Document aBMoQwxROvZXN9B3mbo2v90oY

i 0008Z IJUSINKSS WLl'.k. MAItr.H |. "< k tenm up o IK months in `-nine iti s. Tilanium Makes Painl llisLory MrV C lothing--lilt It ilwnct I lieu was ,i slight decrease in (lit mint- lui of .More5 granting purchases with nothing down. There was some urn- Slicritin-W illiam s t.ill start in:initfnclimii<r llil- 1' ineiil, e()iii|ielhie villi its form er siijuiliers. Sintc unli.ition on $S down, or ]O',' to tilaiiiimi iinjiorls liave jum ped over 5 0 0 % . .is the initi.il requirement. Two to three months* terms vert in evidente A \ noi:nt.im fNT by Shcrwin Williams have a Jarpc and important ce ;.;-.;;- *igns of tightening tip; hut gt rurally Painl Co. on Mar. y that it w.o going Sherwin-Williams bnuphl a >_ 1.? months were allowed, and in some to manufacture white titanium pig plot on the Delaware River at vdu,. tans paymenU. could he MreUlicd to ments meant little to the man in the ter, N. J. for its titanium plant. 'J . .`i months. street hut it meant lots to tin- men in being on tidewater, ore tan be the industry. This move hy tin larest in by boat. Explaining* the m.*.;-. ) unit in the business i< aiknon !dgment company executive told Ivi.\:ncs> ii ' of an important new development in "This is in line with the Sherv.i- j painlmaking. Moreover, it signifies a Williams policy of controllinp its t... ' W) 1 T l D *V |T f j [ shift for Sherwin-Williams from a buyer important raw materials. Titanium p... I / I 1 I 1 [ J 7S I I ) I 1 to a producer of titanium pigments. In ment was the only outside item, j '. 1 Jv ,~2~dJL.L*'I lr l' J" ..\. L l i b the place of a large and steady customer, j de producers of the pigment arc to making it we can save the selling put on the price by companies whi i, have been supplying our needs." Titanium is one of those metals wh:m develop so fast that they become a p^rr of the national life long before thv general puhlic pets acquainted v.iv, them. It is another triumph of tv. chemical industries. Titanium pipmc: are employed in all sorts of coin ing and colorinp formulas. In pair: . the new white runs smack into comp:, tition with white lead. 2 inc oxide. Jirhu- pone. A measure of its expansion : evident in the revised compodti.-ns I outside paints, l-or this type a typ:...l pigment combination formerly consist ] of 60r/c white lead. 30' i 7.inc oxi-1: \ r/c. "inerts" or filler matdial N* the while lead and zim ovuk C":itr lias dropped considerably, ami tit*, p: portion of titanium pigment*, sub-tit urn-' therefor has risen to about of tin total. nciil i ii ron-i<I-r:il)r i 1 M|M-riitinn. Tile *lill f r o t u tliiv r i 'lix i'M i- i m l n i n n lnrp- m iiii i i i i t o f M i tf id r . . Iii.-li i* *f r**irr a r n v n m t r r i n l fo r niuiiiifin-l u r r nf !. A K o j.jir-r? I 'n r i t i r n l i n n S y s t e m . r-c--iit1y i n t ii!l n l it t l i w |*1i i n I . f r o m t l r p a s t l i r 1>ilnE<-u iit(iil> v l i i i - h IiimI I.. . 11 It - riiM i- n iiiv n in - '- n u ll m - m r r ii in ii f o r m rc-m lil* . i nl et au lfiiri* * m-il i>lii li t l i r r m | t a t t y m m pi l - trl ii f r a c t i o n o f il f o r m e r *!. K O N ' IiltS C tlM l'V M - N T T S It 1 ll C II. 1*V. Eoiler ond Power Plonts Cool ond Coke Cool Cleomnp ricmtj Coke ond Gas Plant. Crt.osole Dehydration Plonts DHS Bronze Fast's Couplings - Fhr Hydrants Industrial Chemical* Municipal Incinerotors Piston Rings Plate-Work, Took* Purificotion Systems Recow* Plants Sewage Disposal {quipr-er-t Ships and Borges Rac,'"{: Tarmac Rond Tors Tor