Document b5pd2r8m7J51jkO1z9a4jp2EZ

PRODUCTION CHIEFS of research: Edward Schulte (left) of Gliddea's paint and varnish division; Dr. Percy Johan (right), director of the company's soya products laboratories Glidden Emphasizes Research nip w at n cooix* mu, Sunroe rstands out as the universal favorite for husinese. Industrial, and institu tional use. More and more concerns supply their needs solely from the Sunroe line. You should do likewise. The Sunroe line embraces the widest range of AC and DC models on the market. Each Sunroe Water Cooler you select will have ample capacity to meet demand at point of use, with styling to harmo nise with its particular environment. Standardize with Sunroes, the water coolers recognized everywhere as "the best value for the money." Sunroe pioneered in the industry... special ized in making the water coolers which today are without peers fbr reliability; efficient, trouble-free, economical oper ation; durability; end modern styling. There's a Sunroe sales and sendee representative in your community. See him--or write forfullinformation to Dept. BW-12, Sunroe Refriger ation Company, Glen Riddle, Pa. Sunroe iOtfo1 Coot** W^ AGLllEN RIDDLE, PA. Swwoc Breech Offices in Principal CHfot "SMK SEMES IK MRI...S csri if mto" i\- And the policy has paid dividends. Revolutionary resin-base, water-mix paint just announced is onlyone ofthe many new products that have marked the company s growth in its 30-year history. From a small manufacturer of paint to a highly diversified maker of a mul titude of products in just 30 years-- that's the record of Cleveland's Glidden Co. A major part of the credit for this expansion goes to the company's cease less emphasis on research ana the de velopment of new products. New Water-Paint--Newest of these new products is Spred-Satin, a watermix paint based on a new synthetic copolymer resin. Glidden executives de scribe the new paint as the first truly plastic coating. They say it will "defi nitely establish the superiority of watermix paints for nearly all interior appli cations." Among the qualities claimed for Spred-Satin: - (1) It is practically odorless. (2) It can he applied to all interior surfaces, including wood. (3) It is dry enough 20 minutes after application to permit picture-rehanging. (4) It resists nibbing. ' (5) It can be spot-washed with soap and water without changing color. (6). It has a rather "fiat" appearance when viewed directly, a sheen when looked at from an angle; these qualities are mid to last indefinitely. No CM1--The new paint will be offered in 12 colors. Distribution will be limited at the outset, may have to be limited for as long as a year because of scarcity of several raw materials. The formula is a closely guarded secret. Glid den will say only that this is the first time that the ingredients have been successfully emulsified, that it contains no oil, ana that titanium dioxide is one of the raw materials. Development work on Spred-Satin started more than 10 years ago. But just when Glidden thought it was ready for the market, "bugs" developed. Company officials did their best to forget me whole thing. But four years ago laboratory workers revived {he prob lem, making use of added knowledge in the field of synthetic resins that had been gained since the first try. More than a year ago, the present product was pronounced ready. Since then it has been under test for behavior in typical home use. Policy--Much of the credit for SpredSatin goes to Edward Schulte (picture, above), research director of Glidden's paint and varnish division. Like roost of foe company's new products, however, foe revolutionary coating is, in part, a product of several of its divisions. Com pany policy insists on close integration of research activities of its eight major product divisions and its 26 laboratories. Ibis policy has been a major factor in Glidaen's expansion from paint into such apparently unrelated fields as food products, vegetable oils, soybean proc essing, chemicals, pigments, .powdered metals, type metal, livestock and poultry feeds, naval stores, and sex hormones. It is still, of course, one of foe country's 40 GLD32090 BUSINESS WEEK * Dec. 20, 1947  Music Spring Wire Flexible Shaft Wire Pre-formed Staple Wire Tubular Rivet Wire Cold Heading Wire Spiral Binding Wire Rope Wire Galvanized Telephone Wire Gas Welding Wire Box Binding Wire Box Stapling Wire- The wire for your product may also deserve wire manufacturing skill and care far above that re quired for ordinary wire. SPIClAlt ANALYSIS WINS fa> all iadaztzlal pazpasas KEYSTONE STEEL & WIRE COMPANY PEORIA 7.. ILLINOIS 42 GLD3209I riuuiuui i mngnt r. Joyce or u u u k o heads die company his father founded largest producers of paints, varnishes, .enamels, lacquers, and other coatings. Program--This diversification is partly the result of a program developed with the idea of controlling raw material sources and using all plant facilities to the fullest. For instance, mills that made vege table oils for industrial products were put to work to produce vegetable oils for food