Document Y536MNb8DLJeYXE0Zj585G18

Look to "Lead", to add durability, flexibility, water resistance, adhesion to paint film Look to Dutch Boy* Basic Silicate White Lead 45 XJT for "lead" in its most efficient form You leant "lead" in your house paints be cause it stabilizes the film. Plasticizes it. Reduces water sorption. Increases elastic strength. In Baic Siiicate White Lead "45X." you get "lead" in its most efficient form. Here are two reasons why ... I -- This unique, new white lead makes available a proportionately larger amount of "lead" because the reactive portion of each pigment particle is concentrated at the surface. The "lead" is on the outside, where it can be put to work! 2 -- This unique, new white lead enables you to use fewer pounds of pigment be cause of its higher bulking value. Many leading paint makers now include "Dutch Boy" Basic Silicate White Lead "45X" in their house paint formulations. Do this yourself... and save money on every gallon of paint, without any sacri fice in quality. NATIONAL LEAD COMPANY .'> York 6; Atlanta; Buffalo 3; Chietfo J; Cin cinnati 3; Clnelond 13; Dellas !; Philadilphla 25; Pittsburgh 12; St. Louu 1; San Francisco 10;. Boston 6 (\etional Lead Co. of Mass./. This advertisement prepared by Ma r s c h a l k and Pr a t t Company, New York Y-i KL-9046--American Paint Journal, April 9-Oil, Paint and Drug Reporter, April 2-Paint Industry Magazine, May-Paint, Oil and Chemical Review, March 29, 1951 KL-9046A (1 page, 4V% in. x7Va in.), Official Digest, March 0000-NLI-000016091 N 1645