Document ZB6DdYd0Q110R5L88QRw7wEpV

Ary wan; United States Gypsum Company, %300 W. Adams St^Otucagoj "" `-"'AGE ' -:^}:J;:;L6oejoyfEdU6rT^^^^' ' ''.^Miller', fefDiredofd ^^^i^l^n^lfoUqwing'l . _ _ ,,.. _ $are owned and/orregistered ini he?JJnited States Patent'Offid" by` UnitedStates Gypsum' Cof Jiahd im)ised.throughout,;tfals|^ feniagaziiie'to^designate'pi^u /Tinanufacturedby.that bpinpe ,r-.SHBBTBOck.'(gyjpun wallboard)TM ;j Pbrf-A-Tapr (joint leinforremSnfj: ^system) ;TausSTKBL,(steel studs); 1` ^Photographs m this issue by; ^J^uy "Colorado Spniigi _ /. Parade Studide| Ihc., ClevelandjJ X Hedrich-Bleaaing Studio,^ ' Drywall age > Unoto Statos Gypsiik'( . .. - - District Sales Offices are located^ ... the. following cities. Furtherjfe. . ., 's-t j Jinformation about all UJS.G. prodimts/ 7'.`a-'"t??-* available at these officesi'it^l?^^' ' t. Alabama *<*':>*** / vRinninghni,':'l'K 1-03s0:;-1 ^ *">'/ ' ' ' Arizona / Phoenix, CR 445272; California LosAngeles, NC) 5^6721./ . Oakland, LO 9-3020 Uf 1 ^liCt , Pasadena, RY1-0631 . Sacramento, GI 3-1989 ^ ' ^Vir, San Diego, BE 3-6663 S ' an PraiidactvLO.4-8680/' Colorado r: Denver, FL' 5^738j|, Connecticut . Hamden, AT l607: -. Florida Jacksonville, FL 9-1628 . ' . ' Miamj> PL.;.4-4553.j|g3S . . - Georgia Atlanta^ TR;f47f" ILLINOIS Chicago^ ST 2-6l00! \ ' - Peoria, PB 2^6 " Indiana Indianapolis^C - ' RENrocKT - 'Xomsvillei-'TSl . Louisiana .New Orleana^ AMfCJ MARYLAND^;BaJtimor^|lD^i^Q ' Massachusetts Walthin0TW.4r215O, Michigan . Detroit; WO.'" . ;.. MlNNBSOTA^Min^p^M: . Missouri -KanaasCity. ' . >lN*BRASKA^Ctaa^3^ ` " "* new jrrset? Cliftbn;"GR 2-Hohok^i?r^73oo? nkw MKXico ' AlbtiquerqujeJ^Aji42 ' new York -- . .' ' north Carolina .. Albany, AL 89-2552 Buffalo, WA 3427~'t' , DeWitt, GI.6-1291 Hempstead. IV 3-1024 j: ,V'i-7: |;;;H<S ` New. York.,.P...L...9.^680 Charlotte; ED.2-6023 -1 Raleigh, VA 876441 , .. I'i " '.. OHIO Cincinnati, UN 1-6072 > . Cleveland Heights, FA 1-4141'. Oklahoma Oklahoma City, CE 2-2407 - OREGON Portland, CA 7-2618 .~ Pennsylvania Harrisburg, CE 4-3251 , 1 ;. Philadelphia, GR 7-6500 ; Pittsburgh, LO 1-4600 Rhode island Warwick, RE 7-1100 ;' Texas Dallas, FL 1-5386 Houston, JA 4-7448 San Antonio, CA 6-3175 Utah Salt Lake City, EM 4-5646 Virginia Arlington, JA 5-3300 Richmond, EL 9-4008 Washington Seattle, ME 3-0745 ; Wisconsin Milwaukee, BR 6-5672 1 Drywall age ;:i /f&ts: jn?1S^RA'*'r =*38tMeWHiPM ' ;Welcome ..to;/&chiteCTs;|^^^^ this issue Drywall Age adds^ 15,000 VV tects to its readershipi. That is alm<| as " architects as receivh Architectural .Forum: or_ tectural. R.e. co..r.d.....o...r...'Ptoere. smve Archi_tecture...-.(^S|i | .Drywall Age editors kno$r.and enjoV/archite -r' .^/MchaUengmgjpercepuy^BtimutotiipglooniPhS ' ready ito receiyd ni^'idaw^jR/lme^moS^jahi^li ,'s^; guarantee T^pjon better' wayB.to iV^ipff.We fully expect that^arSfcutaS&LW _;enjoyi___ knowfthe:: gypsuih^drywali^hfc-T -*r-as we know it--the most rapidly Rrowmg. f ,7 '. 't.h. e constru' rc>tijio^nXib=u:^s^msae*sas[.^iAdHs 5aSibufesJmpe!assS^'SitSisSn< .... .. . ^ gaining m numbem^of<^n|m^i^i Jbut.^B.^mae-- lu^in dtatiire as th^ hx^^ himgTBpeSLaliz^^^^s^ J-thejscien<'vor.b^uM.?^wtio^5ndJ'Sto;ft^|r..^ '' }" treatment. It is gaining stature as a series;pfexc ' sive new gypsum drywall partition,systems is mt duced by United States Gypsum Compahy to'expand ; the industry's market horizons. (See pagWS, 6)7; . With its new methods and increased BkUl', ,i] . . gypsum drywall industry has much tb offer that3 ; of interest to architects. No longer is itia busine confined to serving residential building and buildere| Every one of the six drywall systems to be iritrodujC by U.S.G. this year constitutes a new way and.bett method of Class A construction. Drywall can^f'' meet the fire resistance requirements, the sound! rier requirements, the need for beauty and stability of the most exacting job. To these assets drywa often adds other desirable characteristics--mo.va| bihty, for example--plus economy. . .fS As we bid welcome to our new architect read we would have them know that Drywall Age ist; service magazine. Through serving their needs for inr! formation about the fast-growing field of drywaUgf construction we expect to earn their attention readership.