''-*'rf`t-r"''-'-4rtit _. i s J 'A 1 KW wlrt cJoy< tt rtnrtm of r--rlor of lwnOilt. Par nf7 c m all-- raprftntlng %hlt* 1m4 ttwr* wr MB7 mb MlUng Iwi yaM tottar -V t ' T* 3MMMIW-- LUlmn w M'p II .M. HI mUMK ' -N*W- ,,*'* HPI l l' mm ^wwwi nm 1 'Piwjwwww**1*"^^ . .. ^ - *w ' LIA 0894 4 r-inatoi -fcwitrn - ,f - j |j ri. 9 ~.T^ , - mm Mist miasH tf tlHrtm of nq>rtor fcaotlca--lifc tfea tnl* ac fMte. 1kl la tram ter tki ata+X* raaaea tkat tt nriNr of Bint yata knato Mb| adl far < Wati of fclt iwl I i 9 #* 1 y i i .|_|)J-<WW- K" liuppupi t IRICRlWffPiVipRpP !PiPPiPpwpHai^ii *- J*06945 -r^-n-ri'iff rnrfNMrttTiijr^^rtgni i **& : **"< point wpoyd the ofrra>Ua of rrtoo. Slaoo tt7 o mU m< fra I 1* <to<w of fl#Motfl( great Majority of tta m cfeaopar to rate oat autit than aklto Ud ; *it - OWl'dgUM W Bf *!*m wm ...............I!1 t'l|PPi^|PWSWWW||)B||pBP<p|iu-WWP'J^I-iMWi,'. IWPjPPWjpiWWmWiWIUPWI LIA06946 ............. .'mu 4 ..a .'] Y LIA06947 V nr 'if "`ifiTi- iir ririii'^tiiiWiklliirliti'IM il i A'i>,iili^"^--^^iHb^>ti*-['- '-rr . t WtriLw?fttt-grf ft* --rtMi.tf .Hft *--tvrtmM," fto p*lli toe tow toe#* ttw# Hite-- ef ttU*n wrtt *f atnr> tietag for ell Holt ef jrotoote to HUm ttot rtMutk, the Umwi f anr aeterlel*, toUfel nwwrttm. c m "tow* w aetare* r i i 11 np "iWWM'JW PI! 'i|| .WMU.qJU,ip| w wm h h 'm4w e y p t o y mmmm ^rfahfc L IA08948 Ttr nr t*' !riWT*ify v^-r ^' " **. I KU< Mlata o bJo t ** * fiw^y yd tiMtriio-- at- . wrtuw of wwlaifc ht|U n ( to tote ttolr ova Irai, ak* Mr m mi, mak Mr --tamekllm *r kmA, mi tttok aototto f ftrtag ttolr fmtNi, to* ttoy tor* act only Mlf-tUrtan, tot Mlf-llfUai toy* f Mr towrlfllw. M law Ml liraai at itcbn. Ttop mb tw to Mr IkwrlU nil* prngr-- k} parti tat * tottea--it m %y raaoto m* trol. taralao* ku toM tk* tkaMoai af at* varttotof for all klat* of protaota tor a faartor f a OMtagy --o* aroa tto ynanaar imutlta tf yrnfailaal palotan tot loot latoraot to ** > point--to aajr nothin* af tteao to aura y ttolr oa toaM 4 at ; tfiM toiltotoiaiifi irtiiiMitfy t o n y t iii - ........ ^ -y WllllBWgt mm** mm -wap mmmm LI A0e9AQ All lo i fnUUli llt of Hi AiIi i. Nm7 w?t ooetlaoot to 0>IWU VIA B4b*UA fbtoo trill t)M )n of tw lot 3 btrtrlM yn^rk Ut m o o o vbot tk tuoriitlw m <ti| to hWW p w w "*)w i i" n o wgi 8 ' a vipusopii h iu mii i,io ,j j .;ii - IS P'glWIUU U.PW.IJI. inwipw" mmfm LIA08950 m I 3 (tar atari ca ilfHtMai) tta total o&vartlalat espeBtitaro of tta pilot lndaatry la 1999 ** to aero tta ta,500,000.* Mttimt thte, tta total < milstag of l obit* lood MM to *359,000.** ta ottar wcrAo, tta itartta tag iniwri ao aero ttaa 10 to 1 otelaot a ? Indoatrlal Corp. laporta Jadaral Trod* Ocaalealce Joe. 86, 19*1 ; **<UU?.A. for 1959 Tbaaa art tta only flguroa available and aap not W ooaplot*. 4 3 u ___________________ j ! ob o u ij iatiM|[i!1 Jtjiap^jta^^ipPEMpp^y^pj^jp JJ&' 9 ^MCRPMPBHWP rnmmmmm LIA0e95l (Wr *rt--A aelaaa) ,; .>>.-> > T Icok at tola la aaathar </--'tk* total dollar nlM of all palat aolA la 1959 oaaa to Ml6,000,000.