Products Trro'ed Timber Water 0 C*. i*c-ro!ors Walcrproofinp Valves Q u a litie s o f T iin n itiu i I 'ig m r n ls Titanium whites cost considcrab**}' more than competing pigments. The current price is J6g pci lb., against 6; per lb. for white lead. Rut titanium's virtues arc so manifold th.it they out weigh ail other factors. Tii..nium pig ment. being lighter, bulks mic. poundfor-pound, than lead; the rmering ca pacity of titanium dioxide i- said to be 10 times that of lend. li< op.uit) (non transparency) is far greaici th.ui com peting pigments. Titanium pigments combine perfectly in nlmu-t any mix ture. remaining completely unaffected. As chemists s.1), "*j bry are inert." They arc indifferent to intense heat or in tense cold. Also they art non-poison* ous, a quality that encourages their use in food packaging. cosnuMi>. tic. Leader in titanium n-iai.h in this country has been the National l tad Co., whose titanium division handle* this cud of its business. National Lead onlv makes the pigment vhiji it si lb to paint and othtr nian w l.t.:m U th ci irnpotlant prcvlutcrs aii K nb' Pig ment Corn, (a duPonl Mih-idiary). American Zirconium (otp (a Gliddcn < NI*.S VklT.K. M U t C H 1. 1938 .i-i'v). N'ir/'irii.i (.hemkal Corjv , of Inkifluniir.il Cor}'.). I ' 'tv of ShirwinV'illiams into the- i of titanium pigment will Ik. ! *,'ljlv ft.It. ft** pun liases formerly tp:i.i,l tmmrni among the big j .. .futurer*. D.ning the past few - ;l! important makers of paint have j ., |t\<; to titanium compositions. is a mit.illk element like tilut. coppu. It,..) or zinc. It was 1 Tercel by t) Rev. William Gregor sands along the Cornish coast l.jifl.ind. The name derives from i j/tjns. who in mythology were the tons of the carlii. The discovery ; y made in I7V1. As in the ease of ( ..,jjv<>:hn important metals, there was : j lone lapse before any practical use j :,j found for titanium. |)r. Kc*?r ^ ork In the United Slates. Dr. A. J. Rossi ,onirihuted much to the development. early as 190R he separated an im'-.re titanium oxide and proved its un,ii.il opacity in a most unusual manr:r. He mixed it with ordinary salad ..] and applied the combination as a rain!. Dr. Rossi liad already demonsi'.ticd the commetei.il possibility of ti!,,nii:m alloys. As a result of disrov- 1 (fits here and abroad, the Titanium Al- j !v Manufacturing C. was established j Niagara balls. N. Y. The Titanium i Pigment Co. was organized in 1016 and a plant was built next door to the alloy unit. Four years nflirvard National Lead * b-light into Titanium Pigment. It later , l'Ui::!if full control My 1022 demand ! iuJ increased beyond the capacity of j the Niagara balls plant and the pigment j "`as imported from Hurope. Spurred ! by this showing. National Lead im- j proved its processes. multiplied its ca- J parity, widened its markets. The duMonts j mured the field some five years ago. ! How Average Man I Affected National Lead's trade name for the ` pigment is Titanox. A recent booklet dramatizes the points at which Titanox touches the life of the average man. It *' in the enamel of his bed, the rayon i of his pajamas, bath-tub enamel, snap, j shaving cream, face powder, rubber flooring, plastic toilet articles, breakfast food box, chinaware glaze, automobile enamel, white tile walls, business sta- . tiontry, ciga-ctte paper, etc., etc., etc. : "Ihere is another important field in in- I dustrial paints, where the brilliance and durability of the titanium whites have outdistanced all competition. The cost of tir.mMim pigments