Document YrQ8xZXYkmkdEyMKB4mEQk0DE
Research Ada
0007-SWP-000109603
p r o d u c t s OT
j ss:
91.00-->8 oz. Makes 8 gallons-- enough for
average lawn.
92.98--qt. Economy six* makes 32 gallons.
encc' mircle-mn`'W aevpn grent comp-imw.
r< . \ S{ \
od.
SS;^-=
ACME WHITE LEAD & COLOR WORKS, Detrtitt
W. W. LAWRENCE! & QQ,, Pittsburgh
THE LOWE BROTHERS CO., Dayton ;
JOHN LUCAS &
:
THE MARTIN-SEtfOHR CO, CWco^o
ROGERS PAINT PRODUCTS INC, Detroit
THE SHERWIN-WHOAMS C0_ Cleveland
DESTROY
^
f; '*111
Pestroy lO'.i DDT Activated Powder, 39c 3 02.
Pestroy DDT Liquid Coating. S9.; |>t.
N24236.01
00D7-SWP-000109604
KILLS WEEDS!
OR YOUR MONEYBACK*
4P/PrIY
mtv/
For a beautiful lawn now and next spring!
2 4-D ... magic formula! The work less way In a woodless lawn! Not satisfied with ordinary 2 -1-D con coctions, the combined research of these seven groat companies has developed a new 2 4-D compound that is, without question, a xnurvel of science. The name of this wonder -Wised-No-More!
Now, you can spray away weeds
. . , have a beautiful lawn without
endless hours of discouraging, tire
some weeding. Weed-No-More kills
weeds /or you. It will not harm \
common lawn grasses.
*lf not satisfied after 3 uveks that Weed-No-More hi/ls weeds, send package
t
//
to manufacturer and the
full purchase price will be
refunded fa you.
'/ A
K1 t Flies, Ants Mosquitoes Roaches Bedbugs Moths Wasps Beetles Many other Insects.
DESTROYS PESTS!
SAFE, SURE, LONG-LASTING
Sy/M7?C PSW
ce/w/ve'
New, safe, sure-kill, brush-on DDT!
Out of Seven-Company research--
into your home--comes tho first DDT
inset t killer with a synthetic rosin
bee Pcs troy DDT Coaling! Abso
lutely safe to use. Brush it on. No
Simj:{i/hJtI xkeir/r of in.ii'ct foot on surfnee coated teitft PestroyJJUT. Arrow* show how Pettroy attacks
ttvrvea, cutiaeo
death.
wasteful spraying, no noxious fumes.
As Destroy Coating dries, llie DDT
rie to the surface anil forms a
dosely-knil DDT film.
Insects touching it face
certain death. Destroy DDT keeps killing for months. New type syn
Y-
thetic resin binds it to any
surface. It can neither
brush off nor blow' away.
(V
M
ro( -ui*
u i <v
;> Af/&?U MJU PW/OW
Decorates 85,000,000 rooms!
A symbolic resin mtd nil pninl ih il lliinswilh water. A finish ili.'il goo- oil liidil \ \er wall paper...dries in on hour...leaves m> "j k u 'iii \ odor. Yes. ihsu's K<m-Tour. n tniiurlo of poim chemistry! Only >Ik .- eon.lulled reMviuli of the world's largest paint romjimtii's *ml<l brin:: you Miih si wonderful w:df finish. There'-no rrniss! no fuss! no hniher with KemTone!
Lin-x Svif-PoiishillK Wax................... 59r pt.
It's Anti-Slip!
Science brings lusuiiy and .ve/<'\- lo your home. A dillVivnl. bethr. self-polishing wnx Liti-.v. < iivrs floors hmvl, lustrous sheen. with oui nibbing... mid i( U/?r)ti..<!ip. I 'mlorvvrilei*' I .abnrnlorMw certify lh;l! Mori' l.tn-xpruducJs: Lin-x Clear (Uc .<h for linoleum end w01 >d sur faces l)"..- pi . /.in ..v f'm.wt /V.vfc lor fine funiiime <!> rn
THESE FAMOUS PRODUCTS OF
Sh e k w in Wh u a ms Res ear c h
What's the secret of modem science's miracle making? Research--and more research! These products were born of the combined research of seven great companies. Many minds instead of a few created, developed and perfected them. They were made to satisfy your longing for easier, better living in a happy American home.
