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V '<3 mi in m \X i 1 - Svl.l oo VOL. 16 NO. 6 BACKGROUND.......................................................... 4 NAPA President Bob McKenna provides some background on the research and considerations that went into the planning and development of your 1984 NAPA marketing programs. NAPA'S 1984 CAR CARE DAYS! ............................ 8 A look at the two biggest sales-building events of the 1984 calendar year -- your NAPA spring and fall Car Care Days promotions! MORE EFFECTIVE LOCAL ADVERTISING.........11 NAPA's new Local Ad Builder Kit contains everything you'll need to coor dinate effective local advertising and special sales events tailored to your particular needs. IN SALUTE OF YOUR DEALER CUSTOMERS............................................ 12 A brand new advertising campaign reconfirms your commitment to the ser vice repair trade in 1984. STRONG FARM PROGRAM FOR1984 ................ 14 With new ads and incentives, you'll be in a position to grow a healthy crop of new farm customers throughout the coming year. FARMERS' MARKET ANNOUNCEMENTS FROM THE NAPA ANNUAL MEETING....... ..............................18 Announcements and highlights from NAPA's recent Annual Meeting. NAPA OUTLOOK VOL. 16 NO. 6 Chris McLean, Editor & Director of Communications Published periodically in the interest of NAPA Jobbers, Distribution Centers and Manufac turers across the nation. When notifying us on a change of address, please mention NAPA OUTLOOK and give us the old address along with the new address and zip code. '/ Litho in U.S.A. NAPA HEADQUARTERS Suite 1129, Parklane Towers West, Dearborn, Michigan 48126 b ' ^1 ?f 'VX ;