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- ' ' -T-& ^ : ^Ir^Wii ,i .i ii. L IA23 617 LEAD INDUSTRIES ASSOCIATION, INC. 10* MADICON AVINUI NEW YORK 17, N. V. February 19, 19^3 SUBJECT! BATTERI POKER To Members of the Lead Induetvles Association, Inc. Here is a copy of "Power Uith Ko Strings Attached," our newest brochure on battery power. It Is our hope that this lit erature will receive wide distribution anong people responsible for new product development. Its ala Is to show the advantages of battery power for tools, appliances, end vehicles . . . and to point out the superiority of the lead-acid battery for these applications. Ke feel that the manufacturers of battery powered devices of all kinds have something to gain by distributing the brochure, too, and we hope to have reprint orders froa many of then. Additional copies of "Power V.'lth Ho Strings Attached" are now available In quantities up to 25 at no charge or in bulk at our cost for extra thousands, $10.00 per hundred copies. Very truly yours, /<? ^ c race Fader Manager, Technical Sendees 0 *'"w;**l' *J '-r HA.VU .*J*W***w-*+ v y r w 'O-: L IA23618 ijW l u t 11HB, H W p w m n ^ w w m k 'e iiJjiiusjW Hiiiini. w sw p ffauw " : :. , 1 A LOOK AT TODAY'S BATTERY POWERED VEHICLES AND TOOLS ANO A GLIMPSE OF WHAT MAY BE JUST AROUNO THE CORNER LEAD INDUSTRIES ASSOCIATION, INC. 292 Madison Avenue New York 17, N.Y. Look AhojiJ with Lc*<t ........ .......i:rn '.jj.T' .. '*11 *ym-K N 1893.01 LIA23619 .. <- .. ''-1rln'|lM .^^^V-^^>-.T-^A|*.' THEN J 1 $ When it wa called ih* hor\cio* carriage. bat* terie* and gav>imc power vied f-.v popular acceptance pretty oc*Jy. Tho*e were the day* when 100 mile* **a* * day's trip and chance* were that the day included a little do-it) cnjrvelf repair work. Battery powcreJ car* were in vogue foe town u n c b\ sweet little IJ laJic* and u*u-If) had ro*cbud *a*e* a* part of their m*dc tnm . . . perhap* to match the general line* of the gfeenhou** which character* i/ed their cUerior styling. Today. though the electric retain* it* well de* *er*eJ reputation for driving ease. it hoa*i* trim *t\lmg and. more important, trim engineering and ev'onvny. It i* f *tN the perfect car for a bu*> mother or granJrrwithcf to u*e on *H*'*pP,ft{ jaunt*. It ha* a *iccnng wheel and a single cceleraU>t-hrak< pedal. It ha* about a doten mosmj part* --ftxjr wheel*, a *tccring wheel, and the brake %>*tcm. It'* vilent It * umpte lt`* read* to gs> on the c'We*t monv m| It wtl] do all the 'hopping. errand*, and odd job* of the average family car for aK*ui 2 or 3 cent* a mile instead of 10 cent* a mile. How i* it that batter* power i* again making vuch a *trimg NJ for powering aut*nw*ble*'* Ihcre are many answer* lo thiv but they all bod d wn to tbe change* which have been made, almost unnoticed, in the pad *r*cfal decade*. Bjsic costs have changtd drastlealty in the area of motive power. The war year* alone *aw a Iremen* dou\ inflation of gasoline and oil pocev Between 1<*40 and "f??sW7Twrr J \)l! HA23620 fckVlAAiwWwi -->itna.*m r t ISiTfc:* mi* 19f>0. gasoline cod rose 100 per cent. Electric power, in the vam<r periexJ. remained unchanged. Users ot industrial schnrrcv keeping ckw* check of the ;oUl expenses* have ftwmj that maintenance of internal combustion cngirsc 'chicks has riven even rrvxe precipttoush. The cost of a skilled mechanic has just about tnpleJ since the start of the war. Since the host of moving parts in an internal combustion engine wear arvJ are vulnerable to breakdown. maintenance c*sts foe these vehicles have risen drastically. Battery powered inJustnal trucks, on the olhef hand, fare much better in maintenance f vmce they have vo few mining partv. This i\ whs each year finds a greater proportion of halters powered trucks in industrial service. 