ACME WHITE LEAD & COLOR WORKS, Detroit W. W. LAWRENCE CO., Pittsburgh
THE LOWE BROTHERS CO., Dayton JOHN LUCAS & CO., INC., Philadelphia
THE MARTIN-SENOUR CO.. Chicago ROGERS PAINT PRODUCTS INC., Detroit THE SHERWIN-WILLIAMS CO., Cleveland
Decorates 35,000,000 rooms!
Who but these companies could bring you a wall finish as wonder ful as Kem-Tone? A synthetic resin and oil paint, Kem-Tone thins with water--for conveni ence and for economy. Over walls and ceilings it goes, in a breeze. Covers even wallpaper . . . dries in an hour without "painty" odor. In no time, you can paint a houseful of glorious rooms with Kem-Tone Miracle Wall Finish!
Wl-X StFPOl/$#m
It's Anti-Slip!
Products that truly make your home more pleasant and your life much easier are the Lin-x Home Brightcners. Lin-x Self Polishing Wax shines floors, with out rubbing. What's more--it's actually anti-slip. Underwriters* Laboratories certify that. Lin-x Clear Gloss brightens, guards wood, metal and linoleum surfaces --95^ pt. Lin-x Cream Polish makes fine furniture glow--691 Pt*
forthe Floors
iM-i Self-PollsMug W*"59t pt.
N24236.02 0007-SWP-000109606
b r i^b MARVELS OF SCIENCE 'b i',e!
We e d -h o -Mo r e t ,
TRADE MASK
For a beautiful lawn now and next spring!
for the lawn
KILLS Dandelion Plantain Ragweed Milkweed Thistle Poison Ivy Many other weeds
PESTROY
DDT
sy/vm&rc *S//V
C&A7/W0'
New, safe, sure-kill, brush-on DDT!
fat ihe Home
KILLS
Flies, Aats Mosquitoes Roaches Bedbugs Moths. Wasps Beetles
Many other Insects
KILLS WEEDS!
OR YOUR MONEY BACK*
Spectacular new product of re
hopeless hours of discouraging,
search and know-how of seven tiresome weeding. Let Weed-No-
great companies, Weed-Nn-More More do the work for you. It will
certainly is a marvel of modem not harm common lawn grasses.
science. It's the worldcss way In 2 sizes: 8 oz. for $1.00--makes
to a weedless lawn.
8 gallons--enough for
Weed-No-More kills
average lawn, 1 qt. for
weeds for you ... all
$2.9S--economy size
sorts of weeds--dande
that makes 32 gallons.
lion, plantain, ragweed,
*// not satisfied, after 3
milkweed, thistle, poison
weeks, that Weed-No-
ivy--just to mention a
More kills weeds, send
few. Simply spray them
package to manufacturer
away. Have a lovely lawn without endless.
9 S1.00; 1 qt. 92.99.
and purchase price will be refunded to you!
Good-bye Dandelion! Here's positive photo proof of Weed-No-More's amazing weed-killing power.
DESTROYS PESTS!
SAFE, SURE, LONG-LASTING
For the first time, a DDT insect with harmful spraying, contamina
killer with a synthetic resin base! ting fumes. Pestroy DDT destroys
Pestroy DDT Coating! Trust the pests days, weeks, even months
world's largest, insecticide makers after application. Its synthetic
to bring you such a wonderfully resin base locks Pestroy DDT to
effective DDT formula
every surface . . . keeps
which you can use with
it on its insect-killing
absolute safety. You
job. Pestroy can neither
brush on Pestroy DDT
brush off nor blow away.