is due ! to difficulties of separating the oxide ' from the ores. This is accomplished j through solution in sulphuric acid, fnl- : lowed by many o'lur complicated slops. J bnprovirmr;*s ,ue i<n*.t.inilv being ni.nle to reduce costs. The pres- J cut 16c price pci pound for titanium , A TOW I R o r STRENGTH Complete Banking Service B ankers T rust C ompany 16 WALL STREET, NEVC' YO RK F i r m AVE. AT 4-1TH ST. NTH ST. AT MADISON AVb. LONDON: ?6 OLD BROAD ST. Ii I ii j i ?c. ItUSINESS-rW i:i:K. MAltr.ij MALLORY "FINGERS" dioxide looks high until tnmp.itl with prices of $1.50 per pound it* 1`>21, and Import ftFuses art- r, gauge- the growth of titaniu:!,'., . v take (he Pulse 50t* in 1025. There is no danger of exhausting ti Jn 1*)29 some 22,586 Jong t brought into the United S: s o f Business tanium deposits. This element is the the tonnage had jumped to ; ninth most abundant in the wot Id. The an increase of 517^<. 'fisc : only questions arc accessibility, purity ports were 127,-fyi long (tv-. -. of titanium in the ores, dilhailtics $687,800. Producers of th- ; of extraction. Much of the on.- is im aren't saying how much the-,- , ported, for the reason that (lie most currently. A government si.uh satisfactory grades arc found abroad. urcs that between 1 9 2 9 and India is the principal supplier. Nor ium sales rose from Y /r of r.M T itty ftnprrs o f m e ln l-- M allo ry rT'.vtrii'al way also is a heavy exporter. menfs, to more than 1 3 '/'- Ia<'tr-- inttrr th r *|w-dv. om trnl*' ojwrn- linn o f inofliTn lnin**s iiiw liiw -* . . . <':il- rn luif.rt, cash rcp i lm , Filling ami milling iiinrJiincR. M lir r r v c r long life am i tinfntliitg w r v ic r arc rotjnircd in m a kin g or' ltn>nkinc nil electrical c ir c u it, M a llo r y aniitn-tR g a l tlic call. New Products----New processes, new le$i-- new applications of old materials and ideas. M a llo ry i* lltr ottly co m p an y ilta l m ake? rlcclrical contact* for all c la w s of t w i n -- from gia n t circu it breaker? to n1i>oibil**. ignition points. T h ro u g h thi vi iile range o f experience. am i it? i m r x m W facilities- ft! allory t* ab ly runippccl to serv e a h ig h ly rlivcrsilicd gr*>nj o f niaim fn rtu rc rs in th is h ig h ly Fpccinli' Cil field. N ewest device to expedite record keep ing with punched cards is the "Interna tiona! Collator" of International Busi ness Maclaines Corp., New York. As a filing machine, it will compare two and spray upward into the bowl, jing all coffee grounds and <J-., them either into a doth hag or ;! suitable pipe connections into Lit-. . P. R. MALLORY &CO., Inc. IN DIAN A E O llS IN D IA N A Cefclr Arfd-en-- Trlnel'a __ r.K.V'/.Ltci`v c c o i '.: .| V / groups of cards and merge flu in in cor rect numerical sequence at the rale of 14,000 to 28.000 per hour. As a pull ing machine, the collator makes it pos sible for one group of caid< to pull In April, DeIeo-Frigidaire f Division, Genera! Motors S. Dayton, O., will begin to mail.'. unit conditioner for cooling. /' fying, filtering, and ciunkiting h A M . 0 : 1 ( corresponding cards from a second in any private office- or home. group. Cards not pullet! are segugaled for return to the master file. T A R T S FOP. R A D IO , E LE C TR ICA L, AUTOMOTIVE AND INDUSTRIAL FIELDS Whatever the exact make of the glass bowls used in vacuum coffee makers, the job ef washing them thoroughly is a lime eonseimr and a breakage invitcr. < ,t\*.*d< Sprayer Cn.. ! ir>{ .-\vi. Seat lie. Wad*., is marketing "Kuncx," staf prevents cooling bdo" 1 ' ;,,i' turc prc-sclectcd on its ov'.iol p.