Document a4pymQLxb6YXjXGJQn4m3my2b

" t }*jv - * 3> * r* la Known Sy The Ken It Keeps S-M Long Service Doeesibor 31* l?li? 7,9?2 Total Enployoes in 0. S, 1,011 Completed 2$ Xea.ro 682 Ao tire (102 more in 19$0) 19 Completed 50 Years 1 Active ? Retired Represents ovor 20,000 years* experience. 13,553 Total Employees AH Plants 2,071 Completed 25 Tears 1,31)1 Active 5? Coupletod 50 Tears 7 Aotivo Qrowth In The Business Sherwin-WilLians * growth ia tha result of a continuity of good management. Sherwin started in 1066 and founded the Bound principles on which the business Is built. He continued active head until 1858, Increas ing the business about three times as much as when he started. K. H. Cottingham become General Manager in 18518. Ho built on this foundation, increasing the business twenty-five tines, nhen he became Board Chairman in 1?22. 0. A. Martin becano President In 1922 and expanded the business three times more until be became Chairman of the Board in 1?1*Q. A. %. Steudel became President in 19hG and almost tripled the business since then, until now it is nearly 700 times as much as the first year. In half a day the business now amounts to nearly as much as it did in the whole year 1866. Albright* a Optimistic Prediction Fallowing the 50th Anniversary Convention, at a dinner weting of the officers and managers, Mr. Albright, then a Director, got to Ms feet and enthusiastically stated, *Yeu know, gentlemen, there will be a ttno when, this business will amount to $50,000,000 in a year." That particular year the consolidated sales wore $11,700,000. Everybody thought he was crazy or had had too many cocktails, but the business has now grown until it amounts to many times $50,000,000. 0007-SWP-041528 N23014 -2- dowar-The-5arth Design George ford, the Advertising Hanagor in 1B95 was quite on artist, and one day he Idly sketched a picture of the earth with the paint pouring down over it* He put this away in his desk and in looking it over from ti_.e to tine concluded that it expressed the possibilities of the Sherwin-iV'illiasia business such better than the Chaneleon which was then uaed as the trade nark, fhe Chameleon is tho little animal uho has the power to change color* A tea years later it was felt that this oorer-tho-earth design might servo aa an advertising feature and small enclosing slips were made showing it and sent out With the letters* in 190$ it was officially adopted as the Company's trade mark and is nor ranked as one of the best twelve advertising designs. It is so well known In foreign countries that natives unable to speak or read English buy with confidence products bearing this Sherwin-Williams trade mark* Chameleon Trade hark fou know the Chameleon selected by Hr, Sherwin as a trade nark was a very interesting little animal* Hr* Penn, Treasurer, was a great traveler, and one time on a trip around the world ho procured a pair of them. Jack and Jill, in Bombay* fjhey were brought to Cleveland and kept in a special cage built for them in the lunchroom. A Chameleon lives on flies, so they had plenty to eat there* Employees uaed to amuse themselves by watching the Chameleons change color* One day a salesman came la with some visitors, and be put thorn on a Swd'panel and they turned red, ha put them on a green panel and they became green, and then on a yellow panel and finally on white and black, then he hod an inspiration. He was wearing a Hootch plaid tie that day* He put Jill down on his naektie and the poor thing exploded In trying to make good. Style Guide Introduced Style Quids in 19l*0* Revolutionary method of illustrat ing to tho public tho results obtained with various paint finishes, four editions - 1. Red Cover - 19l*0 - 1*5,000 copies 2. Blue - 191*1 - 1*0,000 * 3. Oreen 191*2 - $0,000 * 1*. Combination - 191*3 -- 15,000 " Kodaohroas pictures were taken of exteriors and interiors painted with S-W products* These were transferred-to l*-colar process copper etchings, plates ware made by the Walker Engraving Co., N* Y. Printing job dono by V*. S'. Hall Co., Chicago. Style Guide represented an investment over $250,000, but SW* dealers ware well repaid through increased customer interest with greater sales of G-tf products. a 0007-SWP-041529 0007-SWP-000124924 -3- itfopoXltan Opera Audition* Sponsored by Kr. kartin. First audition in 1935* Continued for tea years* Twenty-five contestants ecu prises of $1*000 each and Metropolitan Opera contracts, Three others von Metropolitan contracts* and four von &>00 scholarhlpa, Estimated radio audience approximately 6*000*000 listeners per week* Early Quarantee of High Quality Bfhea Sherwin-Milllaaa started in the basinose in 1066 thorn was a great deal of try low-grade and adulterated paint material offered. Mr, Shorwin concluded that ve would manufacture none but the highest grade and that its purity would he guaranteed* Thus the following guarantee was put os every package of 5HPi "Vie guarantee that this Paint* when properly used* will not crack* flake or chalk off* and