Document aJdNe298875439pRdQV8VdkvM

m Give your Customers... "BUY-FOCAL" VISION Catch the customers eye - that's the first step In making a sale. But attracting his attention is not enough; you Itave to go on and please else customer s eye by providing some thing which is, at the same time, attractive and interesting. Would your store front {mint out to the average passerbv -- at first dance --that here is an up-to-the-minute, wellmanaged imsiness where he would be able to have his painting problems settled efficiently and well? just put yourself behind the customers glasses s Ik t w ii Itelow and you can easily see that Singer Wall Paper 4 Paint Company of Cincinnati, Ohio, are makiug absolutely certain tliat not mte single passerby will miss being at tracted to their store. Notice tin* modern, eye-aj^valing store front of tlicir new store at 221-25 W. Fifth Street in Cincinnati. Hie large, luckless windows allow tlie customer to view not <Hiiy (lie appealing window displays but beyond tliem and inside (Kse store itself. Tlie store name and products sdd are large and fully visible across the street. Inside the store tlie customer's eye is immediately at tracted by the skillfully arranged shelving with row on row of the bright, colorful "Dutch Boy* Paint labels right imt there so tint they can work tlteir own selling magic on the customers in the store. Here's the "Dutch Boy" full fine -- really handy for the clerk who won't have to leave his customer and go into a bad; storeroom to fill over-thecounter purchases. Here are signs and displays also that will catch the customer's eye right at the point of purchase. Along with fresh color cards ana descriptive folders, these signs and displays will take more of the selling burden from the derk and speed up the sale. Any potential customer need only take one quick look at tire Singerstore front and one look around inside and he will immediately recognize that here is a well-managed store -- a store he can lave confidence in. This is what you want your customers to fed as they enter your store. Take a quick look around your store - look at it through a customer's eyes. It's the customer's eyes that stop or start every sale you make! (Cmiitmt m fge 2) MTAUj 0007-SWP-000008898 N15769 HOW IMPORTANT IS 0-AC7, ? DEALERS, PAINTERS, ARCHITECTS JOIN TOGETHER FOR FACTS hi Hagerstovvu. Maryland recently, a meeting was organised by three ~Utch ihw" dvakvs. Hagerstown Paint and Class Co., of Hagerstown. Maryland, the Marluabtirg l*ait & Class Co.. d Martiiisiwrg, West Virginia ami (oim 'V. llosctibcrgcr Co. of Wiudicster. Virginia. The meeting featured a talk ami demonstration of "Dutch Boy* Paints given byj. W. McArthur, technical re|>rcsetitative of tlte National Lead Company. Perhaps one of the reason* that this meeting was so much of a success was due to the fact that it was a cooperative. wvll-organimi meeting. Not only were the dealers and their sales personnel present bit each dealer brought to the meeting his iMinter customers and local architects, lit tltat way n etyone most vital to else . business life of these dealers had tlte opportunity of gettine the latest facts mt paints and point usage from an expert. Ail persons attending were highly enthusiastic at the dose of the meeting -- feeling that liter had gained a great deal of valuable information in the quickest and easicirt way possible. Its obvious tltat these meetings can be vetv valualtle. In tliis case, tliese three dealers made just one evening's lecture add tip to the promise of many years of (tetter business. Shown in pitoto altove. staitdiiig in Hack of seated painter gncsts.4urc;lefteo right: Don Cimple <(salesman) of Uafewtown Paint and Class Co. -- Wayne Byrd f manager) ami Leroy Miller of Martius]turg Paint A Class Co. -- l^onanl J. Davis. Frank C Ort. Virgie Frasee. Leonard C. Mathias < partner), W. Uoystnn Smith. George Wluttingtoo and Ennnert F. KiH*pp>- all of Hagerstown Paint and Class Co. -- "Dutch Boy* salesman Sam. Saltsman -- Call (icmiuger of Hagerstown paint and Class Co.-- Ralph Vaught (manager) and Jim Sctterman of John IV. liosenberger Co. "BUY-FOCAl." VISION (Cmtftmtcd fram |Mt< I) Singer Wall Paper A Paint Co.. Inc. was organised fnsf sis years ago hut through skillful management and careful selection of products to be mat* krted they liave tnult a large and prospetons fattiness. The store shown in the customer's glasses (page 1) is just one of the Singer stores in Cincinnati-- the new one which opened in September of this year. Publicity-wise. a gala throe-day opening of else new store was held and hundreds of friends, cus tomers and snpjdien were on hand to help spark die occasion. Needless to s.iv. the "Dutch Boy* was there in person and lance displays in the windows ami in tlte store made it dear to customers that Singer U their 'Dutch Boy" dealer. Wlien tile officers of the company were asked about the "Dutch Bov* line, they all agreed unanimously that a great deal of the success in tlte paint department has come ffnm*the fine volume they enjoy on "Dutch Boy* Paints. National advertising on a bread scale, plus cooperative local adver tising and attractive display materials, has eldest Immensely. All in all. lltev arc very fiappy with the friendly cooperation tliey receive, and a full-size window display of the "Dutch Boy" line is a "MUST* with them. Tints what we hear often from dealers across the country who know tint the Full Line "Dutch Boy* Franchise Is a business asset that can't be ]>eateu in the paint business!' m It is pmstble for a business to 9 exist for a great many years and still not advance-tradition can'be a by word for stagnation. But not so with Na tional Lead Company! With beginnings which date hack to the early davi of the nation - the Philadelphia Branch date* back to 1772 and New York to 1825 -- these years have been profitable yean, rich in exper ience. Experience, surely a most exacting tvaelwr. has long since eliminated from National Lead Company's operations tlte many pitfalls of tlae uninitiated nr newcomer to paint fumwlatum and manufacture. Thus, with every sale of a "Dutch Boy* product, yon have the assuranceof quality -- a quality that has grown through almost 190 years of actual working experience with [>aint and paint products. Important to any [saint manufacturer, of course, is just what goes into that paint--pigments and vehicles, such as lead, titanium, color pigments. Un wed ml and special drying oils. On their per fection lies much of the responsibility for tlie final perfection of the paint itself. Na tional Lead Company produces most of these ingredients themselves, so there is no question of 'inferior components In any "Dutch Boy* finished paint product The 'Dutch Boy" plants throughout the country are in tliemselves a fine example of how experience brings efficiencies In opera tion. These plants are among the motf mod em and scientifically controlled in the na tion. A trip to any tie of these plants would iluiw you a neat, smoothly operating unit Yon would meet paint technicians and work men. carefully trained and all proud of the "Dutch Boy* tradition that they have helped build and are continuing to build! Yes. 'Dutch Boy's* tradition is important: ami it's important to you because wnen you stock the "Outch Boy* full Une you know that vou liave In your store the very finest quality obtainable. This is because the "Dutch Boy* tradition is a living tradition -- a business asset which spells ever-increasing profit in your store. wru sa y o u in at u n t k o t y tUTtOMU COMVWMH Booth 176 IfTAIl AUNT 4 WAUFira BtmnSTMB Of UtfBU. ML