Document YrOMG5Ng3MQxn2wGZkoGdmgnN
FILE NAME Kent KNT
DATE 0000 DOC KNT021
DOCUMENT DESCRIPTION Press Release RE Born Filter Used to
Remove Tars and Nicotine in Cigarette
INDUSTRIAL Tat
BUREAUBUREAU OF
SERVICE Inc.
ue
E
MADISON
AVE.
NEW
YORK 17
N.
ae
.
ws .
Lorillard "
easy
ERS
a
Introduces Kent Cigarettes With Built In Filter Using
Similar ; Lorilard Ingredient To Atomic - In Plants Eliminates7
Hig
Times Tars |and Nicotine Than ' He
More
cigarette developed introduced filter heretofore vee . Lorillard fesoe .
was 1
te
ots
here today -
Lorillard Companyunderthe brand name Kent
The
ingredient
whichaaccomplishes re
this
ee,
unprecedented
degree
ths
sie to
a ,
:
Cetera
filtrationfiltration is currently active materials usedto remove hen te,
tee
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we TE
oe res
EnergyCommission Atomic and is the ob
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yee
the effective the commercially said be most filtermaterial .
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af
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Its adaptation adaptation to a
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available cigarette culmination a8 we si Yee,ItsfF adaptation adaptation to Leee!Me -
va:
ohne
on
see:
yet
Tithe .
is the
of eel 4W:were
development Lorillard's months ofintensive research and
work in
research Research from
Research cons . company vet
Harris direction Laboratoriesunder the Tear) 2 tage fas,My sank:S. z2s Sern a hat bye tt the consultants director of
of Dr.
B.1 Parmele
oat Sel from an
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The reduction in the sum of tars and nicotine has resulted
in unprecedented physiological results in clinical tests carried | eat
on by anBeais +nt . dependent research laboratory with a group of so called
sensitive persons who suffer abnormal drops in skin temperature a | |
while smoking _
In these tests the newKent cigarettes caused no change in the averageskin temperature of these sensitive groups A leading
conventional type filtercigarette used by the same group caused
*
an average drop of 7.37.3 degrees Fahrenheit with a maximum of 15
it degrees and a minimum of | 7 degrees For another leading filter a
cigarette
the
average
dropwas 8.1 8.1
degrees
Fahrenheit
with
a
-
| maximum of 10.3 10.3 degreesand a minimum of 4 degrees Fahrenheit
oe The new Kent cigarettes onthis same group caused no drop in
average skin temperatures
.
In all the tests over a period of six months about one third
of the people were found to be sensitive smokers and two thirds
non sensitive . Thiscompares favorably with the findings of medical literatureIncluded inthe subjects tested were persons a
:
who had been orderedeither not to smoke or to restricttheir
At
smoking . The skin temperature medical authorities state is a
measurement of the function of the peripheral vascular system |
and is an indication of the blood flow through the small arteries
and their capillaries to the tissues .
.
By
The new Kent cigarettes will be marketed immediately in New 00420366
~ ' York Los Angeles and Chicago . Additional distribution will be00420366 wee
3 effected aas s rapidly as production can be increased It is :
0042s^0' 366
expected that Kent cigarettes will be available nationally within 042036
application material six filter Patents ue te - months , 2
oe are pending
and application APES etypp aie ine on the new
orem et
rri ,
os
esis
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eT
its dae Yes. oe og ins ing wer
ate
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$4
AndP,
sere,
gs
of the
development Back dramatic res oh:war ay 334
of the
the
research fruits story time play ofwatsi,gnifDicaandt ad
a
significant role protection adding in adding superior
gas gasmasks
forces rapidly gas in developing masks and
the
new filter is a
which of
were
to
.
to our armed
a
.
how Te ake? Ce
1...
requirements of ie
Atomic Energy plants
|
The search for a new and more efficient filter had its
So start wwhen hen our government recognized inthe early days of WorldWorld
War II the need to provide additional protection for our then ft
existing gas masks | They were unableto remove the extremely 24,
smallparticles
of toxic
dispersions whichwe knew
were ,
available .
: Research scientists of theArmyandNavy joined forces with -
scientists working under grants from the National Defense Research _
Committee to develop a truly efficient filter for both gas masks
revolutionary filter nn
and respirators
The
-
work
culminated inthe developmentof
a
4 a LIN wets ya
* ~
new
materialwhichwas subsequently adopted i
wher ane
Se by the Metallurgical Laboratory of theUniversity of Chicago
pile then working on the nation's first atomic e
. .
