Document VJ6xVOoX0jE0MyNx78GVyKRdw

0007--SWP--041610 0007--SWP-041611 0007-SWP-000125006 UI718 `9 N3> t c o l o r s , wi.vrr a n d v a r n is h e s f o r t h e ma s t e r f a in t e r at No. I Furniture A safe varnish for furniture and general inside use. Is medium in color, easy working and quick drying. It dries dust free in four hours-, hard in twenty, four hours, and can he rubbed. First Coaters, Fillers and Driers Mttrvclac-er A varnish first coater specially designed as a substitute for White Shellac, on natural or very light-colored woods not stained. Marvelac-er is perfectly transparent in color, has excellent working qualities; will not show laps, streaks nor brush marks; is not afifcctcd by wutcr, dampness nor frost, making it superior in every respect to Shellac as a first or foundation coat on any grade of woodwork. Under favorable conditions dries tiard in about five to six hours; to re-coat over night. Hard Drying Coaler A perfectly safe, clear first coaler for the best grades of work. Is very elastic, therefore will not crack, powder or dust up while sanding, like ordinary first coaters. It sands down smoothly and does not allow subsequent coats to sink away or perish. Can he satisfactorily brushed or reduced and dipped. When t used as a finishing coat on cheap or medium grade chairs will produce a good, durable finish that will not mar or print. Medium in color and body. Dries dust free in two to three hours and can he sanded and re-coaled in twenty-four hours. Shellac-Coat "A beltcr-than-shellsc" first coater. A specialty which, if properly applied, produces an undercoating for varnish which on interior finisliing lfloors excepted) will be found a splendid substitute for a coat of shellac. Works freely, dries promptly and docs not settle. Shellacine A specialty made for first coating on interior woodwork f doors, kitchens and bathrooms excepted). Shellacine is light in body ami consequently easily applied. It does not depend upon its filling qualities, but absolutely seals the surface, thereby preventing absorption. It should lie only lightly sanded. Sltellacitie will not settle hard nor become gummy in bottom of package. Dry-o-nite The master painters' drier. A strong, reliable, economical and uniform drier. It mixes readily with oil. and will not curdle or separate. Will not hum the paint or cause surface drying. Hercules Drier This is a pale, high grade drier of exceptional strength. Mixes readily with >it and will not curdle or separate. Will dry paste wood fillers promptly and perfectly. Owing to its heavy Imdy, good color and great drying strength, it is most economical for the Master l'ainter mid Furniture Trade. Japan Drier A strong, economical drier. Sherwin-Williams Paint Prepared--SWP SWP b manufactured in liquid form ready to use for painting' buildings, outside niul inside. No tatter paint can ta made for the purpose. It is better (tan hand-mixed lead and oil or inferior prepared paints, because it works easier I j I I i \ t i1 i 0007--SWP-041612 i ! 0007-SWP-000125007 48 COLORS, PAINTS AND VARNISHES FOR THE MASTER PAINTER under the brush, covers mure surface lo the gallon, looks better, and through its economy in u-c. allows llie |>aiu(cr lo make more money on the job. The best paint made anil sold today is |rcjiareil paint. This fact is being generally recognised in spite of the many handicaps under which prepared paint lias InlHircd since its inception, liven now there arc many inferior prepared paints on the market which are made to sell cheaply, so that a person who wishes honest goods can only' be sure of obtaining them by buying a paint which bears the name and guarantee of a reputable maker. There are many more poor prepared paints on (lie market than there arc good ones. What is true of prepared paint is just as true of white lead, which has been looked upon In the past and is still looked ii|>oii by many painters as the best painting material to use. All white lead is not good. There is a great difference in various brands. Just as much trouble and as much dissatisfaction, and in fact as jxior results are secured from the use of poor white lead as there is from poor prepared paint. Adulterations in white lead, however, are difficult to detect unless otic Is a chemist. Impure lead can S|xiil the best oil and cause much damage to the appearance ami durability of the paint film, just as a poor grade of oil in a prepared |iaint will give it the tendency to crack and peel