* 1W Laad XbftMtrlaa aaptlyi w ataal iplait tola aa a pataatlal aaitat (or at laaat toat part tolafe rapra aaetad axtarlar yalatlai). Aftlaat tola potaatlal aartot, toa laat Xataatrlaa Aaaoala* tleat ltaalf pvt atoat teJO.OOO par paar i froa Oanaaa of Itoaufaatwara 1999 todoatry to. 9U *J - - -UWPPPIPJV llipnn IKJ'IJ.WIO ax -i iiiiywaiiwppp "VRPMip' i-P.;! **a` : a>,'i*1R5 jWiSL mmmm { m t lA0895 2 I ` '-' -. '' 3* ,._ r ' "' "'; ;>? Cm lory* --faitarw of atmi >tHt la nportot to km tnwtol aora la a "olor atylti*" took la a ala^U jaar torn to total oart of Aaaerlatlaa ! tortlatac I i>P p p i p p i ; p.ii) ^ ip ta in . iijw)w>iiii.iw i Miin n w iwm 1" if \jjap.J- 'OB', ! toa -totoBBSiipap MUPW1 > a OtoBtoOto i ? mm w .jpiMi, wpiyi iiii um.ULUnmiiiy1Jfjffi ' LI*a953 iMit iBiAyr.iiiii'n. i^n'Ti i -n-fg.ijMBiriii ^ m9 m V LIA08954 I M St m rmfilul la oar erlftMl propaa ttet i(NrtllB| toiU 4> <a)y ytrt of tte Sot--nl that a* of St* ajor thwtisa m ttet It mU 'rparkplac" * la| Hot of otter MtSt> SUM p it e t e t F P W ^ l' M P ip 'f l lf i p i j i t e w a p o o t e t io p t e t e ' v al o .u r .'i i 9 ' atera'c ii---- , it f^wwwa>OjgpywawwiOPio?-' >' op ....... iwugg; LI AO 89 55 I I '& -3 ' *'.4- .* Al*~~aaal4rlac tkt ytft if nr Im la*lva tnte mU, nlati b4 totutiy ini* 4Tm1ntJ m Aow XWM, M * pvUBtlal itwluto tmm* n rocUtorod t Immt tt*t p~r**m ******* to W*14 on U*lf of *4dU 1-4 ftor fmn of tatotij Hlw nl tkfct tt* > jraaopoA *lt X--4 toofc w-Ui tt ffrrtr frrtesl ' *- w s .Wf.ipp-|^i||!,Hpinfiiin... Iy .iwjp..|fii -**r- rtfoBBinuJlPli ... :.,- . .................... i LIA08956 .-a Tk*-- nMlt flayWI art t q I-- f rtrtt# 1mA adrrtilaf * it* l|tea. Aod Ua -- mm to i prtlM to* rwralto of to* in^a la to*-- tor--t -- flat nok ri--ii -- w ij ii-i 1w w p "H"' 'm m | i ao I ;jr L"P' "i i - iiirhiri in `rtA~- ' m-t'iii riTi j LIA08957 fntoir"' m ."^ ri-aMB:ri^tfa(fttftiiiiiiif(ri^itjriir ii- %Hf^fl'' to to --^ 1 MMHMIU4I4IHH I I4I M l -- IVUK 8mnl ooo--nt-- --4tr*d tte* oemtm^t to latrodno# 4 tolto 1444 - y4lat. tot only tor* thylatroit--d It --ttoy ten teal th*t It m aanii. a At tot, tklo 4B only to Mid to --tote tot tto rtoy-tlto point pofl w 4lr--4y offrla*, iai y*t It --ted. Itlit eon mrly to tilac m 4a-- irtfl--n> tk*t litto l**d odwtlolne boo tofia to ; r**ltor 04 tte yvklli It--If i a. i S'"1 m 7'--' - to "'fl# to>. iiWl^^B,ilgPPqP|PPiP^iiiWpWiliP^i^ mtt'm dftif y t 'nitrn s LIA08958 i.ing,...,.. Ntnt fiat aomifontoron- oto tfcm joore M* <wwi little rwyirt tmr ihlt 1n 1<w * ikor i tep f attt* todo ad o ollltnptooo to tmnm ttolr m of klte lead >l#MBt afar yriwwi of t*f)N otortafoe. May of tka doflaltelj fmr tk* ltd Idatrite waitfa Itooe rooolte oewt of tnm to orodltod Kltlf to dftrUilt|. Ttoy tor* c m to food aoooaro froa tto yrootal writ of Aoooclotleo tool- toortoro. tot iftli, odvortlotaf wo tto 'oporkpl^* M- n. iijwmipMpii^^ %* 1 -- --iigi^ i-^ ^" 1 ^ww.ww^r 1 LIA 0 8 9 5 9 ..... , ,.,v A k ^ - mu vu i imi; p i i.iiiijiiuiw|RR||PWWnM9PnMRI^ppiPi9P^i|R|i LIA08960 AftrifrwiiiairiQ^ I'lfliT Inn III llf*i ^ di utfudMUtetiyitoSi --------^ifli n: "i A~ I Hit4 m to tlmt to* tar to* psrt f yrnNwliwI fitoiri aafl MBtnrtr^UBtn laaltoa* la tk* klnrUrlac Aaaaalatlaa faaadfaartar kaa toa atoa to adraaaa #bo * rata* Uo m vit* tola I ^ a ii:^ ^ !........ "** - - -. -- ,> ............:. -.. a* >WB^P^yilgiSpIUi iw "<im>W llWf "J !' I JIIMll.l.PtappgpPW V iBt#r:Vtor mm mmmmmmmmw BT^lii I - LIA08961 r`f rinmiliii l iiniT i IWIftmii i A $remi mil mt Alt* 1mA UMnt In Wm mt la Mila la ta^ertaat jlaaaa affactla ka twn--Inc kaMta of tka mwitla. Vooatlooal cokoo M ClAfc laadara al tka Ilka ten raealmA aklta laaA jnastlaal aatarlal a gfnilna daalra far ' I m*iifnmam wimmfmimiiCaAiteMilaiiaiiaaA^mimmmliiiMmiifciAtemimaitetei tti m lm iiH .il 11 11II % iijiww1 ',.iwmn "jumam 13 ^iMi.iidaii.a8iriaiTia*anl^i^Tn'. LIA08962 pe**' - - J---iwt'ftn ,<r I.. <, :i tkia ywy tea tea tefarM Vj tte Joint NBtrfteUono of tte loadlag f ate analting lataroata ate tte aeavortara* la* tea tte aoat w|iril to anoaal aalaaf b aany tjplonl ate aaooaaaftl nailing aparatlaoa, atertliiai tedgota no fna ti to % of AoUar aaoaptlaoal oaaaa, not oapanM* to tte ynawt eat, tteyaay rat teak kl#tar 4 \ v"* * ' g *< 6 * -^t ;$i -i!,qaip*iwma n... ip a w a n a ''<" *iw > tl1 >11111 " ft r, v^r%Wr-iB,riai r'rfrigirri^l^^ mmfci 1,1iWipiMi^'^a-gr^ * ' 'T LI AO 8963 ` 1 I* K r * r r 1 liaarllag ta UN flfVM, tk* nU* it tki pUnt af tha 4r? Uit ** la4 U all atlah i yiNiit la that yaar aaa 4l,0ltlm Agalaat thla( tha tatal Aaaaalattca badgat aaaaa ta U* 3 aP4pi^iii*9HM M im Nt!ippiiNa*giff!M ij|p*^ ^MByjw^pyimw.'u ..jpawtpNBMjNiNw y!yw'i . n puy .u tnii`l''iitr''Viil,'l" rfclfuiiii i> * fl^, LI A08964 0 I It U aartfc All* W polxt ant tktt la dannltU* a mjcr part ( tha 41W. laad mmfXjp tha altar# and ailtm adoptad a triad aad praam aathad af fm> aotiaa. Maagr laatmaaa aaa Va altad nkara actfittann af a rw aatarlal ar NaUfUUM pramat kan adaartlaad ta praaata Ita aala la a flalahad pradnat aada tjr athara* Nanai Matal a la#tartly ta alitd. Nallar WaUfi, aalaa, pitea rise* aad atbar pradaata oaad la airtoooMla aaaufatra rt aaparataly adaartlaad* Oaoaral-Natara kaa amdaatad a aaparata natpalgi far tad/ V/ flabar far aaa/ yaara I :wmm up111 "PH *wj g !w y !iy p p w ifii.w p p w p m iii'ii iy ,p p i-. u w y ' f p p i i i p p w p ^ ^^ v* ,.!^,|.,*"y.........IT'*! ,7Tiri^p - v ' : LI AO8965 3 f Ik Mm )mwt UrtUM, rtrt tea Wm It la a goto *. kMk r--i 1m to to 4oaa. Mm*tall, tola lktotrj, Uto May tori, la MofruM with a atort ( for Motatr itlo, too to too toftoaa program. Ttala rdaoo a aotoral puitlia of toot a aaato foturo aoarao ilwH to iaw '1i i ^ iw ^ to p w tp p iiim ip iiuyy y i imiw m wpn w iiM .' . > h h h pi tf 'toPpstogwiw. iiJjyi^jw^w^jtfii1' i jm Ul^pili JJL,.,IUIJll m pnpf -- JJ .IW III' I w i LIA08966 ' ____ i MWW -ttriPiiiiwti'iH f miMtftmattr. ngnai-aVadim Mtofctaiatoaitoat*il ttfawr iirirto-- ..