Document VG36y3jMBryGoBG73N9bOnjMZ

__ /jT \J _ /heA-f3aA*<s{~_ This advertisement w ill appear in the March 24th and 31st issues of the PAINT, OIL AND DRUG REVIEW n a uw i a mtfT One of New York's master painters told the following story at the recent Convention of the International Asso ciation of Master House Painters and Decorators: "I was called into a conference between a prop erty owner and a banker. The property owner was applying for a loan and the banker refused the loan until the man had his property painted. The banker said: `I have been reading die "Save the Surface" advertisements and I am looking to the security for my money three years from now, and I know that three coats of paint will increase the credit value of the security' This incident is typical of the attitude of a few bankers thruout the country. A questionnaire recently sent out by the "Save the Surface" Campaign to a large number of bank ers demonstrated that the majority of them recognized that the painte'd condition of a property is an index to the* ftwn/r'e hnt w* doubt if the bankers cf the country realize as funy as lacy suvuiu Uic economic function oi paint and varnish. The "Save the Surface" Campaign is helping to educate bankers as well as property owners. NATIONAL LEAD COMPANY New York Cincinnati Boston Cleveland Bbfftle St. Leals Chicago Son Francisco (John T. Lewis A Bros. Co., Phlle.) ' (Nations! Lead A OQ Co, Pitts.) Believxng as we do, that the "Save the Surface" advertising it a powerful influence in increasing the volume of painting dene in this country, and be lieving that we, like all ether manufacturers in the paint and allied lines, are rtttivinf our share of the benefits of this advertising, we gladly devote this space to the promotion cf this co-operative work.