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VSSSSBtt ROOFING AND SIDING CONTRACT Middleton, U.S.A. The ^^ncr or owners agree to ^Kut fort^^ Acceptance by the ow^ s, bi^tng upon the parties heret t^fcproval of credit months. t note acceptabl^^J the undersigned for the amount herein se a contract and constitute the entire contract between and 1 romises or agreements except as herein set forth, but shall be subjec Yours truly, Co O -LOCK JSk ' ' (ffli oRlGiNAL NATURAL-LOCKING SHINGLE - . .-' ., ' - ' BBQ24 1434 MADE IN VARIOUS COLORS, WEIGHTS AND SURFACES There's a grade, weight and surface for practically every type of work under the sun . . . for new buildings and re-roofing. ADAMANT*. . . top grade mineral surfaced roll roof ing in your choice of Brilliant Green, Persian Red, and Black. One roll covers 100 square feel, weighs ap proximately 90 lbs. including fu tures. Approved by Underwriters* Laboratories as a Class "C" fireresistant covering. IMPERIAL*... smooth, mica-surfaced roll roofing in your choice of 65, 55, or 45-lb. weights. 65 and 55-lb. weights carry Class "C" Underwriters' label. T. M. Re*. U. S. Pal. Ofl. ftF-SO--CopytltM 1949. United States Gypsum Company "Blind Nailing" with Smooth Roll Roofing 65-LB. IMPERIAL is particularly recommended for "blind nailing" application, which does oway with the hazard of exposed nails. A 5-inch safety lap is cemented down by the cold method with SUPER-TITE Quick Setting Lap Cement. OPEN ENDS provide convenient hand holds. Cement and nails for applying eoch roll are secured in the cen ter of the roll with a patented holder. BB024 1438 .... the weather will MAItS rowget tinder your roof/ Gentlemen: I'm interested in the following services you have to offer to help keep my home in firstclass condition. I understand that I am not obligated to you in any way. | j FREE roof inspection and estimate. | | Information on a new roof. [ i Information on new siding. DON'T GAMBLE WITH YOUR ROOF! Is your roof giving your home FULL protection? Little leaks rot timbers, damage interiors . . . old shingles invite destructive fires! Let our experts check your roof now I If it's sound, you're free from worry. If it needs repair, they'll estimate costs -- without obligation. Our men are experienced roofers. Our materials are made by the United States Gypsum Company--your assurance of the highest quality. Convenient payment terms gladly arranged. Don't wait! Check and mail the attached card TODAY! Let us check your roof now! No obligation . RF-40 i NAME ADDRESS CITY STATE REMARKS 03 > 4 CP - > *> .P -! CO ------ aivd-asjuM aovisod ^z. dfAUVSSJD3N dvms 30ViS0l"0 a dVD Aid 3d SS3NI5 0 9} Mil 'oBowiq (# 1 1 d 'Olf S) 09Z N l!UJJ3d ssvid isaid There's rugged beauty in every line of these massive shingles--and in their deep, attractive shadows. They are "at home" on any roof! ... /// c They're all protection! The thick tabs, extra heavy at the weather end where wear occurs, hold fast against driving winds and drenching rains. There are years of wear built into every shingle! United States Gypsum for Building For Industry ASK POM Mil INSPICTION TODAYI BB024 1443 No matter what your ro o fin g problem is BRING IT TO US to your roof because The square cut design goes well with any type of house. There's rugged resistance expressed in its deep,heavy shadow lines and set off by its beau tiful blends and solid colors. RF-39-- Copy'iyhl 1947, United Stole* Gypvni Co Here are HEAVY DUTY SHINGLES with a giant weight base and a flinty mineral surface They protect roofs against rain jjw snow fire 0 They're anchored tight against \ <. ii wind' ^ *T and weather. They're made in beautiful blends, solid colors f and wood grain BB024 1445 texture The deep shadow pattern results in rC'flOT roofs of rich, handsome appearance UNITED STATES GYPSUM COMPANY All These Big Features and Economy, Too pleasing design --the small tab givesadded beauty and greater pro tection. natural watershed -- diagonal pattern con ducts water away from the center of shingle. better wind resistance --The streamlined design of the small hexagon pat tern gives greater wind re sistance. beautiful colors -- Reds, blues, greens, browns are blended in a gay array from which to select. durability, charm and