8atterirs. loo. hart changed. The heavy, bully Mack bos that jvmcrcJ Aunt 1 illie's electric m 1412 was on a technical par with the wheezing engine of her neigh bor's gas buggy. But throughout t'< past four dccadev and especially since the end of World \N ar II. batter) research has led lo wfxde new breeds of tead-aod batteries foe motive power and compact little batters packages that pack a real w allop of power. Wartime research has brought about wiJcr use of other batter)- systems, loo. so that battery power for special requirements is now available As a specific example, consider what has hap pened inside the lead-acid industrial battery since 1412 In the first place, there are no more wooden separators be|w-cen the plates. "The jt*b is done today with gtav* fabric or fibers in conjunction with plastic sheaths. In the second place, the olJ-fashioned hand pasting of the grids has been unplaced with machine filling of the electrodes to match the new. rugged electrode design. The result has been that today's battery packs 145 ampere hours id work in the same space taken by a 100 ampere hour hatter) in 1950 . . . and with less weight and better life. Speaking of batter) life, it is interesting to note that batteries arc less expensive today than they sicre before the war when useful life is considered. The average cow for lead-acid storage batteries has riven 20 p<r ant in this peruxl. 71k average lift for lead-acid batteries has risen 50 per < rut in the same period. Technology payi off in other wayt, too, in today's battery powered car. truck, or tend. The oft-quoted "complexity of modern life" has nothing to do with batten-powered devices. If )C*u want lo go somewhere in a batter) powered car or golf cart, you turn it on and jo-- it doesn't balk on coU mormngv sou don't base to worry about ant-frcc/e Ithcre's no pJcc lo put ill. it can't have a flooded carburetor. anJ there's no shifting by you or an expensne-to-repair automatic transmission. The tide it simple, silent, and safe. Granted, electric Cars aren't de signed for turnpike cruising, but IhcyU do a comfortable 55 for It sour shopping and city driving. The same simplicity is evident in battery powered hn mowers There is no fooling around about starting, iso choke to worry about, no gas-ol mixture to make up anj store And consider the freedom an electric hedge trimmer or batters powered drill offers you. You can us< them anywhere with no extension cord, no bulky and noisy motor, no wasted motion. M"hcn you kx>k at the whole picture, sou con clude that batters power is back--and this time to May--- because of lower costs, better batteries tailored to specific uses, and the sort of convenience, safety, a-sd uiility that people want m any product they buy . HOW NEW DESIGN HAS CHANGED INDUSTRIAL STORAGE BATTERY CAPACITY / > NEW OLD 3110 <5 nNEW OLD 50 55 lO !([* bjtifrm lot mtrlf lltfj 31 0 irrp hi. K< 155 p'ltf No* dtiutr 45 jmp hr. Medium type bltltiiM hirt matjitd cip Kill liom 50 55 imp hi. to... 72 imp hr. J1 NEW MS And hijh typ blteri formerly riled 100 imp hr. per pot. plite now nle... 145 imp hr. 3 ip :. ?- f r ..- - ..- >;. . r- K t- i' f : 3 f. : t- . < - . -.'.: _- J  ! m m ii i j mm m rmi 1*1 > \uw*m^mh*, iintiii n i LIA23622 w. ^--* *-' -: - ---rj PtANT MAINTENANCE OF COURSE! li't no joke to Have to lug .UK) pounds of pipe anJ tool* to the job vile in a big industrial plant. 