will cover more surface* work better* wear longer and permanently look better than other paints* including Pure White Lead and Oil* We hereby agree to forfeit the value of the Paint and the eoBt of applying it* if In any instance* it is not found os above represented. Tlie Sherwin-WUliana Co," There was also a guarantee on elite lead as followsi ' "This package is warranted to contain notiling but Pure YJiite Lead* ground In Pure Linseed Oil* and ve will pay one Ounce of Gold for every ounce of adulteration that it may bo found to contain. . Sherwin, Williams & Co." These guarantees war continued for many years and there wae no cose in which the Company *a* called upon to pay the forfeit. Important Example of Murine Paints Among many important items of Karine Paints the Coupany supplied some thing over $$0*000 worth of paint for reconditioning the S. S. Asarica* this is the largest ship built in the V, 3. and carried many thousands of troupes during the war. After the war closed it was put back into passenger service* Cooperation with the government on Paint' Specifications In 151)0 after the Any started on a program of building aary new camps* we received a request from boston for 35*000 gallons of lead to be mixed by hand on the Job for painting Camp Edwards, It wae brought to the 0007-SWP-041530 0007-SWP-000124925 -ll- attentloo of the Rational Faint, Varnish and lacquer Headquartera office in Washington, that It would be such batter and sere economical to supply paint readjr for use* They brought this Ratter to the attention of Oeneral SonmervUle then Quartermaster, and he dsolded to buy the paint for all coops, having tha local Generals employ the labor for applying it. Accordingly, ho asked for bide on 1,000,000 gallons of ready-uired lead and aino paint for painting forty camps, The oountry was divided into ten seotlons and no paint Manufacturer was to get the order for more than one section. The successful bidder was to go to lashington and receive a signed contract. One of the pigment manufacturers bad a couple of good salesmen stationed outside of General Soaoervllle's office. As soon as tho manufacturer came out with his contract for $200,000 or $300,000 worth of paint, they sold hia all tho pigment he needed for manufacturing it. This had the effect of concentrating at one point about 10,000,000 pounds of leaded sine for production in the winter and early spring of 19tl. If anything had occurred in their plant. It would have interrupted the Amy's whole program for pointing camps for soldiers just being recruited. General Summerville then arranged for a meeting of tho top paint men in the country, including tho Bureau of Standards, the Faint Association's laboratory in Washington, the best paint men in the Army and Wavy, and c!waists from half a dozen leading manufacturers. They decided that the beat paint for painting Arty and Wavy buildings was a modern leaded sine titanium paint practically the same as SiSP* Early Example of Routine Clerical ffork In 1900 when the Hewaric Factory was built and the Atlantic Coast District organized, hr, ihittlesey waa appointed manager and moved his office to Kowaric. The district covered all tho territory from Bar Harbor, Uaine to Brownsville, Texas. Among the many claries employed woe one clerk who proved particularly dumb. Hr. Whittlesey said to the chief office clerk, one day, "I believe he would enter an order for a barrel of bungholea." 60 they wrote up a telephone order from John Smith for one barrel of bungholes. This passing through the system was written up by this dumb clerk and in the usual course a copy was sent through to Ur. Shaefer, General Bales Manager at Cleveland Hoadquartore. He immediately blue-penciled across it *oapty bungholes" and sent it back to Hr. Abittlosey. "The Old Guard" Four Star Salesmen in 1880, Same area now covered in 1950 by 28 Bepresentatives and 137 Branches. Sbenezor B lewis - Qapioyed August 20, 1079, died sonetine during 1900. Traveled territory Southeast Pennsylvania, South Jersey, Delaware, and Maryland, Same territory now covered with ^ representatives and 18 branches. 0007-SWP--041531 0007-SWP-000124926 Hal: ,C. S. ^heeler - Employed February 1, 1680, died January 26, 1917 Territory all of Michigan. Same territory now covered by h representatives and 12 branches. . P. E, Fisher - Employed January 1, 1880, retired September 1, lpop, died llovember U, 1912. Territory Kentucky, Tennessee, Georgia, Alabama., UieslBSlppi, Louisiana, and Florida. Present area covered by 9 representatives and 6? branches, flatter was later transferrad to territory covering Missouri, Kansas, Nebraska, loira, and part of Illinois, fie sad* only two trips within this territory, going only to the larger cities and establishing Jobbers. He then transferred to Boston, covering the How England States, part of Heir Tork end Pennsylvania. Soon afterwards he went to Canada and traveled every important town iron Windsor to taiebea.. A. Vi*. (Judge) Ballard - Employed July, 1880, retired