Document YjDX5x7NRZE8wOeLpqaXXQVXK

desk wills baili- charcoal grill arc installed along right wall. ing. See that ail waste materials have beat cleared from the lot. pattern. range it WHAT ABOUT THIS "2 FOR 1" BUSINESS? a<bs-woulrii ike ph these who al-' wb-car one. With a&umulatioo of wheelbarrows, bi- I4ays of the typi- family car often in the weather. aJ&X^asLyard These can be had foot widths, and ibout them is the fall width for easy Here and there across the country,"Seals offering Sketch lecessqry' os, with meassrcliial as She work in family conferstapler and less ike the decisions starts than after- ahatiid^lse constage: Veatilaaiiag, wateproofand tbeir' costs, stare. are being vigorously advertised and promoted, not on occasional special sales but as a regular way of doing business, N matter how the offer Is worded, the bfect is to persuade buyers they are buying one gallon of quality paint (usually in the 6.98 a gallon, bracket) and getting another gal* Ion "free" r for a penny. ,, ' On the face of it, this is sheer nonsense. How can anybody regularly give away a $6.98 premium wtffT every $6.91 sale? The person who can d this certainly possesses the best kept secret in the world. But the gimmick is mere than nonsense;.It Is misleading and fallacious. ; As the National Better Business Bureau has pointed out: When two articles are ALWAYS . ' offered together for a stated price and cannot be secured individually in t h e norma! course of business, the customary unit of sale is two, and to imply that the stated price "Is the regular price for one and the other is "free" is fallacious. Such a scheme, has., the tendency to midead "and deceive" the trusting and gullible. ' ' .............. The Federal Trade Commission, whose {oh it .is to police advertising claims, takes an equal* ly dim -view- of fhis-gimmiek. There - are- now- ten .companies whose actmties-are-bemg fiw - vesfigated closely by the Commission. All of the various unethical practices have been con* Unfortunately, the "trusting and gullible" the National letter Business Bureau refers to are,all too often mislead. They actually believe they are getting two gallons of $6.98 paint for the price of one gallon. -------- *- - ** - , To disillusion such a customer, remind him that he can buy two quarts of such, bargain paint (usu* ally at.aboui 12.25 a quart) and geltwo more quarts "free." - Ordered~t h i s way, a gallonbfthe bargain paint can actually be purchased for'$4.S0. . ' ` Thus, the seller, of the paint himself admits that his paint is not worth $6.98 a gallon! 'v*. Whit's more, if you take Into account the normal differential in price between gallop package end four quart packages, If Is at nee apparent that the bargain paint is, at best, worth $3.49 j~~ .galfen'.* ,- . ' ........ ' ~ . 1417 TENNESSEE ST. '\ mi mm mmm