5t` no fun. either, to attempt mainte nance car (Victor Comptometer Corporation Llcciri-Caf Division's Model 7110) h one of a number of quiet, foanywhere plant vehklev Note the built-in workbench and vise. No smoke of fumes. or flying sparks--the battery powered maintenance vehicle it at home in a clean tab or in a hazard area. Arc-welder? Battery carta art bringing them to the job in many plants, too. MUSCLE POWER--you bet! The 25 tons of steel on the bed of this Mwell-Parker transjv/ner it just half iu rated loaJ. The truck it whisper quiet. THEY HAYE TO RING A BELL at co(Tee-break time because thia mobile canteen built by Marketeer of Redlands, Cali fornia glide* into the department vo silently. One of a number of specialized battery fx>wcred vehicle* by this company, the canteen wagon ca4 be used indoors or out. in the foundry or the front office. THIS CA00Y NEVER WHISTLES while you line up a tricky putt. Battery motive power drives this precise little club* toting vehicle at a pace to match yours--whether you favor a brisk stride or a lazy meander. Controls in the handle not only steer the Toro Caddy Master, they provide a wide ranpe of speed. Manufactured by Toro Manufac turing Company of Minneapolis 6, Minnesota. -j pw U' > i,j n < m am j i ; .S ! *'. .:- 1 : i r ?" \ i LL'VMv'.c1 LIA23623 ' Y-->- ri; >n^ FORGET THE 100F00T EXTENSION CORO when you want to vacuum the car, and s o h ! the hatafd of tripping over the coM when >*u car ry the vacuum cleaner uptair*. the battery f*rreJ vacuum gleaner n not yci in pfixlucimn hut it make* the *orl of product devign *en*e that demand* pfiHJuct development. HERE'S THE HOMEOWNER'S SATURDAY MORNINC TEAM. With ih< nr* SVil batter) pack hKl\ you can trim the hedge. poli*h the Car. drill hole* to pot up a new clothe* l;ne. All the*e tool*--JriU-potithcf. hedge trimmer, p4u *he*r*--Arc powered by the vjit*e battery pack (or your car battery) and permit you to work, anywhere withcru the incon\emerKc of long cxtcmAvn cord*. Built hy Sit) Corporation of Ok j |0. IS0C8S.O I i DON'T WORRY, he won t get *h-<ked. The power tupply to ihi* drill i* only I 2 *olt* IX' Ihe battery he carrc* on hi* hell t\ ample to put 15 or 2i> '; " hi4c* in the %tump. If it** an alt day p*h in Ihi* vnt id rugged terrain, he can run an cvtcmion cord to the haitcry <>f hi* jeep of *wamp buggy. The drill i* one of the Poticr-t'ahle "Bin >0" nattery powered model*. TV AFLOAT. Small enough to pack in i picnic havket, Sony'* portable TV vet give* three hour* of reception any where from tl* four pound. f'i v 4 \ 2" lead-acid power pack furnished as an accessory. The idea ha* been *o auc cevdul that US manufacturer* are al*o working on imaR battery -power unitv i> at j k . .'U'J 'u"1 1 i -f i*. * tr .r \\ LIA23626 V TALK ABOUT A GENERAL PURPl SE TRUCK, Ihtv dual rear wheel truck by I ahcr Sp.~* afwj Drvtnc Car Ciup , hauls up lo a tsn arvj is wnklv iim-J ariKjnt lacioriev warehouses, **rports, train and bus terminal*. reflnetscs. docks, mirvencs and farmv AN ILLUSTRATION of the v^rt of technical devrUspenent behind the current resurgence of battery power is this AllrvOulmers mjuvtnal lift truck. A-C had never before built eketrse true tv, imt pc. lection of an electronic control svvtem has led lo ihtv vehicle which cutv power consumption b> as much at two-thirds compared with even comervbooal batter)- trucks. BIG ORGANIZATIONS can't live without ciMumu.iic-tio.i ar>J t^Jitabk1 l ife Assurance Society generates k*v of it. This office mail truck by The Automatic Division. Yale Jk Towne. assures rapid delivery e*f mail and intcf-office paperwork. How else could the K*h be done so convenient ly. speedily, and economical!)? Battery power and silent operation eliminate all nuisance vjhae from the operation. [ -*TW5S CUSHMAN TRUCKSTERS do so many interesting things that no one evample docs justice to their vcrvatility: plant security police u*e them, parking lot patrols u*e them lo get in and out of light placet and arc *o successful in sil ently vneuling up on wrong doctv that mischief and thiev* cry have dropped noticcaM). hridge maintenance crews use them to thread through traffic jmt . . the list g>et on and on. This chow 'rain delivers hot meals from the central kitchen to cottagev of a school for retarded children. Ample power and simple cniroJ% lei Ihc thef himself make