Coating. Whisk it over
Yen, Pestroy is a triumph
areas where insects
of insecticide science.
gather--screens, garbage
Only combined seven
pails, plumbing and the like. It goes on quickly, easily . . . does away
Pulrq DOT c*a!lng 6&pL
Pwtray lO'X DOT AetfnM Powdtr 39 3 .
company research could develop so great a scien tific marvel.
How Pestroy Kills and Keeps Killing!
Pestroy DDT Coating will kill insects days, weeks, even months after it's applied. For as Pestroy Coating dries, its DDT content rises to the top where it forms a closely-knit crystalline film. This lethal DDT film is bound to the surface by Pestroy's special newtype synthetic resin. It kills insects that touch it. Pewlruy DDT is absorbed through insects' feet. It attacks and (Tipples nerves, causes certain death.
Simplified sketch of insect foot on surface coated with Pestroy DDT. Arrows indicate how DDT attacks
nerves, brings death.
0d(D7-SWP-000109607
SHATTER Al
THESE PRODUCTS ARE SOLD BY THE MOST PQWERFI
Tbis advertisement appears in Ibt January 1947 issues of American Pain! fj OH Dealer/ Hr/ihiing Su Age: the January 16.194^ issue of Hardware Ate: and /be February l*J47 issues of Hardware Retailer:
N24236.03 0Q07-SWP-000109608
Aten SHATTER ALL RECORDS FOR SALES, TURROVER, PROFIT!
OST POWERFUL ADVERTISING IN THE FIELD!
1947 tt*M 6/ Arrtf'kj* abu & Oil Ptaltr; HHihibtg Supply HtWf Chain Stere
re Age: the F/fcncft) 194? itsuet e>f
Rehdtrr: &*J Southern Hardu-tf*.
0007-SWp. 0 109609
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N24236.04
0007-SWP-000109610
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00C7-SWP-000109611
l
N24236.05 0007-SWP-000109612
..BACKED BY THE MOST POWERFUL OF HOME
SMASHING NATIONAL ADVERTISING CAMPAIGNS ON EACH
sI'AMOl
SHRMNWUI/AMS #SARCH
INDIVIDUAL PRODUCT fl
-* f`
fQR I lAPpJjj^
iff' .
^EEHplORE^
sBfpous&tts tm if****' frrihtJtos
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ARING IN AMERICA'S
...THIS GREAT NEW
Now in addition to the tremendous national advertising campaigns behind each individ ual "Product of Sherwin-Williams Research" --their combined stories are wrapped up in a single smashing advertising campaign. Big
LEABIlfi NATIONAL
COMBINED CAI
double-pages in color!. of man|more millions i Products oi Sherwin-V advantages oi the grei tance those products h
A STAGGERING TOTAL OF 5 BILLION MESSAGES
N24236.06 0007-SWP-000109613
L OF HOME PRODUCTS ADVERTISING!
nannuL
WiJSMMm
MAGIC WECO-KliLW
SsISLJ
Weed-No-More is sweep
ing the country like wild fire. Why? Because it's a
sensational discovery, and just as sensationally pro
moted. Again it's all ave
nues of aaddvvfe*rn*iis--j-"
"**"
^<7or'":rgeslnS' again
WWiou
mal
vid-
ch"
Big
uWW """"vunMeUI c o mbin ed
-- i i i --T'.x iM
PESTROY DDT
Stlfre fEST OESTROrCM
Counti Cen/iei
DDT? Yes! The sensa tional new Pestroy DDT Liquid Coating--and Pes-
croy DDT Activated Pow der. In newspapers and
magazines across the na tion--another billion mes
sages to insect-harassed home owners, housewives,
farmers. And it's all being done to help you sell!
fJSZTTsfTj^S^r^-
.<?Uu. QaJU *""*** Sf^!
