Document ZnD7gK6q5B9D0jaMYn54Kwon7

i LIA 08839 ! *.'n e ie il l* iim'Or* r .j tPYTcfPY cr'wirvrr rnir? LfATi^hfriMpfrwm 1 of Fourth *Hwg ____ Mew Fork, M.Y. September P, 1938 A c*"t1nr of the Advisory Committee of the *hito Load Promotion Prorrre wr.s held at the offices of the Load Induo- trls Association on Wednesday, r.epteEb*r f**, 19?9, at IOj OO A.k. Present weret . > Tho Eacle-Plcher Load Coepeny E. L. Oouedy W. H. Hayt V. K. Zollor Tntomatlonal Raeltlnr and Peflninc Cocpany F. 0. Case Hatlonal Load Cocpany MlIlia* Knust Harold Howe St. Joseph Lead Coapany E. V. Peters B United States Sue1ting Feflnlng V Mining Co. Inc. F. F. Colcord J. L. Cobbs, Jr. - Arthur Radnor Inc. f. F. Forsser, Secrotary-Treasurer R. L. Flerfeld, Assistant Secretary t. Van Hordan The neetlng was called to order with Mr. E. ?. Peters In tho chair. TFFASUPPP'S PFPOPT A report on the receipts and dlsbursesents of the rhlte Le->d Proaotlon Fund from January 1 to An rust 31, 1939, was subsltt*d, as per Fxhlblt A* attached. The Trearurr explained tha* the rrorrea was operr.tlnr well within the budret of r4<t,0'F) set 1^-it sr-lnr; that expenditures for the entire calendar year were estlnated to t- about PriD,DU1 unless o*e activities not now contemplated were undertaken this fall, and that total receipts would be about tf3 %>'>'> - larrer if, as hoped, the Sherwln-Filllens Corpar.y subscribed to the fund. prvrr* o f phonprcs _____"LSAV'MQE___ The feeretary reported the caapalm as steadily ratherlnx aoaentuo In the six onth* It had teen underbuy, tut that It was to- early to aeeaure Its effects. fie thanked the cow- OBtoi^aHmMJSaaWi 1 os* m* Ftwrwsif '?> i. ij w w u imi^m. ipw ii L IA08840 Advisory Coacsltte# H*tlni: - Thite ......... t*ed "roeotlon Prorra* .........--.................~ -t- Htnutes of Fourth yop'inr '' *ip"*Mb*r n/ If*.'9 "' r.lttee for *he Individual assistance unstlntlnrly riven In the nrepa rati on "-T th# 4r.ltlal advert' nec.ents end those fol lowing. Ko er\'.f* had h##n r*d* !n the schedule of edvertlswnenta at originally planned. Pulletins on certain develop ments of th* caapalrn had been distributed to eaabert from tic* to tic*. PUBLICITY - A book of clipplnrs on newspaper publicity was displayed and a report Bad* by Arthur Eudner Inc. on th# llnar*, circulation, etc., waa read, as p#r Exhibit "8* at tached. Hr. Cobbs nade further coements on th* publicity, In rhleh he pointed out that they f*lt that we w#r* havlnr rood success with the newspaper publicity but that the magazine and trade paper publicity should be ieproved. He pointed out th*t this phase of the outllclty procran could be strengthened with a plentiful nuaber of rood news ltecs and asked the cooperation of Berbers In rntherlnr material for all typ'S of publicity inasmuch as this material had largely to originate In the field. Mr. Knust suggested that a letter rent to renters requesting such publicity material would serve as a reminder. Hr. Colc-ord surrested that raster painters rlrht be prevailed uocn to Insert personal itees about houses they paint with white lead In locr.l newspapers Inasrurh as these local newspapers always use'* large nueber of personal It**#. Th# Secretary reported that os ratine publicity for vhl** lead appeared so nurh rrenter *\ n 1* had te^n prior to our caapalrn. Tone of the articles were supplied by the Association. khil* not directly responsible for others, th* cacrairn, added *o the advertlslnr of eeabers, was proba bly one reason for the Increasing editorial consideration riven white lead. Hr. Oouedy suggested that we Investirat# the possibili ties of rettlnr white lend publicity through oovernaer.t and other files and broadr**as. Hr. peters reported that h* and th* o^cretury h^d lpoKd Into the matter of a t&ivinr flic of our o*n but that It *o>; considered beyond our r*ans at present, ffo said, however, that Inforaatlon bud teen obtained for use at such tlee as we have funds to consider this medium. Hr. Gouedy sur/st*d that oalnt styllnr with wltlte lead could b* capitalized In publicity. This was generally felt a food hook to which to tie publicity articles. r 14 i t- * I c - l- pBfipipwpii! m.LiiiDP'B. LIA08841 i as i ninl" i irfii'liiliSili i iim wnawari-i i J . i ' 5 .1 I 1 3 ' i I JHbriaoiT Cwwltte# Weetfne~-~ Whit# Lead Proaotion ProrraB ' "Wlnutes of Tourth * W*tln* b ^s r t f^nas# ' -8- w h at t o rTpyer py^v rrr^ l p a p p a t w t - The secretary reported that the"took H^d rec-ivrd an excellent reception fro *11 clasps of readers, particularly snnr painters, and that we had received many complimentary letters about It with no major criticism. He reported that approximately 10,(X>0 copies had t-*n distributed to date, Including copltl sent to member companies for their own use, and that approxi mately T400 had been sent out In answer to eonsuser reqoeatW, Included In the above total. .. > KAirifACTtJPfPS or PfTPAPfP WHITE LFAt1 PAIET - The Secre tary reported a rrowln* interest on the part of prepared paint cocpanles to manufacture pure whit* lead paint In colors. One of then reported evellent prorress. Two circulars issued by the Hooker Olass * Paint Wamifaeturin* Company advertising their ready-mixed pure white lead paint and which criticised paste white lead were discussed end the Secretary reported that he had recently talked with the Hooker Company about th* circulars and they had promised to modify future statements to Beet our views, and that they intended no reflection on paste. AGPTriLDFAL ACTTVT*!*^ - The Secretary reported that Professor t. H. Vr.r. Vlaek, cf Iowa State Collere, had pub lished a booklet on palntlnr on the faro, Circular *1, en titled! "Selectlnr and Acplyinr Palr.ts* which Included a stror.r white lend story. The Association had purchased 10,Oil copies of this booklet for SfOO, which are beln* distri buted froa Ares, Ic*wa, where the University Is located, to all county scents and n^ny fere loan Institutions and other key crri.r.liatl'T.s r.d Individuals In the faro aalnt-rvancr field throurhout the United States. We are payin* the Beilin* charres for this distribution. The Secretary also reported a recent visit to the Asloelstinn** office by Tr. T. L. Browne of the V. S. forest Products Labor tory, w*-o appeared even sort fnvorshly in clined towrrd Mt lad thin In the past and who lnferd us that he had teen workln* with numerous fare cooperatives In reetlnr their paint problems. He s-.ld h would be *lsd to help us In that field. The Secretary reported that Ton Crltehfleld was devotinr most of his t1e now to work with fans leaders and far* orranltations. A trial palntlnr project had b-en started with Iowa 4-H Clubs, which are Important key orranlrations for youn* faraers, and that this would probably spread to other states. The *;ecrtry pointed out that wary larre industrial companies were doinr Intensive work in the fans field but that no paint eoepany, t* M Vnowlartee, was do'nr o and that, therefore, ve had a splendid opportunity open to us, Ha also pointed out that preliminary Intarvlawa with city, county and atata officials In certain aectlona or the country In connection with the work of the Luober Product* - * vew.wuaaw'ti -u wain. tf.jgpunui.l HlBU'.iip!