Document Yj5ma1jvYjQ6kX8GK1DgRrykN

No jdoubt-about it- The retail busiK iies::Mf different'frofii^die" traditional^ iharketrlt's'similar.to playihg'a' gam*. -t$y ,a certain set of rules1 for a number.x of;,years:-; You "get, co&ortatjle.'Yotrj - know" what works andwhat doesn't. * work. You5understand'What is expect ^ ted ofypuand you prbducejt accor-' 1 :dihgly:- But theni'suddenly;, the > rules * chahgeandyouhave.'to ieam^all.over 'VUs^i.__ ''-ki-'ju. V, 'And they-are looking at you, chant, tp'bandit over. sigris aiid; they-react tdthe'way your ' place and you; ` products are merchandised. Worse yet, *' featured f; these customers aren t loyal. If the |tt{^ce|is<.<too^ha|;liE ,or. jflie :,parts anenlt' andrf vw&injiihiriddiafejredch^ rebate;. tipSi they get back intb their cars and they drive away. " : are! f ^ ,........ and N^kf^ili^lt|!|^d|||i;^i-dnd.'dir . Telling you facts you-already know? filters. Networktelm from Good . Because if you are already, aware May 3 until May 14 Reduced prices on Of the-problem, then you're probably the appropriate oils and filters Will be ready to do something about it. There's available during a special buy-in period no denying tfiat this problem is a dif- (contact your Sales Manager for the fiic.uitoneJto deal with, You've got the ordering dates and prices). And, you'll traditional, market and the special con- be able to tie-in locally with point-of- :<^>s;pf(li)cp|;customers. Now, in ad- purchase (P.O.P.) materials, ad slicks, ditibnl-ypu have ihe retail market to radio scripts and a pre-recorded radio deal with. And, you have to deal with spot. And, be sure to take advantage them. If you don't, then the competi of the available co-op funds you can tion will be more than happy to. receive on your advertising. Retail customers want everything Highlighted in this promotion is a you're willing to give them. They want consumer rebate on up to a case of sales. They want advertising. They NAPA Oil, two oil filters and two air want convenient shopping hours. They filters. Together, the rebates add up to want sufficient parking. They want at a savings of $9.60. That's money back tractive stores to shop in. Etc. Etc. Etc. to your customers and a great way to ' For dUct . Pfbittdtipnhp'ypu'ii' fij'efaElelf.fiJfx:'--'. throw the in July and the late faU, NAP^'/HahH Tppi^cB^nesl ' back strong -- just in time fbrtbe'hqliday selling will also be backed by rtatipnm^aayer-; ,v tising and P.O.P.rhaterials. Ypu'Ufb'ei:;. hearing more about those three Price/1' Product Promotions in a few'we&te.'Y^'*; In the meantime, you can rest a lit-,; . L i tie easier when you think about the retail market. It's improving for your NAPA AUTO PARTS store and with the five Price/Product Promotions scheduled for 1988, the retail market is going to get a lot better for you.