away. The painter has to trust that Ids lead will be all right as well as his oil and to apply the mixture with tile hope that no bad results will ensue. By using a good pre pared paint such as SWP lie can be absolutely free from uncertainty and be sure that the job which lie is doing will be satisfactory in every way. For the benefit of the painter wlio prefers while lead, we would recommend the use of O I) V Lead described in the first part of this book. It is guaranteed strictly pnre. The lies! prepared paint made by manufacturers is the result of the proper selection of only ibe best raw materials such as pure white lead, pure linseed oil. nine and turpentine, and the exact and thorough mixing and grinding of these ingredients into a product that will always lie uniform, owing to the exactness of die formula used. The perfection of machinery for the mixing and grinding of paints has now reached such a point the ingredients are ground to such a degree of fineness and arc so thoroughly combined, tliat the paint which is thus made will cover more surface, and will wear longer and better because of the fact that the jaiut film is knit firmly together on the surface and presents a smooth solid front to the weather. The results are more economical because, owing to its greater spreading capacity per gallon, it will go farther than an equal amount of other paint. All of these points are ones that tlie practical painter will do well lo consider before lie recommends or uses other paint on his jobs. The Sherwin-Williams Co. have been making prepared paint for nearly forty years. It has always been our )iolicy lo manufacture the best paint that it is possible to make. We have always hclicvrd that the best paint sells best, and that it is sound business policy to make SWT thoroughly good from the practical man's point of view. The immense growth of our business proves that we arc right in holding to such a belief liccause we could not possibly have reached our present success if SWP had not given constant satisfaction. We believe strongly in good quality. It is the only principle on which a lasting successful business can be built. This is just as true in nur business of making paint, as it is in the painter's business of spreading it. The better work you do, the more work you get. If you paint a man's iiouse and he is suited, he comes to you the next year to have you paint his bam or oilier buildings which he may own. Your success is o.ur success, so that you can see that our only hope of winning and holding your support, is to give yon a paint such as SWP tliat will furnish your customers general satisfaction. B2S1 OKI ise. 0007--SWP--04261.3 0007-SWP-000125008 !! I ! 4 10 COLORS, FAINTS AND VARNISHES FOR THE MASTER FAINTER yellows, etc. ilencc we are provided with dry stocks tlial we know are of best quality anti thoroughly reliable. We also employ a large slnlT of chemists; and of every batch of lead and zinc, every tank of linseed oil. every barrel of turpentine, two samples are taken. One of these goes to the chemical laboratory, where it is carefully examined for its chemical properties. The other goes to the testing rooms, where it is tested fur its working and drying ipialities, color, elc. This is adhered l<> absolutely in all mtr factories, not as a matter of form, Ih iI as an additional safeguard to our high quality. We also manufacture our own OKI Dutch Process Lead. The reason for making mtr own lead is not only due to the fact tint nnr consumption of carbonate of lead is very large, Inn also to the fact, as we make, sell and distribute a com plete line of paint and varnish products we feel that it is decidedly to our best interest to furnish the trade with a strictly pare grade of White Lead. Our Stack House, where we make O D P Lead is 213 feet long, 84 feet wide ami contains 16 stacks, with provision for adding any number of new slacks from time to time as the growth of the business may require. Each stack lias a capacity of 10.000 |mls, each pot holding about 25 pounds of lead. The Mill Building in our plant is 150 feet long, 75 feet wide and live stories high, and con tains grinding machines, casting kettles, buckle casting machines, etc. In making our O D P Lead we use only the best double refined, desilverized pig lead. This is shipped us in car lots and samples are taken and tested from each car before the lead is corroded. By this thorough method of checking the ratv product that goes into our