value Here's a roof that's yours for years!... Long years of satisfac tion in the beauty of its accepted design and blending of color... years of protection from roof fires... from wind and weather . . . years of assurance in dura bility, charm and value! That's USG* 3-Tab Hexagon Shingles. Reg. U. S Pat. OH. RP-82--Copyright 1947, United States Gypauin Co BB024 1448 USG* Thatch shingles bring these extra values EXTRA ECONOMY. . . Every square inch of this material is uti lized for protection without any waste in manufacturing. STREAMLINED DESIGN . . . Wind slides off the contour lines of Thatch Shingles, affording greater wind resistance. COLORFUL BEAUTY. . . The distinctive pat tern is well suited to display the blends of blues, greens, reds or browns, whichever suits your taste. If-W--Copyright 1947, Unltod Stain Gypnim Co New Beauty and Protection for old or new roofs UNITED STATES GYPSUM COMPANY READILY APPLIED OVER ANY TYPE OF ROOFING EXCLUSIVE DESIGN .. . Combines old world charmof quaint thatch roofs with presentday pattern. Blends well with any style of architecture. FIRE AND WEATHER PROTECTION . . . The mineral surface resists fire. Carries Fire Underwriters' Class "C" Label. Gives years of care free protection against the burning sun, the freezing snow, blustering wind and rain. BB024 1450 bring im m ys vW;j Hm I STOP T M DROP The Hallmark of the finest in building materials Super-Tite Roof Coatings and Roof Cements are among the many roofing products of United States Gypsum Company. When you buy, look for the colorful, red, white and blue can with the USG trade-mark and Super-Tite brand name. It's your assurance of highest quality. UNITED STATES GYPSUM COMPANY *8 u. s. fot on. Make everything water tight with Super-Tite Super-Tite Asphalt Roof Coating --Pure asphalt with its natural lighter oils for good brushing consist ency. Excellent for re newing old composition roofs, coating roofs in good repair--coating valleys, etc. Super-Tite. Plastic Roof Cement --A heavy bodied As bestos fibrated asphal tic plastic. Used for patching or pointing up ' old composition roofs. For flashing chimmey or vent pipes and parapet^ walls. ,, Super-Tit , Roof cement Super-Tite Asbestos Fiber Coating --The correct blend of asphalt prepared to the proper consistency with solvents and asbestos fiber. Ideal for re-coat ing old asphalt and metal roofs--increasing their life at low cost. RF-59 Copyright 1948 United Staler Gypum Co. ` Super-Tite Quick Sefting Lap Cement ~"*An excellent adhe sive for cold applica tion in cementing laps or for use in "blind-nail ing." Super-Tite Damp proofing Coating --An asphalt base coat ing used to make brick, concrete and other masonry surfaces either above or below grade more water resistant. B8024 1454 With no obligation, please fur Snish me with more information on U-S'G Roofing and siding products. NAME STREET; RF-70 CITYSTATE MAIL THIS CARD FOR FULL INFORMATION . . . Ycur search for distinguished roof beauty is over the moment you see this shingle. Just let your eyes travel over the pleasing ir regularity . . . deep shadow lines . . . splen did variation of blended color. These are the hand-selected effects found otherwise in the most expensive roofs, but here available in the greater economy of the strip shingle. View Random-Tab Shingles from any angle . . . artistic sense, common sense or plain dotlars-and-cents. Here is a noteworthy achievement in roofing individuality within reach of all. This refreshing beauty is backed by U.S.G. quality that goes on your roof to stay for years. Extra heavy felt saturated with full-bodied asphalt forms the base, is covered with a heavy coating of asphalt into which is em bedded the mineral granules. All these selected quality ingredients mean added protection from fire, weather and wear. Hog. U. S. Pol. Off. UNITED STATES GYPSUM COMPANY Nails are completely concealed. 