the deliveries without spilling the soup. --ij ` j~- ~ *---- wi- ^~r- LIA23627 -\ Whether you buy batteries frr iptckct raJio or { specify them as a design engineer )iu know that there are many. many types. IraJacnj batteries alone range in sire from ogairt lighter units to submarine pfopuUwvn cefls bigger than a man. Of all these sarkm* sires and limit of battery, which is hoi? There is no simple anther io that question. Each particular design situation hav its ov-n demands ami peculiarities ami ine one halier) system will probably meet them heller than any other. The lcad-xJ system is nearly always a strong contender foe any batten power job. Suppose the question had been "Who rs ihe prcalot athlete in the wtwWr 7h< anther to thn would ccrtain)y not be the wctfkf* heavyweight boxing (h^mpno be* Cause be coukJ never place at a tracl meet A star milcr. un the other hand, rrsght Last ihdj one or 1*- plays in a cdVge football gxme. No. the greatest athlete in the world would probably be a decathalon champ-on--a man who can Jo a number of things exceedingly wc3. If there is a "bed type" of battery- the Wad-aoJ storage battery biJ\ strongly foe the title. It Can "place" in esery event of the batten Olympic anJ it carries o<T the ... and clgaret tighten. This combination cigaret lighter and Hash* light is powered by the smallest ct>mnKrcialty available lead-acid cell. A touch of the slide, anJ the top opens to show a hot resistance wire louchm| off the flame on Ihe wrcl. It's a product of Magna I u\. l ong Island City, New York. hoor.'s , mtsre than c fc-w of the categories. F.fst, it stores a lot of fw*wer in a smaf! and not-too-heavy p-.lage. Tests show that a txpiial automobile battery st<e\ 1 .1 watthours f<r cub*c inch, 15 per pound Admitted!;*. this rec ord rs t*ppod by batteries uwn| wiser electrodes They pack two to i to-anJ-a-balf times as much power m the same space. * vc to seven times as much per piwinJ But they cost 2*> to 25 umes as much to buy and 45 to w5 times as much to use. To picture just him much powet a le*J-acKl bat tery can store, imagine that you had a perfectly efficient hoisting machine designed for battery power A typical automobile battery--)*wr battery --could hoot itself Kh j < 75 miks into the air on the energy it stores at lull charge But batteries do not always start a jo* with a full charge They are sometimes driven hevv>d ther capacity or used at extremes of temperature they were not devgned to cope with. How does the lead-acid battery stand up un der vu-'h abuse? Just beautifully! Granted that siwi un dc | stroy any battery by abuse if you set your mind to it. lead-acid batteries will talc more punishment than any other kind except one, and Icad-ackJ beats it roundly in every other lest. 10 L ^^23628 ri ri i ii.t .hr--*--* ->VT> r Vo** -`W'l The most telling figure* on battery performance are those Scaling with cost: co*l of buying, cost of uving. and the c o m of associated equipment. In thi* dccrvive area lead-ctd batteries arc tops The coil per cycle of charging and discharging an industrial lead-acid battery li only 4.) cent* t I2v. 100 amp-hr) while ibe next best ballet)' comes in j ( 6.5 emit co the tame bam. | These costs indude energy ard amortization.) Automotive batteries, operating under condition* far from ideal from a battery alandpoint, coat I) cent* per chargr-discharge cycle. This it a conservative figure. More graphically. it ia roughly equivalent to the coat per atari if you only atari your car two or three timet a day during (he life of the battery- Suppose you had to crank your car to Man a. Would it be wonh 15 cent* to have it Maned for )Ou? That coat applies to those cold mornings when the car n covered with snow. too. And the battery Xds't ipead iht night in a vm bed or have a cup of hot coffee before you ft* into the car. If 15 cent* loo much money for starting the car under theve conditions, the battery iB throw in lighting, radio, and heater operation, and it may even open and dove your window* or adjust your scats. If you are looking for a power source with no tlfinp attached, get lo know the }cad-acid hafiery. Hc't a tough character, able to slanJ up lo punishment. Ht`% a hard worker with real muvcle power. And he gets the job done without fuss or frills. witKxrt any tpecial care or equipment, and nearly always for a kmcr cosi than any other battery. Cor.'