White Lead, ami by careful and up-to-date means of manufacture, wc are able to produce a lead which we know will be absolutely satisfactory in every particular and one which will meet exactly the guarantee shown on every package of Old Dutch Process Lead winch we manufacture, and which is: "This package is warranted to contain nothing but Strictly Pure White Lead, ground in Strictly Ptire Linseed Oil, and we will pay one ounce of gold for every ounce of adulteration that it may lie found to contain." All the processes of O D P Lead manufacture are supervised by men who have had years of experience in the lead business. j I I(I I \ \ fi 0007-SWP-041614 0007-SWP-000125009 ! J 20 COLORS, PAINTS AND VARNISHES FOR THE MASTER FAINTER l S-W Old Dutch Process White Lead UR O D P White Lead is made from the best double refined, desilver O ized pig lead, manufactured by the Old Dutch Process, which, although slower than other processes, gives the lead a seasoning and aging which cannot be obtained in any oilier way. It is ground in S-W Strictly Pure Linseed Oil and contains all the old-fashioned good finalities necessary for use as a base with (jilting colors. Its purity is guaranteed oil the package. Put up in I2yi 25, 50 and 100-lb. kegs. Sherwin-Williams Colors ONTROLLING, as we do, every accessory of color making--manufactur C ing our own dry colors, oils anil driers and possessing expert knowledge as to what constitutes the highest standard of quality--we arc in posit ion to produce colors of exceptional merit that can always be depended upon for good work. S-W First Quality Oil Colors--Paste Finely Ground in Pure Linseed Oil. IIERWIN-WILLfAMS First Quality Oil Colors being mainly for the pro S duction of tints and shades for the painter's nse, it is important that the colors should be of uniform strength, shade, purity, fineness and true to name. It has been our endeavor for over 40 years to maintain as nearly an abso lute standard as possible in these respects. We arc exceedingly careful in the selection and purchase of the necessary raw materials, besides we pay more than ordinary attention to the fine grinding of this lint so that the colors will assimilate thoroughly with White. On account of the character of our grinding, etc., our colors will be found to break up ami assimilate more quickly with other pigments than the usual run of oil colors sold. Our line includes all the standard tinting colors. They may be divided roughly into tivo general classes, one containing the Blacks, Blues, Greens, Ver milions, Chrome Yellows and Tuscan Red, all of which are manufactured. The other class includes what are known ns earth colors, such as Umbers, Siennas, Vandyke Brown, Indian Red ami Yellow Ochre--these are found in the natural state m various locations and in a very widely varying quality. Sherwin-Wiiliams 1st Quality Oil Colors represent the best we are able to make. Fainters wlio use (luting colors with White Lead as a base will find that the Sherwin-Williams Old Dutch Process White Lead has all the old-fashioned good qualities necessary. Our Old Dutch Process Lead is free from acid and is. ground in the best am! liurcst linseed oil. It is corroded in our own lead plant, ground in our own mills in linseed oil of onr own manufacture, and will be found satisfactory in every particular in connection with our tinting colors. t 0007--SWP--041615 0007-SWP-000125010 23 COLORS, p a in t s a n d v a r n is h e s f o r t h e ma s t e r p a in t e r S-W Enamelastic--Liquid jVAMEI.ASTIC is a line of high quality white enamels for use in interior E and exterior finishing. As white enamel is in reality a white color in varnish, the Iwu prime materials rci|tiireil in nuking it are a very while and opaque pigment anrl a varnish ns nearly colorless as possible. These must he prepared in such a way as to secure best working, flowing anti drying qualities, giving the fullest surface anti a Itislor that stays permanently white without any tendency to crack, mar readily or perish. All of these details have been carefully watched by us in manufacturing Enamelastic. It is easy working, with splendid (lowing qualities, has great opacity or covering power, is firm yet very clastic drying, producing a pure, clean-toned white that holds its color anti makes a full, rich finish. In short, it represents the very highest quality Enamel possible to secure from a combination of choice raw materials and nnequalcd facilities for manufacture of