|| m uiiisw iii iwin ip p m \ - ; m wmmmm LIA0884 2 . aim.ra.iiiw ; uri.1 ifflWalfcwi i,nCnWt1r. Advisory Comalttee Meeting - Whits Lead fmaotlon Program " 4- Minutes of Fourth ____K**tln> $p*Vttbi*r Fetter Paint Cuspalrn hrd shown that there was such con strictive work we could do to promote white lead In that field. He pointed out that we are following field visits by sendlnr our booklet, white lead specifications and other Information, ts well as by personal crlls, FAfTh - The ?eort(ry nentloned that Professor tan Vlack o J^o w b dt,* Colter* had broadcast *** the Goodyear f.'.ra kadio prorree twice, on-* In the east and once In the ;.j`Bid-*)* west, (on Mae donated by Goodyear) so that his talk/ tud thus reached fsraers in practically the entire country,, Ptrrrr Vtrmrr"? - The Secretary pointed out that... refern- to wh;t lead`putty In two of our advertisement! had elicited several reguests for Information about thla material. Upon lnvestlcatlon, we found that white lead putty la a reculer item with only a few putty Banufacturert, althourh all of thea Bake up white lead putty on specifi cation when required. fhir studies also indicated that th*re Is a slrable potential market In this field. We are ttklnr prelletnary ateps to develop thla aarket by worklnn with sash and door narrifaeturers (first throurh their Associ ation) to ret thea standardised on a white lead putty. WATT^SA?. Anrvf-TTrTk-, . yr. Peters Inquired If the CosEl ttee had heard ir.y criticise of the caapalm from mint corncarles. He sold thi t In a reoer.t conversation In Cleveland, Vr. Hertin, president of toe Fherrin-WllllaB* Co,, h*d ob jected to th failure or the advertising to ntlon hlrh lead con'ent prepKred pel't and that this emission had caused hlB to cmr.re hi; Bin'* and rescind the expected suooort of the "' rrln-Wllllaas Co., *o tr, caspalrn. He h*d previously ind*oa*ed to >* Secretary he would eo alert*. Mr. Peters P'Inked out to Mr. Martin that the carpelm had be rim by re.oct1nr the trlabes of the -alnt Industry (althourh r>dr no obllratlor to do sol, r expressed throurh a committee of Its n*ssbera ar.d Pre-,iJ*r* Trlrr not to ate-gt to Influence the formulation Or prepared p-'nt. Therefore, the remedy for *r. Wartl-'a critic!;* lay lareely In his paint association's h nd a. T1 truest.on fallowed on the advisability of brlnrlnr *Erh.lr on hlrh lead pa'r.t Into the consumer copy, 've Berbers felt the nov* necessary, o*h>rs present believed caution warr*rt-d until the crer-nt situation had teen fur ther explored with *h* paint Industry's repreientatlves. The fellnr was unanimous that movei could be mad* now that would have been 'Bpoislbl* at the start without Invltlnr retaliation froB tha paint Industry. Wr. *era stated th*t Mr, ta WMeV of C., p, etherlll A1 Co,, Pnliadelph'a, (now manufacturlnr a white I . - .....'iau.il1 JW JlPJili-^iW_ yp*rs-w. w >V :<jP- sJMil > lumnwi u ui'w . \*m ii.iiJ.jijiiiip.