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Lead Industries Association, Inc. M MeSNoa Aw m No t Yo *l . N. V. 10017 : (71*) 3 fv'"'. W- -2 gfc iw - ... -- 0 j:- '^Ma .. *a*Ma December 28, 1972 SUBJECT i POBLICITTf STATUS REPORT TO THE MEMBERS OF THE LEAD XHOOSTRUS ASSOdATTCM, EMC. Attached Is the Fourth Quarterly Report on LXA'a Publicity Profraa for 1972. Me are pleased with this effort, which for 1972 haa produced the followInfi IS - Feature Articles Oospleted 44 - Feature Articles Published 119 Hews Articles Published 2J - Editorial Request Responses As before, photocopies from cur publicity proofbooA for this quarter are also attached. Sincerely, JFSila Attachment (JJerose F. Saith Secretary 4 Central Manager "f! fliia L'.' Ir p%, K December 1972 LEAD INDUSTRIES ASSOCIATION TRADE PUBLICITY PROGRAM YEAR-END REPORT September - December, 1972 -,-3 Highlights of current publicity projects discussing lead 3 application!...........in ARCHITECTURE! ~'U> v * Features on lead aound barriera at.......... Hampton Mews, East Hampton, N.Y. - a feature article discussing the use of sheet lead to solve noise problems in an apartment complex was published in 4 AMERICAN METAL MARKET and APARTMENT CONSTRUCTION NEWS. * Features on lead roofa at..... 3 The Bellport, L.X., High School and the Arts and Drama Center at Baldwin-Wallace College, Berea, Ohio -- a feature article published in ENGINEERING NEWS RECORD. The following articles discussed the use of lead in BATTERIESi * Lead Acid Batteries Show strong Growth Potential a special feature published in the special battery supplement, AMERICAN METAL MARKET. * * Electric Powered Truck Due For Wichita Test Interview with Connel Baker of LIA j.n Wichita (Kan.) Beacon. * Lead Acid Battery Proves Itself in Knitting Mill Feature article discussing the use of electric fork lift truck to solve corrosion and environmental problems in N.C. Knitting Mill - Published in AMERICAN METAL MARKET and TEXTILE WORLD. * Battery-Powered Trucks Provide Economy, Safety Feature Article published in INDUSTRIAL MAINTENANCE & PLANT OPERATION. Wry. 'i N 3488.01 The following applications discussed the use of lead for KOISB CONTROLi * Sound Control Haterlala Let The Sound of Silence Be Heard - Special three-pag* feature article prepared in cooperation with the editor of PRODUCT ENGINEERING. E- * A feature release discussing the use of lead in a newly developed machinery noise enclosure panel was published t- in AKERICAN KETAL MARKET, MACHINE DESIGN. IRON AGE and DESIGN KENS. * A summary of lead applications involving noise control was published in AMERICAN METAL MARKET and THE MINING e. JOURNAL. The following feature release discussed the use of lead in PA INT * Proposed Nationwide Highway Safety Program To Increase Use Chrome Yellow Paint -- feature article published in AMERICAN METAL MARKET. A special feature on the use of lead for stained glass appli cations was published in..... & * The NATIONAL GLASS DIGEST The following literature availability announceevents were publishedi * Facts About Lead Glares -- published in 4 magazines. * Lead -- As a Modern Design Material - published in 6 magazines. * 1972-75 Free World Supply and Demand of Lead & Zinc published in 14 magazines----- NOTE t Four of the magazines used the publication to prepars an in-depth report. * Lift Profits Electrically -- Published in 11 magazines. r . :i "A * Lead Applications for Sound Barriers - published In 2 magazines. 