Sth
Today this new filter material removesradio active
ae contaminants from the effluent gasesdischarged into theair at
Atomic Energy Commission plants in various parts of the country
It isalsoused in both gas masks and respirators | Its adaptation i:
00420367 for use as a cigarette filter gives it autility ina product 2
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a
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wynaen
In introducing the new Kent cigarettes at a press luncheon
and
pre
pre
view
at
the
Hotel Robert G^nger
executive Waldorf executive
vice president of Lorillard said that this marks a
new era in cigarette smokingin this country particularly for
the millions of people who are sensitive smokers Previous
filters he pointed out have been only relatively efficient
Kent filter which .
known as The new nicotine removes
is
Micronite because it
and tar particles as small as two tenths of a
which micron
|
is two ten thousandths of a millimeter reaches
a peak of efficiency heretofore unattainable in a cigarette
-
filter
.
In the development of the new filter Dr. Parmele worked
closely with Dr. Harold W. Knudsen technical director of Hollingsworth and Vose East Walpole Mass who was associated with the Naval Research Laboratory's work on the new filter
material during the early days of World War II
eat
An affiliate of Hollingsworth and Vose Company which did
a great deal of time pioneer work and post development on filtering materials is supplying the filter material for Kent cigarettes
Months of intensive research and development work were
carried out in Lorillard's research laboratory following the
of removal
this material from governmental security classification ee
about twoyears ago
v0 - - .
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este,
vs
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to,
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et NIT
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At first the new filter material was so effective it
removed all the smoke . The smoker puffed in only warm air
Variouscarrying agents for the filter were tried in an effort to reducethe maximum efficiencyof the the filter Hundreds of experimental cigarettes were made and tested under controlled
laboratory conditions The ultimate goal this research and
development work was to provide a filter which would remove
| maximum quantities of tobacco tars which are irritants in
; cigarettes and of nicotine which is highly toxic At the
i . same time the smoke had to retain the fine flavor and aroma of
the cigarette's tobaccos to fully satisfy the smoker's desire
oe for smoking pleasure
;
-
The desired results were achieved by combining the new
filter material a carrier fiber in scientifically determined proportions In addition however the cigarettes
* had to be easy drawing to meet the demands of smokers
Ultimately an ingenious method of interleaving the filter
material product with a cellulose substance was developed
This provided filter channels through which the smoke traveled
- The filter action takes place as smoke moves through these
channels
,
a
In explaining how
out that its action is
physical chemistry
the new filter
dependent upon
works Dr. Parmele pointed
the phenomena related to
on .
.
Si *.
6iatSaba eiveectiekt 5ay
i
:
t
i)
6
Pd Pan)
a"
:
Basically it is quite simple he said The filter
material which is a secret_mineralsecret_mineral ingredient has certain
peculiarphysical properties properties whenwhen
under the microscope
As the smoke is drawn through the cigarette to the filter tip tip
through it travels
the channelsprovided by the interleaving 7
of the cellulosematerial Here it must pass through the filter
. material As it does so both tobacco tars and nicotine become
affixed to the filter material due to its unique surface
activity just as in the atomic plants this same filter material
removes radio active contaminants or in the gas masks and
respirators removes respirators
it
small particle dispersions of toxic
smokes a
Until now filter cigarettes were either of cotton or paper
or of combinations of cotton and paper Because these materials do only a partial job of removing tobacco tars and nicotines
they are relatively inefficient Now however we have a
|
cigarette filter which is so efficient that in tests it has
even filtered out borne bacteria and other microorganisms
It thus permits smokers to inhale air which contains fewer bacteria and dust particles than the air they normally breathe
Actually we are doing on a small scale with tobacco smoke what
the atomic energy plants are doing on a much larger scale with
active contaminants In both instances harmful materials
are removed by filtration The basic scientific principles of this filtration are the same in both instances and the differences .
are really those of degree
.*
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LL
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These new cigarettes are a blend of the best grades of
tobaccos - imported and domestic o *
Mr. Ganger said pointing out
o that thousands of tobacco tests were tried out before the proper
blendwas determined permit to
the filter to remove harmful
ingredientsingredients and yet at the same time to leave untouched thos.e-
effects of tobacco combustion which provide taste flavor and
aroma ' 7
inception knew We
_
from virtually the very
of our research
that we could filter out everything including the smoke Mr.
; Ganger said But we realized that the smoker must get full
flavor taste and aroma if he is also to get smoking satisfaction or
which is th of e the basic reasons for his smokinign the first
place . To get this balanced combination required hundreds of
hours of research and experimental work
P. Lorillard Company is the oldest tobacco company in the
United States dating to back 1760 when Pierre Lorillard a
young French immigrant opened a New York tobacco factory and
store For almost two centuries Lorillard has been a pioneer
|
in its industry In 1789 it published the earliest known
American tobacco
putting up snuff
advertisement It
in animal bladders
originated the idea of
which were dried and tanned
like
and were the forerunner of cellophane which this
parchment
same firm years later was the first to use on packages of
cigarettes to preserve freshness
It was also the first to
.
use
00420371
00420371
00420371
aluminum foil and to use tear tape on cellophane wrappers The 00420371
company products have served our armed forces in every war the 00420371
7
nation has fought ** 2 0.
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