Document XzmM103B5d32VRbO70MGe1Xmx

/ / / 038980 0007-SWP 4)91 N29070 . . IMPORTANT PACTS ABOUT HOUSE PAINTING The KlnJ of Paint to Use; How to Apply It* and How to Get Attractive Color Combinations* THE KIND OP PAINT TO USE* HERE are three classes of house punt to choose from-- T good prepared paint, honestly and correctly mixed by ma chinery, ready for use; white lead and oil, bought sep arately and mixed -for use by hand; and poor, low priced prepared paint made* by those who are willing to sacrifice quality, and true economy, in order to sell "cheapo Good prepared paint is-the best to tise. That it is better than the "cheap", low qualvy^paiatr goes without saying. It is also much better than hand' mixed lead and oil, as the follow ing statements will show, Some thirty odd years ago hand.mixing of white lead and linseed oil was the only way <S? malting house-paint. _In those days The Sherwin-Wimams Company wonld have recommended it to you and Would have told you how to be careful about the quality.of the lead and the purity of the oil. But youwould have had to do the roixingyoufself or get'a painter to do.it, and no matter how good the lead or fiow-pore the'oil you would stilt have had an unutisfactoiy paint. Lead and oil when applied* to. a surface soon lose their lustre and powder and chalk badly on-account oHKe saponifi cation of the oil. FuitKcr than this, hand mixing can not thoroughly andproperly incorporate the lead with the oil. Since those days the quality and character of white lead have not improved any, but two other important improvements have been made. First, it was discovered that the chalking and powdering of white lead could be overcome br the addition ot_ oxide of zinc--a pigment that produces a harder surface, is whiter, com bines better with the oil, keeps its lustre longer and spreads farther than the lead. Oxide of zinc alone would not make a satisfactory house paint any more than white lead alone, but the two, when properly combined, give excellent results. The second important improvement is the substitution of machinery for hand work, by which the oil and pigment become more intimately united and the pigment more finely ground-- two very vital points in the making of good paint. With these marked advantages good prepared paint is rapidly displacing lead and oil, not only for house painting, but also in the large railway paint shops, in marine painting, and other places where the best and most economical results are required, and where the truth about paint values is thoroughly understood. There are only three reasons why lead and oil ate now used at all---the fixed habit of tome who are slow to change from old methods to new; the prejudice of those who have been fooled by the "cheap", low quality paints; and the fact that the makers of white lead resent the introduction of oxide of zinc as a paint pigment and continue to urge the use of lead and oil alone in order to keep up the proportion of lead used. In the manufacture of t h s SdtfttN-V/tLUAf4S Pain t . Prepared (8; W. P.), it has been out aim from the start to give The best good prepared paint made. a paint of such unquestioned quality as to be its own best ar gument against habit, prejudice and competition. It is a cor rect combination of pure white lead, pure oxide of sine and pure linseed oil. It is ground and mixed with the greatest skill aod care and will give die largest amount of satisfaction to the user, in durability, appearance, spreading qualities and economy. We have believed in the economical value of pre pared house paint and hare always made but the one quality-- the beat that can be produced. As a result we have built up the largest paint business in the world, requiring five big factories, inCfeveland, Chicago, Newark, Montreal, and London, Eng., with offices and ware houses in the principal cities and thousands of retail agencies. There is no other paint so widely known and used. Its pop ularity is the best argument that can be advanced in favor of good prepared paint. We maintain the quality of 8. W. P, by controling most of our raw materials and by manufacturing at so favorable a cost and in such large quantities that we never have to sacrifice quality to get a right selling price. We operate our own lead and sine mines and smelters, make all our own linseed oil, manufacture our own dry colors, design and build all our paint machinery, make all our tin cans and packing cases, and print out- own labels. In these ways we arc able to put into the quality of S.W.P. the profits that would otherwise go to outsiders In the purchase of materials. We are also able to get better quality and uniformity of materials. The splendid quality of linseed oil we are able to pro duce in our mills is, alone, sufficient to give 8. W. P. a great advantage over any other paint. To sum it all up, there is no possible way of making a paint that is better than 8. W. P, It will wear longer, hold its gloss longer, look belter, cover more surface and prove more economical than any other paint. HOW TO APPLY PAINT. OMPLETE directions for the use of 8. W, P. are given C oo each package, but we give here some of the principles of good painting ehat are necessary to obtain best results. A