Document aBwzZpwVBGGEqE8epEo4LGjaR

n: fy' ir- >i 4 t r r E r r. i- e- k- t; 8ft l B"> - -& '} v**a * - ,?$ Lead Industries Association, Inc.------- W Man *wxa Nn Yot N. Y. 10017 Tta{*ion: (Ml) (70-0010 January 25. 1973 TOi MEMBERS Or THE LEAD INDUSTRIES ASSOCIATION Attached is a commentary fro* a racant iaaua of BUSINESS KEEK that documents tha surge la growth of tha alactric industrial truck, which quotas most of tha major manufacturers. Wa think thla tails tha story axactly as wa hava baan predlcting for savaral yaars now. Could wa suggast that you look ovar your own oparationa with a view to tha possibility of using electrics? Bo doubt, thara ara so** applications whara alactrics still will not fit, but wa ara sura that you will saa many ora possibla usas now than could ba conaidarad just a few yaars ago. If wa can help just lat us know. Sincarsly. COBHEL A. BARER, JR. CABiip Enel. * .. A crackling market for electric forklifts Helping factories cope with tighter pollution laws. Big buyers: military. Sears propsae models. George Markell, presi dent of the Material Handling Insti tute and vice-president of Clark Equip* meet Co, claims that one out of Are of lower and teftd'to wipe out the laKin! price difference. Today's electrics are also more efficient than the models ef five or 10 years axo. Battery life on a the ridsr forklifts sold thb year will be single overnight charge has gone from electric, and by 1980, he predicts, the four bourn to seven or eight hours, bat* "Unlike Detroit," Georg* Weflner, figure win be one out of four. That lenr base have tripled to M volts, vw* president of Towtnotor Ccrp-, "our in compare* with oot out of seven ia I960. hicle speed has doubled-W f npk, and dustry already has a means of licking "for backlog for electrim b up 95%, oltd-etat# controls have replaced the the exhaust emission problem." Wefl- and our sales of electrics hare In- older, less reliable mechanical controls. scri industry b the $HX)-millkn fork creased 61% over last year" says Rob "There are constant Improvements lift-truck business, aad the solution ert Bry, vice-president of Otb Elevator b gasoline modeb, as well." says Jn* that he b quick to point to b the ebo Cat Diversified Operations Group, rpn H. Maloney, rics president id t trie forklift- "The electrica," he says eegerlr, "can do the job." While there are Mae big problems which made the old Baker electric auto from 1899 to 1921 "We hare the high est backlog of business U our com Ailb-Chalmere Corp. "But H b uaUksty that there will be mare efficiencies b gasolbe engines, because when yen with electric forklifu-high initial cost, pany's history" echoes Sheldon K. improve pollution control, you reosivu poky acceleration, aad the chore of Towton, Jr, president of dwell-Parker less efficiency from the engine" rechargiag-they are earring out a Dectric Co. Thomas B dwell, vice-pcve- tannery scaere. Customers seem tn tarter and larger market share against ident of Crows Controls Corp,, which agree-especially today's biggest st^fe their gasoline- and propane-powered makes only electrics, concedes that, buyer of all the military. ~W e now look counterparts. The sper. tighter lobe "Thb b not going to sound real, but at each operation and order accordiw and exhaost-wmbsion factory Man* oof business increased Sot la the eieo- to environmental needs," says Colonel dards contained b the Occupational tric forklift rad this year." Anthony Del Glorna, chief of the Aw P Safety 4 Health Act of 197L Among a A leet kwwerewiA The crackling surge ia csssorbs aad Vehicles Dt t . at Warner welter of do's and don't*, for instance, electrics b speeding a genera) recorery RoUns Air Military Area ia Macon.Ga. the act specsftes that carbon moooxide in the whole forklift industry. Between Right now, for instance, Dei Gtarneb Or embaioos cannot exceed SO parts per 1963 end 1969. the industry doubled ia division, which