Document VJj0z1Jv4L3bd2vnNkGywd0K8

jmwammuA ririlT iniliiiie^aaaafcgieeh. LIA15 756 ^--''fiii^intii rifflirli'ni'iir'' nliaHlTiSttt'litSi --L- if-" tiifj P. M. Porcine. Secretary tad Assistant Treasurer Tbs Association will bs spending la 1963 alnoet tl28,000 fw space advertising. The mm prcnrrai we were conducting 1 1962 will ~vrtliwT with slight change*. however, two bo w campaigns will bo conducted la 1943, o m on battery powered vehicles and tbs otbar alasd at roofing ontrectera. For ths flrat tlM, wa will ba going lato ths Mgsslae "Bnalaaaa Vaak* with 7-2/3 devoted entirely to proantlag tha idee of bsttexy powered vehicles. Thaaa ara tba ada wa will ba ranli* la lapertaat Mnsgsnent Mgs sins. Added depth will ba supplied to this effort ty rtmliy thaaa awa ada la foil page aiaa la "factory* and "Materials Trgliwarlm * To gat added mileage fron this campaign, wo ara worfclag wary elaaa ly with tha Electric Induatrial Truck Division of tha Matarlala Institute, lac. and tha industrial battery aaaufacturara. To thaaa and all of tba anjor alactrle utility coopanlea la tha D.S. sad wa haoa aant out this brochure asking for thsir 000paratloo aad suggesting ways sad Macs by idilch they can cooperate. Copies of tha brochure ware seat to all Mahers co ApriTs, 1943. Another new Bagetine la which wa will ba advertising durii^ 1943 la "Booflag, Siding and Insulation," aoat of d>oae rsadars ara roofing con tractors. Our Mlsctioa of this pageline was based on tha feet that wa found wa eould sail archltacta on tha idaa of a lead roof through our ada la "Progressive Architecture* end tha work of our staff architect, Ed Martin. After tha plana catling for lead left the architect's office aad want cot for bide fro* roofing cootractors, wa found tha roof . falllrg la on ue. Tba roofing contractor, not being fieri liar with lead, would charge an out rageous, to us at least, prsad'ei and suggest another natal. Thus w fcas'd it necessary to convince tba miw that lead could bo handled la the sans -- and sore important, tha etas cost as other astals. This la eoa of the ads wa hope will help do this for ue. Tba rest of our 1963 campaign' will ooetlaua pretty much oc tha s s m level as we bad la 1942. These are tha areas of activity and tha Bagaslaaa wa will ha 1st Architectural aad Construction Msgsrinse Design Magslines Ceramic Mags rinse Plgnsota Vibration Oontrol Because none cf us la tbs Association carry order books. It Id vary difficult to eseess tha value of our apace advertising on tha basis of tens of load told. Tie Deal beat criterion than eight be tbs naabsr of Inquiries we rsoeivs as a result of our proaotloaal efforts. -1- LIA1575? mtfnim'i t.K.Porclna In the period April 1, 1962 to February 28, 1963, 11 month*, the total wrndmr of inquiries received by L.I.A. mm oror 7,100, about 30 mrj work- -----Inf day. Of Umm, over 2,200 mn directly attributable to tbo ad campaign. And more important 2 boll*** la tha fact that almost 1,000 of these ' wr of a nature that required datallad answers iy one or more mashers of tha ataff. ; In anower to these Inquiries a east out over 33,000 pisoee of Uteraturo, ranging la alaa from a one-page reprint to our 230-page book "lead la Nodars Industry.* Our exhibit In tha back of thla roaa shows tha llte- ratura we ara currently distributing, tha mMiar of aach aast oat aa a re- ault of inquiries received la tha laat 11 months, and tha maher dlatrl- butad through bulk nailInga. Z believe a few eoocrata examples of tha valna of our promotional efforta ara la ordar. Just laat nonth, aa engineer la tha firm of Z.X. IW1, eaa of tha top architectural firna la tha country, telephoned aa about tha aaa of aheat laad aa a -pool liner. Va 'hit" thla poor fallow tram all aIdaa. Aa a reault, the epaeiflcatlona call for a 6-lb. cheat lead n*f la what will probably be tha largaat reflecting pool la tha world, 160 x 120 ft., using over 30 tone of sheet lead. This Job la la tha Aviation and Speoa Building, Washington, 0. C. Be said ha aaw our ad la "Sweat's Catalog." Haaoa his call to as. Another one of our "ada" co leaded poroelala ensealed natal generated an Inquiry fron tbs D.S. Ftost Office making If thla poroelala anawalad material would be satisfactory for nail boxea. We are of eouroo going all out on this Inquiry. These ara Just two of may that Z eould relate. 1 A growing market that 1 firmly beHare la due alaoat entirely to our promotional efforts is tha saa of laad-asbestoa antlTlbratlon pads under buildings. Z would Ilka to disease for a moment a serrloe tha Association son offer Its members and to do so Z ballara Z can do It beat ty illustration. Early In World War ZZ, the U.S. Xary decided agalast red load paint because It required a long drying period before tha next coat of paint could be applied. With this blow to our Berkat, tha rad lead manufacturers acted through the Aseoeiatloa to fora tha Bad lead Technical Ccswxlttee. Through thla ooaadttea's efforts, fast drying red lead formulation# were developed and tasted. Mary of these have beoone standard specification paints of tha Bery and elsewhere and aa our rad lead manufacturing friends can attest, this eoadttea can oertainly be credited with helping to main tain tha rad lead market we now enjoy. Tha ooanlttee has broadened Its eoope reoeatly to Include all lead pigments and la now known ae the Lead Pigments Technical Ccoilttee. The Ceramic Technical Cremittee la another example of bow a similar situation was handled In that Industry. Thera bars been many other examples of Joint efforts fay tha Industry slnoe L.Z.A. "vl Pfr^P* there are among the member* similar groups who could 1 fit through this type of Association activity. All we oak la that you let know how wa can help you. -2- vm j j i iiijpp SBL"y $