2- i December 1972 LEAD INDUSTRIES ASSOCIATION TRADE PUBLICITY PROGRAM YEAR-END REPORT September - December, 1972 3 Highlights of current publicity projects discussing lead '* applications...........in ARCHITECTURE! f- I' i * Features on lead sound barriers at..... Hampton Mews, East Hampton, N.Y. - a feature article discussing the use of sheet lead to solve noise problems in an apartment complex was published in AMERICAN METAL MARKET and APARTMENT CONSTRUCTION NEWS. * Features on lead roofs at..... The Bellport. L.I., High School and the Arts and Drama Center at Baldvin-Wallace College, Berea, Ohio -- a feature article published in ENGINEERING NEWS RECORD. The following articles discussed the use of lead in BATTERIES; * Lead Acid Batteries Show Strong Growth Potential a special feature published in the special battery supplement, AMERICAN METAL MARKET. 'C-: 3 i * Electric Powered Truck Due For Wichita Test Interview with Connel Baker of LIA J.n Wichita (Kan.) Beacon. * Lead Acid Battery Proves Itself in Knitting Mill Feature article discussing the use of electric fork lift truck to solve corrosion and environmental problems in N.C. Knitting Mill - Published in AMERICAN METAL MARKET and TEXTILE WORLD. * Battery-Powered Trucks Provide Economy. Safety Feature Article published in INDUSTRIAL MAINTENANCE & PLANT OPERATION. '3 - j >- i * * World Trad* Center Construction Results in Four Record Uses of Sheet Lead * Newly Developed Machinery Noise Control Enclosure Takes Advantage of Sheet Lead's Acoustical Properties K ' ! V * Proposed New Nationwide Highway Pavement Harking Program To Make Major Use of Chrome yellow Paint ........... and for publication of the following articles which are being readied for diatributiont & i * New Noise Control Panel Developed To Solve Sound Attenuation Problems at Long Island Lighting Company Features Extensive Use of Sheet Lead * Leaded Vinyl Plays Important Role In Solving Noise Problems For Grumman Aviation's Gulfstreaa XI Executive Jet and Experimental Tracked Air Cushion Vehicle % ' fer i ,3 r-~ I * Increased Use of Radioactive Material To Treat and Detect Cancer Result in Expanded Use of Lead to Shield Against Harmful Radiation * New Lead/Zinc House Planned rourth rxjarter Summary of Publicity Activities Feature Articles published...............................;............ ....10 News articles published (including literature availability announcements)....................................... ......32 Feature Articles Completed.................................. 4 Feature Articles in Preparation......................................... 6 News Releases Completed........................................................... 3 1 i Editorial Request Responses................... 5 .' . ... . . 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Watch for publication of the following recently distributed feature articleai * World Trade Center Construction Results in Four Record Uses of Sheet Lead * Newly Developed Machinery Noise Control Enclosure Takes Advantage of Sheet Lead's Acoustical Properties * Proposed New Nationwide Highway Pavement Marking Program To Make Major Use of Chrome Yellow Paint ...........and for publication of the following articles which are being readied for distribution* * New Noise Control Panel Developed To Solve Sound Attenuation Problems at Long Island Lighting Company Features Extensive Use of Sheet Lead * Leaded Vinyl Plays Important Role In Solving Noise Problems For Grumman Aviation's Gulfstream IZ Executive Jet and Experimental Tracked Air Cushion Vehicle * Increased Use of Radioactive Material To Treat and Detect Cancer Result in Expanded Use of Lead to Shield Against Harmful Radiation New Lead/Zinc House Planned fourth [uarter Summary of Publicity Activities Feature Articles published.............................. .......................10 News articles published (including literature availability announcements)......................32 Feature Articles Completed....................................................... 