Document VjvpzMD65JyxXxbdG9DoGqOjN

Publications Published Monthly at 420- Madison Avenue New York MARKET: The oilheating market is a 1 OILHEATING & AIRCOND1TIONclosely knit 4-way market--oilburners, ING: Fueloil Journal covers this inte heating, airconditioning, and fueloil. The progressive oilheating dealer sells ali four --a good oilburner, using good fueloil, firing a good heating or airconditioning grated 4-way market. It is the oldest paper in the field-- established 1922. Editorially, it has con sistently fostered every progressive de system. From 1919 to 1930, the principal oil- heating product sold by burner dealers was the conversion burner. In 1930 the sale of conversion burners represented 77.3 per velopment in the field and it has encouraged the trend to the complete oilheating dealer. Every issue is carefully balanced edi torially to cover the dealers' need for usable information on all four sides of his cent of the dealers" gross income. By the end of 1940, the average oil heating dealer got only 21.8 per cent of his income from coversion burners. But, beginning in 1932, he added three other major oilheating lines---heating, fueloil and winter airconditioning. 1940 gross dollar volume of the average dealer was divided: business. Heating equipment manufacturers have long known Fueloil Journal as a power ful sales aid. Its reader interest is unique among trade papers. CIRCULATION: Like its editorial content, the circulation of Fueloil Journal is carefully controlled to give complete cover age of tills great 4-way market. A detailed breakdown from the latest circulation Conversion burner units....... 21.9 per cent statement (June^JL941) shows: Heating equipment, in Power oilheating and airconditioning cluding boiler-burner units 17.4 per cent dealers and distributors.................. 12.394 Fueloil.......................... .........53.2 percenKt eayndhheeaatintingg contractors, contractors, plumbing and engi Winter airconditioning, neers....................... ................................. 37 including furnace-burner units.......................... ...........17.5 Fueloil distributors, selling fueloil and percenAt crcaensgseoroyil,aanndd theirbranches.......... heating supply dis 3.053 In 1940, 22 per cent or 75,227 conversion tributors............... 1.275 oilburners were sold with new cast iron or steel boilers. In addition, dealers sold 25,496 boiler-burner units. Total boiler sales by oilheating dealers increased 36 per cent over 1939. These dealers did a winter airconditioning dollar volume in 1940 of $21,445,264. . Total dealers and distributors............. Power oilheating and airconditioning manufacturers and their, executives. Accessory manufacturers................ ...... 16.759 515 769 Total manufacturers.... ........................ Total dealers and manufacturers, Per cent of total circulation............. Other miscellaneous............................ 1.284 18.043 99.24 128 SERVICES FOR ADVERTISERS Grand total...... -............................-....... - 18.171 Specific Products Reports. Key Market Studies. Merchandising News. Unit Sale Brand Preference Studies. Booklets, reprints of special articles. Fueloil Journal ciculation covers the oil heating and air conditioning field at the minimum rate per thousand copies. It will pay you well to get full details. Write, wire or telephone. 1132 Publications Heating VentiAlNDating *7/te Ai/i Condilionuuj Monthly THE INDUSTRIAL PRESS .. . Publisher 140-148 Lafayette St. New York, N. Y. Heating & VENTILATING is edited for engi neers, contractors, and equipment manufacturers who have the final word in the specification, installation, pro duction and main tenance of mechan ical equipment for heating, air conditioningand venti lating. The editorial content is designed to be of practical use to engineers engaged in the design, installation or operating of heating, ventilating or air conditioning equipment, and is prepared under the direction of field-experienced professional engineers. A maximum amount of space is given each month to articles showing how specific problems have been met, authoritative' discussions of timely sub jects, compilations of useful data, and descriptions of the latest practice, techniques and equipment. Generally speak ing, the emphasis is on practical rather than on technical considerations. Each month an original Reference Data sheet is includ ed far permanent use in a standard binder (back copies are available). Special issues or special sections are published from time to time. Each Sep tember a compre hensive Buyers Guide (directory of manufacturers) is included with the usual issue. Special Reference Sections are published several times throughout the year on subjects of timely interest. A special issue on Industrial Air Con ditioning was published in January, 1942. CIRCULATION HEATING & VENTILATING'S total distribution (May, 1941)--10,827, clas- sifted as follows: Consulting Engineers (419) and Ar chitects (203) Engineers Employed by them (197)..:............................... 819 Contractors (1,539) and Engineers Employed by Contractors (220)....1,759 Governments and School Boards, and their Engineers.......................... 860 Public Utility Group.................... 645 Equipment, Their Officials and Employees (727). and Designing Engineers (267)................................ Manufacturers' Agents and SalesEngineering Firms (163) Sales Engineers and Salesmen (829)........ Wholesalers (105) and Dealers (321) Educational Institutions, Libraries, Technical Associations.................... Miscellaneous and Unclassified....... 994 992 426 661 653 Industrial Firms, their Executives, Engineers and other Employees..... 1,955 Buildings, Real Estate Management 10,387 Field Staff, Correspondents, Ex changes and Advertising Agencies 440 Companies, Their Engineers......... 623 Manufacturers of Air Conditioning, Heating, .Piping and Ventilating TOTAL....... .............. :............... :.........10,827 Subscriptions to HEATING & VENTI LATING are $2.00 a year. 1133