Document YDVkKw9kyNBzj5gdJO67GYgKk

PUBLICIZING SAFETY licity and public relations Never ex aggerate Underplay instead of over play, if you have to make a choice 2 Deliver what you promise If you say in your news release that something is going to happen, make certain it hap pens--and as you said it would 3 If for any reason there is a change in plans from what you have announced in your releases, notify the papers and ra dio and TV stations at once 4 Be scrupulously accurate m your names, places, and other facts There is no such thing as being too careful m this respect Get a reputation for sloppy, inaccurate reporting of your facts, and you are through 5 Cover up nothing if the news is bad Prove to press representatives and the public that you can roll with the punches 6 Be reasonable in your requests for space and time 7 Be the same with the amount of ma terial you send out You can wear out your welcome 8 Do not put out anything unless you have real news or features to offer You must not issue materia! just to be issu ing it 9 Write not for your boss, but for your reader or listener Do not load your releases with propaganda for the com pany There is no surer way to kill your relations with the media 10 Make your releases just as profession al in style, appearance, and general quality as you possibly can (in the event you have no publicity department and have to offer the matenal your self) 11 Tip off the papers or radio and TV stations to anything you run across that might make an item or program for them, even though it has no relation to you or your company They will appre ciate it and remember you for it 12 Above all, do things that make news Remember--your pubhc relations pro gram is the trademark and symbol of your character, your personality, your principles, your way of living, and your manner of thinking Build and maintain it with care, and guard it well! Favorable publicity can help you do the job References Baus, Herbert M Publicity in Action New York City, Harper fb Brothers Publishers, 1954 Bentley, Garth Editing (As Employee Publication New York, Harper As Brothers, 1953 Canfield, Bertrand R Public Relations Principles, Casas, end Problems, 3rd ed Homewood, ni, Richard D Irwin, Inc, 1960 Center, Allen H, editor Public Relations Ideas in Action, New York, McGraw-Hill Book Company, 1957 Curran, Charles Handbook of TV and Radio Technique New York, Pellignm & Cudahy, 1953 Cutlip, Scott M, compiler A Public Relations Bibliography Madison, Wis, University of Wisconsin Press, 19S7 Flesch, Rudolph The Art oI Plain Talk New York, Harper 8> Brothers, 1946 Hartal, Stewart. Patterns o/ Publicity Copy Norman, Okla, University of Oklahoma Press, 1950 Hicks, Tyler G Writing tor Engineering and Science New York City, McOtsw-HiII Book Company, 1961 Lesly, Phillip, editor Ptibltc Relations Handbook Englewood Cliffs, N J, Prentice-Hall, Inc, 1963 McCloskey, James Industrial Journalism Today New York City, Harper h Brothers, Publishers, 1959 McElroy, Frank E "It Pays to Use Photography " Consulting Engineer 30 134-137 (May 1963) Schutte, William M, and Erwin R Steinberg Communication in Business and Industry New York City, Holt, Rinehart and Winston, Inc, 1960 Smith, Bernard Industrial Editing London, Sir Isaac Pitman b Sons Ltd., 1961 Stephenson, Howard Handbook at Public Relations New York City, McGraw-Hill Book Com pany, 1960 Stephenson, Howard, and Wesley F Pratzner Publicity tor Prestige and Profit New York, McGraw-Hill Book Company 19S3 Whyte, William H, Jr Is Anybody Listening9 New York, Simon and Schuster, Inc, 1953 816