Document Z4jKr8r0oB6Z6VRroaDOQ2MXd
I
October. 1924
;; THE CHAMELEON* / : . - \
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History of Sherwin-Williams Products
By W. R. Sixruax
Xm: The fir* tan parta irf Ikirntitle ap land. and a new paint and varnish plant the best known and most general Iv
peared m the la* *rm wars af The Ckomeiraa. The artieie u coartadrdia Ihu tame. ,.i,.
.was established at Newark. N. J,, in 1901. In 1902 a Linseed OQ Mill was erect- '
used insecticide at the time. Though first made over a hundred years ago. as
' ed in Cleveland to make the oils re an artist's color, it was not until I860
- To handle the business in Canada to / quired in our own products. better adramage: a paint and varnisli The manufacture of leaded zinc pig - plant was .erected in Montreal in 1895 . ment was commenced in 1904 through ' this has since developed into The Sher 'the purchase of a mine at Magdalena. win-Williams Co. of Canada. Ltd.*/ 'S ..
To keep, pace with the demandier,"'
enamels and paints with high glosa which were displacing the slower methn ods of applying color coats and subse
that it was used as an insecticide. We
began to manufacture it in 1903. ami followed shortly alter with Arsenate of
Lead. This was first made by Scheele. a Swedish chemist, in 1773. but was not used as an insecticide until the Massa chusetts Gypsy Moth Commission in 1892 found it was helpful in controlling the gypsy moth.
quent varnishing. Buggy,.- Paint and
Lime-Sulfur Solution was added to
Enamel Paints were first made in 1894,
the line in 1910. It is interesting to
Varnish Stains 1895 and Wagon Paint
note that suifnr was nsed even bv the
in 1896, Liquid Fillers was also added
early Greeks to control insects on
to the list in 1896. and 181)7 brought the
plants and iruit trees. Pliny mentions
addition of Copper Paint and Oil Stain*,
that it was dusted on the foliage and on
Porch and Deck Paints were added in
the ground and was burned in the or
1898. and Screen Enamels in 1899.
chards. Lime and suliur combined as
The manufacture of special (taints iur
an insecticide was first used in 1845 in
Railway and Marine uses had devel
England. In 1915 Dry Lime-Sulfur
oped to such an extent that in 1894 a
was brought oat and patented by The
special price list was issued featuring
S-W Co., introducing an entirely new
these products, and in 1899 the first
product in the inaecticide field. In 191.1
price list for Street Railway Products
the Department of Agriculture found
was issued.
that the cotton boll weevil could be
All driers, japans' and treated oils used in mints had been manufactured by the Company for many rears, and during later years also some varnishes were made. In 1896 this branch of the
controlled by the use of Arsenate of Calcium, and in 1918 we alio took up
iits manufacture. ' Discovery of this
product also is credited to Scheeie in I//5.
_ manufacture was much extended by the erection of a new and much larger plant
embodying ail the most modern equip ment. This resulted in putting a com* plete line of Varnishes and japans on
the market in 1899, The leader of these .was Kopai. .
Vp to this time many other products had been added to the S-W line, the chief items being Floorlac. Floorwax.
Aluminum Paint and Machine Paint and Filler, in T901: Shellacine ami Crack and Seam Filler; in 1902: Com
monwealth Barn Red. Enameloid. Met-
Following shortly after Mr, Cotting-
alastic. Mar-not and Dnr-o-night in
ham's appointment as General Manager
1903: 1904 brought the'addition of
in 1898. began a policy of very rapid
Sheep Marking Liquid. Snow White
expansion to make the business com
Enamel, Folish-ot and Taxite. Flat-
plete from the manufacture of raw ma
tone was included in the list in 1906.
terials to the finished products. Mam*
during which year Handcraft Stains.
new lines were added to provide prod
Shingle Stain and Ebonoi were also
ucts best adapted to a wide variety of special uses.
"Expansion" eras the motto and the Company pursued the ambition-' to really "Cover the Earth.' so well illus trated in the design adopted in 1895; the inspiration of Mr. Gee. \Y. Ford, then advertisingimaiiager:
In 1896 we began the manufacture of dry colors at Cleveland. A new plant was erected in 1899, and in 1903 the de partment was moved to Chicago to much larger 'quarters. Another dry
iimn ae wMif hi*ary ar at hit detk W. R. Sieplem rnjayx the wlfww The* arm taken:
Ihir xamaaer am his vaeatiam m Camada
New Mexico: and in 1906 the present smelter at Coffevville was: erected.
Continuing the general policy of pro ducing our own raw materials.' a White Lead plant using the Dutch process was erected in Chicago in. 1910, This supplied all the white lead used in the manufacture of paints and put ODI' White Lead in Oil on the market.
added. '
The manufacture of linseed oil soap was first undertaken in 1908. when Flaxoap was put on the market and in 1909 Concrete Finishes were added to the: list t Old Dutch Enamel under the present name was first brought out in 1910. though the same product had been made under the name Enameiastic since 1906. Commonwealth Barn Gray. Carlwlic-ol. Bras-Brite. Scar-not and Rexpar were added to the list in 1915 and 1914,
color plant was estabi'shed at Newark in 1911.
