Document Vj61O3MXpMwOY3BmKkEVnmODZ

FILE NAME: Allied Signal Bendix (ASB) DATE: 1966 Oct 10 DOC#: ASB 108 DOCUMENT DESCRIPTION: Article in Bendix Today - Whats in a Box? The Bendix Corporation VoL t, No. 1, Pagg 8 October 10, 1966 PLAINTIFF'S EXHIBIT gfcft B A box is more than something in which brake linings are shipped at the Marshall-Eclipse division, Troy, NewYork. It's called a "package" at Marshall-Eclipse and careful attention is given to its size, shape and design, according to an article in Traffic Management magazine. Boxes have an important influence on sales, transporta tion, warehousing and handling. BIG VARIETY Marshall-Eclipse has found it necessary to ship its brake linings in more than 200 different sizes and/or styles of boxes. Customers range from the giant automobile companies to some 300 smaE firms engaged in the aftermarket business. Shipments run from parcel post to truckloads. Marshall-Eclipse makes its own corrugated boxes. The carton-making apparatus has its own printing equipment. PACKAGE IMPORTANT "Ours is a rather homely product," says Sales Manager J. H. Kelly. "It has no moving parts, so we don't demonstrate it. It takes months before a customer can see how good it is. When we make an improvement, how do we get it across to the customer? --~ ----------- ------- "Obviously, one way is by Indicating tue better value of the product through pack aging;" "The brake lining business is very competitive and cus tomers are correspondingly demanding," reports Quality Control Manager J. A. Rio- pelle. "If there are any prob lems with packaging, we simply redesign the box until it fits their needs." How important is a box to a company buying Bendix brake linings? Long ago the uto com panies insisted their ship ments be palletized. Marsh f r all-Eclipse. m box mounted on a wooden pallet. It held 7,000 pieces of brake lining and replaced 44 separate car tons.