good job of painting is the sum of three factors--good paint, good surface, and good painter. We can furnish the paint only. , W recommend the employment of x practical hour1* painter wherever 'll ispoaaible. See that the surface U free from grease and soot. If the job ha* bees previously Delated and is peeling, scaling off, or cracking, burn off aU tbe old paiaL If this is not done,Jhe new coat ofpaint cannot Tie expected to stick. See that the surface is pgrfeftl; dry. Moisture U vKat often causes Mistering, cracking, scaling and like troubles. Moisture i always present ia green or pitchy lumber, and after rain, a heavy dew, or a fog. Do not paint over pitchy surface* aad expect satisfactory results. K paint eaa do welloa web surface*. * Do ' glossy a surface. Any paint will "ers Do s thinning 8. W. P. Boiled oil never d . painting a *< ........................ surface in bad condition for t It dries through aad through and leaves a good hard surface for repainting. Never add Japan to die paint to hasten drying. S. W. P. has just the quantity of dryer in k CO dry safely aad properly. P*aai urr ochrttf*r frimer. The priming coat Is the foundation coat, and if not right, good painting cannot he done. TM 3dAWIN-WlLUiVS PlbMgJtS. Light and Dark, are made specially to give best multi. Where they are aot used thin 8. W. P, with eae gallon of pure raw linseed oil arid from a jirnt to a quart of pure spirits of turpentine to each ga&oa of paint, fox the priming coat. For detailed directions for th* use of THE 8MKWm-8fHUAMt Pnmat or 6. IV. P., lee top label on each pack age. For best results on new work, apply one coztq C8fftAWlN-WtlLtAMf PltlMCK, (light or dark, as is required by the finishing color demanded) and two coats \ of paint. It is false economy to use only two Coat* of paint on new work. Don't expect best results ualen you use a primer and two coats. Apply the paint in thin eoats. Crush it out thoroughly. Any paint pot on teo thick is liable to crack aad peel, and is responsible for more unsnti*factory results than any other one cause, - Do not let one coat of paint stand for any length of time before applying the next cost sad expect good results. Each cost must be applied one after the other In reasonable tame if long wear is expected. HOW TO GET GOOD COLOR COMBINATIONS. THE illustrations In this folder thow painting combinations thatbave been selected with greatest care and approved by leading architects. The selection* are representative of the beat and most attractive schemes of present day decoration. Lf none of the combinations shown is sufieicntly suggestive^ send us a photograph, architects drawiag, or rough sketch of your buildings and we shall furnish you, free of charge, three special har monious combinations from which you Cao select. In the envelope on second last page will be found a selection from the regularly made 8. W. P, shades, including white and black. If these sample colors do notsuit you ask the agent, whose name appear* on the froat cover, for afull color card. For painting MWtilt: The Sherwin-WiUianu Cioss White should be used for outride. For inside work we make Inside Varnish White, China Gloss White, and Flat White. HOT TO FIGURE QUANTITY. /-v -v. ,,----- y/ p T i i. -i . ,, \ j , , Measure the /the average height, which tat by 300, which will give , a . - , s P. to buy for the body, men take i-gth to 1-5th of this quantity, whtch will give you the amount for the comice and ether trimmings: ascertain the square feet in floors and ceilings of porches, then divide each, as before, by 3so, which will give the quantity to buy. For an average eight room home about one quart of paint wul do lor doors and sash. S. W. P. will cover 30 square feet of surface, two coats to the gallon, or more depending pon tbe condition of the surface. Lead aad mi will cover only saj to ajo square feet two coats to the gallon. GENERAL PAINTING AND VARNISHING* OOD paint makes home bright and cheerful inside as well G as outside. It is only necessary to use the right paint on the right surface to get happy results. Besides house paint we mike special paints foe all special uses. Select the one that is made for your purpose and it will prove both aattsfactory and economical. The following are some of our House hold Specialties: 8-W. HOPS** UCTHOO FUO* fMWMCff--See next page. 5-IV. EMMELOIO--Fort high gloss finish on inside walls..ceilings,, and wood work. Made in beautiful shader, aad black and whit*. 8-W. Spec ial IMTHHCA Cototg--For an egg shell glow finish o h inside walls, ceilings, and woodwork. 8-W. Fulfil--For * hard, high gloss finish on chairs, tables, bedsteads, iron furniture, wicker work, etc. 8-W. FAMILY Pain t --For cupboards, baseboard*, shelves, etc. 8-W, FLOOMLA6--For staining and varnishing at one operation. Imitates the popular natural woods. It was originally made for use on floors. but because of its great durability for that purpose, has come into general we for furniture, woodwork, etc. U is made with good tough floor var nish, and the color* do not fade, as moti similar products do. 8-W. PQfKP AMO LAWN fU*mTO* ENAMtL--For porch, and Uwn furnitur*. Does not toftea under heat or stick to clothing. 