The business in the Atlantic Coast states had: grown co such an extentithat
The Dry Color Plant was. of course, perfectly adapted to the production of Insecticides, so the Company's entry
into the Insecticide business came
At the outbreak of the war in 1914,
consideration was given to the manu facture of aniline dyes and iatermedi-
it could: not be well handled from: Cleve about quite naturally. Paris Green was-
(Conxiaaed anmrrt r---- *
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N11588
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THE CHAMELEON
October.. 1924
Denver Store Has Real Outing '
Above: Denver Retail Store staf md families, ready to leave for a picnic at the monmsdn t. Right: Two view* af the Denver store party:
, Mr. W. P. Clark was there.
The History of Sherwin-Williams Products
(Conetear a from Page, 19)
A very complete plant for the pro frequently led in new developments.
itS3 which were imported from: Ger many, The Manufacturing Committee
duction of Lithopone was - erected in Chicago in 1917, thus-completing -facili
This has required change tfom brush ing material to that adapted for the
in session-during the early days of the ties to manufacture the most important many other methods introduced in
war decided that active research shonid raw materials used iu S-W products. modem factory practice, such as dip
be commenced atvmce. Accordingly in The Pacific Coast business demanded ping. first largely used m the agricul
October, - 1914, the . first real work in making"Beta-Naphth61 was undertaken.
better service than -was offered from, the eastern plants, so another; plant was
tural implement manufacture about fifty years ago, spraying, first attempt
The- firstvatn-mpt. was coaly partially established at San Francisco.- This be- ed on , a large scale in painting the
snaxHfiiiS]f(3iwirirtR%.'iias carried on . gan-apcrarmg otr5gptember-26;U919. World's Fair Buildings in Chicago,
with great energy and speed, much of r-fnt 192irthc- manufacture hf-hans was 1893..and the later methods of Hooding
-the.-strrngrfr.gf, thjyCompanyJicing fo cused oh.-taisSn'portant development.
discontinued at Cleveland, and moved~ 'dr flowing introduced 'about. 1906*- to ' la n6hie5gbbto~*a1.1xicw^>iaateeanb<fyihg " keep up to quantity production in-mod
New men-vrere brqaght into the organi all the latest features in antoBiaricetin j em automobile plants, and the coating
zation* i.great.deal of money was in* can machinery.
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process used for prating sheet metal,
vested in. pfanfcaad: the manutacrnre of A new plant for -the manufacture of etc- about 1890.
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many .pn.lm-M established,: This de partment- has been developed until the Company ranks as one of the strongest now in the-field. Beta Naphthol. Pant Nitranilinei-Tolnidine it and a consid erable number of other: intermediates and dyes are-being made in large quan
tities and uaaptise a large share of the production urthe- United States,
In 1917 a plant-for the production of Acetic Aekfcrwar.xouted in Chicago to
White Lead- by the Carter; process was added in 1921. and shortly after includ ed also a plant for the manufacture of Litharge and Red Lead.
In accordance, with the general pro gressive policy of the Company, Zikt was introduced early in l921. thus giv
ing to the painter a lead in oil combined With zinc in'such a manner as to permit him to-use it in-every way exactly the
same as he doesjlead in ctL,.
The war brought urns many requests
for materials of a wide variety of uses.
Special, ((camouflage colors were made
for painting ships. A great many-dif
ferent;finishes were produced for shells,
varnish and other materials; for air
planes,;Enormous quantities were
made tor buildings. Finishes for motor
transports were supplied to many
manufacturers of trucks and automo
biles.;:
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make, therever-mertasing quantity re- For a-number of-years.we had been
auirecl for dye. dry color and insecticide making Pyroxylin Enamels and Lac
During all this long period the Com
manufacture: The surplus was sold di quers in a email way, and during the pany has occupied a pre-eminent posi
rect tn other consumers. This business fall of 1921 a new department was tion in the industry, always making the
grew so rapidly thatin 1921 another piant created at Chicago to produce it in com best; possible product for the purpose
was erected'ar Bound Brook.
mercial quantities, thus keeping abreast intended and selling it for a reasonable
The dtsQKatioa of coal-tar was com of the tunes with the new development price. -Everything possible has been
menced in Chicago late in 1914. This in these artistic and quick drying fin done to;utilize new developments in the
plant provided:imnch more 1capacity for ishes. This type of finish was first science of paint, varnish and color mak
EboucL-and-added to the list during made in England by Alexander Parkes ing to bring new products before the
the- neat year or two, Phenolene and in 1355. but its use has been extended trade,:, This sound policy, coupled with
other disinfectants, Kiltik, Roof Ce very largely during the last five years. aggressive management.*has 1caused the
ment;- etc.
In addition to the hems mentioned wonderful. growth of the Grand Old
The:Advertising Department felt the which were introduced sfoe; distribution Company's business from 83 products,
need of greater uniformity in the ap to the trade through our. agents, there total (production of 450.0CO pounds, to
pearance of the many lines of paints have been innumerable products manu nearly 6CC01 separate products during
and varnishes offered to the trade, and factured for industrial consumption the successful 1923 year justi dosed and
as the result designed the present S-W Products; label.-which was adopted as
and for railroads and steamships. These products have1 kept pace with changes
the enormous total of over il90.000.000
pounds:: :
y
:ne standard'far all products in 1917. in the processes of painting, and have
.
--The End*-' J
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