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Sh e r Qtf .ill lUn The best house paint we know QtM/D has been on the market over forty years. OWWi ]c i,as a largcrr sale than any other house paint. It is known all over the world. Indeed, the Sherwin-Williams reputation is built on the success of" SWP. We would nor dare to com promise its quality. It is made from the most carefully selected ma terials. To get the ingredients right, we operate lead and zinc mines and smelters, oil crushers and dye plants--to be sure of the highest quality. It is mixed in correct proportions and very finely ground. Fine grinding is as essential to spreading-quality and wear as the right materials. To get the best job of painting hire the best painter, have him use SWP and satisfaction is assured. SWP is economical. It covers a large area, spreads easily, saves the painter's time, and after wearing as long as paint will wear, it leaves a perfect surface for repainting. SWP has been successfully used on over a million buildings. PAINTS VARNISHES 0007 swp 038932 DYESTUFFS COLORS PIGMENTS N29063 Wil l ia ms pr o duc t s The waste of wear and weather WE have long been told that de cay destroys more property than the wood, while protecting the surface. S-W Porch and Deck Paint meets fire or flood, hut it took a world war tothe conditions of hard footwear, ex bring home the effects of neglect to us. posure to weather and constant scrub When weather assails exteriors, we bing and cleaning, on porch floors see its surface effects, but we are apt and steps. It is a full linseed oil paint to forget that decay is at work beneath made to give a maximum service. the surface. We are even more likely S-W Rexpar is ideal for porch ceil f'jt* to forget that when wear mars inside ings and for doors. It will meet any test surfaces, it lets in rot to ruin them. to which a varnish would be subjected. & Sherwin-Williams are surface spe So for every use, according to the cialists, studying the wear each sur wear the surface gets, there is a Sher face gets and prescribing a protection win-Williams Product made especially. to offset that wear. As SWP is made to meet external wear on sidings and trim, S-W Pre Send for "The A 13 C of Home Paint ing" to know what to use in every circumstance. servative Shingle Stain is made to protect roofs and shingle sidings. Its creosote base penetrates and preserves Th e Sh e r w in -Wil l ia ms Co , Address Mam Correspondence Office 601 Canal Road, N. W., Cleveland, Ohio S-W SAixg/r Slain--A proir'ti'.r < reo.wte Main j< thinglfd roofs and <tdio.<- /Vr.irr^v lhe tconrf, brings out the *rat>i S-fT Torek and Uni -- ,/ paint jvr :vood and can?o, rnverea porches, decks and steps, Will stand wear, weather and f>ei/v<nl scrubbing O O 0 1 CO s: 1 o u> CO \D GJ CHEMICALS INSECTICIDES DISINFECTANTS WOOD PRESER VA TIVES 0007-SWP-000122311 ERWIN Why will bankers loan more money on well-painted property? Ir is common sense to suppose that an owner who keeps his property up is mote worthy of trust, [c is evidence of good business judgment. It obviouslv means a more salable security. \\ hv wouldn't bankers recognize character, credit and business sense1 But bankers are not the only observant citizens. Neighbors arc quick to recognize signs ot prosper ity and good taste. Every man wants his neigh bors' good opinion. It has a dollars-and-cenrs value to him Paint vour property regularly--and paint ir with the best paint you can buy. Not only because it will look better and last longer, but because it is more economical. Paint isn t tor looks alone, ir is there to protect the property Ironr decav. which creeps in through everv scar and check, once the surface of the paint breaks. for more than 50 years. Sherwin-Williams has been making paint and sells more SW'P House Paint for outside use than any two other brandIts reputation is known all over rhe world --an in disputable evidence of value. SWP wears bettethan any other painr we know. We go back to the source for every essential in gredient and control every essential process to be sure that our products are right. The Cover-theEarth trademark assures vou ofeertain satisfaction. 0007-SWP-038934 0007-SWP-000122312 I. Wil l ia ms pr o duc t s Paints that stand up outside Sherwin-Williams reputation rests on making products exactly l suited to the need. An organi zation of specialists, of wide ex perience and exact knowledge, it makes a thousand formulae for : surfaces, to meet the wear each different surface gets. SWP is its special house paint, made of pure zinc, pure lead, pure linseed oil and necessary color pigments and driers. Each ingredient is manutactured by us to insure its adaptability, and all are mixed by machines of our own design that grind thoroughly and assure an evenly spread, durable him that the weather cannot break through. : Much depends on the proper application of paint and you should be sure that you have a good painter to get the best results from the best materials. The surface must be prepared, made ready with skill and knowledge of its nature. Shingles demand a preserva tive as well as a paint. S-W Preservative Shingle Stain is made on a creosote base, which penetrates the wood and preserves it, while the stain brings out the natural beauty of the grain and adds a rich and distinctive color ing. Shingle Stain can be used for dipping or brushing. For concrete surfaces; we make Concrete Finish; for metal sur faces, Metalastic Paint; for barns and outhouses, wood roofs and fencing, Commonwealth Bam Paint; for each different surface, we make a product which meets the conditions that surface pre sents. For each use, there is a prod uct exactly suited to the need. Tell the Sherwin-Williams dealer in your neighborhood what work you want to do. He can give you the right finish for the pur pose. Look for the Cover-theEarth trademark. It is your protection. Th e Sh e r w in -Wil l ia ms Co . Address Main Correspondence Office 6UI Canal Road, N. W., Cleveland, Ohio PAINTS VARNISHES. DYESTUFFS. COLORS. PIGMENTS CHEMICALS. INSECTICIDES, DISINFECTANTS. WOOD PRESERVATIVES 0007-SW P-038935 S- BP Shingle Stain--A <rte>eit ttainfor Shtnzltt. AAA/ beauty to ntrfa<ean/f penetrates toe ~cvcA, protecting tt from Jetay. In many atfr.uti vr talon. S- BP CoettneonnuoaUh Bam Paint--A r*chf hcayy bodied red ar, ofunusual eontenng peruser, even on rough lumber. Ammonia rettsang and extremely durable. 