4 Feature Articles in Preparation.......... ............................. 6 News Releases Completed............................................................... 3 Editorial Request Responses 5 V f i % i c? t- Hr < L &' e<,. r.t ;, ..immrnmmmk LIA14833 !818PMaWWPPW!!?9!!iWgt!j^ mw* ~ K: I fc p. Kr iKr* o ma rr ir I I- UIL3WOI tux UAO to tlOHT tout foiumcM 4l tuclliftea im remit of * editorial rwiiit froai nouiceJUjH} is.e ucou tkdkflngs d m toad to flgW note* poOutton Cw **r kr4 m Ui (MMd m Al dx paitolli I I a to w-tod A#to D* M <>to* m* Wlto O'ftrgf Irfta. (Aw AtfKtk eMill pMk m. (Vx4tod t tb4. It- Hrnl-wj Apaet tto Ml Mtoto wH *i d dti to pn<* --I ftot 4 IV tod * br mm Mi# -- -f- V A tl w iw i d m4 I W mi -ikai t4 (i had4mim( ^kd ant W>rr% W >. Id Vto nH to--aUiato nd pkmd toi*4a| to to4m to* ba twl iri.i tirw4iitoi kiwi i*. Uk . 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U. rrv ~^ mii r^J LIA14835 ppp* batteries section l^yCT^il^ I^,00, *Mt*>CA'* MfT*l WAKKtT - TVfSPAV MOVtUBCH *1 W1 i 5- I' 5 a x mic w i wrnu. ttuuur Ucli MtlliiM In p*c 1*1 httirlu Jtctloa tfw rtault or *d 1 tor 11 contact ( Lead-Acid Batteries Show Strong Growth Potential * IXA0 ftDUmUES ASOCUTDN W VOW -- la ffta CW tadtr? farm* m PMli fravtartar ta p*r*#ri ifarMr A# m tm ymrt far atarnta krWarta tatrt*. write!# trartMa ate Ji-- -] rr tar teat ^ar. tin. tea rata mm !! r*ttf ate^tt tata W^> rtata wltaiUIII.|aw>ll>|rMa|<>mmpll(nl>MlrMU< tatttrtat art itriMi na atari ta a--tear mrm tatartM FVattaf gaawr la fltaa fatarmiia. teOarm **> * *--i to pmr M il rf tea. taw hratat *# taatW| **# la paw Itatt. U,w.^ai`a-yift. trail h PM It pan > TM M -- krp*, t- to tte kn--t tf --rtrtr p--r - pbtf M*nWl-- mUn ttt -- *> * . * . t.,4. >.- ... ... J--"" *"' >** W CZtTMLn2Tj a tatanai pmrnwt mfftj ai pr*TM arwmaaa rr*.l fcnM per--. k * --. !-- tea aaitaw ta tap* ~ft#*ua(` la ta* firta taataar*. ta* Crtaci ta Ur rtartnr . *nr<y ta# acrrirrtite l*r Wrw Ur M Wte Wttanrt m tm ta aa war* a* 3 pma att lata >**f wa a* prafarUaa a* pta Tk# larffit ar* *wUta at tWa air Irarfc i ITS Star* Htatatar ntataitj ta a atmiiijr la lira* atiitrte la * ftaal aararta* ate atalag# a ytar* wtta w>ata*e taf arrrrt -- raa av * ktl W-- r--rf-- ttntt gp-k ta. IW-. K k M -rtj ti *~ta. *- u~ m+i m ta CW yr*iTirin~r pw ta* strati hataar R * 0 0* taa altaata taa tta aa* ta *te w4 lar total Wtwry fni.ru-- H ttt IMM **> kt p m *^krtrte tt^ r* kt-M * <* *wm*r H rar Wttary wtacft ***" ** *" * gartea tranar aoa tataf papalinail ta at taata ta* tajar aii*taact*rf*. Of tmmrm taa ywata taartrtr fotf rar papalattea ta ta* US ta ataw )* mh u aart aw rnpurw, i - --U WtWta . .,, . . Wcwmtat alarwrta*mta tterdta vttaa te Hpita rwr. ta* ma> l#r iraruaa H#ptar*m*ta ta* l>rta ten ta IfTl tata taw l mtajqrW tr*r% prtewita* ta an.