Document X52MaEqxdJVe7o8pY7JLvnDJ

WALL EFFECTS FOR NEW INTERIORS OR OLD...........No. 1 How you can enhance the beauty and attractiveness ofplain wall finishes for prospective buyers and renters * ' STRIPING gives an individual tQiich of beauty to the one-tone wall; It supplies a decorative note which makes a finish distinctly dif ferent from the usual, plain wall fin ish, while preserving the dignity of the one-tone effect. Because wall treatments of this type are homelike and atttax^iye, they are often of un- usuai^hoWInce in selling and renting where women are concerned. Women like the un usual, the distinctive. Striping is an effect easy to secure. It consists of paralleling the woodwork with a narrow banding line of harmonizing color--greater in strength and deeper in tone than the side-wall color. The line is applied directly to the wall, a few inches from the trim. Striping makes an excellent effect when simplicity and distinction are the theme of decoration. Bed rooms, living-rooms, dining-rooms, particularly lend themselves to this form of treatment. The colors and the paint STRIPING is most effective when the right tints and shades of the right colors are used. This question of the proper colors is one often hard to answer. To aid you we have a Department of Deco ration, composed of a staff of color specialists. This Department will be glad to assist you in choosing colors for carryingout the striping effect or in planning decorative wall-treatments for any type of interior. What paint to use. in producing the desired finish? Dutch Boys^jite-lead, the all-lead paint. At the leftis shown a typical example ofa room in which the striping effect may be used to advantage. The plain wail ofthis bedroom has been made interesting by means of the striping lines. because of its wide color range, is ideal for any color job. Mixed with flatting oil and tinted to any color desired, this paint is easy and economical to use, either for two or three-tone effects, or for plain one-tone walls. It cuts the cost of repainting since it retains its rich velvety finish over a period of years. Washing the surface does not harm the paint film. Besides striping, there are other distinctive finishes which will be described in succeeding articles. If you wish, we will send you full information about them -- how and where they may be used. Write to our nearest branch. NATIONAL LEAD COMPANY NewYork, 111 Broadway' Boston, 131 StateSueec* Buffalo, lid Oak Street' Chicago, 900 West 18th Street'Cincinnati, 659 -Freeman Avenue ' Cleveland, 620 West SuperiorAvenue St. Louis, 722 Chestnut Street'San Francisco, 48? California Streec'Pittsburgh, National Lead & Oil Co. ofPenna., 316 Fourth Avenue ' Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. 26204 Page (7 x 10 in.) Building Age--January American Builder--February 1 0000-NLI-000017613