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and then ilti words. "`Cover the Earth." From the ran pours a brilliant red paint made up ! hundreds of red lamps. As the paini sream hits the tup of the world, tk- oaint splashes Hash on and oil. ami the paint continues pouring down ov v (lie earth. As the paint readies :T hotioin of the world, the 'aitU dns dash on and ult in nn alter nating ac: Another feature of thi.s spectacular electric <li.-play is the solid background which give- additional day value am! permits il.t advertiser to make frequent changes a keeping with their current advcrtisii ; opy. such as shown in the photograph- inviting the annual audience of from 5-tleen to eighteen million people n v*e tlicir hometown dealers. 'I he K. \ ` Maxwell ComjKmy has been identified in the outdoor electrical adver tising fid-: for the past 56 years, and lias created, i . muiactured and erected many famous d -y ays for national advertisers that hav appeared in the East. cs|x.*cially on h. world-famous Atlantic City lloardwa !. <ud iu 'rimes stptarc. Xcvv Vv>rk. On Split Posting Schedule OLDSMOBILE TREYELLYAN OCDSMOBIU.IHC. 3is m. mBrnmmB^m^assammmmmmaesammmaam \\h : messages in one posting Tscla dull* is being achieved hv the (lid mobile Division of lieticral Motors c`or|x>raiion hy splitting Ihc space on 4.000 poster panels throughout the nation. Half of the posters carry the "Rocket" message us shown above, emphasizing Oklsutobilc's Rocket" engine, and the other half, with the same illustration, carry the word `'Hydra-malic" in {dace of the word "Rocket." This, of course, stresses the Oldsmobite "Hydra-malic" drive. The illustration of Johnny and Lucille, singing stars of the company's radio programs, astride the mrket provides continuity for both poster designs and also tics-iip with the promotion in other med;a. ()ldsmobi!c's (timber 4-sheet follow > through with a larger mu.stnuimi of Johnny and Lucille riding a rocket pas: a pleasantly surprised harvest moon, and the slogan is "Rocket Ahead with Oldsmobile." 0007-SWP--0398 59 ^0 Sherwin-Williams Paints The World In 12 Seconds 11. C. Maxwell's Latest Boardwalk Spectacular Maintains a Record Of 25 Years of Continuous Service l.'T mi 11h * darkness recently ap- height and 50 feet in lenglh and is O }H2invd a 35 t*<i replica of the Sherwin-Williams "Covers 'Hie animated hv more than ! .000 lamps and nearly 1.00U feet of neon tubing. Lo I'.arth" trademark-- U. C Maxwecall'tsed on the root of the Arleu Art latest consicllalinn on the world-famous Galleries at Boardwalk and Illinois ave Atlantic Oily Boardwalk skyline. nue. which is a projecting corner in This unic|ue spectacular, an exclusive front-of the Traytnore hotel, it is visible development by I lu* 1C C. Maxwell from that section of elhardwalk Gompum continues a record of more fronted lv such Itotels as the Shelburne, than 25 wars of continuous outdoor ad Marlborough-Blenheim. (..laridge. Den vertising >ervicc fur Sherwin-Williams nis. Brighton and d ruyinore. and is j-amts <> die Atlantic l ilv Boardwalk. visible for some L of a mile along the This disptav iiK*a>ttfes 35 feet in Boardwalk, past the Million Dollar I'icr and aiinn>t tu the Omvcmion Hal! In addition to this, it is \ts:ik to Lw: Mw of beach from which, in the season. ; used bv tlmusands n| bathers daily win* have the display before them on ihi* half-mile stretch of sand. C Hit of the darktie-,- appears a 12 tnot replica of the ShcrwiniHi:-nw rati in verted in a pouring position. The can ts treated with neon and lamps in natural colors, hollowing this, the outImv of the world flushes on followed by the words. 'Sherwin-W illiams I'aims" 0007--SWP-039860 O007-SWP-039861 0007-SWP-000123248 0007-SWP-000123249 0007-SWP--039863 0007-SWP-000123250 0 0 0 7 --S W P -039 864 0007-SWP-000123251 1421 5thAvc. MOLINE 0007--SWP-039865 0007-SWP-000123252 0007-SWP-000123253 y& 0007--SWP--039867 0007-SWP-000123254 0007-SW P-039868 0007-SWP-000123255 00Q7-SW P-039869 0007-SWP-000123256 0007-SW P-039870 0007-SWP-000123257 0007-SWP-000123258 j 0007-SWP-039872 0007-SWP-000123259 0007--SWP-039873 0007-SWP-000123260