handles all rehkb pro* million utiles* workers tor special dnQar sales. Then when the recession curemrnt far the Air force, b buyi*W protective fear. "And we expect o &ma hit in 1970. sales tumbled 23%, aad thry 10 electrics for Hill Air force Base b regulations to get stricter" Wether continued to lag ia 197L Thb year, Ogdrc. Utah, because the bast b fed says. The United Auto Workers and forklift sales are back up, running 94% orofwrtiy ventilated (or internal nm other uaioos are also lining up behind ahead of last year. Sales of electrics are bastioni ivehicles. the law aad multiplying the pressures np 41%. Ori* of the next biggest customers b for electric forklift*. forklift manufacturer* can make a Sears, Roebuck 4 Co^ whkh uses ebe- As the posh gains momentum, fork* strong pitch. While electrics may cost trics la distribution renter* and cata lift marketers are mounting a high- more-anywhere from $11,000 on np logue-order plants. A few yrt age, voltage campaign that has already compared with $7X100 or more for gaso Sears operated with 9C% gasoline-pow made electrics a faster-growing mar* line-powered modcU-tbrir long-term ered forklifts and 10% electric*. Now, ket segment than either t,a*olific or operating aad maintenance costs are the ratio is estimated at S&/S0. A few N 3492.01 X Mart off fa tb* fertorv, Industry mem ber* predict, Soon' forklift (Wot could tnd up (0% eUdrtc tad ooly 10% {uo line-powered. To locmliw tkoir rtattoaun tad Bala markets, tb* Itryer rntnuftcturora of Uctric* tro folny In for mor* tad o< market research Otb Deeslor** Bry Cltot IK* wealth of data compiled by tb* Industrial Trade Assn. "ViVr* abb to Know riyht down to tb* county *hat customer bat what bujrinf habtu. tb* chanyat la ratinys-t*y. tb* d*mio* of Um 4.000-lb. trade tad tb* iacnat* la b*tri**-aad other iafonattioa. Oar 'Our business increased 50% in the electric forklift end this year* poopl* approach tb* uitt carrfutly ad pat Bor* emphasis m market ro search tbaa away Industri**, simply because tbora it to node data." ta kieUay off a new model, OUt tad otbor major maaufacturm yo la hearOy for trad*- tad butiMas-aufttia* adwertbiny, at w*Q at a SUIT jolt of promotiou. Tb* Industrial Trade Dir. of Eatoa Corp. la boastiny (ta orartO forklift ad bwdyot 10% abort Inst year. "sod a biy part of that win (into rWetrVs," ttjrt tb* diebiocTt marketing rice-president, Alta BrtbdL To b*lp tb*ir customer* oopo witb tbt atifftr poflutioo-cootcul law, Eatoa b alto distributic^ a "UmC** Cuid* ta Cans," which detaib tbt sew rtytilalions tad iadudot handy <boci> lists for forklift fio*t owner*. At part of ha promotion, ADb-Cbab m*r often eryaniaeo an11 cartrtaa that trtr*l froca four to tix weeks to key chic*. Introduony tb* new ma ckro* to dtslers sad describiaf ho prino, feeturen, aod adraMayto oe*r oocnpttitir* models. "la pcomoCiny aaa af our new oWctncn rwcwaliy," ttyt Allb-Chalmeru' Maloney, "w* aba had a program hi which any daabr wha bought aararal models would racalra a fraa car trallar to ha could transport tbt forklift to sbow hit c Wbta a forklift mokar first dirtr KWt Into tbctrict, oat of tbt blyywet txpenaoa of all b rotrtlnlny. After Hyttor Co- aatorod tb* electric Bark*t tsriisr tbb y*ar. tb* cocapaay bod to iwtruia 1,400 tanrle*m*a aod 400 aabo at*a U tall aad asariot oloctiica. "If* bad a sen** of workshops to trait otr tab* pertonnal aad aaktd our dtalus to biro additional aaba aad aarrko people," aay* Donald Shaffer, aaba manaytr. "Tb* aula probUst Wat ta tak* ear old-lio* taUraal eombuetlou tsiearoen aad trala them to ted eleotrie*." HraUr bat no Qualms, bowtrvtr. EartWr tab year at tb* bduttryt aaaaal Malarial Handling Show, Hyttsr oaecutiem proudly tportsd "ll" about m Distributed by I Lead Industries Association, Inc. a 2*2 A*ma Mm Yw *. M.Y. WIT m 1 JM-t-73 Oa*rr<M C tT3 bv UtQtM H*. %m. QinewMff ITT} taft*rfUt<*St*C<K a PrWits* Is USA. >