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Business Wire Business News: Cooper Names Chief Marketing Officer: US:CBE - MSN ... Page 1 of 2
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May 24, 2006 11:28:00 AM ET
Cooper Names Chief Marketing Officer
Cooper Industries, Ltd. CBE today announced the appointment of James T.
""'i
Business Wire
All Business Wire News
Pendley to the newly created position of Chief
Marketing Officer. Pendley, who joins Cooper
in early June from Black & Decker, will report
to Chairman and Chief Executive Officer Kirk
S. Hachigian.
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Pendley will be responsible for leading Cooper's corporate and strategic marketing initiatives, including brand management, sales force effectiveness, and customer relationship management and loyalty programs. He will also lead efforts to standardize and revitalize marketing processes across the company, including market planning initiatives, new product development and customer service programs.
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"Jimmy Pendley brings to Cooper broad-based experience and leadership in marketing, customer relationship management and loyalty programs, and building sales-force effec initiatives," said Hachigian. "As we continue to evolve and improve Cooper's commercia to accelerate our core growth rates, he will play an integral role in enhancing our proda integrating new technologies, and escalating our reputation as an innovative, customerindustry leader."
Pendley joins Cooper following a 12-year tenure with The Black & Decker Corporation. I recent role, Pendley served as vice president and general manager of its Kwikset Locks with responsibility for a significant portion of one of the company's largest units. Pendle organization through an expansive growth period that included multiple acquisitions, pn market realignment and integration, as well as substantial expansions in the company's
http://news.moneycentral.msn.com/ticker/article.asp?Feed=BW&Date=20060524&ID=57... 5/25/2006