Document a4wJ4Ym7dD5dOexLN60BEmQeN

wm m il kY'X I -& c* sr; '.^0. M Se#?- W' re s \joker m. 4ie cheap paint can ! __ _ r* tempted by a "liow price ' and dient ife *#xl in the average "cheap" white paint- ' l iTMiu^es to use "cheap ' paint on your i`-'af 71 ere's a joker in every can. V ^ iinfiL It may smriJ like paint- But Znic osorf another costly pigment, is the next esserv* tial increscent. A liberal percentage of rinc oxide com' bmed writ * large amount of white lead makes for a . ^ P^'ptice you can decide that it is hfl/ancat^ntjul^--5UCh as the formula of SWP Out' . Ainpy materials And a poor pamt side Ota* White House Paint. It assures a finish of M paint you can put oil your house.1 superior tearing quality. 39 si j "formula" prove it ' ptuve that a 'tow ,pipce'' house Mor* -jan 90% of the pigment content of SWP Oi'tsifie*xoS3 White is made up of these two importantmpttnts--white lead and sincoxide. Mfiferior paint Insist upon fo cither on the can r |Tlit n compin' it wjifh the fn the majority of "cheap" white paints : T^^jrill find only 50% or less. |ftf SWP which you will IPtintal on every can. jtfeentage of White f.cad KiuL.'cad Jinj; SWP c o v er s ' jPsE oKJ sGaALtLtOcNr (I CO ATS 1 ` &1k the liberal quantity of this expensive is k c icnaterial in every can of SWP Outside White that gives this fine old paint caTemirkable covering capacity. UV/hite House Eyiut. Jf-J . ' ifijlii li'Hli't i _.s4fi .c the basic J1 hvlittinMigfltliMtjjfj HHBwivat flwnaS&teppJa fo the darker colors like browns and i!?3jOTjlkj the '''balanced formula" of SWP is 5a^|ionoi'e important. Naturally, these dark c ar contain little, if any, opaque white, *1*1)t, such as wbitelead or zinc oxide., as&. Sfcerwin-WiUirDS have the pick of the 0007--SWP-040860 flN'^T.'HOUSE PAINT TK4T-M IaVWj m N28949 s- - -! i-...' ' - JWCfld1' talk, Sh01V/1DrW [i.iiiiS t" v '/ilur *v'c:r `I'l.-t- fi.Kii illy R-eVy^ i"*Tpt the p- ti Jt tearic ; miners, ipile; M. yptnset ODUCTS *r vroib/ nwP'Ju^J i-v- o' * sp.--i.db tria il-n ''J c .' ni. ; in Slie^. V. ill.in: <-% n >i,,.' .1 oili SIVP L-l-'tS youjc -. ] - , if finalityJj hi I 1*2 paint'is If.e wayitv|| I." ;ur|u; ml: -.ins i .icirjas A i !u* i*S h if old SWK^plI^SSP pn>,*I,, w leeO^tiWQ iim! I A V li 11' ` `cfn'ip'-'jjSnt^will PiepaT.a v palntr^attxt best ro r:i N I *re f'er (* o Ena ts) -- i() le'e s *t h r _Uti,f That it one S}de of the jo^er m the `cheap" paint can. Where only seven gallons of SWP will finish chc average house, eleven gallons of "low price" paint, if not more, ire needed. SWP costs more per gallon. But it ccvuis much * ms area. By the job it costs no iiif-ite', often fcss, than cheap paint. Which would: you rather use? Outtvears "cheap1' paint SWP surface is m l t o per condition. A "cheap" paint fre quent! y chips, cracks, peels and fades in a year or so. It gives an inferior finish -- and>.a much shorter life than good house paint. Repainting: is frequent and costs more for paint, and labor be* cause the old paint has tp he burnt or scraped off every time. That is the other side of the in the `cheap" paint can. Being made of best quality materials, SWP dries to a toughj, elastic, clii^sy finish. There ipino chipping, crack* ingcr peeling* It weathers slbwly. Lasts:: Usually for five years., When repaint' ingls needed, you save pa int, rime arid rhonejjyiecauseithe TFHEEERTEOIpS tPtOAINsTa . CLAELFLrDMHTCHAKMSWVHKEPN ntEtWM/^AIHT CAM IS EMPTY SWP beauty! With tine old , SWP you always get a beautiful paint job. Your house looks like new. The colors arc especially rich with a sheen like fine old pottery. And tKcyJri&jgnl fast--slow to frd&$ i Even after :c of exp< ^n a ' plain kU' ai'd v bring i nt :L - i most like new. C 11tract dufis iiniwritb chr cnloi^ tiiPt loo^^ dull and wish* *v."hy almh iirvno him' f a1'^ Which would you rather have--when SWP is guar anteed to cost less per job ijinand much less per year? : Call at "Paint Headquarters" dtfd save money SWP House Pnint ia.sd&'the.; Wcfrld < over by thojoands of dependable SWP dealers. Ejieh oneis'TaintHe^d' :i quarters" in ^iis locality. T^er4 is one1 near you. before you let "cheap" pain: blind you to real ec'pqorr)^, get his advice on ypur paint problem. He will estimate your require-merits in SWP. Compare it with |the cost of "cheap" paint. Theft; re* member the greater durability-- the Colofs that will not fade. T(icn decide. If you want literature.c o Io t cauls, a copy of the famous SWP House hold Paiiitipg Guide, help on a dtkurative schenje, write us. Th e Sh e r w in -Wil l ia ms Co . Lariat PuinCoiulVarnijii Maker* inilidVorlil CLEVELAND,OHIO j M r.