Document Yr918NGoVYJ5YG59yMEy6bx0E

2005 publication of Lyons meeting notes Updates, if appropriate, as study progresses. Study Completion in 2007/8. Fall-out from study. TACTICS: Develop understanding/needs of targeted media -APCO/China prepares brief for Communications Committee on on how Chinese media works with special emphasis on Shanghai/Beijing media. -APCO develops lists/appropriate contacts for targeted media Develop effective spokespeople - Media/presentation training developed and provided to Irons, Hua and Wong and others as appropriate. Cultural differences in media to be highlighted. -Training should be done before official kick-off Develop effective media materials - Prepare media kits for official kick-off, incorporating key messages, as appropriate. - Provide photos and bios on Irons, Hua and Wong and backgrounds on each of their institutions. - Provide photos and ione page profile of Research Center. - Develop/Update questions/answers. - Prepare media releases as appropriate Develop/promote Research Center. -Provide SHS briefing/tour to Shanghai media. Irons, Hua and Wong to host. Develop ongoing dialogue with targeted media as appropriate -Promote SHS website to targeted media -Issue updates, if and when appropriate, during study. Develop Media Plan to communicate results/implications of study when completed. TIMELlNE: (very tentative) Official kick-off: Early Fall 2003 Research Center Opens in Shanghai: Center is completed, do not yet know if it is operating. SH ELL-MCCLU RG-059593