|'i',',Piiy L IA088A3 ......... - .,i- y^wtifTfrUM ifaiiiwa aiUh^Airil tilHt'' arffril i" ' I I 'i I Advisory Committee - -- ----------------Meeting - Whit* Load Promotion PrograB Minutes of fourth Meeting ep*erher f^, Id?# -f lerd prepared paint) was of th sane opinion * Mr. Martin *hat high lead co-*er.t osint should also b# stressed In the eooy, The cu*stlon rag raiser* whether we would **ll nore white lead by talking 100 p*r cent whit* l**d paint than by giving a blessing to, *#y, SO par c*nt whit# load paint, , Mr. Cobb* then read th* Agency's original thought# onr' this p-lnt, which appeared in their presentation on page* f>4 to 109. ' Mr. Peters felt that w* should ascertain exactly what the viewpoint Is of the fneraln-Kllllans Cosipany, and the cows 1ttee representing the nixed paint manufacturers tnd It was generally agreed tha' other officials of Sherrln-Wllllans Coroanr, who night Influence Mr. Martin's viewpoint, should preferably be present at the discussion. that effect a change to eephaslrlng high lead content paints would hare on those wanufacturers who sre now asking pure white lead paint was discussed without reaching any conclusion. nsTJ'TPtmng or ir^'TPirs It was pointed out that such nixed oalnt manufacturers as the looker Gl*s* % Pilnt Kfr. Coapany, who are now Baking pure wh1*e lead oalnt aa we would Ilk# to hare thn do, rant to hrve therwwes of people r ^ inquire for white lead oalnt Informrtlon throurh the Association edrrtlslnr. Tt ws rnrnlly rrH *hst to gire ln~urls to such eoroanles might an`aron're other rired oalnt coBoenlea rho us* lrrce enounts of wh1* lsd but who do not e*V a 10h* per cent white le-d ralrt. Tt was decided to distribute to all con tributing renbers of th rhit* L-d ProeoM.on *rorrn of th# Lead Industrie# Association, the ncees of all !n"ulrers wbo asy fer - source of supply of white lead oalnt sr>d that the preoared oalnt coro-nle could obtain the lr.-ulries through their white lead suppliers, poift-rt -er-ti Mri-Hug-TUin rovgr-fr oy piigrTufl a mp rrco- A letter roeiwed fron Mr. J. P. r#ar, Chairwan of the Merchandising Corrittee of the painting and Perorating Con tractors of America, commending the campaign was read. Invit ing a confererte* of fenr * se-t 1 rea of their a aoe 1 11 o^ and ours. Tt was felt advisable to accept but that first It would be t*"t to have a talk with Mr. Pewr personally before weetlnr with any group rrf the oaln'lng contractors associ ation. /AJAP''ll4WWWWWP|g^ap!P^^ uaip'-r V I ' - a. *L*m m m IU..IUJU * i W.11 MIII rnmu l Mja iBHaa.a! n ii\r <np SDi' LIA 08844 ^'ilrtia)^#r. iCiirti1`-- ~--^'TWitT'irti^ifi *1 -jii r TrrrFli '^T ni - -- - - * -- Advisory Coarsltt^i* Veet, Inr - Whlte Lead Promotion Prorran....... Mlnu*es of Fourth Meet-tpr ___ " Septet or r, lft.'S -A - C'V5PFPri"N WITH PATytFRF The possibility of d^lnp constructive work, throufh field rn, with Joumevnen painter? was discussed and it' was renerelly frit that It would be hl.-hly deslrabla. P7HTPTTS Vr. Couedy 8urr*st(J that vhre Berber eoapanle? war* requested to exhibit t Ft ate Conventions of the Palntloc sod !