-f/.r.a * 3 -rA* % ]' riV"i Ml vj i,,: O o o ; -1J CO ' X *Q j oV H .|iji o I-* 0007-SWP-000124253 its remarkable covering capacity. In the darker colors like browns and greens, the "fodfcmced formula" ofiSWP is even, more-important. Narurally, the dark colors can contain little, if any, opaque white pigment such as white lead or zinc oxide. Sherwin-Williamshave the pick of the worlds colors. Sherwin-Wil liams Dry Color Works prisduce prac tically everything except the natural earth and mineral colors. That is why SWP colors arc so rich, so permanent and so true to ch iracter. Greater durability of the paint him on your house is fissured by I5VT. due to the use of a specially treated, pure linseed oil--made m Sherwin-Williams' own linseed oil plant. Price per gallon doesn't tell the cost of paint When you read or someone tells you that c "low price" paint costs you less than SWP--that's more applewuce--unbelievable. The place to figure the cost of paint is on the wall--not in the can --by the job--not by the gallon. Do that and here is what happens: Each gallon of SWP, because of its remarkable hiding and covering abil ity, will piopcrly beautify and pro tect 560 square feet ofwall (2 coats). Tjhe average "cheap" paint, made of inferior or skimpy materials, will cover only 250 square feet per gallon(2 coats)--or less. 5WTf costs more per gal lon. But each gallon covers 110 sq.ft. more. Therefore ,,/ewer gallons are needed. estimate on SWP Souse. Then get e>u several "cheap" pchrits Compare them. 'jYjou will find that SWP P'fjs'iiPaihfl costs; no more i Inefc^i thiritlic cheapbrands. And remember this: Itcosts just as much Lo tipfily the"cheap" paint as to apply SWP. You get more years of service Sh e r w /n Wil iia ms You may hear or read allur ing claims that a "cheap" paint is as durable as SWP. Plain apple-sauce -- every word of it. SWP with its fine mate rials, scientific grinding and mixing* dries! to a firm, elastiqiglossy finish. fe will not chip, peel, chalk or flake off. U weathers slowly.: Years .afteirj: "jeheap" paint has literally dried up and blaum tixwiy, your SWP fin ish will still show a serviceable film. Aridiiiyn^i'iir^ painting is need ed, you will save finish will be in proper condition to take new paint. That is why SWP often costs less than halflas much per year. Greater beauty, too Finally there is a richness and beauty about SWP colors that no "cheap" paint can even: approach. They give your house a rich, colorful beauty that is'always a pleasure. ' They lire weathq: fast -- and they are non-fading. ,, Lonjr sfter. the colors of "pheapi paint have faded like ini old shirt, the house finished with SWP shows practically no dimming of its original beauty. :C mm iftert several years item be washed witifiijsoap 'iiahdl.Wtec apd the; fcptars vkilT come up unusually fresh and bright. Call at "Paint Headquarters" and save money i SWP House Paint is sold ! the world over by thou- s^ifids of dependable SWP dealers. Each one is "Paint Head quarters" in his locality. There is one near youi. Before you let "cheap" paint blind you to real economy, get his advice oil your paint problem. He r; will ^estimate your require ments'll in SWP. Compare it with the cost of "cheap" paint. Remem ber ,'!the great durability of fine old SWP--the beautiful colors that do ndttiifade.i l Then decide. If you want literature, color cards, a copy of the famous SWP House hold Painting Guide, help on a decoirativc scheme, write us. Th e Sh e r w in -Wil l ia ms Co . LarfcMPaiiKaKlVamuliMaltcn inlheWorU CLEVELAND. OHIO 0007-SWP-000124254