Document Y6pw8j0Q7qvk22mZ6b6oK36O

FILE NAME Keene KNE DATE August 6 1968 DOC KNE051 DOCUMENT DESCRIPTION 1968 Aug 6 Conference Report on publicity and concerns on health hazards from asbestos in the insulation industry 3 CONFERENCE REPORI NUMBER 1-68 BEH PLAINTIF'S EXHIBIT PLAINTIFF'S PLAINTIF'S 050-4 CLIENT Keene Baldwin Ehret Division DATE August 6 1968 [br wesc, TT ae - DATE OF MEETING August 5 1968 ? RESENT FOR CLIENT 1. J. Bokan 1. R. Stevens . Erney 1. M. Wilson PRESENT FOR AGENCY R. Gorman F. P. Harvey , LOCATION Trenton New Jersey TO Keene Hq . W. Bailey 1. J. Bokan 1. Utz 1. McCarthy , TAKE ACTION Chadbourne Anderson E. R. Anderson Forum Four R. Gurvitz - BEH Stevens P. Erney M.M.Wilson . - MJA Accounting Art . . Copy . Direct Prom Marketing Media Publicity Radio Research Traffic - T.Johnston R. Gorman L. Martin E.Molyneux F.P.Harvey D.Willis J.Bourdon T.Masterson C.Greenspan T.Wright P.Beece J.L.Gornis Innes ; ADVERTISING AND PUBLIC RELATIONS CAMPAIGN EXPLOITING ASBESTOS HEALTH HAZARD AND KEENE PRODUCT REDESIGNS REMOVE ASBESTOS FROM INSULATION PRODUCTS This meeting was called by Keene Group VP Joe Bokan and BEH Division President Ed Stevens to enlist agency advertising and PR help arising - from the following circumstances . Increased concern and publicity arising from the health hazards in the insulation industry caused by usage of asbestos Federally a funded Dept. of HEW studies for th ,e F" past eight years by Dr. Irving J. Selikoff M.D. President of N.Y. Academy of Sciences which show considerably higher incidence of death due - to asbestosis silicosis and mesothelioma among asbestos workers particularly those who smoke b Support of the above study by the International . Association of Heat and Frost Insulators and Asbestos Workers union Belted | a a I 0349786 fo2r 5 MmJ CONFERENCE 2 REPORT Keene Baldwin Ehret Div te - 1-68 BEH August 6 1968 c DuPont's Industrial Hygiene Department has forbidden use in DuPont plant construction of any insulation products containing asbestos ~~~ pe d In England use of insulation materials asbestos has been forbidden containing e Consumer publicity such as May 7th Earl Ubell telecast showing asbestos dust fall ; The nature of the hazards In pipe block and blanket thermal insulations which contain asbestos hazard is incurred when materials are cut by saw or knife for fitting on the job _ Asbestos dust results which when inhaled adheres to lungs neighboring In spray applications steel beams of high rise buildings in urban areas are sprayed with blends of asbestos fibers 20 white mineral fibers and inorganic binders for fireproofing Other sprays provide thermal and acoustical insulation In application this causes a dusting problem or snow which is carried and falls on tenants the general public and other construction workers -Construction workers frequently slow the job by absenting themselves during this application because of suspected hazard Air pollution is clearly visible 3. Keene BEH remedial measures wae ; Keene believes that pressure will increase for control of . asbestos dusting In order to provide leadership it has redesigned its product line to either asbestos content below that of any similarmacrokmpeedtliytirveeduce products available or eliminate asbestos content - completely For industrial applications the following Keene B-- Hproducts " are now completely free of asbestos a block block and board insulation Not new Composed entirely of spun mineral fibers and inorganic binders A patented BEH process interlocks the long mineral fibers to form a rigid strong resilient block effective to 1800 degrees F. There has never been up failure with block It has a recorded insulation light weight easier to apply greater tensile strength than calcium silicate Cuts with a knife Surface adjusts to irregularities for fit resistant corrosive Stable in snug Incombustible It's chief competitor is service block which calcium silicate normally contains as much as 10 asbestos Uses I 0349787 Form MJA MJA ow Keene Baldwin Ehret Div 3 ' 1-68 BEH AuguAugsustt 6, 19196868 kilns are for heated surfaces on steam boilers ovens furnaces refinery towers ; 2 b Super Powerhouse Cement \ | ee ye . ~ * te Used as a finishing cement over blocks methal lath , of blankets pipe insulation other insulation surfaces Used alone as an insulator cements over pipe fittings valves and irregular surfaces generally No asbestos ingredients fillers Composed of spun mineral wool granules and a hydraulic setting binder Furnished dry for mixing with water and application by trowel Sets two hours after mixing One coat application Negligible drying shrinkage Smooth white finish surface Can be painted Not washed off by rain after initial set ; , c Therma Mineral Fiber Block _... insulation A rigid mineral fiber block and available in larger sheets than For heated flat surfaces where temp lighter in weight rigid block insulation does not exceed 1000 d Metal Reinforced blankets Catalog material available A whole line of asbestos mineral fiber and blanket insulations glass fiber e Industrial felts IMPORTANT Catalog material available contained In addition Keene BEH has redesigned its Thermasil Insulation to have less than half the Pipe Block and Board competitive calcium silicate asbestos content of that a in * roughly a 10 asbestos insulations Competitive cal sil products have content to 4-5 and content Keene's new Thermasil has reduced asbestos % Yet in all by January 1 1969 will have asbestos content down to - other regards insulation characteristics and held constant or improved Full catalog source material ratings have been Thermasil Line , available on available IMPORTANT i aT . I 0349788 erin ad aT Oe Form BSA AJA AJA Te et ote tr stems mw en 9 Re ree eo e YF.. Fan e . eee n wee 8. ~ Keene Baldwin Ehret Div 4-OUuaSH August 6 - 1968 dusting and provide better strength heat resistance and matting capability than present rock wool and asbestos 20 mixtures This last development is to be kept confidential until U.L. approvals are imminent probably December .. 4. ACTION _ ome - -.;. a MJA advertising Agency is to submit copy layouts and media recommendations for * campaign to capitalize on the above initially for the industrial . market engineers responsible for the specification of materials for construction of utility process chemical and refinery installations then for the Pyrospray market all building con- struction .. e . . _ _ b PRP assignment health Mr. Gorman is to investigate and submit suggestions for the best possible exploitation of Keene asbestos redesigns as a service to public and welfare ' Consideration will be given to working with Federal Government Dept. of HEW Insurance companies Medical Groups - h=ealth and casualty Dr. Selikoff Labor unions Industry association NIMA Although client is involved with asbestos ingredients in some other they are willing to risk strong negative competitive reactions and products if sufficient marketing and public recognition advantages can be pressures generated . understood It is that investigations which close new Pyrospray development until clienptroacdeviesdesimmseadme iahtaeslyUw.Li.llanpoptrodviasl- : I 0349789 wT Tom mons YES ym ems te ema , bak alate ate a Retained nin to need teeth anton 2h 4 uberis pend deta ot tor) . Te ere Form MJA OE Oem ow + ware Te FS see coy Og Oe ee ee . 7 Oe Sey . 3 .