0007-SWP-00012231 ( your walls; color them There is nothing so beautiful, so sanitary and so easily kept clean as a wall painted with Sh e r w in -Wil l ia ms </Urf-Jbne Flat-Tone is an oil paint drat imparts to walls a richness of color that cannot be secured in any other way. When the walls become dingy or soiled with finger marks, soap and water will restore them without injury to the most deli cate tints. You can get Flat-Tone, ready to apply, from any SherwinWilliams dealer. Write to day {or our Portfolio of Suggestion* for Punting and Decorating It tells how to use FUt-Tone and other Sherwin-Williams Finishes and shows many beautiful rooms and exteriors in colors with com plete painting directions. Sh e r w in -Wil l ia ms Pa in t s ^Va r n is h e s Sate* OlEcci and VtNUa pn* POal ado. Beat daltn arqywrxre. AddrM*kUlnqulri** farPart* /olio tafiOCMil Road, N. W. CUraland. OKU* 0007-SWP-038936 0007-SWP-000122314 Paint your walls with Flat-Tone DO YOU picture painted walls plain, hard, cold surfaces? Then you don't know Flat-Tone and its possibilities--its rich, warm tones, its depth, and beautiful multi-color effects. FLAT-TONE walls and ceilings are beautiful--decorative in the highest sense. Beyond that they are the most sanitary of all wall treatments, can be cleaned when soiled, are restful to the eyes and wonderfully durable. Before you decorate look into Flat-Tone. Send to us for elevations showing decorative effects. Compare the cost with any other form of wall treatment as beautiful. Then consider its other advantages. This is the day of painted walls and ceilings and Flat-Tone is a big factor in forward ing its popularity. S-W MAR-NOT Floor Famish gives floors a beautiful finith, waterproof, stesmpruaf end practically wearproof. It pile and can he used over (he tighten colored hardwood#, linoleums, etc. Mar-N'oe cleant splendidly with S.\V Hontwifw. S-W SCAR-NOT Interior famish gives a fine brilliant finish which does not spot f<vm sttun, hoc liquids or dUhej. S-W Velvet Finish applied over Scar-Not produce* bcaue/uJ dullnrbfvrd effert, without rbe expense of rubbing. S-W FLOORLAC fives furniture, Boors and woodwork combined varnish and Main nUh, at one painting. The cotore reproduce hardwood effects; the v.trmjh it roughs durable and does not scratch white. Cleans beauti fully with S-W Floorwipe. S-W OLD DVTCU The highest grade long life enamel for woodwork and furniture. Made in French gry, ivory and in a permanent white, does or doll finish. Go to the Shertuin William* dtalcr in yotrr town Th e Sh e r w ih -Wil l ia ms Co . Main OiRees 401 Canal Read, N. W., Cleveland, Ohio ,PAINTS, VARNISHES, DYES WOOD PRESERVATIVES, 0007-SV1P-03 8937 0007-SWP-00012231 0 0 0 7 -S W P -0 3 8 9 3 8 0007-SWP-000122316 Durability as necessary as good taste The color scheme is important, but without permanence the best color scheme soon becomes an eyesore. Two distinct services are of fered the house owner by the Sherwin-Williams Company. One is a complete line of Paints, Varnishes, Enamels and other finish es ofsu ch enduring quality that a carefully planned color scheme stays beautiful as long as possible. The other is the help of a Decorative Department which suggests color schemes for interior or exterior that are both practical and artistic. Sherwin-Williams Products can be bought of any SherwinWilliams dealer. The service of the Decorative Department can be had for the asking. See to it that your painter understands that you want Sherwin-Williams finishes used. The Sherwin-Williams dealer will gladly refer you to a local painter. Sh e r w ih -Wil u a ms pr o duc t s Write 6ui D*eortiv< Dspstunem about pout painting #ntf ktc<n tfrrfti; problem {.submitting blueprints, photos nr sketch*.-*. 0007-SWP-038939 0007-SWP-000122317 The Picture Your Home Makes Shabbiness is a good reason for re-painting. You are proud enough of your home to want it to look welL But looks can be endured if necessary. Deterioration cannot. HE reason for painting is really economy--to Tkeep the house from wearing out--to avoid in evitable repairs that cost more than painting. Painting is economy only when the right paint is selected Sherwin-Williams Products include every kind of finish for exterior and interior use. They have weather-and-wear-resisting qualities that cheap paints cannot have. j The same paint that preserves your home also preserves the picture it makes. This picture is spoiled just as much by a premature shabbiness as it is by a badly chosen color scheme. Permanent paint is as necessary to looks as it is to economy. 3-W Old D,,k (<31 Woodwork ? PRODUCTS Writ* out 0*<orativ Department about your painting and decorating ptoblems. submitting blueprints, photos or sketches Tut Cry 0007-SWP-038940 0007-SWP-000122318