3' coverage between joint and closest cut-out Automatic alignment helps assure pleasing irregularity. Here's welcome relief from roof monolony ... A custom-cut roof in oppearonce ... that "looks tike a million" but is within your reach in cost. There are many blends in bright colors or restrained tones to suit your taste. One thing is certain... when you choose a shingle made by U.S.G., you may be sure of quality from side to side, front to back and end to end ... quality that means long wear, protection from fire and weather, which means low cost per year of service . . . and that counts! J.i Made-to-order beauty RF-nl - COPYRIGHT 194H. UNITED STATES GYPSUM CO BAXBORD Provides a Smooth Surface over Old Wood Siding To give a smooth base for Roll Brick, Baxbord--a fireproof plaster board--is ap plied over the wood siding. Butted against corner boards and fitted around window and door trim, it gives a "snug" weatherseal fitting as well as a neat finish for asphalt or asbestos siding. BB024 1460 A few dollars . . ___ old, worn, wood siding i^iSjanged completely. A dingy, rundown house betjpines presentable, rent able and a pride and joy toiiye in. The former draughty cracks are covered. An ex tra coating of weather-resisting material produces an extra layer of protection. Paint bills are gone for many years...for Roll Brick Siding never needs paint. Fire hazard is reduced, for Roll Brick resists fire. Fuel iJ'H.Ec UN I T; S?i chic* is saved. All in all.. .here is an investment in comfort and protection and which helps pay its way for years. Roll Brick comes in strips 43'-6"xl6" wide, in cluding 2/i" selvage edge. (Two rolls per package --enough for 100 square feet of surface area.) See this Asphalt Siding. Note its brick-like sur face, its base which is fully saturated w'ith full bodied asphalt. Get cost estimates and see for yourself what a fine product it is. M^P A BB024 1461 IMAGINE GLATEX SIDING ON YOUR HOME Note the clean, gleaming beauty of the house in the picture at the right. That beauty will remain because it's Glatex siding. Glatex is even more than an en during, fireproof asbestos siding--it's a siding that will retain its freshness longer because it has a baked-on mineral sur face that seals it against ordinary dirt and grime. This means Glatex not only stays clean longer, but if you want a complete fresh-up job, it washes easily. Glatex saves you money, too! It can be applied right over present siding-- never needs paint--will last as long as your house. A Glatex shingle is 27" long--reducing the number of joints, which makes a tighter wall. Straight, die-cut edges assure accurate, neat align ment. Select the straight edge or wavy edge --either one will be beautiful glimmer ing white. Realize your ambition of hav ing an outstanding house in your com munity. United States Gypsum For Building For Industry Cypwm * Unit Slttl Insulation Hoofing Paint HERE'S PROOF OF Glatex SUPERIORITY gf'f Glatex is like a china dish--it has a hard sur face finish from which dirt, grime and smudge may easily be removed. Below is a test which you can make yourself. It is proof that your home will have lasting beauty year after year. Hold a GlATfX Shingle over a lighted mofch or condfe -- until the block toot accumulates. Now moisten a cloth with soap and wofer ond jeo how quickly ond easily the original beauty is restored. BB024 1462 'That PirTeR?ATTR is dandy on your roof k - not under it! That "PITTER-PATTER" is dandy on your roof -- not under it ! Weather is fine in its place -- OUTSIDE -- but when it finds its way INSIDE . . . then you're really in trouble! Don't wait until your walls show tell-tale moisture stains and the paper starts peeling. You're protected only when you're sure that your roof is sound. We' 11 gladly inspect your roof now, and, if it's weathertight we'll tell you so and relieve you of worry; if minor repairs are actually required, we'll estimate the cost. You may be saved the expense of a new roof later on. No obligation, of course. If a new roof is realy necessary, we'll arrange convenient monthly payment terms, if you desire. Simply mail the enclosed card. Our roofing products are made by United States Gypsum Company, manufacturers of superior building materials for almost half a century. And you can depend on our roofers to give you watertight valleys and check carefully the flashings at dormers and chimneys. The "top dressing" of your home should be sound and should lend flattering distinction to your property. Make sure ... mail the enclosed card TODAY! * lUTIt BB024 7465 So Bad --it's really sad! . . . Even the passers-by are