products. This led to Glidden's purchase of several food companies, and to the creation of its Durkec Famous Foods Division, which makes and mar kets margarine, coconut, spices, condi ments, and other food products. In the same way, the company's chemical and pigment division grew out of the need for raw materials for paint and varnish. Today this division is the country's largest, producer of lithopohe, a major white pigment, and of cadmium reds and yellows, used in making coat ings for automobiles and other metal products subject to sustained exposure. It also produces titanium dioxide. Soybean Research--Glidden's empha sis on research and new products is par ticularly evident m its Soya Products Division. Among the achievements of its research chief, Dr. Percy L. Julian (picture, page 40), is the synthesis of the sex hormones, progesterone and testosterone, from the soybean. This development has led Gliddcn into a patent-infringement suit by the Sober ing Coip.; Scheting holds patents on a method of making progesterone from an alcohol obtained from the spines of cattle. The suit is scheduled to come to trial in Chicago in Januaiy, but an outof-court settlement is predicted. Another of the soya division's impor tant products is lecithin, used in numer ous industries (BW--Nov,9'46,p31). The Other Divisions--Glidden's naval stores division produces tars and resins, BUSINESS WEEK Dc. 20. 1947 veryt6//?g in iV/W/tg points to- --AND more and more buyers point specifically to National Electric trade names like those listed below when job material lists are being made up: "INDiSTRUCTO" {Neoprene-sheathed cords & cables) "DILEC SAFECOTf" (fire-retardant building wire) "AB C" (flexlbie steel armored bushed cable) "CANVAS BACK 100MW1RE" (non-nwtaOfc sheathed cable) "NE'on" (thermo-plastic insulated wire and cable) "NEasbestus " (all-asbestos and asbestos-varnished.cambric insulated wire and cable) PlflS all types of standard wires and cables as well as special cable made to customers' specifications. The "NE" line includes all the necessaty fittings for complete installations, also: conduit. . . bus duct. . . surface raceways... underfloor duct... cable connectors. Leading electrical wholesalers stock National Electric products, and there are experienced National Electric engineers located in principal cities to serve you. National Electric Products Corporation, Pitts burgh 30, Pennsylvania. fyrv'// /*>></ rt pro&erdfe to rememter GLD32092 turpentine, solvents, synthetic rubber compounds, and compounds for plas tics. It has led the way in modernizing the age-old naval stores industry. The company's Metals Refining Co. Division at Hammond, Ind., makes cuprous oxide used in barnacle-destroy ing ship coatings; powdered iron, lead, and tin; and type metal. . Glidden's other activities include joint operation of the Growth Products Co. at Pascagoula, Miss., which pro duces growth factors for stock and poul try feeds from "fish stick" watei-a waste product of fish-oil processing that used to be thrown -away; and joint operation of the Zinc Chemical Co. which makes and markets the zinc crys tals used in insecticides. Probably not even Adrian D. Joyce, founder and board chairman, could . name offhand all the products Glidden manufactures. The paint division, for example, produces soapless cleaner, floor wax, polishes, insecticide, weed killer, and other household specialties {BW-- May3'47,p58). Nearly every division of the company has a similar list of sub sidiary but important products. Personnel--The growth of the Glidden Co. in its brief 30 years is a tribute to Adrian Joyce, an alumnus of paintcompetitor Sherwin-Williams Co. In 1917, Joyce and several of his associates bought the old Glidden Varnish Co. From this small start, the present sprawling giant has grown. Now 75, Joyce still actively guides the company as chairman of the board of directors. R. H. Horsburgh, vicechairman of the board, is roe only other executive remaining of file com pany-founding group. Dwight P. Joyce, son of the founder, was elected presi dent a year ago (BW--Feb.$'47,p72). One of the striking characteristics of tiie' older Joyce's leadership has been his insistence that the company utilize apparently useless raw materials. For example, * the fame dust from which Glidaen's lithopone is made was once a waste product. Other examples are the feeds from "fish stick" water; the wide use of formerly wasted portions of the soybean; and the materials used by Metals Refining Co. in making the . powdered metals which are its major product. In Good Health--Financially, Glidden is m the soundest position in its his1 tory. Prepayment of a $7-million bal ance on a S 10-million bank loan last October leaves Glidden entirely free from borrowings. Sales for the fiscal year ended Oct. 31, 1947, are estimated at $185-million, up from about $122miliion in fiscal 1946. Plant modernization and expansion are being pushed. Expenditures in -1948, including a new $750,000 labora tory in Chicago, will be in the neigh borhood of $2-million. BUSINESS WEEK Dc. 20. 1947