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N29028 0 007 -SWP- OT13.8? REASONS WHY YOU SIIOIJLO PAINT NOW WITH > 11 I* EAUTY and attractiveness are only one- B half of the benefits you will secure by painting your house now, Protecting your home investment is even more important. The appearance of your street sets the plane of figuring the value of the individual houses. Help keep your street's real estate value high by having your home set an example to your neighbors. Let the attractiveness of your home he the beginning of a general neighborhood brightening up. Stop in at Paint Headquarters today and find out how little painting up and protecting your home with Sherwin-Williams Products will cost. We are prepared to relieve vnu of the painting details, have a com. piece selection of attractive color schemes, both interior and exterior, for yon to select from and will be glad to recom mend a reliable painter............................ IIERF, ARE SIX REASONS WHY YOU SHOULD PAINT NOW : 1 Paine now and save costly repair bills later. T You can't afford to let your property run down. 3 Rentals or sales are made to much better advantage where property is kept up and nicely painted. Banks always loan more money on well painted property. ^ Depreciation caused by neglected painting would more than pay for a new paint job every three years. ^ Painting was never more reasonable. You will be surprised at how little it will cost you to paint your home. rct-tut '*J fu'iV 1 Let Paint IleiuIqiiarier.H estimate the cost of painting your house. Tliis serviee does not obligate you or cost you a penny. PA II li A 1) i\ U A It T E It S AIT AIITY --" - - - v: . T would be possible for The Sherwin- I Williams Company to cut the cost of SWP_Housc Paint per gallon ifwe were will ing to use ordinary commercial linseed oil and the cheaper grades of lead and zinc pig ments-and we could still show a similar formula! JJw.such grades of materials are not used in SWP. It costs more to make SWP but it's wottlv more, in protection, on your house- M ENTS White pigment* vary greatly and have most im portant bearing upon ihe purity of color, appearance and durability of thv paint, also the cost and nse of its application. We manufac ture and contfol these pig ments in our own plants. Not only are the finest mate rials used but every process in manufacture is designed to make these pigments par ticularly suited for use in SWP. LINSEK Separating weed seeds from the Hayseed, filtering the oil, removing the muci laginous matter and aging in storage tanks are bur a few of the many processes carried qui with scrupulous care by Sherwin-Williams before thv oil may be used in SWP. Inferior linseed oil makes inferior paint, no matter how fine ihe colors and the pigments may be. LIFE OF THE PAINT The Cover' Earth 0007-S W P -000124580 0007-SWP-041188 OST LESS TO PALM YOUR HOUSE WITH SWP? I ECONOMY OF ATPLICATIONIk 17 J-* rfk1 'rk Hfl v ..."/ njr is it h H Hj k r r ir c; MU T dful---Jiiost innjrwhiRj ? htruscpaTm r -linoWn^tqcsc'cr!eer-"^`lJ':_ ^olo7cafdTliowi how true , Ho^HiracfeT^nd^Kijw clear- j ' wftfrj;i>lon-CKeiii Ka 11 y ^hW^H-n^-v-W--dio-r-J f Works.-The "earth-colors". W are selected from choicestJ itocRs andr'are- subject m j S^ESiihipecitDn.-ljefoft usc_ in me. .. .... - | j'VEN in the lirst Cust of application SWP ~cbsts less money for the painting of your 'iftsiBgjjij^lf^pyO -printwire trait; Fewer gallons of SWP are neoieii and fewer hours of labor are consumed. Year by year your satisfaction continues to increase as you see SWP keeping your home more attractive, in Ttdditfon to'flie complete protection of the surfaces against decay and repair bills. COVERS MOKE SURFACE It is easily possible to save . IP9a On labor Cost of paint'ing afhduse by using SWP. The paiftf hides the surface so completely and it takes so much less effort in mak ing the paint look well -- without laps or cloudy spots -- that ihc painter can cover moie surface in a day with SWP than with any other paint. The paint that saves on labor cost actually costs jyou less, np matter what (he cost Ay (be galfoti may be. FINE GRIOIN G How can a gallon of SWP | cover j o much more surface than another paint which may weigh just as much and be made on a good formula.