Document ZnqY5Rxjq0gDqkrr36m1wBzd7

FTC - SW - 000678 N18024 HIGH STANDARD" LIQUID PAINT HEAVY ENOUGH FOR ALL WoiiK EFFICIENT AND ECONOMICAL Lowe Brothel's High Standard Liquid Paint as first designed was intended to secure to the painter, whether professional or amateur, better results than could be ob tained from the use of hand-mixed "strictly pure white lead'5 and "strictly pure linseed oil." By.better we mean that it should excel not only, in its power to do better work, but that its ultimate cost to the purchaser or con sumer should be less. ALWAYS IMPROVING The formulae on which this paint is made, designed to be the best when it was introduced, have been improved as the art of paintmaking has progressed. As produced now, High Standard Liquid Paint has behind it over a half century of experience and systematic testing. STANDS THE TEST Lowe Brothers are the pioneer makers m liquid paint of high quality, having successfully made and sold High Standard before other manufacturers would admit that it could be done. Lowe Brothers High Standard Liquid Paint is better than others because of the superior method of manufacture and the high quality of materials used. It surpasses others because it works easih, spreads far, covers well, wears long, retains its look of newness and leaves a good surface for repainting. W e have been making these assertions for over fifty yearn. Only thetruth will bear such repetition. Test it and prove our statements, then ...a c u m judge of its value. Time only can test the wear, and upon that we will stake our reputation if the paiui is properly applied upon a surface fit to hold it. HONEST PAINT To make a paint that has body, durability,' covering capacity, brilliancy and permanence of color, fineness of finish, and at the same time one that is economical to the consumer, is tne constant and persistent aim of the manu facturers, and they offer you Lowe Brothers High Stand ard Liquid Paint as the result. I'ut un in Gallon Pails, Hvdf-Cullon Pails, and Qua.; Pint and Half Pint Cons, U. S. Standard Measure. Also in Five-i,'..dun Steel Pails, Packed in rases of 1 One-uidlon Pails, (i Hulf-uallL.il i\uis, Vi Quart or C-l Pint or Half-pint Cans each. Jhe Cawe Brothers Company DAYTON--Factories--'TORONTO Branches in Princiiwl Cities Whites and Blacks WHITE 328--For general use, outside or m.-dde. FLAT WHITE 327--For inside woodwork ,,r wails, with out gloss. Good for undercoats. of Gloss White, Linduro, Interior Enamel, etc. EGGSHELL GLOSS WHITE 543 -- Fo. inside work, giving an "eggshell" gloss, at econommal cost. INSIDE GLOSS WHITE 329 --For inside work, giving varnish gloss. BLACK 32(5 -- For general use, outside good gloss. inside, with FTC - SW - 000679 Broth e r s High GIVES BE! I K.'HT DRAB 303 Suggested Color Combinations Body colors a re shown in capital letters, while the proper trimming colors are printed iu smaller type. Trimming colors are not suggested for outlining the house hut for =k spouting, trellises, shutters, etc C^EAM--White, .Bronze Green, Glacial Green. COLONIAL YELLOW--White, Moss Green, Bronze Green. FAWN--Russet, Light Brown, Seal Brown, Bronze Green, White. FRENCH! .GRAY--Whiu , Bronze Green, Samlstone, Pear; Gray, Pale Gray. 1V0II\--White, Moss G.evn, Bottle Green, Bronze Green. Glacial Green. LIGHT BROWN--Sana i..n, Fawn, Russet, Seal Brown. l.lCiHL BL'I*F--Light Bronze Green, Russel, Fawn, Seal Brown White, Glacial Green. ' FTC - SW - 00068(1 Standard Liquid * Pamt r RESULTS ^ ... firtS***s'l.'in-** MOSS GREEN 321 Blio.NZE GREEN 320 PERMANENT GREEN (48 FRENCH GRAY 2H3 LIGHT DRAB--Bronze Green, Fawn, Light Brown, Russet, Seal Brown, White. PALE GRAY--White, Ivory, Silver Gray, Pure Gray, Bottle Green, Bronze Green, Glacial Green. PEARL GRAY--White, Moss Green, French Gray, Bronze Green, Glacial Green. PL'RE GRAY--White. Moss Green, Pale Gray, Ivory. Lead. BUTTLE GREEN (49 RUSSET--Warm Gray Light Brown, Seal Brown, Whit.SANDSTONE--Russel, .Uu>> Green, White, French Gr;n . Glacial Green. SILVER GRAY--Whit. Lead. Muss Green, Pale Gray. : WARM GRAY--Ivory, \\ Lite, Russet, Light Brown. WHITE--Glacial Grocj. Pearl Gray, Apple Gruen, Gra- Green. FTC - SW - 000681 HOW TO USE GOOD PAINT A good paint even of the highest class sometimes fails through no fault of the paint. A Jittle care will avoid these difficulties: 1 Paint will fail on cheap, poor lumber, full of moisture, sap or pitch. This forces the paint to scale off or peel off as the paint is not given a chance to penetrate into the wood and bind itself on. The wood should be free from large dead knots, shakes and blemishes. See that the surface is dry and in a receptive condition. 