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Ad No. 911 ^
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PlasteririfYbnaitrtes
Plaster & Cement Mason
December 1952
The Lather
m"HEARD THE LATEST?
the terrific/
smm-im* stor^!11 -
Here's the lore-down on mill-mixed Strl'CTO-Lite pcrlited gypsum basecoat plnsrer. Let me tell it in a few words and jaSt...iot SrRUCTO-LlTE is important news. Only water added on the job. Light-weight and easy-working under rod, darby and trowel. Faster ap plication-half the weight, less effort. Uniform con trolled suction--easier finishing. Quick drying--almost as fast as sanded plasrer. Economical--compares in price with job-mixed, light-weight aggregates and plaster. Easy to estimate quantity needed. And... STRUCTO-LlTE is easy to order--only one material to buy. So...try it soon!
By the way...architects, builders and even owners are talk ing about the wonderful plus-advantages of light-weight Structo-Lite basecoat plaster. How it builds strong, hard walls with the least possible load on building framework. How fixed mill proportioning and mixing with top-grade perlite assures uniform set and uniform high strength. And they like the added fire resistance--a big impruscuicui o,c. sand. So talk up Stfucto-Liti:. 5our customers will like it --and they'll like you for recommending it.
P.S. Mill-mixed STRUCTO-LIIE is now available coast to coast!
YOU! U.S.O. SALESMAN
r. m. Rea- u. s. Pit, on.
Wi UNITED STATES GYPSUM
The Greatest Name in Building
O O
Fulton, Mornsary Comptiny
Adirrtising . . , CHICAGO