high grade paint and varnish products. This line includes five distinct finishes: Enamelastic--Liquid--Exterior This is a pure white enamel of extremely easy working and (lowing quali ties, designed especially for use on high class decorative work, entranccways, store fronts, yachts, vehicles, etc. It dries dust free in ten or twelve hours and hard enough for re-coating in four days. It has the greatest durability under outside exposure. Owing to Us elasticity, it cannot be rubbed until bone dry. Enamelastic--Interior--Pure White For Gloss Finishing The same in general character as Enainelastic, Exterior. It is intended practically for finest grades of interior work, where it is desired to leave the surface in a dull gloss or lightly nibbed finish. Dries dust free in ten to twelve hours, bard in two days and may be lightly rubbed in five or six days. Enamelastic--Hard Drying Interior--Pure White For Rutting and Polishing This is an intensely while enamel, possessing splendid body, fine working and Mowing qualities, ami which remains permanently white. It is adapted for use on fine interior work which is intended to be finished in either a rubbed or polished effect. Dries dust free in three hours, hard in twenty-four hours. Can be rubbed in three days and safely polished the day following. Enamelastic--Hard Drying Exterior--Pure White Ftr Rutting and Polishing This is tire same as Hard Drying Interior, except that it is what is generally termed a bluish white--designed especially to meet the demands of those wlto prefer it in preference to an absolutely pure white. Enamelastic--Dull Finish Interior--Pure White Produces a nibbed effect without the necessity of rubbing. It is full bodied, works very freely, flows out perfectly and dries quickly with a hard, rich, flat finish. It is pure white and is intended especially for use as a last or finishing coat over Slierwin-Williams Elal-tonc White or S-W O D P White Lead. It should be applied with a good filch brush. Put np in quarts and gallons. 0007-SWP-041616 0007-SWP-000125011 interior olor in while e must ; qualivithout c Ik'cu ticking, rm yet or ami mamel qualcd tis line qnalitways, rs ami under T- ended c the weI vc rking (I for ;d or Can rally who lied, flat hing .ead. COLORS, FAINTS AND VARNISHES FOR THE MASTER FAINTER 29 Enamel Uiu/ercoalings In building up the undercoats for While Enamel work there is one important factor that predominates, and that is I lie matter of thoroughly covering and obscuring the original surface with the least number of coats and llte minimum amount of labor. While there is a difference of opinion among practical painters relative to the best means of preparing the ground work for enamels, it is pretty generally known that the majority of them prefer White I.ead in oil. We believe that While Lead in oil is well adapted for the priming or initial coats particularly. For the intermediate coals there is <iuite a diversity of opinion among painters ami decorators, some preferring to use l.catl dear through, simply manipulalrog it differently with respect to thinning For the various coats, while others are strongly in favor and practice the idea of combining a certain amount of zinc with the I.ead, gradually increasing the percentage of zinc as they approach the final undercoat over which the enamel is to be applied. For tins intermediate work we recommend S-W Flat-lone While, a product which is being largely used to-tlay by a number of painters throughout the country for that purpose with the best of satisfaction, S-W Flat-tone White is put up in both paste and liquid form and can tie successfully used throughout in building up tile undercoats over which the enamel is to lie applied. We will not attempt here to outline any specific directions for thinning our Flat-tone Whire which is put up in paste form, because we believe the question of reduction of those goods is a matter which should be left very largely to the good judgment of the practical painter. S-W Enameloid--Liquid SPLENDID varnish paint for use on inside walls, ceilings and wood A work where a high gloss paint is demanded. It is a moderate priced yet high quality that insures satisfaction when properly applied. Easy of application, it does not drag under the brush, covers well and is economical. Can be cleaned with soap and water without injury. Comes in 19 shades anti white. Put up in P*-, J4 pt., pint, quart, '/, gal. and gallon cans. Six of the more popular shades in