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UNITED STATES GYPSUM CO.
SUBJECT
NET// POLDER on ASBESTOS CEMENT SHINGLES
PLAINTIFF'S EXHIBIT USG-I475
Mr. F. J. Heinking, Works Manager, Detroit Mill.
CHICAGO - July 22 , 1938
7/e are attaching a new envelope staffer on USG ASBESTOS CEMENT SHINGLES.
This folder illustrates the three types of our asbestos roof shingles - American Method, Dutch Lap, Hexagonal - and is design ed for use as an envelope staffer for dealers, and as a hand-out piece to cohtractors and home owners.
Space is provided on the back of the folder for dealer's imprint.
MSW* Enc.
F. R. Babcock Advertising liarager
Tnis letter has been sent to all line and roofing salesmen in districts where asbestos cement is sold and to office list.
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USG ASBESTOS CEMENT ROOFING
REDUCES
INSURANCE COSTS
Insurance companies in mo<t states offer lower rates on the entire insured \ aluatinn of buildings protected with As bestos Cement shingles. They do so because roofs of this t\ pc are fireproof and pre> ent or re duce losses under insurance policies. L SG Asbestos Cement Roof Shingles have more than the necessary qualifications for this pre ferred rating bv the insurance companies and thov also carrv the Class A or Cla B label of the Fire Underwriters* Laboratories.
ELIMINATES EXPENSIVE MAINTENANCE COSTS
USG Asbestos Cement Roofing i* practically free from all maintenance cots. Made ol im perishable materials, it is iinaffeetcil'hy the ex tremes of weather ami does not wear out. rot or decuv.
When \ou plan to roof or rc-roof. con-uler llier-e c<`onomies of lower in-tirance and maintenance rri-t. tfigether with the many yar- of protection xou g<"t from L>(i A.-hestos Cement >liingle*. ^ >111 will find no other t\pc of siiingles gives \ oil as low a vearlv cost.
PAY FOR RE-ROOFING OUT OF INCOME
To provide for financing the re-roofing of vour home, USG offers a safe and sound time-payment plan that permits vou to pav for the job out of your income. ^ ou can now procure a loan for financing the entire cost of a new roof and pav for it in equal monthly payments over an ex tended period of time.
Come in and let us give vou complete informa tion. Rates are the lowest in history. An investi gation of re-roofing costs and loan details will not obligate vou in anv wav.
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AMERICAN METHOD TAPERED SHINGLES
(Class A Underwriters' Label)
USG American Method Tapered Shingles were especially designed by leading architects and outstanding color d>>igners to provide a roof of unusual beautv. Addition... character and architectural appeal are obtained bv tin use of random width shingles, blending colors, staggero: hutts, and the deliberate breaking of corners on sum* shingles to heighten the appearance of ruggedness.
The L'SG American Method Shingles are tapered shimdi w ith a one-quarter inch butt. Because of this extra thick retliev cast the deep shadow lines which add 60 much tHe appearance of vour home.