Document XeOVwJzG1aaKr78y96ymoDpK
FUR DITBIOB
1956 ADVKJfTIilXG BUDGET
i
BUDGET 1955
TOOL
hf wse
1955 ESTIMATED io icrats
sens
1955 A1CIBTE-
FJSCAI
Ksorr
1954 nsou.
Tr*4 SaIm **tlocal (VLntor'-dpriag) 1 722 >9*. $ <>40,0OC $ 641,000 $ ftcgiu
Tr*4 Stitt Ia Uo o aI (2*11)
250,000
40,000
233,000
OUitr lUtiatuG
173,329
141,729
170,729
249,057
UmI UrtrU^
1,5,50C 1,576,500 1,594,606 1,545,000
failoral 5nrlo
12C.OOC
103,000
123.00C
#2,04,522 #2,501,229 #2,741,3^ fc(rn.,U)
* Xatlud** S*ptabr 4 OcVot^r 1954 Eaqaett
>
195b "OTHER* NATIONAL ADVERTISING BUDGET
Industrial Space Preparation Movie
Transportation Space * Preparation
Maintenance Space Preparation
Graphic Arts Space * Preparation
Export Spaoe Preparation
Outdoor Advertising Telephone Directory exhibits A Shout Unscheduled Other National Preparation
General Natlanal Preparation General National Miscellaneous
BUDGET 1955
FISCAL
EXPENSE 1955
ESTIMATED 10 MONTHS
RD2T
;*< TZSUL
_____
1 59,429 49,030 e
-o-
10,000
20,000 *
17,000 e
6,AOO
4,750
-* o17,000 25,000 ,000 2,000 utils
-n13,000 22,000
4,700 at*
-ffl
t 1,04; x.ax e,00C ii.OOC !,00C
i.ooc *,o*> J,50C i.OOC 1,200 i'.XC r,xc l,00C 2,3OC
"TOP
10,000 * 10,500 -2.30C
rs*3.000
rafts
raf2t.f5f0l0f
I.OOC
* Budget end expanse for 1955 included La Other National Preperit.;* + ftidfet end expense for 1955 included in National Service
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#*
SUM A
% Qkt&logft, Booklets, folder* > Color Cards, Oallulolds, Color teusls
$ IV, coo 2 20,000 $ i,0K
320,000
270,000 TwjtOCL
*5,X-
6 Oosmsasr Books
3j
T Outdoor HigLuay Sims, Card Oards, Bil Hoards; 8,000
1,000 16,000
0* -o-
',0QC
3 Oouoter Booki, Jo- j j - Mauual*,9**l*rColo. ' v>*s 100
10 Psscmtrator** jolajr,/ sad tapause
11 Ursot Mail
3, >00
7, t*x ,-?oc
4,000
3,000 -o. -0-
~,?X
>,3 4.000
If Ikon, Fairs, BooUui 1| itor liststtfioattoo (Bleu*, Peeal* tc.)
10,500 95,000
U,000 1,000 95,000 21,000
12,000 n6,occ
17,000
T,50C 10,000
17,506
,, ttareos, Electros, Cut Books, Proofs 19,000
16,000 5,50c
21,500
0o-|>. Advert1sin* (lessypsrs)
215,000
259,000 6,00c
tC5,9K
0eep. ka&lo A TT (ttat, Treascrlption,Fil*s)I 51,000
57,ooc 5,00c
63.000
Him, Moving Pictures A Frailer*
3,000
*,5
50c
5.000
#
Bcnrsltiss, Boimnlrs, Vise. Isprlntlaf telntof-Btlt Pisplsjrs
2*,000 90,000
16,000 6,00c 90,000 12,OX
26.000 108,006
ted Vrotuois Color Pro--tton
105,000
50,000 19,0X
69,006
*.fc
Frogres
^5tW0
S` 1
60,000
70,000 6,000
76,000
:#Clj
Prsjuotlon Oost ni frs*r*ticn Oost
7,500 5,500
10,000 10,000
o.
16,006 19,000
i>' '
21,000
19,000 3,30c
22,506
n$
T?jS
-o>
Krv 172,000 $ 105,000 19^,500 2 107,506
1*1** 35 Industrial tel** Proaotioe 40 tomtom, Frslgrt, tepr**c 56 Imb mii Hr. Pools fsrgtd to Cuttoam
57
$
20.000 25.000 65,000
3,000
J*2 96,000
$ 30,000 I 3,00C 37,000 6,000 51,000 3,500 -o- -c~
I*ye
2
$ 110,500 | U,00C
6 13,006 *1,00, 56,500 -6.
----- 1H,506
%ro%r^ss&o<s
Pres Pauls PsSuosd prist Aaal* 16 iFototft Issplec for Advertising
5 trivet* label (CzwU tel**)
*7 fertfolio* (telsa) H fillt FUu, Morins Pictures, etc.
8 fHtt Books ltt.se. Presentation Portfolios .
S trivet* 1*1*1 (Street A Byndlast*) tell|stsr teaks
6 2>,5O0 9,*00 2,000
22,000 lk,ooc
5X
1A,000 100
26,000
k, JOG
*5 Itespsetiv* Assets Prasotlcc; (irtd* Sales) 55 telsrp A fapeass* (Prwtlo&s t Oc k^o o s )
i,vX\J 9x
IQBAL PRQNOnOK KXPttSt
$ 121, yx>
QBAX) TOTAL LOCAL A0VKTIE1BE)
A,37^,sX
6 20,000 $ 6,006
10,000
C-
2,500
*0.
6,000 15,00c
16,OCX 1,00c
5,000
0-
9,000 1,0a
-0-
30,ox
1*^1
5,50c
2,00c
3 109,00c * $1,264, *X *S,5X
t IJ2*0X fc,V5l,x
GLD024638