Document Z8v00VBdd9Dvm7XQXjRokyeQd

. .im~j . 'K in- ' ' .:... I lfe:R-OPFJCS LETTER r* Forth Qlmated `t mm. James Skala ANSWCRINO! l t ih .ii o r PROM Cleveland Hdqts, Sid Sales' OATS November 11, 1952 's u bj c c t History of Th SherMtnJHTHaiM Co, OlCTATBG Y I wiah to supplement my letter of yesterday giving you complete data for changes in the copy. Old page Ho. 28 and 29 - Hew page No, 17 To insure plenty of space an this page far all features in connection with automotive finishes use the follow' "ing copy and reduce the picture at the top of the page about 1/U inch in height to provide another line for copy* Subhead - Opes Lacquers and Kan Transport Enamels In 1922 when lacquers were first used for finishing automobiles Sherwin-Wl 1.11 ana introduced the Qpex line. In 1932 Koe Transport Enamels were added. These lines include a complete range of primers, surfacers, and thinners. Also singla-plgmented lacquers and enamels and mixing equipment are furnished enabling the finisher to blend to any color required for refinishing a car or . - truck. At the bottom of the pags use picture of S-W can truck which I left with you. Old page Mo, 20 - New page No, lit In my latter of yesterday in the 7th line describing inaooticidea uaa the words astonishingly largo volume ----- Old page Mo, lilt New page No, 2k tJaa if possible at the bottom of the pege a pieturs of the latest Style Quids Companion in addition to the latest Style Quids, Mo, 16 - Haw pegs Mo, 25 I mention in the new Copy ijf modern high-speed presses, Sisco writing ths new dopy Ihave further informetion indieating there ere 16 presses. Please verify and use the correct number. New page 31A There seems to be some mis up in my pages. Following immediate ly after eld page U9 I bad a page showing at the top the 1866 etore on Superior St, as compared with a modern store at the bottom of the pege. Note the attached typed copy, I believe you have a proof of thia old page li9 This should be used with out change except 600 brafiSSes, end shou? * after old page Ii9." 0007-SWP-000005022 N11850 i 1 : #? :3 -2- Old peg* 4S New page 1*6 Under i860 - in new copy jjust given yea omit the following sentence about Mr. Bemrdalee: He contributed more than any other one person to the high standard quality of S4f paint and Tarnish products. Cn old page 73, new page 51 under 1928 include the above sentence concerning Hr. Beardslee which is being deleted from new page 1(6. Old page 72 - New page 1*7 Under 1910 add: White lead manufacture begun in Chicago. Old page 73 - New page 5l Change Acme name to Acne Quality Paints, Inc., Detroit. Old paga 75 - New page 53 Under year 19U* put the last two sentences in the paragraph concerning Hr. Martin first in the paragraph instead of last. Old page 71 New page 1*9 Under 1903, put the second paragraph concerning Hr. Williams first instead of last* Old page 77 New page 55 Under 191*7 adds White lead manufacture discontinued. Building used for ns* white enamel department. Old page 77 Probably- new page 56 . Hs*-scpy for 191*8: Sales office mored from Kensington to 300 West Lake Street, downtown Chicago. CM Chisago boiler house eoorarted to Tarnish storage adding 1*00,000 additional capacity. put cn the market in new patented circle seal can. plant erected at MajdLeo City, and modernisation of Brasilian plant completed. 191*9* Property acquired for factory in Atlanta, Ga. Warehouse building erected. New warehouse building at Gibbsboro. ErUnaiTa additions to plant at Dallas, Texas. Day Glo and Painter Maintenance P 80 line added to trade salae predicts, 1950* Super Kma-Tone put on the market. Alkyd varnish kettle Installed at Newark. New equipment for refrigerator and Venetian blind enamel erected at Chicago, Netn$rk, Detroit, and Loa Angeles. 0007-SWP-000005023 G2aatd, Ohio* 70,000 square feet floor space, complete with new and modem equipment for printing, paint sheets, and mailing sample cards 275 employees. Extended Cleveland factory office and. technical department into space i vacated by Printing and Sampling Department* | New raw material warehouse at Newark* Remodeled B liquid paint making | department* ; Hew raw material warehouse at Gibbsboro Additional raw material warehouse provided at Dayton* Synthetic varnish kettle installed* ! Remodeled paint making equipment at Detroit* S Added bal^toUar mills and tanks an Dallas* !. Installed Super Ken-Tone manufacturing equipment at Oakland. Converted insecticide plant to warehouse* Installed tin can manufacturing equipment at Hubbard, Ohio. 1952s Additional finished stock warehouse completed at Gibbsboro* Super Kea-Ton manufacturing equipment added* Installed equipment for manufacturing Super Kem-Tcne at Daytcn* Added equipment for making lithographed cans at Hubbard, Ohio I an not 7t able to give you ths 1952 up-to-date figures for long service employees included in the last paragraph under the caption of Security on the page of new copy I gave you marked 25* 1r i - 0007-SWP'000005024