2 Paint will often fail when put over grease, soot or dirt or over old paint that is loose or cracking. This generally causes peeling and cracking no matter how good the paint is. See that the surface is clean and that loose paint is scraped or burned off before repainting. 3 Paint is often put on in damp or frosty weather. Frost or too much gloss will cause the paint to crawl. See that the painting is done in dry weather and if pos sible when the surface is warm. 4 Paint is often put on before the plastering on the inside is dry. As the moisture leaves the piaster it is drawn or driven through the wood, causing paint to blister and peel. Do not paint until the plaster is on and thor oughly dry. PRIMING COATS 5 Non-drying pigments like ochre and inferior oxides, or unworthy paints, are often used for priming because they are cheap and because they will be hidden by the top coatings. As inferior pigments and unworthy paints may not dry thoroughly, all the coatings on a structure may in time let go, peeling off down to the wood. Good paint may stick to a poor priming coat but good paint cannot make a poor priming coat stick to the surface. The peel ing of paint caused by a poor priming coat may not show up until after a term of years, and the more coats of paint applied, the more certain that the peeling will eventually occur. Never use ochre for priming, but use High Stand ard Liquid Paint. Use judgment in adding thinners for first coat of repainting work and brush the paint out thoroughly. 6 Non-drying or mineral oil, or oily, fatty, non-drying paint .bought because it is cheap, should not be used in priming. For galvanized iron surfaces, use Lowe Brothers Gal vanized Iron Primer, before applying High Standard Liquid Paint. THINNING 7 Too much thinning of the under-coatings, whether with linseed oil, turpentine or any other thinner, and too free use of Japan Drier, will injure the durability. High Standard Liquid Paint is of right consistency for the finishing coat Use High Standard as directed elsewhere in this card. While the painter may follow his judgment in slight modifications under special circumstances, he should never use thinners simply to make the paint work easily. 8 Carelessness in applying the paint invites future trouble. Paint must be rubbed onto and into the surface, not flowed on like varnish. Well brushed thin coats are best. Therefore, whenever possible, employ competent and experienced painters. 9 False economy in the number of coats may cause trouble--even though High Standard covers much better than other paints. Two coats are not enough on new work to give best results. One priming and two protecting coats should be given on new work and two coats on old work. 10 Allow ample time for drying between coats. Allow time for each coat to dry and harden before the next coat is applied. Undercoats should dry harder than those above them to form a firm foundation. 11 Poor brushes are too often used to save expense. A soft, flabby, cheap brush cannot do good work. Use only a good, stiff bristle brush. 12 .Remember in usiag High Standard Liquid Paint- (a) A porous surface needs more oil than a non-poroa Mirfaee. (b) Boiled oil shouKi nut be added to High Standar Liquid Paint. (c) Turpentine may i,e used in the paint: (1) liber ally for priming resinous yellow pine to help the paint t. penetrate and hold; (2) in small quantity for first coat o j old hard paint to assist penetration and to prevent crawl ing on glossy surfaces; (3) in moderate quantity fo. undercoats in* cold weather, because cold thickens the oi: and render's the paint didieult to brush. (d) The foundation ur priming coat of paint is the most important as upon it all succeeding coats must stand. It must be of the best material, so tempered that it will adhere firmly to the surface. (e) The second coat in three-coat work should have slight lustre; the third coal properly put on, will then have a fine glossy appearance. "HIGH STANDARD" LIQUID PAINT EXCELS It excels because it is made on scientifically designed formulae, thoroughly tested in every feature. Therefore, the use of this paint is nut an experiment, but an assur ance of good results. FOLLOW THESE iAEECTIONS IN USING HIGH STANDARD LIQUID PAINT . Cut out the top of tiic can; pour off the thin portion into another vessel; with a stout fiat paddle beat up thoroughly the paint remaining; pour back the thin por tion little by little, stirring well after each addition; then pour the paint back and forth from one vessel to another until it is of even consistency throughout. NEW PAINTING -THREE COAT WORK (1) Priming Coat: Before priming, shellac the knots and sappy places. Add one-half to one gallon of raw lin seed oil to each gallon of High Standard Liquid Paint, depending upon the absorbent condition of the wood. If the wood is resinous or oily (hard pine and cypress for example,) thin the paint ihr priming with about one quart of turpentine or benzole, ami a quart of raw linseed oil to each gallon of. paint. Tin.