* Here is a picture of two I boxes, each containing (he same amount of shot but with One batch considerably smaller than the other. Ob serve how much more suefacethesnullsizeshotcover. ! The same principle applies lo SWP is .Compared to PM>I3 jjaifilf not ground as finely --SWf'alwa)s covers more _ 360 square feet 2 coats per gallon is a modest claim for SWP, hut we need make no exaggerated claims far our products. The important consideration is the beauti ful, solid-hiding finish ob tained with SWP. The same lack olfine grinding and use of inferior ingredients thar limits the covering power of Ordinary paitm also impairs their durability and appear ance. SWP always covers more and--beautifully. CLOSER KNIT FILM IT U R A B I L I T Y Why is SWP more dura ble? Fine grinding packs the pigments into a tighter film, better protected by the linseed oil. Engineers tell us, also, that the surface is better protected by the paint that spreads easily -- the painter can cover the surface better -- especially in diffi cult places to brush -- and the paint film is more uni form. Best of ingredients also inake SWP more durable. DEPENDABLE UNIFORMITY .From one endoftheciviliied world to the other-- the can of SWP you pur chase is always the same dependable good paint -- today, tomorrow or whenevt you want. It. Faithful adherence to. standards of raiiitrialsi color and Work manship mean that you can always go back and be cer tain that the new can of SWT will be correct In color and the same excellent qual ity wherever or whenever you buy it. V With JWP the painter finds it much easier to hide an old, discolored surface. This is because itt extremely fine ground pigments make a closet kith film of greater opacity. Each particle is also better protected with its film of linseed oil than is pos sible when the paint is not ground io this same fine ness. It costs more to make SWP bui its closer knit film doubles iis protective value. Cof*c% | REDUCES YOUR COST FOUR-TO-ONE PREFERENCE Impartial, independent in vestigators report to us that there is a preference of d to l for Sherwin-Williams Products in all pins of the country. There Can be no other reason for (his prefer ence than that people every where know that they can depend upon SherwinWilliams far quality paints. And for this reason this famous Cover-the-Earth trade-mack has come to be the World's Best Guirantee of Paint Quality. Trailc-Mark is the World's Greatest Guarantee of Paint Quality. 0007-S W P -000124581 faaaaiif-Mrty IIurn&s Piiinled with .Slierwiii-Willirims House (SWI*) Body! SWP 387 &uurj Yellow _ -7rf>i-SWP OuijiJf CIq s i ' / . -Sfii'WwSWP W) Tob*cea i_ iAJBitfeyV___ . ?j Ri^rpiejtroiitv? SliRijle Suin C-H Indian Red nro More Attractive find More KnjoVAhJe t: homes ice -thc Qniy TKjnp J^jiDJgbar/ii and added . aCBtm'efiess with tie To a fe^rntyti gardens and'iuTroundings grofeAnd develop uni^f you? own Raod*is some* tligig yerT ^|i^ 'worth wM]e* dopToiily makes fhefTumOfe^attfartive than ever because yqu-can select-ybii^own ftvbrfte colors, ^a/4#ffi"a^od painter. Thar ii die way io4e certaih ofjfie^fst rKuits.-'Fhis ^ alsoL-thg -way. to, really, savemoncy po your, painting, bill- ThisJs the _waytp ksep-thi^homfe)Qokin2-_ds:d}WM^ possible when painting will again be necessary. - paJ)-: SWPiJfi licit mvi-vm svrr 4o ...vAypiryn * -_ Trim: SWP QyllidVCitan " JAi/rt/M!. $.VPp 362 Fr. OD*n Cfa Medium, i h't'ii ^/.- Pftvcinf Sftinfilc Siam C7i Dific Gto . '-'V' . .MiutfauqaBSdSul Tin? Five X'oims Which .Mnko Sl* House l^iiiit I.ustingly Snlishietory 1. The outstanding beauty of its finish. 2. Exceptional opacity of the paint film. 3. Its characteristic of "sclf-clcunsing." 4. Jts washabilily---ordinary house paint does not permit washing. 5. Its world-wide-tested durability, BcniUy oI Finish When y o u examine the surface of a house painted with SWP the conspicuous thing you notice is the beauty of the finish. The paint goes well into the corners and over the edges, clothing both rough and smooth boards with a gleaming finish that feels more like porcelain to the touch than paint, There- are no harsh brushmarks or Cloudy spots where the paint doesn't cover well. And when you talk with the painters applying SWP you learn that they find if tvrry to get these splendid jobs with SWP, The paint spreads easily and there is no difficulty whatever in mak ing SW P look well and cover up the old surface. ti m yrj. Btftf'v- SVP Ouiiidf f,fn Whiif Trim: S\FP} Sc Crtfn Sbtftrtjv SVH 4f,o Apple OttfA* : * ' ' Rto/:. Sbiflilf Suin C-74 Medium Grrtn Hm'v.- SVP 3 SO Cmra Cm T`wi=S.W.E Oiiuidr Clou \^h!n Shiinri: i.w Vtrdu Crtttk Jt/: Pieiccviiivt ShinjIt Sinn 13-4 l Sienna Broun Opacily of l'aint Film The reasons for the ability of SWP to cover an old, discolored surface with so solid and opaque a finish are shown in an interesting way on the Other side of this color card, Be sure to read it. SeH-CIoaiisiiig Different kinds of house paint show considerable variation in their ability to shed the dirt, .Some paints "chalk" excessively and become very badly streaked by the weather, Others seem to simply attract the dirt and become grimy and dingy, even though they may be actually providing good pro tection against decay, The reasons why SWP Gloss White retains its gleaming whiteness after ordinary white paints have taken on a grayish cast are as follows: 1. The pigments, as we combine them in SWP, are not subject to discoloration by the conditions ordinarily found in the atmosphere: Wii SW penet econo Wtl!ia inSW new-- wash who l entry wood Ihi n Gre ihena use of SWP paint 0007-S W P -000124582