<p Air direction selector oh'* '>' \ r Hermetically sealed "Meu; t ** ing mechanism optrain "-b'u* kpullcys, connecting rod-. .;vd id | ' > : In May, Ddco-Frigidaire d! K: :n market three new automat*, von.. eis designed to burn bjiv.'. '.i'.-.oa.' eo.:.- a washing device for attachment to the hot water line in any restaurant kitchen. Invert the bmvl into a rubber-lined re ceptacle : attach a hose to the stem end-- hot water will descend through flic stem Nrw adhesive- compound* owci-.';' and patented by H.mn ^ bV-1-. k b'1l'J make it possible for tki ` >" their new line of "Doubk >- m'1- ' - l J'ruf Adhesive Tape" ii* lb. >!-> " temperature of 2 1 0 deg bString opening devices `be " packages make them tamp.; ptoof. %,: VKF.K. M A l i e n 19. J 93R ,h(aS AM'Halt IVtvi Co.. Chi- 5 j.: bringing out a new line of . Iv!*,r'` Valdura Oil Wall Paints. jc tin! all paint ndm> have K m -.el hv 3 newly distmend process, ,,.cr(.)y concealed by pci fumes and ijjljyC IS." "Pail Key," imcnlctl by Os* \V'k 1. f>22 Adams Si., Wausau, make* it unnecessary for the user . . reduce your TIRE EXPENSE You operate trucks, of course, to make money. And the money you make is whatever portion o f your truck dollar that is left after all expenses arc paid. N o iv u b o g e ts a slice o f y o u r d o lla r ? 7H : friction-top pails to hunt around for mit.iMc opener. Key is lord to lose . ,uis{ it i- n.wi of lJ; I-til itself. `.i\visr mndel VuK.ui Mokcr, built by Antliracite Stoker Co., ('*12 S. '-tain St.. Wilkes-Barre. I'a , is designer! 'handle cither bituminou* coal or an- r.'.cite. If will lake fuel from a bin ?0 away, if necessary, and deliver ashes as many cans a desired, or to an .'Side letcpIrule as far av.jy as ,rU ft. Ir either the rcscpl.u !e or the bin or ' >!li happen to stand a; an angle to the .her. the device is so tlodble lh.it it vill take care of the job. Pull thermo* `'.tic control make* it easier to operate* ihan a radio. I'K* important features mark the new (tuning Mercury Vapor 'I'libc Printer '-r Mm* prints or hlaJ.-and-whife prints up to 1.2 in. in v-.j-.h; MV', greater phttling speed with markedly less cur?eni consumption. Charles Pruning Co.. 102 Rcadc St., New York, makes it. Cankium i:s for Social Security benefits who worry more or loss about the fragile character of the card supplied by the Government will be glad to know that 'hey can secure brorue cards, about the s,*t of calling cards, with name and number permanently engraved. D. J:. Johnson Co.- I?A W. 2 2 nd St., New *ork. docs the job complete with a leather pevket case. l f \ r.<r yet* v i!|, the possibility of reducing trie slice these g - h i: n.ir My sr/.oll. 0 crf* e 1 1 r. i s AETEP. THESE 5 GET TH EIRS, YOU GET YOURS T h is t i f f item is th e only m u th a t c a r h e re d u ced easily and quickiv. And you reduce it. y i u profit slice increases. 7 'hr ftnit/hr to r d ec rea sed tire <<**!<? U se th e b est tire s you caEi b u y a n d ta k e g o o d Care o f th e m . General Truck Tires have always been built stronger--to do their w ork better --deliver g reater mileage and haul more payload. It costs more to build a General, but thousands o f truck oper ators know it costs less to use G enerals. See your G eneral Tire dealer, lie may be able to reduce y o u r tire costs materially. Till GENERAL TIRE l RUCCER CO. /.KRON, OHIO Jr i' j . i J . t --'I k f O m t r a l T i r t O K t/b b fi Co. o f L V ., T o ronto. Out. (.:< i C 'i | A i , y ; t ij r .;< j. ( ; < f i t i I5 i l