Document aJLnXXL4e0r5wYeBdNnZYjDXB

PLAINTIFF'S EXHIBIT BOND-488 '331- REARDON yj3/ 33. A memo of interest -- At the start of each year, that great met ropolitan newspaper--the St. Louis GlobeDemocrat--invites leaders of industry to review activities in their fields. > We feel honored that Reardon's president, Herman L. Brocksmith, was chosen this year.. to speak* for the paint industry. And since you are such a vital part of this industry, we believe you, too, will be pleased with this selection. Even more important, however, are Mr. Brocksmith's words concerning the.year ahead. Since you may not have seen this.issue of. the Globe-Democrat, we are'reprinting this article in the pages inside. From every indication, 1965' looks like an other good year to combine Bondex products and leadership -- to build profits for you! Sincerely, JMM/z ir. i6v.o. cMiCMo.au to* Maim. J J. Mason Meyer Vice President, Marke ting WOKHIM. CU( UlITvt mnHC. *<. IiK4uY(>. *. C. ' BON - 03312 Paint, Maintenance Fields Changing By HERMAN L. BR0CKSM1TH, President The Reardon Company Scientific breakthroughs and new methods of marketing, merchandising end distribution have caused major changes in the paint and home maintenance industry.- Here at The Reardon Company the accent is on product innovations and expansion. t Late this Fall we introduced a unique new product, an acoustical coating that decorates acoustical surfaces with out hindering the sound properties. It is the first coating of -its kind on the market nationally in ready-to-use form. products is not new to our com pany. Back in the 1320's we introduced a revolutionary product that eventually became synonymous with water proof cement paint, Bondex. This one product created a growth pattern that hat never stepped. Applications of this heavy duty sealer have included such major successes as the Indianapolis Speedway, Santa Anita Race Track, and U.S. Government installations at the Panama Canal, which alone required two and onehalf million pounds. A SECOND SIGNIFICANT "first" from Reardon followed World War II. It was an inside finish that colored like paint yet resurfaced like plaster . . . Dramex. It gained wide acceptance, because for the first time, old home* couM be patched up and decorated in one orlration. Such important innovations have earned! The Reardon Company leadership over the years, but no! without some difficulties. Other companies have foilowp hi our foot steps and now share in the benefits. BON-03313 Sig&ss t.fcmis (gtote To offset these developments, our company Is now in the midst of a program to recapture a larger share of the markets. Major steps include new product development, sales and marketing emphasis, and plant expansion. We've Increased our sales force by 40 per cent since mid-19$4. We've added a new laboratory and technical director and a marketing expert. This last summer our Los Angeie* plant was greatly expanded in production facilities. TOTAL PRODUC plants in St. Lfli?,lS>s, Angeles, Montreal is some 365 million pounds per year ... a considerable distance in time and products since 1883, when founder Tames Reardon Sr. established the company as a glue factory In a small pfant near the St. Louis riverfront. Industry wide in paint and home building products, there have been numerous changes in recent years in sales and -marketing approaches. Large wholesaling operations are no longer the only means of distributing. Today we also seH direct to the retail dealers--hardware, paint and lumber supply stores. No longer simply a supplier. outlet with the responsihjjii^mielping these dealers - "Educational helps" from the manufacturer for both dealers and consumers are a must today. These aids in* etude such things as detailed product-usage explanations on labels and packaging, literature and stuffers, and counter displays. DEALERS AND customers ask us, "What's coming up In 1965 at Reardon?" Innovations. To name a Urn: A major improvement in low-shrinkage joint cement for newhome, dry wall construction. A new kind of house point for both masonry and wood surfaces. Aril an innovation in "self-service centers" in home improvement products for retail stores. Above all else,* ur industry is concern# with motivating and persuading ho te owners to decoratewnd protect. At Reardon, the rule i thumb is: To grow, \%must innovate to make people WA 1 to protect and deco: VjM ssasa [IMP `CqJcJ' v?L - fc mi 3C>f$W R V UI Clfil TMl KlAtOON COMPANY \' f-' `Y '* > , *1 f* ` '.`S' r , The REARDON Company ; 7501 Page Avenue > St. Louis, Missouri 63133 OTHER FINE PRODUCTS MANUFACTURED BY THE REARDON COMPANY r "Bondex Waterproof Cement Paint - Bondex Concrete Patch V 1" .1 v',v^ /V Bondex Quick Plug ` : - Bontone Interior Latex Paint ' ! Dramexlnterior Finish ' r Crestone interior Latex Paint ,:Vintex Texture Paint Projex Casein Paint y i^ Reardon's Block Filler and Primer . Bondex Basement Wall Paint Resurfo Spackling Compound Reardon's Acoustical Coating ' Reardon's Patching Plaster - , . Reardon's "SX" Joint Cement - BON-03315