^ Oh aaarm mU k to itlaatallaai rtn> tUto|. tat far v^iatto Uvirtlim ~ aaafraatal tjr Uw mm frtola -- wt atriaf tlda laalalaa* Ttajr taa tto* atrkrto ara tart toU - tor4 to toll -- tat bar tart af all to rw>tort 0a thagr ara (artlif tto fraaahlaa ttojr tout la tto aaaa af Laal Xataatrlaa, a laalalaa to fait aaa nail art* tta Maatoa aad tba larwtoiit af tto )Mt thraa jraara* far tba pablia haa a tart mammy K I - wawaatoptatartaPtoHi -Mam "jwji"aa sr iijP ! p u iaw w p g w itp wiy to 'iw iawttoP aan,"f fPH ` $ k v- w* t 5.,' IU1!11 Hf11"!*1'11" Ii.'lij !>IIW.iWppi^i|ppy \ LIA08967 A w im4 aaaraa *41 to to --atiaai todto lU 4nrtUtH aa tto ms * im1 m la tto pd -- faator1 a fnatdM n* tto^h jm Mt Mrwtly tapply tto tonl. mi la tot Mgr attora ara 4alac* It la a Mato aoaraa far tto UU Zateatriaa AtMaUtlca* aiaaa tto ntla af torartlalac to Ml* tolaaa la alrM^f aaaU i i [ n- .j IPUP^^PH?11 UWWWM toPV W!MWatoiftoqFMW)w. mwm, jp i, im " * yjWlimJu m a aiJ--iaai- i f ? 1 -< .- i i - f - ** --f ^ mmmmm up LI A08<568 ---------- ^ Jl ttlH w h mil V* W mlirlfthft ft *mtaUli( impitf* -- a* a nlml Wl|rt. If this U ta, tlm is ft Inljaw M* ftd*k tha UfTMtlM m14 b m alight ft* U Mk tha imfft I> pufeHoatloo a4rartltlnc ~ for soak a#a4 ft* youra -- that ftlnl-- ftfta ba laflMl aa anything laaa thaa ft U tlao itMult (or 4 voftk ojrola) ftf pagaa la mh landing publ loatloe aa Th# latrft; tmli| Mat* M mm mm. t. r 'ftM yipw(wo !Wan . ain>f1t ii i>m f P f T yi mmmm mar* mm l-lA08969 I^^Wiiijlfil^iMfelHUSiWliiMW(iMttMliliMM^aMau^MiMeABMMriUittl A fvortb Mart* wtM V* W aalwtik* ttt UMitiitf tf 1--< rtthar tfaM rtltt 1U T* A* tld* twli W, to tfTMt, t* dirt *11 vnt iftto, tonAontm tto anaaiha *t ^ >y tto put torn fMn U. d -vim* ummmmASvmwj r i umi npii.^nwi a "Mini1 i y 1 m 9mmw*m**m**mwippppaiiiiiipppip mT LI AO 89 70 yawwwuamajpfSBamayimiaawiw^amwtimmramaayiamiiwwii wawa ......... ....i --', . \ ' :at 4 . ' -C **U, A fifth Mit n would ba ta advwtlaa -v laad la Um if it protaatlau aad Aon*11 tty U a tab a ngr ttat it mil raflaat prattl^a on whlta lal. la auah a aaapalp, kaadUaaa, aajar Uluatratiaaa aa4 a |wl part of tha tut would ba davotad ta laad. M tha faalllar lapetypa "jroo'ra wonay ahaad dia you point with idxlta laad* * would ha ratalaad, and tha taort mid ba polatad up ta whlta laad la alaalag* TUa would ba a load waa af my 0 *o BP.iaJ1 wmijaw M- 1 1 " _ V LIA0897J wmmm 11. L'J11W.BW|WW>pP|WlPIWM|^JPP*1^pwWWIPWPl||ppw|lppe' , LIA08972 m n w aaaww n n wa i.aw a ia 'nn I 6 OT tkni tin*, Um aaa 4Ui wa mw Md -- aad tha aaa whlah will plaid tha iWNt awd graataat ratarn U lh 1, far tha ihfU rwM that whit* 1*1 la tha ftMit produat la lta fiald -- wMta iaad baj a potaotlal aartoat Aih it ha* aal/ bafua t raallta -- aad vMta iaad la tha aaa pradaat af tha Iaad taduto ahlah tha Craat Aaariaaa pdUa aaa Vqr aad aaa* tha aaat Tahtabla fraoahi** any pradaat aaa hawa la a fraathla* with tha **la * aafca ap tha rlahaat aatlaa la tha warU M : p m i