commenting. Well, it's really high time he did something -- unless he wants to have the whole neighborhood wondering about his unsightly roof! You're wise when you recognize early that your roof is wearing out . . . and then take appropriate action. If you delay until your home's appearance is spoiled, until the interior plaster shows moisture and the wallpaper peels -- then you're-in serious trouble. Let us inspect your roof now, and, if it's weathertight we'll tell you so and free you from worry; if minor repairs are actually required, we'll estimate the cost. You may be saved the expense of a new roof later on. You'11 be under no obligation, of course. If a new roof is really necessary, we'll arrange convenient monthly payment terms, if you desire. Simply mail the enclosed card. Our roofing products are made by United States Gypsum Company, manufacturers of superior building materials for almost half a century. And you can depend on our roofers to give you watertight valleys and check carefully the flashings at dormers and chimneys. Your roof is of major importance to your living comfort, to the appearance of your home. Be sure to drop the enclosed card in the mail TODAY! 'k BB024 1466 US 6 IttTM **f n From every ANGLE -- a target for admiring eyes. It's the home with the roof of USG* Thick Butt shingles. Everyone is impressed on sight by those appealing deep shadow lines . . . that undeniable look of character and distinction. The functional design of these shingles will harmonize perfectly with the architecture of your home. And the wood-textured surface, reflecting such attractive color blends as Briar Green, Venetian Red, Arbor Gray -- you'll say it's breath-takingly beautiful! Let us inspect your present roof and show you samples of Thick Butt shingles. No obligation, of course -- simply mail the enclosed card. We'll tell you about the remarkable hidden values of this product . . . values built in through the famed laboratories of the manufacturer, United States Gypsum Company. You'll see and feel the extra-thickness at the exposed part of each shingle . . . the surface of flinty granules to resist fire. Our roofers have years of experience behind them. You can depend on them to do the kind of job that will make your home a target for admiring eyes. If you prefer, convenient monthly payment terms can be arranged. But act promptly! Drop the enclosed card in the mail TODAY! BB024 1467 1 1 1 *T.M. Reo. U.S. Pit. Off. This time they're ready for the Big Blow I They were caught once -- but never again! Let the wind lash, the rain drive . . . they're prepared now with a roof of ARRO-LOCK* shingles. Their natural lock anchors these shingles firmly in place. The lock plus 4 concealed nails produces five points of security for each shingle -- the roof holds together as a unit. ARRO-LOCK shingles will be ideal for re-roofing your home. Their heavy felt base bridges over uneven surfaces and makes a smoother roof. You'll like the choice of appealing color blends in the fire-resistant granule surface. And you can be sure about the over-all quality, for ARRO-LOCK shingles are a well-known product of United States Gypsum Company. We'11 inspect your present roof and submit an estimate -- without obligation, of course. Simply mail the enclosed card. You can depend on our expert workmen to do a superior roofing job. They have countless completed roofs and years of experience behind them. If you desire, we can arrange convenient monthly payment terms. But swing into action! Mail the enclosed card today! ] ] I.U1U TAT ] th r.. nc D,i Off BB024 1468 He saw the Light in more ways than ONE He had only himself to blame. Those shingles just weren't made to take driving wind and rain indefinitely. He should have done something at the first indication of a dislodged, loose shingle. . The right answer for this chap is SUPER-TITE*. the Super-Safe Shingle -- manufactured hy United States Gypsum Company. This great shingle will give him dependable protection from wind and weather, attractive appearance and long years of wear. Of course, continued neglect never improved a worn. roof. If you have any doubts about your roof, better act now I Let us inspect it and submit an estimate. There's no obligation. At the same time, we'll