- more resinous the wood, the more turpentine or benzul is required, and the less oil. After the priming- coat i.- dry, putty up nail holes and defects in t'he wood. (2) Second or Middle G.,at: Add one to two pints of turpentine to each gallon of High Standard Liquid Paint. (3) Third or Finishing Coat: Use High Standard Liquid Paint as it comes fu-m the can. If too thick, thin with a little raw linseed oil, or very little turpentine. N. B.--High Standard White and the lighter shades of High Standard colors are better for printing than the dark colors. When a building is to be finished in a dark color, best results will be obtained by using a mixture of onehalf of fhe dark color ami one-half of High Standard White for priming coat, ami a mixture of two-thirds of the dark color and one-third High Standard White for the second coat When such mixtures are u cd they should be thinned for priming and second coats in accordance with directions as given above. NEW PAINTING TWO COAT WORK Three coats are invariable recommended for new house jobs, us being the best and the most economical in the long run. There is much dmuaml, however, for two coat work, in which case proceed a - follows: (1) Priming or First Add three to four pints of raw linseed oil to each gallon of paint. When the wood is resinous or oily (hind pine, cypress, etc.,) add one to two pints of turpentine, ami one to two pints of raw linseed oil to each gallon of paint. ( (2) Second or Finishing Gout: Use the High Stand ard Liquid Paint as it conn.- from the can. If too thick, thin with a little raw linseed mi, or very little turpentine. FTC - SW - 000682 I ItEPAlNTlLv, TWO COAT WORK. The character of old mi-faces varies so greatly that it ; impossible to give hard and fast rules for repainting Different portions of the same building demand ver. different quantities of oil and turpentine, hence gi-f judgment is required m deciding upon the exact trc-u: ment to be given. (1) First Coat: A<u .me to two quarts of raw hn.>i-u oil and one to two pint.- of turpentine to each gallon . High Standard Liquid Enough oil must be muh-< for dead and chalky mi. faces to completely stop ubs-orj. tion of oil from the fini-i.ing coat. (2> Second or Fini.-hiug Coat: Use High Siam;:.:- Liquid Paint as it conn-.- Turn ..the can. If necessary : thin slightly, a little rim linseed oil may he added. SELECT! uN OF COLORS The tendency in painting is toward quiet shades am. better harmony. Consult u good painter of experiern* regarding suitable combinations. If further help is de.-ired, send us either direct . r through our agent, detailed description of your house ami surroundings. Our Decorative Department will make v.ggestions for appropriate colors without charge. HOW ro MEASURE Measure entirely around the house. Multiply this figu-e by the average height, including the cornice, then estim:.:-the gables, if any, anil u.M to amount. Ten percent should be added for under edge- T siding boards, corner boom-, cracks and places where paint cannot be brushed our. This gives the approximate number of square feet ofy-iirface to be covered. For the number of gallons for the priming coat divide by 7bo; for the second and third coa: divide by 375; as one gallon of High Standard La aid Paint will cover from 37b to 425 square feet, two et.ni-, depending upon the surface. Good work on new worn. in quires a priming- coat and two protective coats. About one-eighth to om.--fifth of the above quantit;. of } paint will be for the trimming color, depending upon e style of architecture. ? For Porch Floors ami idlings--Obtain the nurm < . square feet, dividing by .',75 as before. Body: Floors: Front Side Rear Side L\ I.V1PLE -- ---- - do ft. 25 ft. 35 ft. 25 ft. Total - -- Multiply by tin- ...wage height, including cornice 120 ft. 23 ft. Estimate gable.-- 2700 sq. ft. 120 sq. ft. 2*S0 sq. ft. Add 10`A for iu.m-i edges of siding boards, imrner boards, cracks and place- where paint cannot be brushed out sq. it. 31GS sq. ft. For priming com an hie by 750 4 gal. For two coats (m.d and 3rd) divide by 6 gal. Porch Floor N.\2. 2U0 sq. ]':. Ford: Floor G.\2u 120 sq. ft. 375)320 sq. it. . 1 g-al. twelve sets of ,...k av oiimls--1 gal. CAPTION Tile manufacturer can cvmioj and is responsible !'<- L.v quality of the paint that im oils, but the condition of surface upon which it i. ..pplied, the condition if weather and the manner m application are not within his control. These three conditions are of such great impor tance in securing an enduring job of painting, that'iim painter and the house owm-t- should give full and earef.d attention to each one. Far Number of Coats--"How to Use Good Pain: " paragraph 0, FTC - SW - 000683