00Q7-SWP-000109614
Tlit-* simple goal of these seven great com panies is this: "Bettor products that sell faster and more easily It) more customers/
Right down the line--from original re search to actual sale everyf/im is pointed your way! You get products, that are un beatable . . . products created by the com
bined scientific knowledge of vast Inborn tones. Yim gt-l nn-i i liaridising know-how
that's absolutely tops the sum of yea is of experience of not just one but these seven great companies.
You get unparalleled advertising sup port . . . millions of dollars spent to make miliums of people know about and want these wonder products of Shei wui-Wiliiams Research. And. finally, you'll get new pioducts -- sound, scientific, salable products that open up new- markets, new sales oppor tunities. new goldmines of profit for you.
Yes. this is beyond a doubt the greatest thing that has ever happened the home products field! Get into it! Phone, wire, or write now for complete facts to any of the companies listed below.
I
PiSlftOTDDT Weep-n o -Mo r e
YOUR B
TO HELP YOU S, PRODUCTS SA
bring yu Sh e r v v
00(jj7-SWP-000109615
tecl&e .f vast l.tbuia-landising; kaow-hcw
the sum of Years of one but these seven
Led advertising supollars spent to make uw about and want of Sherwin-Williams . you'll get new prodic. salable products :ets>, new sales uppor es of profit for you. a doubt the greatest ppeiwd in.,1 fie home u it! Plume, wire, or e facts to any of the
w.
I Wh o h o Mo be
| AMttiCfc'S M. t , was mat
YOUR BEST BET
TO HELP YOU SMASH ALL HOME PftODt/Cn SALES AECOffOSI
iese 7 Great Companies bring you Products of
Sh e r w in -Wil l ia ms
RESEARCH
[. W. lAWlENtt
1 & COMPARY, MS-1 1 m** '*
lowe Brothers
THE tOW BROTHERS
COMPARY
oAYTOM, OWO
ACME ROUTE LEAD & COLOR WORKS
OfTtOW*
JOHN LUOS
[ a COMPART. IHC-
THE
,L1,mar t ik-seho ur COMPART
ROGERS PA1HT PRODUCTS, IRC-
ORTMOlT. MtCM.
THE Is r e r t k ih -t r l u a ms i
COMPART
onim*".*0
0007-SWP-000109616
THIS ADVERTISEMENT APPEARS IN THE FEBRUARY 1947 ISSUES OF AMERI NEWS; CHAIN STORE AGE (VARIETY EDITION)/ THE FEBRUARY 13, 1 MARCH 1947 ISSUES OF HARDWARE RETAILER; SOUTHERN HARDWAR
N24236.07 00CS7-SWP-000109623
CAN PAINT & OIL DEALER; BUILDING SUPPLY 947 ISSUE OF HARDWARE AGE> AND THE E; AND SYNDICATE STORE MERCHANDISER.
0007-SWP-000109624
* ACME WHITE LEAD & COLOR WORKS, Detroil * W. W. LAWRENCE & CO., Pittsburgh * THE LOWE BROTHERS CO., Dayton * JOHN LUCAS & CO., INC., Philadelphia * THE MARTIN-SENOUR CO., Chicago * ROGERS PAINT PRODUCTS, INC., Detroit * THE SHERWIN-WILLIAMS CO., Cleveland
N24236.08 00Q7-SWP-000109650
* ACME WHITE LEAD & COLOR WORKS, Detroit * W. W. LAWRENCE & CO., Pittsburgh * THE LOWE BROTHERS CO., Dayton * JOHN LUCAS & CO., INC., Philadelphia * THE MARTIN SENOUR CO., Chicago * ROGERS PAINT PRODUCTS, INC., Detroit * THE SHERWIN-WILLIAMS CO., Cleveland
0007-SWP-000109651
mm THEY STAN
TOSMASH*'
*******
**00,
^0/
Sh e r w in Wil l ia ms
RESEARCH
These 7 Great Companies bring you Products of
Sh c r w ih -Wiu ia ms Re s e a r c h
ACME
ACME WHITE LEAD & COLOR WORKS
DfcTROrr, MU-H.