show you samples of SUPERTITE shingles. We'll demonstrate how a natural lock plus 4 nails anchors each shingle firmly in place. You'll see the variety of colorful mineral granule surfaces. Simply mail the enclosed card. SUPER-TITE shingles make smooth re-roofing jobs because each massive shingle covers up to four courses of old shingles 1 Your entire roof is covered with double thickness; 48 per cent is covered with triple thickness! You can count on our skilled roofers to lay the SUPER-TITE shingles with highest efficiency. We'll arrange monthly payment terms, if you prefer. Mail the enclosed card TODAY! They couldn't believe their eyes! . . . Could it be the same house? The change in appearance was magical . . . from the shabbiest home in the block to one of the neighborhood's showplaces ! That1s what GLATEX* will do. Probably you've heard about this remarkable product of United States Gypsum Company. It's widely recognized as America's No. 1 asbestos cement siding. It' s fireproof . . . washable ^ _. never needs paint ! Your home can undergo a GLATEX transformation . . . and in a few days . . . for GLATEX siding applies right over your present sidewalls. What a return you'll enjoy -- in greater beauty and protection, increased property value and reduced fuel and paint bills ! Let us give you a demonstration. No obligation, of course. Let us show you samples of this wonderful siding. You'll marvel at the protective glazed finish . . . the white, wood-textured surface that washes like the china in your kitchen cabinet ! You can depend on our experienced workmen. They're experts in the application of siding shingles. If you desire, convenient monthly payment terms can be arranged,. Be sure to mail the enclosed card TODAY 1 U*S 6 CD CD O PO O I am interested in keeping my home in first class repair. Without any obligation on my part, I would like to have you call and inspect my roof or siding and give me an estimate of any repairs which may be necessary. NAME.. ADDRESS- i.'- . -s?- - __f/tfSoTtv-t*V.-ll Xi" FIRST CLASS PERMIT NO. 760 (Sec. 510 P.L. & R.) CHICAGO. ILL BUSINESS REPLY CARD No Postage Stamp Necessary if Mailed in the United States 2c-POSTAGE WILL BE PAID BY- Your Name and Address Imprinted Here - 'Lst, .V&sHfcS ' ** Yi&ma asSS&ii 1-*Vs HS* . \423tv eSSm m-m. ; 'AU'SIR,., ' -St-W*"- . ..t'-iSfe; BRAND NEW RADIO SPOT RECORDINGS Six dramatic episodes ... each one-minute long, with closing seconds in the voice of local radio station announcer addressing a forceful urge to make inquiry and buy from local dealer or applicator... written by skilled radio writers?.. using voices of outstanding professional radio actors and a variety of sound effects. BB024 1473 PLUS THESE RADI O ANNOUNCEMENTS Announcer: A well-built home can be handed down from generation to generation, but no roof can go on protecting you from wind and rain indefi nitely. There comes a day when even the very best roof will leak in a dozen places. The smart thing to do is have your roof checked by an expert ... so you won't wake up some morning to find your decorations and furnish ings damaged by incoming water. Call (DEAL ER'S NAME AND PHONE) or stop in (DEALER'S ADDRESS) today! (DEALER'S NAME) will in spect your roof free ... and make reasonable repairs or quote you on a complete roof. Easy payments--finest United States Gypsum Com pany materials. Call (DEALER'S PHONE) today! Announcer: How long has your radio been turned on? If you enjoyed the half-hour we've just completed, three roof fires occurred while you were listen ing .. . and if you've been tuned in for an hour, there have been six roof fires! You see, government and insurance company statistics show that, on the average, one roof fire occurs every 9Vi minutes of the day and night. Many of these fires start when a chimney spark lands on an old, dried-out roof . . . and when that happens in a high wind--look out! Why take a chance? Let (DEALER'S NAME, ADDRESS, PHONE) inspect your roof today--it's abso lutely free--there's no obligation! (DEALER'S NAME) will tell you the condition of your roof and just what repairs are needed to put it in first-class shape. Remember that phone num ber: (DEALER'S PHONE). Call today! L [ E l r \ i i i Announcer: It's raining, it's