--The Editors .. v: BB017 1150 ATTRACTIVE CONTRAST is created by rough stone behind altar and smooth, painted Sheetrock walls and ceilings. Upper gable contains 41 stained glass windows to enhance atmosphere of reverence. (Also see cover.) / ~ ` with Sheetrock wallboard WORKMAN CUTS OPENINGS (below) to fit stained glass windows before hoisting panel into place. Pre-cutting Sheetrock eliminated extra handling of heavy board on the scaffold. igh quality took on a double meaning for H Larry's Professional Dri-Wall Company when it won the contract for the 51-ft. ceiling in Denver's Berkeley Presbyterian Church. "We used to think a 12-ft. ceiling was high," says owner Larry Blatt. "This job has given us a chance to prove that Sheetrock can be applied profitably at any height." Lower cost with no reduction in quality was a primary factor in architect James Johnson's choice of gypsum wallboard for the interior of the church addition. To meet the building's one-hour fire rating requirement, A -in. Sheetrock Wallboard was used throughout the job. "This thickness may be a little heavy to handle on the ground," Blatt points, out, "but it proved easy to work with once we developed a system." To eliminate unnecessary handling on the scaf fold, each piece of Sheetrock was cut to size before being lifted off the ground. Dimensions were taken from the ceiling and called down to a workman who (continued) 3 BB01-7 lie# OLD STEEPLE WAS RAZED (right) to provide connecting roof line with new addition. Bay window was also removed and new brick facing installed to match exterior of new construction. NEW AND OLD WERE BLENDED (lower photo) to give appearance of completely new building. Interior of older structure was remodeled to provide small meeting rooms and large classroom. rilgll ceiling continued transferred them to the panel to insure a perfect fit. After being cut, the Sheetrock was hoisted to the ceiling by a rope and held in place until spotnailed to wooden purlins and sub-rafters. "This system saved the men on the scaffold from supporting the weight of the board," Blatt explains. "As a result, this part of their job was actually easier than it would be on a normal ceiling application." The value of this procedure was multiplied by the large number of stained glass windows located in the gables at either end of the church's peaked roof. Laid out to form a random pattern, 80 window openings each had to be carefully measured to match apertures cut in the exterior wall. new full-color movie on gypsum drywall merchan A dising techniques is now available for showing to drywall contractors. The film, The Man Who Wouldn't Wait, and its companion manual were prepared by United States Gypsum Company to provide drywall contractors with a short course in merchandising techniques. Two earlier color films, Drywall Takes a Giant Step and Drywall Age, are also still available. These films were viewed by more than 2,800 building industry leaders at 107 special sales meetings held in the last 12 months. Drywall Takes a Giant Step chronicles drywall's growth and importance in residential and commercial construc tion. Drywall Age offers technical data on the develop ment and erection of major gypsum wallboard systems. Combined running time of the two films is 38 minutes. Drywall contractors interested in showing any of the three films may obtain copies on short notice through their United States Gypsum representative or nearest U.S.G. district office (see page 2). 4 BB017 1152 for Joint Treatment Lightweight Foamed-Gypsum Core Decorative Woodgrained Sheetrock Tapered Edges for Easier, Smoother Joint Finishing ,1951 Smooth Ends for Better Butt-Joint Finishing < U.S.G. Sheetrock sales program to help capture commercial market his year introduces a new era in construction. T Unanimously hailed as a decade of prosperity, the 1960's are certain to offer a special challenge to the building industry. Urban renewal, diversifica tion of industry, exploding population--all of these problems combine to emphasize the need for quick, economical commercial and rental construction. Can drywall meet this challenge? Sheetrock, the original gypsum drywall, was born of just such a challenge. Introduced by United States Gypsum Company in 1917, Sheetrock wallboard met the need for a quick, economical, fireproof interior finish continued 5 --- Drywall gets set continued * in the barracks housing millions of Army rookies. U.S.G. research stimulated postwar growth of the industry by introducing new products and applica tion methods improving the appearance, strength, and convenience of Sheetrock Wallboard. The end of World War II produced another chal lenge--an unparalleled need for new housing. Once again drywall put its exclusive combination of economy, fire resistance and speedy erection to work providing early occupancy for new home buyers. United States Gypsum contributed improved quality with the development of double wall and back blocking systems, % -in. Sheetrock and other new products. Drywall has conquered residential construction. A recent National Association of Home Builders survey shows that over 70 percent of the new homes 1960 built in 1959 used gypsum wallboard interior