Document ZJyq43Nrv6905zNMkdMa7YxnJ

__,;i/:H^r*1983.;/!SAPj\'-iwUr;,continue/the- 70^306m^cKing;:fund|allqUnce for eligible'NAPAjobberspartjcipatlngin thqT983.NAPA NationalAdvertising ,Pro^rSm;;,S ) -,f' !> ' to qualifyl'fdrioo-ppiv funds, : including . local.-advertisto^ or .,./;%^0^rii<:en^a;radiQ;s^tibns...-. .2^;;S^^^iidn^n!ew^%^.v(dafly . or weekly),witha yerifiable circu- ^; ...... 3.,,T-elcpHorie;d . 4; Priitt circulars'. \ 5 C^|STOfPsign^ge;(bS|lboar(is; on buses;dr taxi-cabs). 6 FGG;ljcehsed;teIevisi6n statipns: 7 L^l^F'r^t^nalmligs^^es-y^th a';circulation.: wHiGh cari be veri- . fied:i V ' ' What's more', the following pur chases andlocai advertising costs are a!sp:-eligible for co-op fund reim bursement: .8: Official NAPA illuminated out- ' . side- signage, design:a-sign signage or dealer hanging or .. driveway signs;. : 9. Official NAPA truck identification. 10. Local advertising production . charges. 11. NAPA television video tape dubs. 12. NAPACOMM. 13. NAPA Gold Hats. .14: .Fleet/Industrial "Door Opener" Program. , .As you can see, a wide variety of advertising media qualify for co-op funds. Use those which work best in your area, thus making it easy for you to advertise to attract attention, increase store traffic and create sales. The NAPA Local Co-op Advertis ing Program is designed to give you more advertising for your dollar. For complete details, see the 1983 NAPA Local Co-op Advertising Pro gram brochure included in your new Local Ad Builder Kit, or contact your NAPA Distribution Center: 8 In 1983, NAPA's consumer magazine advertising will be directed at two types of serious do-it-yourselfers: car buffs and outdoorsmen. reduced costs and can effectively blanket the entire trading area by banding together to promote such an event. And you'll have plenty of materi als available to coordinate your local Spring and Fall Car Care Days promotions. . . Television: To enable you to de velop a hard-hitting local cam paign with a national flavor, NAPA is making available two local tele vision spots, one for the spring promotion and one for the fall. Each of these professional quality local television spots features Joe Campanella delivering a 10-second lead-in for your local product or price specials. The following 20 seconds are for showing your pro duct, price and tag (including the names of your participating dealers, if you wish). For this por tion of the commercial, it's recom mended that you use slides or sim ple studio shots of the featured products and prices. Radio: In addition to radio scripts echoing NAPA's national network advertising, you'll have the opportunity to order a tape of radio commercials with plenty of space for your own local product and price specials. These tapes,