8-W. BUOar PAINT--For buggies, boat*, carriages, canoes, ere. 8-W. ALUMINUM PAINT--For a silver finish on radiators. gas, steam and water pipes, mail hose*, fixtures, etc. 0007-SWP-038983 0007-SWP-000122361 Th e Sh e r w in -Wil l ia ms p a in t Give* uniform))' good result, at lowest cost Trimmfai Wl Rswr 31 \ *Jar.\ forth rtew <1 Cbim3 W7 S-W. EHHtttt QOLC PAINT UNO IMPERIAL Goto ***eL~Tor a gold finish on ra.dii.tar*, stove*. pipes, picture frame*, and little ihiug* about the house. S-W- ftAOIATOP F*Mif/l--Tor a colored enamel finish on radiators. fa* pipe*, stoves, etc. S-W. TAXrre--For removing old paint r varnish from any surface. Applied with a brush. Doc* not haem hands or wood. S-W. FklSSKVAT(YE 3HtXX}U $7AJHO-- For staining and preserving Shingle n>of and siding*. SMRWlM-WtLUAMS VARHtBHt* area* widely known tsSherwin-Williams Paiots. Thv hare the same high quality and fire the *aaa satisfaction. Varnish making is a large and separate part of eur butioesi. We hare the mote modern equipment, the skilled workmen, the experience and desire to make our varnish as good as can he made. It's impossible to buy var nishes that give better result* or greater economy. W make a complete line ofvarnishes for all household uses. Four of our principal varnish <pe> chicles are: KOPAi--K general purpose varnish for use outside nr inside. Fine for hath rooms, kitchens, woodwork around sinks, outside door*, boat*, car riages, etc. F/CCUO--A leader for inside use (floor* excepted). Better than hard oil finish. MAR-NOT--A. durable floor varnish. Doe* not mar or show heel marks readily. J-H'. XT*A EVMMfTUtf VAHNISH.--A splendid virnish of medium price lor finishing tables, chair* nod other household furniture. Wriit for a f,3-j^rt booklet--it gives complete description of The S'fP. Household Specialties. Our booklet on finishing fioort will also be sent upon request. (See next page.) Th e Sh e r w in -Wil l ia ms Co . LARGEST PAINT AND VARNISH MAKERS IN THE WORLD PACTQHSt CLEVELAND, CHICAGO, VOHTtlEAL, NEWARK. LONDON. ENQ. OPffCES A*0 w a r e h o u s es to PRINCIPAL CITIES 0007-SWP-038984 0007-SWP-000122362 rue Ut/ING WOO M 1H I'iNINO ROOM I l ROC *' Fl.ftlJt, )b*M Fl* P*latr.+M voofv*-nnK, Plv*rU, VkUkl w au j i, 8p. Jill. t'Mor i f hj kxk, K. lot. Coin* m k k h .is o , IvU O.I.J CM HfXIWVSKAT. Hworlac, Oak ri.uon, tDoArto/: 0t HOUJJHOKX. F'onrUr Omu THE FINISHING OF FLOORS, OLD AND NEW. HERE are many good reasons why painted and varnished (Wan are T rapidly raking tne pUc of dusty, germ collecting carpets. They look keep clean, are more healthful and more eco- ,i .it' . . of homes. , < n *. V * * are made lor finishing old or new floors ' . , , ' ectanyoneof them and by carefully following our uvstructions obtain the best looicing and best wearing finish it's possible to get, Fof Pilflted Finch Inside* Painted finish is suitable tar say room in the house, especially where ^ * where carpets were formerly ,r A e g . . , '* * wat durability with the quick It's made in good colors and Suitable fixed packages. Fof Painted Finish Oubicfe, Paint made for inside floors, or ordinary paint, is not adapted 10 the severe outside exposure toweather. Ttt &~W. POKH fKOOJtPAtHT efler* the best poss.ble service order hard footwear, exposure to ruin* and snow, cleaning and scrubbing- It dries with a sough, elaattc film and retains a bright, dean appearance forth* longest time, SUiaed and Varnished Finish. Where a painted finish does sot suit the scheme of decoration and floors are UOt suited to natural finishing, a stained and varnished finish is }iut what is wanted. S-W. FLQQ8LAGstaios and varnishes old, newer previously painted floors, it tontates perfectly the most expensive hardwoods. Ptoorlac is extremely durable and will not fade like many ocher similar products on the market. Varnished Finish. I". -t -- v-r--out the natural color *od grain of the . fc finiclilog. : /, W* ti . {sofa good floor varnish = more satisfactory way than any other Hoor varaish on the market. 1 is lough and elastic ana not easily marred or scratched. Marmot retains Iu lustre lor the I ongest possible time and it tune to please. Vaicd Ffafeb. A, waxed finish produces a polished effect when used on varnished or painted floors and helps to bring: our and pr*erv* tine finishtd surface. 7H 3-W. FttNK WAX takes a hgl polish, wears well, and does not show scratches or heel marks. It can be applied and polished with a cloth. It protects and improves the finish of Mar-not. Kloorlac. Inside floor Paiat, and other similar products. For Uod&htiy Cricks md Seams. Where Boards have shrunk apart or cracked in old floors or do not come together completely in new floors, use THC S-W. Qk aC*' **0 Se*M F/lUA--It is made especially for filling un sightly cracks and seams in floors. It evens up rough spots and gives a splendid surface which to apply the Knithiug roxis. Crack and Seam Filler is elastic, and does not dry up, shrink or cuttic our of cracks. Aik our agent or write the ntarctl ejffitt fie a "B-iq" booklet, H giott complete and correct drrecltani tad nitt/fct en the metkede of Jimitking any fleer in any etyte Jttired. 0 0 07-SWP-038985 0007-SWP-000122363  THE S'W. CREOSOTE PAINT Trimmed with The Sherwm-WiUUm* Paint. 0007-SWP-038986 000122364 0007-SWP-