pouring--but you'd better not be snoring! No sir--not if your roof leaks! If your roof leaks, you'd better count on being up in the attic on rainy nights, placing pails and pans where they'll catch the rain water that's coming through. For that rain water can ruin every ceiling in the house--and if it ever gets down into your sidewalls, then you're really in trouble. Why not avoid risk of damage to your home, and sleep well on rainy nights? Call (DEALER'S NAME, ADDRESS, PHONE) today and ask for a roof inspection. (DEALER'S NAME) will inspect your roof without charge and tell you just what's needed to put it in first-class condition. Got that phone num ber? It's (DEALER'S NAME, PHONE). Play safe --don't delay--call (DEALER'S PHONE) today! Announcer: Don't put off getting that new roof--put it on now! Give your home ti brand new roof of USG Thick Butt shingles . . . those famous heavyweights made by United States Gypsum Company that protect your property in weather . . . that give you added protection against lashing wind and driving rain because they're thick, they're heavy. Call (DEALER'S NAME AND PHONE) today and learn how little a new roof will cost--how quickly and easily it may be applied right over your old one! Make it a date to see USG Thick Butt shingles in all their solid colors and blends today! Got that address and phone number? It's (DEALER'S NAME, ADDRESS AND PHONE). Call or come in today! Announcer: Just hear that wind! Maybe this is it--maybe we're going to have a big blow! But if you have a roof of ARRO-LOCK shingles on your house your worries are less . . . because the harder it blows, the tighter they lock! Call (DEALER'S PHONE)... that's (DEALER'S PHONE) ... or stop in at (DEALER'S NAME AND AD DRESS) today! See the complete assortment of ARRO-LOCK shingles--made by United States Gypsum Company--in appealing solid colors and attractive blends... and be sure to ask for the new ARRO-LOCK descriptive folder. Call (DEALER'S PHONE)... or visit (DEALER'S NAME AND ADDRESS) today, and put all roofing worries behind you! ( /Announcer; Fair weather . . . sunny skies . . . that's some thing we want to enjoy most of the time. But how often have you wished that it always was fair weather? While it remains cloud less and bright, think about your roof-- before the wind howls and the rain pours down! Let (DEALER'S NAME AND ADDRESS) give the roof of your house a free inspection! Learn how a brand-new roof of SUPER-TITE shingles--applied right over your present roof --will furnish superior protection against wind, rain and snow. You'll see how natural-locking SUPER-TITE shingles lock together to give you additional all-weather, four-season security. Call (DEALER'S PHONE) or stop in at (DEALER'S NAME AND ADDRESS) today! as rocoo a vAj. -C* i l0sW protection/ SUPER-TITE T M REG U S RAT Off THE SUPER-SAFE SHINGLE A SUPER-TITE T M tfC.U S PAT. Off. THE SUPER-SAFE SHINGLE They're double-locked, cover entire roof with double thickness, 48% with triple thickness! Super-protection-- moderate cost! Colorful mineral surface. You'll want this roof distinc tion, roof security for your home! forF& They're double-locked, cover entire roof with double thickness, 48% with triple thickness! Super protection--moderate cost! Colorful mineral surface. You'll want this roof distinction, roof security for your home! (DEALER IMPRINT) Ad No. 416 2 col. x 85 li. (170 li.) (DEALER IMPRINT) Ad No. 417 1 col. x 100 li. 0C0D noAo. VAJ CM RESISTS wind . . . shingles hold securely, each anchored by a lock and 4 nails. RESISTS rain and snow . . . shingles lock tighter in a storm. RESISTS fire . . . colorful surface granules, em bedded in asphalt, are fire-resistant. Ask 6>r FA //VSPCr/Otf TOPAY/ (DEALER IMPRINT) Ad No. 422 2 col. x 85 li. (170 li.) RESISTS wind . . . shingles hold securely, each anchored by a lock and 4 nails. RESISTS rain and snow . . . shingles lock tighter in a storm. RESISTS fire . . . colorful sur face granules, embedded in as phalt, are fire-resistant. At* A,- AX&- //vspecnotv today/ (DEALER IMPRINT) Ad No. 423 1 col. x 100 li. noOcoDo - 'VvJf \ '. V * * Make sure that TlTTER-pATTER'' is oil your roof-not under it f On your roof these great shin gles say "No Admittance" to wind and rain. Each is held by