>cortior C-rtrr. ctora Association, the exhibit ex pense few pooled r.nd the exhibits conducted by the bead In dustries Association Instead of the Individual ocEbers. In this wny the cost to each Berber could be reduced. (This activity was rarely to use the facilities of the Lead In dustries Assoclatl-n and had nothin* to do trlth the advertialnr fund.) mmcFHIP FFPOFTS OH GEhTpAL ttAGAFIWF AmTPTISTPO The Clark readership reports on our renerr.l awrerlne advertlslnr *ere sumrl?ed by Ur. Cobbs who snld that In the rt In t-.ey shored an Increr s 1 r cly htrh readership aoonr rep end conidernbly lower aoonr wonen, with a rrctlfyln* Increase fr'-n the first advertlseaent to the Boat recent one. This was to be expected beceuse *he cony 1# wale cony. The Sojcht wns nxyresend that eh effn1 rl -h* he r*de to Incres-e fe-ir.lne Interest In our advertlslnr wlt^ou* ru;clr.r rnacullrr Interest. It was bro.irht out *ha* wonn beve relatively little Influence on th type of pMr.t purchased fr --jtslde rrlntlrr, as indicated by seve-al surveys In th^*>ast. O'ltje pnp lO<0 It ws eeperally arreed that nothlne fur'her should be done a* this r*t* or until Mr. peters had obt-lned th views of the rnlnt Industry *hr-jrh further t" lVa with Mr. V'rt.in and officials of he ,'herwlp-r* ! 11 r.s ro,, and with the ocnnlttee of the paint association. These should he op'ilnnd a the earliest possible *orcr so tht another aee*`r.r could he neid pt-ortly to outline 1940 plans, Meetlnr adjourned at ltOO P.M. I s Peeratary ruswimweywryaHt w WWiP1- r mmmmm LI A08845 ttiulUkiay liWi ilitiMtiffiaiWMIMli i. 'f- ' 7 `niifhfr:wi^'riifiife^Wii^ inaaittwiiirriiiiiM* - Advisory Comlttee Minuses rf Fourth Wrpttr.r - rblt* Lead -- Prccctlon Profre* ... Veetlnr FxhiFlt "A*" 8 7- Septesber P7, IS?9 rrrrr t -f a t ppoyori0? rriwr pyr-TPTSt provr-rs a mt rT9pt)Fryyn?T5 January 1 to August 81. 1989 * **V *Mt* Le*d Prcsotlon Fund Subscriptions Less Outstanding Subscriptions as of Auruat 81, 1989 t188,047.89 19.SW.40 TOTAL RFCKIPT8 f 1*9,8*0.79 rTrp-ppntrrr?! Furniture, Fixtures and Fqulpaent # 9f?.S* Salaries f,708.79 I Trsvelln* Fxpenses Fntertalnaent end Luncheons Print!nr Mailine 474.94 **.10 *,484.1 l,1Tfl.l8 Illustration F17.9P Lead" * 1,111.44 Office Supplies Ilf.IP Miscellaneous pn.oo Advertlalnr Space 9189,487.50 Less tl*"c*int flr9f.rf 137,14P.fS Publicity r.Ms.fi Production .h8'.4* TOTAL rTFPVPrntmS Si*!1,9f8.74 Pa lane*, August 81, 1989 IP.*8?* .Of Al*8,**0.79 These oitstandlr.e subscrlptlons hv* ta*n received aInc* Auruat 81, 1989. Includes coat of increaeed ala* of "Load.* 8 I ^so.n.u.i-- -:iw >4 N 2937.01 PP I M aa iw e e iiii.iii i w en m m i- 'h h k . i w n .u, Lipiw^pi iiwrnrmmmmmmmm,m' \' iiA i ii fn ii r.rrft>Ba.l /dvisory Co:s=ttt** ' -Meetlnp ~ rhlte Lead Procotlon Pro*raa -8- Wm^^smmmrnm ! LIA08846 V . kgfrfftWH WriUt.i l.lfra.-^.. Minutes of Fourth _ Meet* r.r -- ' - riMMt *?* Sep^enber C", lfi?9 '! COPT 'f ' APTHTTP KUPIfFP TWC V rJ*& **? - - International Pul 1*In* FoeVafeller Canter Saw York, Jl. Y. , . .=' .* . `t & .... , . ' * 't.-V. Sept*nb*r P*, IW ; -.; - '- :. . &K X-* - Mr. Felix F. Tfonsser, Secretary Lend Industries Association 4f9 Lexlnyton Avenue Ke* York, M.Y. IVap Fellxt Here la the latest publicity report for the Hone Ot t :trs Frrrn and other eubllelty efforts on Lead Industries Association. Pvery state hut Korth robots and Veraor.t are In cluded In tha following eospllatloni March 14 to May May 1C to June 11 a Jura f to July .n Aurust 1 to Peptenfcer rr Coeplete Total fron March 14 to Peptenber It Clli A? 1 f?r P41 rn C,P95 Liner* 44, <V r,<rr US,"14 e3.ro? Clrculetlon 5,?*!,CW <yytflpo 4,f4f,S19 y .00*7.7*0 Id,''?*,<*4f Sincerely yours, KAPL HFLM (STflM*T) I ; .' ^wjwaspsa^iaipasieaassanipsBn^w w" ---" ew'eeiii.. m u--wiwiyawne ea^ier!jsgpiaai^w.ij||',H i . - aft m N 2937.02