W.W. LAWRENCE ! & COMANY, INC.
. PITTSBURGH .P*
Jtgm (3k >4(/{A
THE
LOWE BROTHERS COMPANY
OAYfON,OH<f
MARTIN SENOUR
THE
MARTIN-SENOUR COMPANY
/o^ca<0] V A */-><* f W<MJ
PftlMTS _y
JOHN LUCAS & COMPANY, INC.
/viwvwvii.tAAa
ROGERS PAINT PRODUCTS,>
THE SHERWIN-WILLIAMS
COMPANY
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PRODUCTS OF
Sh e r w in Wil l ia ms Re s e a r c h
ACME WHITE LEAD & COLOR WORKS, Detroit, Mich. W. W. LAWRENCE & CO., Pittsburgh, Pa. THE LOWE BROTHERS CO., Dayton, Ohio JOHN LUCAS & CO., INC., Philadelphia, Pa. THE MARTIN-SENOUR CO., Chicago, III.
ROGERS PAINT PRODUCTS, INC., Detroit, Mich. THE SHERWIN-WILLIAMS CO., Cleveland, Ohio
N24236.09 0007-SWP-000109656
FK0DVQ7 0F
Sh e r w mi wtut/ms
Re s e a r c h
BACKED BY THE GREATEST OF ALL
HOME PRODUCTS ADVERTISING!
npw
n(( d'lvp-, wl> Oi .
Pi e,ckK 'jl r wm-VVillitMTv;
Mirovyh O ti<;nitndc:ns
BIG DOUBLE PAGES IN COLOR REACHING MILLIONS OF CUSTOMERS
THROUGH NATIONAL MAGAZINES
piodixrs No nll\'f 'v oiqoiyui, fj<:'suo >;v e :idv
pet o w m
PRODUCTS CF
Sh e r w in WitUAMS Re s e a r c h
" &2S
FOR YOUR BIGGEST SALES OPPORTUNITY , IN YEARS-STOCK AND FEATURE
., ^ f
THESE WONDER PRODUCTS
'-
*'
ACME WHITE LEAD S COLOR WORKS, Detroit, Midi W. W. LAWRENCE & CO., Pittsburgh, Pa. THE LOWE BROTHERS. Ojyton. Ohio
JOHN LUCAS & CO., INC., Philadelphia, Pa. THE MARTIN SENOUR CO.. Chicago, III.
ROGERS PAINT PRODUCTS, INC., Detroit. Mich. THE SHERWIN WILLIAMS CO., Cleveland, Ohio
OOO^-SWP-OOO109657
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YOU THESE MIRACLE SALES-MAKERS!
^ $35,000,000 DEALER PROFITS IN 3 YEARS!
IME**5
*m6MIoP.t^T mOM6
FASTEST-GROWING
PRODUCTS OF THEIR KIND!
efi Vr:- -=
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C - '*
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^
HOTTEST-SELLING LAWN SPECIALTY
OuFr Ah Ll Ll TnIiMnEe:!
3
' - r MOST SENSATIONAL ^ OF ALL
fej uDuDiT dBuUuG nKiILLLLEtnRoS:! " t >2!
...UNITED TO SET NEW HIGHS IN SALES, PROFITS FOR YOU!
Yes, the simple gool of l'ise great Companies is to p'oriu(" better products or happier homes ord easier livi'iy for sill.
What does this mean to you? Your own experience will tell you -- Better products hove much higher consumer ticcepr anrp and demot'd. Products that get the mart vigotous, persuasive advertising and merchandising support sell faster, more often,
bung you b-gger, cosier profits. fcacn and every one of fnese products is backed ic. the hill.
not by one or two companies, buf by sever great companies united in product development and promotion. Beyond a doubt, Products of Sherwm-Will.aim Reseorch menn more sates, mote profit', for you.
real moneywith these Great Home Products!