the line arc shown on the insert at the back of this book. S-W Bath Enamel--Liquid HE best Bath Enamel that can be made. Ground in special liquids which Tproduce a porcelain-like surface that will successfully withstand the effects of hot and cold water. Tl is tough and tenacious and will not chip or flake. It is also very durable and frequent repainting is unnecessary as in the use of cheaper enamels on the market. Rath F.namel is not a cheap, low-priced article, but the highest quality arid most satisfactory and economical one made. Conies in Porcelain and Ground. Put up in '/x pis., pts., qts. and gals. S-W Enamel--Liquid NAMEL differs from paint in hardness and gloss, which is obtained E through the use of zinc white and varnish in addition to materials found in ordinary linseed oil paint. S-W Enamel produces the much desired enamel finish on woodwork and walls af a great saving of time, labor, number of coats and cost of material over old methods, ft also brings enamel finishing within the reach of persons of moderate means. It is especially suited for use on bedsteads, desks, tables, chairs, etc. Comes in 14 good shades and ground. Put up in !4 and pts., pts., qts., '/x gals, and gallons. t 0007-SWF-041617 0007-SWP-000125012 .10 COLORS, FAULTS AND VARNISHES FOR THE MASTER FAINTER S-W Flat-tone--Liquid and Paste LAT-TONE is .1 specially for tlic arlislic decoration of interior walls, Fceilings ami woodwork. Jl is (lie only entirely satisfactory finish which combines: soft, velvety Hal effects and richness and depth of tone. It produces a satisfactory surface which can he refinished at any time, and is especially adapted for use as a ground coat under enamels and glaze colors--the highest type of decoration. Easy to apply, it does not streak when put on with a wide wall nr kalsomine brush, and is very durable. It permits of retreated washing and cleaning without injury. In addition to a large covering capacity secured through the extreme fineness in grinding, Elat-lone is always uniform in color. It comes in 23 shades, 19 of which are put tip in liquid and paste form, while the remainder arc put up in paste form only. Work fs now under way towards putting out all of the Flat-lone shades in liquid form, and v.-e expect to do this very shortly. Flat-tone is economical to use, owing to the variety of shades provided. It is a high grade product in every way and it is not like the cheap kalsomine finishes on the market to-day, which aim at the same result, but which are realty only satisfactory for cheajrcr work. Flat-tone fins been made to meet I lie (articular requirements of the higher class work, and produces a finishing effect far sii|tcrior to any materials heretofore offered. Unlike oil paints. Flat-tone is very finely ground in high grade Japan liquid, is uniform in color, has easy working and good flowing qualities, splendid cover ing capacily, and docs not require stippling to insure a uni form finish. Flat-tone lias been used with splendid results on a number of the largest buildings in the country ami is a wall finish which is worthy of the confidence of every painter. Sixteen of the colors in this line are shown on the insert at the hack of this book. Directions (or Use of Flat-tone Liquid First Coat--Flat-tone Mixing Size mixed equal parts with Flat-tone Liquid. I f a more economical job is desired Wall Size may be used instead of Flat-tone Mixing Size. Where it is desired to use ODP Lead as an undercoating Flattone Mixing Size may lie mixed equal parts with lead and oil that has been made up to a brushing consistency. Second Coat--Flat-tone Liquid as it comes from the can, or if this seems to be a trifle too heavy, thin with a small amount of pure spirits of turpentine. It will be found that this method will give very satisfactory results for two-coat work, although we always recommend three-coat work. Third Coat--Same as second coat. Directions for Use of Flat-tone Paste First Coat--Flat-tone Paste mixed with enough Flat-tone Mixing Size to make it of a brushing consistency. If lead and oil is to he used for the founda tion coat, the ODP Lead should be reduced to a brushing consistency hy addition of Flat-tone Mixing Size. Second Coat--Flat-tone Paste reduced to a brushing consistency with a mixture of one part Raw Linseed Oil to three parts turpentine. Third Coat--Paste Flat-tone reduced to a brushing consistency with turpentine. J <r tl r, ill ac Tl FI: 01. Ob 0007-SWF-041618 0007-SWP-000125013