Hoveubgr 1, 1?12, died! July lO, 5.?26' i/is territory covered Wisconsin, Upper Michigan, Minnesota, and Rorthem Illinois. The same area now covered by 11 represent atives and 37 branches. V. B. Albri^itta Experience in Burning Ship On June 17, 180? Mr. Albright while traveling in his territory, left Traverse City on the-S* S. Chaaplain for Petoskey and Charlevoix, expecting to leave tho boat at 1*00 A.H. In company with Charles Hussoll of Juckaon, Michigan and two ladies, they concluded to sit up and play Podro, as the ladies were leaving the boat at Charlevoix also. They bad Just started to play when they wero startled by tho cay "fire0, a leap having exploded in the rocs* of one of the firemen. The fire immediately spread to the engine roost which cade it impossible for the engineer to stop the boat. The passengers all put on life preservers, but as the boat was "rush ing along at the rate of eleven miles an hour through the water" they were un successful in lowering the hosts as they were swooped one by one as they touched the water. The life raft waa pushed off, but the boat flow by and thus not a soul was able to get on the boat. Passengers crowded bow until they wore driven off by the fire. The boat by this time had run aground on a sand bank about a mile from an island, flames advancing caused the passengers to jump into the water and the heat from the tainting boat was so great that they did their best to pull stray from it to avoid being burned. Mr. Albright and Mr. Russell had pulled out a flag staff which gave them a little support in the water. Bussell could not stand the exposura and after being in the water for about a half-hour, he sank, A boat had came out fron the island and picked up the people one by one, but after it got to Mr. Albright it was filled up with others and went ashore. . Another boat came out and again sms filled up before it could take him on. Hie third one case out and had rescued so many people that it was about to leave him, but one of the rescued men, George Miller, a merchant at Charlevoix, recognised Albright and insisted that they take him on even at the peril of swamping tho boat. 0O07-SWP-041532 0007-SWP-000124927 -6- The boat coiaaoncsd to lsak still more but by- vigorous bailing they to beep it afloat until it swamped just aa tJioy got to the island then unable to Bake another trip* Ur. Albright recovered without any serious effoots after a feebed* Thanksgiving Turkeys - thin natohoa When the Cleveland Factory was very small Jir. Shorwln personally knew everyone of the employees and was always Very interested in their families. It was hie practice to give each of hie employees a turkey on Thanksgiving. Day. When the factory grew bo much larger and established in other cities, tills became impractical and was discontinued. There wa a big Irishman in the Yin Can Department named Martin Foley who had several children, and he was terribly disappointed when the practice of giving turkeys was discontinued, then he finished twenty-five years in the Company's service and cams up for his watch, he looked at it and then said in disgust in a low voice. "They stopped glvln' us turkeys and now they are givin' us thin watches!" Fire in the Cleveland Factory In May of 19G!i most of the Cleveland factory woo destroyed by a disastrous fire. Shis burned out several buildings, destroying practically all of the paint manufacturing equipment and the stock of finished products and raw materials. However. Ur. Shexwin and lr. Williams wure not discourag ed and lnaediately arranged to bring seme more capital into the business, dis solving The ihorvitt, hill 1 nine & Co. partnership, and on July 12j incorporated The Sherwin-W.lllama Co. with a capital of 300.000, New buildings wore erooted, equipped with new macliinery, ouch increasing the capacity. Up-To-Date factory Bquipacnt This new equipment in the Cleveland factory was the last word in convenience. Tliere were about fifty tanks holding 100 gallons each set on the floor below the mills. The pigment was ground directly into these tanks and then thinned up to proper consistency. Thus was prepared a stock of fifty different colors. This whole battery of tanka was equipped with mixers and the paint was thoroughly nixed up every day. as orders were received the filler would go to the tank and draw off e quart or a few packages of e&ch color ordered, nils nods it possible to fill the orders Immediately. However, as be business grew it was found better to manufacture in batches of 100 gallons and fill at once into different size containers. .. 0007-3WP-041533 0007-SWP-000124928 Cloyland Flood* The Cleveland Factory suffered serious floods by high waters in the Cuyahoga River in 1083a 18?3# and again in 1913* Each tine the water covered the ground floors and basement with serious dmaonge to mchlneiy and raw naterials. As soon as the water receded, however, the buildings wero dried out and regular production reauaed in a abort tl/.e* l/WSo 0007-SWP-041534 0007-SWP-000124929