Document Z4DredgJdXJbGBmBkRLRVOwKO

MINUTES of PUBLICITY COMMITTEE MEETING of the NATIONAL INSULATION MANUFACTURERS ASSOCIATION New York, N. Y. March 5, 1959 The meeting was called to order at 10:00 A. M. by Chairman A, M. Ehret, Jr., with the following in attendance: A. M. Ehret, Jr., Chairman J. C. Affleck 17. P* Gibbons E. L. Gouedy R. C. Lang J. M. Bamhart Ehret Magnesia Manufacturing Co. Keasbey & Mattison Company Johns** Manville Sales Corp. The Eagle-Picher Company Gustin-3acon Manufacturing Co. National Insulation Manufacturers Ass It was brought to the attention of the Publicity Committee that they have been asked by the Board of Directors to prepare an outline of the proposed publicity objectives of the Association and its recommendations for a publicity budget and will investigate and interview various publicity counsel and recommend the one3 they feel are best equipped for the job to the Executive Committee. It is hoped that the Executive Committee working with the Publicity Committee will be able to make a selection of one agency v/hich will be asked to be present at the Association Meeting in April. OVERALL OBJECTIVES It was the consensus that the following represented the publicity objectives of the Association: 1. Basic objective ~ To increase the uses of industrial insulations in all worthwhile market areas. (a) Establish the Association as the spokesman for the industrial insulation industry. (b) Educate users and potential users to the economic and operational advantages of the proper utilization of thermal insulation. ( 2- * (c) Issue publicity to combat the trend toward declining uses of thermal insulation. (d) Give the consumer greater realization of what the insulation manufacturing industry is doing to give industrial America more for its money with respect to: 1* Research {Basic & Product) 2. Marketing Efficiency 3. Application Efficiency 4. Maintenance Efficiency 5. Manufacturing Techniques (e) Keep the trade informed about ouch subjects as: ' ^ 1. Specifications Promulgated 2. Standards - sizes, thicknesses, definitions, etc. 3. Association Meetings# new officers, etc. () Help gain prestige for our industry by showing: r K 1. Financial stability of the manufacturing companies. 2. Contribution of our industry to national security, 3. How our products improve working conditions for labor. (g) Disseminate stories regarding insulation uses. METHODS TO CONSIDER 1. Publicity 6. Reprints 2* House Organ 7. Catalog Representation 3* Direct Mail 8. Member Company Advertising 4. Magazine It Newspaper Advertising 9. Trade Shows 5. Speaker's Bureau 10, Seminars 11* Film Library The Committee, recognizing that there are many chann el3 available to reach these objectives, recommend that the activities, for the present at least, be confined to a publicity program under the guidance of -qualified publicity counsel, and that the program be undertaken as soon as possible, and feel that a realistic program can be carried on for $30, 000. per year, Mr. Barnhart was asked to contact Sumner Rider & Associates, Ruder k Finn and Parsons and Nathans, and outline the Association's objectives and the recommended budget figure of $30, 000. per year to them and get written recommendations from these various publicity counsels as to how they would go about setting up the program and what the Association would receive in return for their investment. After receiving the written recommendation from the counsels, the Chairman of 'die Committee will analyze their proposals, and if it is felt that one is superior to the others and is capable of handling the Association publicity program, will report his findings to the Executive Committee. It was pointed out that the publicity counsel selected should be self stimulating in their work. The publicity counsel should recognize that there is a new group of engineers, architects, etc., continuously coming into the industrial field and that they have to be made -awacre td the Association, and it3 activities. Further the counsel should be capable of stimulating articles pertaining to insulation and to get the editors of trade journals; and ether public tions dunking in terms of insulation in published stories, Mr. Barnhart was asked to make a list of dates of Trade Shows beginning in I960 and the costs involved in exhibiting in them. ADJC U UNME N T There being no further business The meeting was adjourned. Respectfully submitted J. M. Barnhart