0007-SWP-000109659
vW{&*
THKSK FAMOUS PRODUCTS OF
Sh er w in Wil l ia ms Res ear c h
Whnl'n |hn *irrl of
w#rr' nw/nrir
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in an traif withwt "painty'' A<f. In an lifM, ynu ran paint
houerfol *4 ghirwitia rounv with
K) T/ma Mwarla Wall Fiftinhr
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iVtalwrt* that Indt mala fnm hiana mm phannul *M your Irh marh awa we Iha lavi llwta HrifMenee* lin t Mrff. hlnhii( M>i nliwaa Ana*, withwl mMnni Whal'a met Ui aiiullv Mfi dip ItedawiUne* l^hnfniieM nriify that. f.tP-$ nmr fih hmhtn. mu m*da w>d. metal and Itntdrvmewrferaa
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N24236.1
0007-SWP-000109660
mOYDDTW^jraJIKZ
smmmc
RiSfN COMING/
For a beautiful lawn nou> and next springI
New, safe, sure-kill, brush on DDT!
KILLS WEEDS!
OR YOUR MONEY BACK*
MpMlruUs Msxv ftftMittl >4 IWaworvfi awi tsM bnw i4 rvM |iwi nsn|tiM, Wtad N Mart mtmol)' is a h u t m^ <4 muk*
wwmw |Ts tte waaiUw *)
s w*dla'* Uwn. Ww4 Ns Mnrs kills ward* fir yam . sll Nrte # warda (isnds ham. pUntawi, mwid, mMu mh I, tliwlli, pnasaM hi NN to
hours / thstuuragtflf. siding. IM Wawd-NMw du ite wrk fur you. It will m lnmi CHtnmun lawn fraanra. In 3 sisw M . for tl <* mates
N g)h>ns onough for magr Uwn. I ql fir (IIN rnn<Hiy aiw that mate. 33 tattum. *// wto aafigtarf. mjtrr 9 wAs. tkmi Wmm4-NoMm* htU aoanfa. --d
imy Haw bawdy lin vilhM n MI,
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Hand.by. Dmu Mw ' Hrr'i pnKivr photo {rtnf of Wnl No-Mon'i amadagi waad-teWia* pnw.
DESTROYS PESTS!
SAFE, SURE, LONG-LASTING
FtsiUflnl (1m. a UDT insert kdr anti* a qmlhrtie nsa baas! Hmtvy DDT Coating! Trust tht world's UrgMt UTSnrtawte mstars to teing you such s wowdsrfolfy aftartiv* DDT formula wfuch you c m uat with1 sbsoiul* aafrty. You brush on IWnijr DDT ('saline, Whish it war irsu wharo insssta
with k
.
tiat frames. Fastroy DDT ladriyi
peats days, watts, eras month* ,
dbr idnafhni. Ill lyhktic
rmi. hat ladus Mrij DOT to
job. Pteroy c brad Uf nor blow swayYaa.ftetroyhafrhn yli mi isaastirih aeiaasew. Only i
Mln tMenand
How Peatroy Kills and Keeps On Killing
Coating wB U
Aar r gpIM. PW m fttemy Coating Arte, Hs DOT msimt
itaa la lb* tan ntm ft fcnaa cfatey*te aydlws Ate. TWa hnhti DDT Ah* to bound ta tbr torftw by IteMsy'a gawl wrwtyya syntinin. rate. It kBsteacta
attacks and artgigiban narvao, c matate death.
hinwIMwl shaSih mt mmset fa*M mm mnw (said with hsaw DOT.
.tew DOT a
0007-SWP-000109661
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KIMS WEEDS!
OR YOUR MONEYBACK*
For a beautiAil l
2*D...M|vfarmia!,n lanjiNi wmilm bn MUU kl> snHwry ! 4-D
embad mm
MkM r m S 4-U nm that it. wntal <(*. of m Tb* wan < Ifc*
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luUly mlt in m. Bn* It
In. MUMS ***.**
DESTROYS RESTS!
SAFE, SURE, LONG-LASTING
0007-SWP-000109667
2
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