Document aBrZbXB46wQ7QnJQR10py8LgN

FILE NAME: Keene (KNE) DATE: August 6,1968 DOC#: KNE051 DOCUMENT DESCRIPTION: 1968 Aug 6 Conference Report on publicity and concerns on health hazards from asbestos in the insulation industry COIMFERENUfc. Kth'UK i i . NUMBER: * EH DATE- A u g u s t 6 , i 9 6 0 :lcNT Keener Baldwin Ehret-Hill Ovision 'RESENT FOR CUENT: I. J. Bokan I. R. Stevens J. Erney 1. H. Wilson p r e se n t f o r AGENCY: R. Gorman F. P. Harvey DATE OF MEETING: August LOCATION: Trenton, New . 1968 Jersey 1 ro; leene H q . i. W. Bailey I. J. Bokan Utz . McCarthy Chadbourne E. R. Anderson Forum Four R. Gurvitz AKE ACTION: BEH E.R.Stevens P. Erney M.M.WiIson MJA ' T.Johnston R. Gorman L. Martin E.Molyneux Accounting Art v Copy ' .Direct Mail-Proa. Marketing Media ^ Publicity ' Radio-TV Research Traffic-Prod. F.P.Harvey D.Wi1lis J.Bourdon T.Masterson C.Greenspan T.Wri ght P.Beece J .L.Gorn i< E. Inns ADVERTISING AND PUBLIC RELATIONS CAMPAIGN EXPLOITING ASBESTOS HEALTH HAZARD AND KEENE PRODUCT REDESIGNS -- T0 REMOVE ASBESTOS FROM INSULATION PRODUCTS This meeting was called by Keene Group VP Joe Bokan and BEH Division President Ed Stevens to enlist agency advertising and PR help arising from thefollowing circumstances: 1. Increased concern and publicity arising from the health hazards in the insulation industry caused by usage of asbestos. a. Federally funded (Dept, of HEW) studies for the" -- past eight years by Dr. Irving J. Selikoff, M.D., " President of N.Y. Academy of Sciences, which show considerably higher incidence of death due - to asbestos is, silicosis, and mesothelioma, among asbestos.workers, particularly those who smoke, . . b. Support of the above study by the International . Association of Heat and Frost Insulators and Asbestos Workers union. ' 0348786 fcoiW -M J. CONFERENCE REPORT - 2- Keene: Baldwin Ehret-Hill Div. 1-68 BEH August 6, 1968 c. DuPont1s Industrial Hygiene Department has forbidden use in DuPont plant construction of any insulation products containing asbestos. ' d. In England, use of insulation materials containing asbestos has been forbidden. . e. Consumer publicity such as May 7th Earl Ubell telecast showing asbestos dust fall-out. ' 2. The nature of the hazards In pipe, block and blanket thermal insulations which contain asbestos, hazard is incurred when materials are cut by saw or knife for fitting on the job. Asbestos dust results, which, when inhaled, adheres to lungs S h i n applications> steel beams of high rise buildings ^ ra je d ^ blends of asbestos fiber? (20+/o) white mineral fibers, and inorganic binders for ; fireproofing. Other sprays provide thermal and acoustical sulation. In application this causes a dusting problem ^ iS *nd f a l l s on S t o r i n g r __ . * e 2 ene r a l p u blic and other con stru ction workers. ;WriCers frecluently slow-down the job by ` ' during this application, because of suspected hazard. Air pollution is clearly visible. 3 Keene BEH remedial measures h i i + be eV!^ that pressure will increase for control of . asbestos dusting. In order to provide leadership, it has redesigned its product line to either markedly reduce ' asbestos content below that of any similar competitive *' ~ -' products available, or eliminate asbestos content completely, " For industrial applications the following Keene BEK products are now completely free of asbestos: products a. Mono-block block and board insulation. (Not new ) j S r f J S i SpUn "dller?1 iibers ^ o r g ^ L bfaders light weight, easier to apolv than 1th a knife Surface a d j S S te S r a S S t f c * f i t . M o istu re-resistan t, S o n -c o r r o e iT StaM -10r ^ Incombustible. I t 's ch ief c e S S S I ? ? " servlce- block which normally contains i s much at i S ' a ^ e ^ ^ a e a X 034878' fKw a j -a - m j a . ' Keene: Baldwin Ehret-Hill Div. - 3 - 1-68 BEH .August 6, IS>68 are for heated surfaces on steam boilers, ovens, kilns furnaces, refinery towers,etc, . * ' * h. Super Powerhouse Cement v . - _ " ` -- ' Used as a finishing cement over blocks, methal lath surfaces ufed1^ 6^ pipe,:ul3? Lation^ other insulation cements. a^one 33 311 insulator over pipe fittings, valves and ' irregular surfaces generally. No asbestos ingredients. Composed of spun mineral wool granules, fillers and a hydraulic a S S l + i 5r#+ Purf shed *=7 * * *i*ing with water and pplication by trowel. Sets two hours after mixing. One ^ h ^ S c a ^ 'c s h r i k e . Smooth white Stial^t! C a n b e Patoted- Not washed off by rain after C. Therma-K Mineral Fiber BlnnV ` . ................. d* Reinforced blankets. (Catalog material available) . . & & * " iib e r 211(1 e la s s f i W . 6* IMPORTANT serial felts. ' (Catalog material available). a^fti^to^ competitive caleiimTf m S f? Ath Pipe' Bl00k aniBoard ' a-sh"s?3 content of that contained-in -.. ' roughly a 10* ^ P h f Nave content to h-$% and by January 1 Iq^q ermaf L1 has reduced asbestos .22. Tet in all othe/reeaid?3n^iT?+? ^ haVe asbestos content down to held constant or improved' (Full eata?11 c^ aracteristics and ratings have been Thermasil line). ^ catalg source material available on IMPORTANT X- 0 3 4 3 7 8 8 fonn Keene: Baldwin Ehret-HiU DLv. -L--UUX3LZ*n August 6, 196--'- "dusting", and provide better strength, heat resistance and matting capability than present rock wool and asbestos (20) mixtures. This l a s t developaeat is to be kept confidential until U.L. approvals are imminent (probably December) li. ACTION a. MJA advertising ' Agency is to submit copy, layouts and media recommendations for - campaign to capitalize on the above, initially for the industrial market (engineers responsible for the specification of materials for construction of utility, process, chemical, -and refinery strucSon)0n3^ ^ ^ Pyrospra7 market (all building con- b. FRP assignment ' Mr. Gorman i3 to -investigate and submit suggestions for the best possible exploitation of Keene asbestos-free redesigns as a service to public health and welfare. Consideration will be given to working with: Federal Government (Dept, of HEW) Insurance companies -- health and casualty Medical Groups - Dr. Selikoff ' Labor unions . Industry association (N3MA). S S S e S v f J 1; ^ th asbestos ingredients in some other products, tbey are willing to risk strong negative competitive reactions and pressures if sufficient marketing and public recognition advantages can b ^ e r a S - clota ^ e^ ood tha; Investigations which proceed immediately will not dis--' close new Pyrospray development until client advises same h a s Y a ^ r o ^ t FFH 0343783 foon &S-A-MJA.