walls. The challenge of yesterday has been met. Now, the drywall industry is gearing to meet today and tomorrow's opportunity. And once again United States Gypsum Company is planning a vigorous supporting role. During 1960 U.S.G. will announce a dynamic pro gram to promote gypsum wallboard for large-job construction. Six commercial drywall systems de signed to provide quicker, more economical interior walls, partitions and ceilings form the heart of this program. Developed after years of testing and re search, these systems are: USG Solid Partitions, USG Metal Stud Partitions, Movable Vaughan Walls, USG Ceiling and Furring System, Trussteel Stud Partitions and USG Semi-Solid Parti tions. Subsequent issues of Drywall Age will cover each system in detail. A key part of this program to increase drywall in commercial construction is an advertising and promotional campaign to be launched early this spring. Aimed at contractors, architects and real estate leaders, the campaign will include national advertising, technical folders, direct mail brochures and training films. U.S.G. Architect Service repre sentatives and sales engineers will supplement these efforts with personal presentations to key contrac tors and architects. Can drywall meet the challenge of the Sixties? Armed with 32 years of know-how plus the technical and promotional support of United States Gypsum's commercial systems program, the gypsum drywall industry is sure to make the Sixties another chapter in its history of success. Sheetrock-Trussteel Stud Partition System Movable Vaughan Walls Partition System of Solid Gypsum u7 1154 r*i S 17Y4 ^ I I 0,0, "V-s X--^ _i_iJLCXJ.J. `v_/-vy JL_l L/_L CV'O l;0-i .' iO--* *y- -s' 'SCs i_ 4---"V ry cinTT^ *7^. ,r 7 j . *** .`^s 'w'-** vV --* -J1- --:. '--m>- with Ready-Mix Cement one-man operation is reaping big-time profits A for drywall contractor Ralph Solar of Berea, Ohio. In business since 1957, Solar cites high production and guaranteed quality as the secrets of his success. "I've used Ames tools to get top production since I began," he explains. "But it wasn't until I tried Ready-Mixed Perf-A-Tape Cement that I really got the results I needed." In addition to improving results with the Ames tools, Solar found Ready-Mix saved time before and after taping. "By using this cement, I cut out mixing com pletely," he points out. "I save VA hours of prepara tion a day and use the time to hang more board. And, I no longer have to find water for mixing at the site." Solar also credits pre-mixed adhesive with reducing clean-up time. "It hangs together so well that I can count on fewer droppings," he says. "And it cleans so easily that I've used the same bucket for months." Factory-controlled consistency and smoothness of Ready-Mixed Perf-A-Tape Cement also are impor tant to Solar's operation. "I can count on the same consistency in each bag," he says. "I used to mix three bags in a batch to maintain consistency, but now I use a half-bag at a time." He finds the cement so smooth that he sponges between coats instead of sanding to prevent raising the nap on one-coat paint jobs. Summing up his philosophy for future success, Solar says, "I'll try anything that will improve my work. But I've done enough experimenting with cement." T PLASTIC BAG CONTAINER makes it easy to transfer ReadyMixed Perf-A-Tape Cement from five-gallon box to bucket. 2 FACTORY-CONTROLLED CONSISTENCY of Ready-Mixed Perf-A-Tape Cement eliminates drywall tool stoppages. 3 REDUCED DROPPAGE of ready-mix cement and speedy application with Ames tools enable Solar to finish maximum number of rooms with his one-man operation. 7 300 W. Adams St., Chicago 6, 111. Return Postage Guaranteed Miss Corriene Caspar Librarian Dept. 195-L _T r*cvr\- - - w\ ' V. * _/J ^7 /> ^ iter* DECORATIVE -rr. -.* - ;-j.vOo- -`^-/r'AV :; ** f here are cost savings and T an appearance advantage for your commercial customers with Woodgrained Sheetrock Gypsum Wallboard--by United States Gypsum. Three striking patterns--Sablewood, Ranch Pine, Cherrywood--combine the authentic reproduction of natural wood's beauty with gypsum's fire protection. , Factory-finished edges and matching nails eliminate costs of taping joints and concealing nails. The pre-decorated finish cuts out painting costs for ad ditional sayings. : ^ , -!>< . These values make Wood grained Sheetrock a "Best Buy" for rental offices, restau rants and retail stores. All can benefit from simulating wood's beauty at a wallboard price. See your United States Gypsum dealer today and join the growing number of drywall contractors who are selling "Price and Prestige for Profit. *T.M. Reg. U. S. Pet. Off. \ v . ; DA-01 K UNITED STATES GYPSUM the greatest name in building nnnii iisa