*, lU M-a ^^ wtrwwrty **rr>* taaiuua* TWt* ta * ftctr fam-*ta p^ua* h(tauag *t*gt*aHtMattaat*#t*#WWtataU****tratya7aa<n<nStHatUafJ.t'.i --mWMWtt*uauataeitra*aaSryt taaate* ate * r*a atewt -- r***w( --*y ateta t* IC ___ ________ ___t_t_a___i ___fc_#* b_r ta_w (<*ta b^ta tW kr w _ , f*ara*rir M mtUUltaa awafaau. M*,MI ** *M #l**lrt*. br#*f tiitl it gala *--t* fparrte Tteaterta iw i *m ptaata S Iffl - W*a* tar** 7*an ag* taa pf#r#tia( am4 mhtrmm tartatawg *ngtaal #%**# Vi ^ *** *"M ***** K" mm r*wf*onajii*a taactnr fe to atewrite tata rtentnrteta ta murta Ab* ta *nh * *( la tau raiag*r> (WiUtearta ate ta# c*aarratita U K nUMw* Sjr l far ilate tattanaa la a Mg* J su-p. r k- 1 f- ' mwii j i /1 | s ,i 111 11 ,| ' Ll Al48 3(, ~ .1 - liiiiiiii^MiwiTmiiwiiiiiirwiinTMiiaiMm Agjua nM HANOT econd article published In epeclel Batteries Section the result of editorial contact P Storage Battery Profile Tta ul Wc hurt Mny. Chm 40 *rnrnmm tm **73. mm mymmm Tnmtmwmom U> km ' mm* vmm mm I pw im M mm*mm k*i ! >*< TN 7*7 J O mm> m`mm I kanm'M. * 40 fr* *74. 47 *4* t* *?l. ***** 40 J.Wi m* W 7*7 T* mmm* 7*71, fi^ M w > < i*n 7 W llfg'iiiift II,Vi Storage Battery Profile * *Mi I* itn. w*rt*i ImU C* M>^i M% W mm T3w 1lrtw 7*77 #mI mm*l >iw 1 1 RAM MATIHIAU l* 4 4w W1 # 9m kmwry 7* tf 71. 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Battery-Powered Trucks Provide Economy Safety 't :-i ^:i r..r I- Pr- r k ; i ; > r UTTEKX-FOffcttfi tWOU NOTH* ECCKNT, i^mi Article published ti tne reult of editorial contact *it& ULWiT.<lXL JUIATOUACS * FUAT OF&JUTIQ* - LIA ileen credit for contributing to article / Wnk mt Ira fl la *mi A* m *l Mm *** Me M Mi la M WM aa m A4 `h fat* 4* m >4 ** |-j ~r 4 to * 4m flw 4*i J J^***"** ****^ TV Vaar Mm * Ar***> ** ^b * M a\. M a>r u -fJ md *+*} 'M*e waMafc taa <**ate * ** rM yiia | |--nti ^ to fd "ra UatoOWAi^Aa aartmf * fAtoi ^ MW M Ij W * 5ct 4 aura r LIA148 39 I w. SBJRW^sspjW"^ two *cio fcmw moru iBtif a t KX1 m*a k il l rutUtntd to a k u u c a m XTTAL WMiT (flrot pstltnUon of ''* fMturi ot*4 to oubjoct) I. ** '* <- i" ' -' '>. -v?>|v' '* - . s\r ."' Lead Acid Battery Prove# Itself at Knitting Mill W YOpK - TW Piiif - Sasifiai&jSg& lead and zinc marke |M Howitow to*Lmgl>l<n>* -j* J t'* kfff lk l**4 Ww vto mm to* t p m* Vtot i or *lu: | f-" --*---* - - TM^l | ^ilBWi ifa*^3feartrrtth.^iiii'nniT*w^`- I "`JT' t*S**~ " a -imrk*-i *"11" UTT tmxi - A OOOto titofTty to* to* tototnA Ml *Vto at to* A*vto*, M c VnmMf A** * Atovtoto* If*, Inc. w > AvltoiV* tv tottov* tvtov* icli MtoA A.ritow. 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I, Tw^i Am a* la i I TWr im riwiii b-.': b mm a* w m mmA mm *m- awt w*fe kn tea daa^ Fn s Imi a w* *gla aad Ima4 wfe J jabnr< MfM M fu %f*rm fela la f ir-- bn * fadnMai I Ira* fed n-fwi M Wmi mImi m4 ad ta Tfe lid hl*ai M'xa i - ... - -* - 4 life fell 1- S awpilgipigl^iipp^^ 5?SP ';t'- \ vl -r.-i > iiTiiiTrtiiiriri KW 17 2 Head and zinc market r^ Lead Again Boosted as Major Noise Control Material *** VOftft - Vm * toatf t mmd fmm--m - kmrnnimi 9m** to hr * *< yw km tmmd m^ -- -- mm< fnfcit |W-- ^_ " Z* i .4 :- i -.r- ! * Wv WBpu 'iJw. tWoMPto'.1WA^ueniMiewwP wnia wP p ' j L- l. tart l x a o ma t v w o a ioi MYiLortD ma c h ix ik t i o u i ncLosun ____published la non AOI, unnuu BjuiTKirr uu, NACH1AS CSSiaa ad a special feature la SCIM IM W MACHINE ENOj OSUXES rmdmrm it+nd. mmrtOSttA Hmdtrd* W to^4iP P W W tp ilip iW !li|! 1H PWaPgUfU'i'tomajUMJi ^ y y {w n y p|iuu.... iiiu L w u . m ^ ^ k x GSIMOKIII DESIGN A n**0 NfeXaftOft New Products Uid/fom Cwpo>*i Hipi Note ^ r--iirHuw M It N <1 W < I DM PUmi, A Ik m la to * w mI <> <Tl.t p mo Io -- to Q h Iiw w e lod kM m a 11 iwi Mr Mmm. tai M to IMI M- Otoe*. 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