a lock and 4 nails--five points of security. Fire-resistant granule sur face embedded in asphalt coat ing. See the distinctive solid colors and blends! *,* tir wspecr/o/v n>o*y/ (DEALER IMPRINT) Ad No. 419 1 col. x 100 li. Super-protection at moderate The Super Safe cost! They're double-locked, cover your entire roof with double thickness, 48% with triple thickness! ASPHALT Colorful mineral surface. Real roof security and eyeappeal for your home. SHINGLE Hr r/zse //vspecr/o/v tvmy/ (DEALER IMPRINT) Ad No. 415 2 col. x 85 li. (170 li.) co oCD v/ CD S?) the harder^/ { it blows. Ad No. 420 if0'- * 85 H. (170 The harder it Blows ... the tighter they LOCK .. Use ARRO-LOCK j M REG. U S PAT OFF. the original natural locking shingle ^3 Real protection against driving winds . . . each shingle is held by a lock and 4 nails--five points of security! The granule surface, em bedded in asphalt coating, re sists rain, snow and fire. Designed to flatter your home. In appealing solid colors and attractive blends. fi,rF& Ask top#! (DEALER IMPRINT) Ad No. 421 1 col. x 100 li. -at?' Cock Out M/eat/fer...VJ,ih ARRO-LOCK T M RIG U. S PAT OFF. THE OR/G/NAl NATURAi-i-OOCING SH/NGif On your roof thes_e,,g*rreuatf?sh>inug-letso .fc sOayn"yNoourArdomoiftthaensceeg"rteoawt isnhdinagnled ' /%*/ raainy."ENaocAhdismhiettladnbcye"atloock and 4 ** natiilns--. Efaivcehpisoibn-ts' *ofsecurity. /H$' ^ i// F1ire- -r~esistant granule surface 'fOQA'` embedded in asphalt coating. See the distinctive solid colors and blends! BB024 1479 USG THICK BUTT ASPHALT SHINGLES for HEAVY DUTY Here's new, rugged beauty for your roof! The exposed section has an additional thick coating of weather-resisting asphalt--the real life of any shingle--resulting in extra years of extra wear. Surfaced with attractive mineral granules, firm ly embedded, adding fire resistance, beauty and an additional armor for weather protection. See them today! *T- M- Re- u- s- Po'- off- Ad 400 2 col. x 100 li. (200 lines) BEAUTIFUL EXTERIOR WALLS That Require No Paint GLATEX* ASBESTOS-CEMENT SIDING Science now brings you a new kind of finish for your home--a glazed fireproof covering with beautiful, woodgrain tex ture, a superior, weather-resisting surface that resists dirt. Get all the facts about this sensational new siding without delay! *T.M. Reg. U. S. Pal. Off. YOUR NAME AND ADDRESS HERE Ad 602 2 col. x 100 li. (200 li.) BB024 1480 add Quaint Roof Charm . . . high wind resistance! Choose the USG Thatch Shingle for distinctive old world charm--plus an extra measure of roof pro tection! The wind slides off the rounded corners of these distinctive shingles . . . they're made of full bodied asphalt surfaced with fire-resisting mineral granules. In colors and blends to suit your taste. Ask for an estimate now! *T. M. Reg. U. S. Pot. Off. YOUR NAME AND ADDRESS HERE Ad 403 2 col. x 100 li. (200 li.) This Shingle of Rugged Beauty can really take it! Your roof has protection and beauty plus when it's covered with USG DUBL-BUTT Shingles . . . they're built to fight wind, water, and fire like the heavyweights they are! For a roof of striking beauty, with deep, bold shadow lines, choose USG DUBLBUTT Shingles. In many handsome colors. See us for an estimate TODAY! *T. M. Reg. U. S. Pot. Off. YOUR NAME AND ADDRESS HERE Ad 404 2 col. * 100 !' (200 li.) oo CO CPOD CO A Roof w Thanks to th Shingles, yoi built appear you. This sh protection fn and solid co See T. M. Reg. U. S. YOUR N Ad No. 425 3 col. x 100 li. (300 li.) BBQ24 1482 SUPER-TH ate in cost! or rains be 100% of you extra prote tractive des *T. M. Reg. U. ! YOUR Ad No. 427 3 col. x 85 li. (255 li.) <?