.porijc r* z? c cn'-n-.r-n -zy cf 1 --12 veils in i << !.l 11 IT >Ji ; in W*gf LIA23629 fcwaPvWviw,*-w,. manufacturers BATTERY POWERED VEHICLES Cleveland Electric Veh.ci* Company 7hr UtOtic $loftgt Battery Co. 221 Cherry Avenue Chardon, Ohio Cushman Motor* Lincoln 1, Nebraska Electric Marketeer Mfg. Co. 2195 W. Hghwy. 99 Re^md*. California Henney Motor Division National Union Electric Corp. Center Buck Street Car-j'.tcta, Tics York E Z-Go Car Division Te*tron, Inc P. 0 Bo* 383 Augusta, Georgia H.ghaj/ Products. Inc Kent, Ohio laser Spring & Elect/c Car Corp. 2615 Magnolia SL Ojk'.jr-d, California lestro. Inc. P.0 Bo* 813 Astena, Oregon Tc?0 Mfg Corp. 3016 Snellmg A.enue Minneapolis, Minnesota YiCtcr Comptometer Co<P Eiectf>c-Caf Division 3?00 N Rockwell Street Chicago. Illinois ft *.rT ?y POWERED I'lOuMRIAl TflUChS All.s Chalmers Mfg Co. Bc 512 Milwaukee l, Wisconsin American Pulley Company 0'viS`C-n of Universal American Corp. <200 iVissahu kun Avenge Philadelphia, Pennsylvania Ba^er Industrial Truck A Orvision of Otis Elevator Co. P.0. Bo* 5579 Cleveland 1, Ohio Barrett-Crvens Co. 630 Dundee Road Northbrook, Illinois Clark Equipment Company Industrial Truck Dtv. Battle Creek, Michigan The Colson Corporation 7 South Dearborn Street Chicago 3. Illinois C/o*n Controls C *o> <0-44 South Wavnington St New Bremen, Ohio Economy Engineering Co. 4511 W. Lake Street Chicago 24, lllmoa The dwell Parker Electric Co. 4205 St. Clair Avenue Cleveland 3, Ohio Lewis-Shepard Products, Inc 125 Walnut Street Watertown 72, Mass. Lift Trucks, Inc 2<25 Spring Grcve Ave. Cincinnati 14, Ohio Mercury Marufacturing Co. . 700 W. Oivision Street Chicago 51, Illinois The Voto-Truc Company 12401 Taft A.enue Cleveland 8, Ohio The- Raymond Corporation Greene. New York Revohatcv Company North Bergen. Nee Jersey Towmotcr Corpoot-cn IfclOO Cud'd Avenue Cleveland 12. Ohio Automatic, a Division of The tate & To*ne Mfg. Co. 101 West 87th Street Chicago 20, Illinois Yale To*ne Mfg. Co. Yate Mater-jls Handi ng Div. 11000 R.vcvevelt BNd. Philadelphia 15. Pa. INDUSTRIAL BATTERIES The Electric Storage Battery Company Eaide Industrial Marketing Div. Rising Sun & Adams Avenue & Philadelphia 20, Pennsylvania % C D Battery Div. Electric AutoMf Co. Consbohocken. Pa. Gould National Batteries, Inc 1201 first National Bank Bldg. St. Paul 1, Minnesota K-W Battery Company, Inc 3555 Ho*ard SL Skokie, ill. BATTERY POWERED TOOLS AND APPLIANCES The Black Decker Mfg. Co. Towson 4. Maryland Jacobsen Manufacturing Co. 1721 Packard Avenu# Racne, Wisconsin little Wonder. Inc Div. cf Schiller-Pleiher, Inc 1028 Street Road Southampton. Pennsyl.an.a M.igna Lu Corporation 29 28 41st Avenue leng Island City 1, New York Rocfcwefi Manufacturing Co. Pittsburgh 8. Pennsylvania RusseM-Harrington Cutlery Co. R-.ef Street Suuthbridge. Massachusetts $M Corporation 5033 Elston Avenue Chicago 30. Illinois Sony Corporation of Amend 514 Broadway New York 12. New York Winona Products Corporation Winona Lake. Indiana M " need technical help In choosing a power source? Ltod Industries Association's technical staff will be pleased to offer data Of puf you in contact wfh baMety suppliers. Send the detail? of your problem to: Battery Desk Lead Industries Association, Inc. 292 Madison Ave. New York 17, N.Y. 0 NS ll {,)) l?U ei.iv<j . u s a