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Ad e e pl y e n e my of the lumber business is "cheap" paint. It (4) These two extra costs boost the price of repainting so high that owner he. gins to wish he had never used lumber worms its way into the property at all, hut some other material that owner's confidence by its false prom doesn't need paint. ise of economy. Then stabs in the back the lumber it is supposed to There's just one way to break the "chain." Every time you sell a hili protect Here is the invariable chain of events: (1) Property owner is lured into buying "cheap" paint thinking to save monev. of siding make it yottr business to emphasize the importancp of using good paint, applied by a good . painter. (2) "Cheap" paint soon cracks and scales, raining the appearance of the job and exposing the wood to die weather. Protect your business by setting Dutch Boy (3) After finding that: he must repaint much sooner than lie expected, owner discovers farther that die old paint must he horned and scraped off and an extra coat -- a new priming coat i-- pat on. When Dutch Boy White-Lead is used you can be sure the owner is getting, a durable paint job -- one . that actually protects lumber for a long time, and in turn protects the lumber business. Paint made with Dutch Boy White-Lead doesnot crack and scale. Hence it requites no expensive burn ing and scraping. It resists the weather ... wears down stubbornly by gradual chalking, leaving a smooth, even surface for new paint. By! actively selling Dutch Boy, as well as the otjber Dutch Boy prod ucts, you prevent "cheap" paint from! knifing your business in the backa At the same time you are sure to build up a; profitable volume of paint sales. DUTCH BOY WHITE-LEAD (food"Pauelj O$0i Home NATIONAL LEAD COMPANY 311;Brt>adway,i New Y&rkj 11(5 Oak St., Buffalo; 900 W. 18th St, Chicago; ^59 Freeman-Avti, Cincinnati; 820 W. Superior Aye., Cleveland; 722 Chestnut St, St. Louis; 2240 24tli St, Siiu i FrapciscJi; Natiohal-Bostori Lead Co., 800 Albany St., Bist!jrt; National Lead1 & Oil Co. of Pa,, 316 Fourth Ave, Pitts burgh; JohnTjl'Lewis & Bros. C^WIdener Bldg, Philadelphia. KD-6089--American Lumberman, April 11, 1936 A " diu Building Supply Hews, April - to ie r- J. f N 28070