+* ^ No roof worries here! This roof is because USG Shingles are made covered with USG asphalt shingles right ... of the finest materials. --and USG roofing always gives ex Let us give you an estimate on a tra measures of protection from fire, new roof for your home. You can water, and wind . . . always can be select the correct shingle for your /' depended on to keep its outstand home from our many styles. Call us ing beauty year after year. That's or drop in today. T. M. R*. U. S. Pt. Off. NG YOUR ROOFING PROBLEMS CD COroD 4* CD OJ Yes, these extra rugged USG* Thick Butt asphalt shingles mean safety on top . . . because they're extra heavy at the weather end, where wear is most severe, where driving winds and soaking rains hit worst. They're tops in appearance, too! Their rugged shadow line, their many colors, either plain or textured, make these sturdy beauties a lead ing choice of architects, builders, and home owners. See our complete line of USG asphalt shingles and roll roofing. Let us estimate your job--without obligation. *T. M. Reg. U. S. Pt. Off. BRING YOUR ROOFING PROBLEMS Ad No. 426 3 col. x 85 li. (255 li.) BB024 1484 New gleaming beauty ... lifelong pro tection ... no upkeep expense--you'll have them all with GLATEX* asbestos cement siding. It's made of asbestos and cement--two minerals that resist decay. It's fireproof, requires no paint --and the satiny ceramic finish washes like a china dish! Saves fuel, too. Come in and see a GLATEX sample TODAY! GLATEX ASBESTOS CEMENT SIDING Ad 601 2 col. x 100 li. (200 li.) Ad No. 424 A "bird's-eye view" of YOUR ROOFING PROBLEMS People seldom get a "bird's-eye view" of their roof. If they did, eyes would be opened to needed repairs and perhaps to the need of an entirely new roof. That's where we come in. We can give your roof a "bird's-eye view"--not from the nearest tree--but with on-the-roof, expert inspection. We'll tell you your precise needs--maybe only a small area to be patched--show samples and quote popular prices. The cost of this service is low and may well pay off today by saving a large re-roofing bill tomorrow. So, don't delay --phone now or stop in and talk over your problem with our roofing specialists. (DEALER IMPRINT) 3 col. x 85 li. (255 li.) BB024 148! THE STREAMLINED Shingleview Kit TODAY'S GREATEST AID FOR SELLING ROOFS What does it do for the roofing applicator and his organization? It changes his selling completely and for the better! It's like carry ing actual samples of roofing jobs right in a briefcase ... it shows actual roofing samples in full color and texture in reduced size so the applicator can sell the proper color and type of shingle for the right job. SHINGLEVIEW Kit turns mountains into molehills in selling . . . now a complete selling kit fits under one arm and produces orders. No wonder everyone is enthusiastic about this big roofing show that puts prospects in the front row! Salesmen can put away the old lugging, tugging methods . . . stage a star per formance and lead the parade in orders . . . show the SHINGLEVIEW Selector. Show it now and move ahead with this new type selling! 88024 I486 CD 03 ro\5 4S* XCD/ WINDOW, COUNTER AND DISPLAY UNITS S 8pl frZOgg ACCESSORY DISPLAY ITEMS 111R Z-41 3-Fold Asphalt Shingle Sample Board ECZ 2-Fold Asbestos Siding Sample Board AYS-BYS-CYS-DYS-EYS Asphalt Shingle Display Boards ECX Asbestos Cement Siding Display Board OUTSIDE I0B SIGNS IMPRINTED WITH YOUR NAME 6US XI it I T c ITATII USG QUAUTY ROOF US o U W lV E D E~ T A T * SUPEBrirrtBOOF U^S 6 ARRO-LOCK ROOF U ITATII oas GLAIEX JOB: _ N, U^S o USG SIDING JOB TATIS BB024 1489 Window or Counter Display for SUPER-TITE Roof Coatings and Cements Rr-45 Consult us about your roof-we ore experts! Window, Counter or Wall Card for Roofing I \ [ I Window, Counter or A" Wnll Card for GLATEX Siding SUGGESTED WINDOW SETUPS BB024 1491 I l [ ! I BB024 1492 DEALERS CAN MAKE THEIR OWN ADS AND HANDDILLS WITH THESE FREE ACCESSORIES Order mats selected from the Advertising Department of UNITED STATES GYPSUM CO. 300 W. Adams St.r Chicago. The local newspaper can be of assistance |n preparing specia| ads or handbills. BB024 1493 No. 486 No. 487 BUSINESS CARDS - \. V ' BB024 1494 and PHONE BOOK ADS Dealers can place ads in local Classified Telephone Directories. United States Gypsum Company will supply cut of advertisement selected at no charge . . . and will furnish cuts of accessory items, if dealer wishes to write his own ads. ROOF REPAIRS Your Co. ^ Name Here YOUR NUMBER Repairs . . . new roofing and siding of all kinds ... call on our long experience. YOUR CO. NAME HERE YOUR NUMBER Repairs and new roof ing and siding ... Free estimate. Ad 460 Repairs . . . new roofing and siding of all kinds ... call on our long experience . . . for roof inspection and free estimate. YOUR CO. NAME HERE TELEPHONE YOUR NUMBER Ad 458 BB024 1495 STATE S GYPSUM ! BB024 1496