Document V3YZny51BDMm4BDOGvGgQBQDj

UMBER Holding the l _________ ____ ____ be _____the lurch or get the blame. Derived from the "StripeHerat"hoaxpopularamongstudents. Thevie. tub holds a bag and a lantern, die latter supposed to sec as a lure. The rest ofthe partygo offia thewoods to drive in the. snipe and, of Course, never return. THE panel at the right, labelled "CHEAP" PAINT shows a section of siding just as die camera caught it. CKPrt-' '/--Mi When this paint was applied.a few months before the picture was made, it looked as good as the Dutch Roy job shown beside it. But what a difference a few months' exposure has made! The ''cheap" paint job is "shot to pieces"...Iong before the owner had any idea he would have to repaint. And, to make matters worse, he now has to pay also for burning and scraping off the old paint before new can be applied. Expensive business this... the kind of thing chat ends up by lumber holdiag the bag. Photo from our records after \a few; months. Wbe lumber, so costly to-protect ! usif lumber?" For when"cheap"paint goes it leaves the victim with a grievance against paint and surfaces that must be protected with paint. He naturally feels that lumber costs a pretty penny to protectand that icmight be better the next time to build with other materials. Don't let "cheap" paint make lumber hold die bag. This one simple precau tion will prevent it: Every time you sell siding to a customer point out die im- portjajnce. of employing both good paint andj^ gopd painter. '$bere,$ nothing better than Dutch Boy When you suggest painting with Dutch Boy White-lead you can be sure you are ' recommending ar paint.that- is durable. a pafht that protects LUMBER and' protects the LUMBER BUSINESS.:;.. * . , Paint madewith DutchBoyWhite-Lead DUTCH BOY - ! j y&jBSfefr'' Tin* Dutch Boy job is three years oldand stillgood ts of wear. Long-wearing point like this ivides economicalprotection andneverlets lumber down. does not crack and scale..It resists the weather...wears down stubbornly by gradual Chalking, leaving a smooth, even surface for new paint. If you happen to carry Dutch Boy White-Lead and the other Dutch Boy paihtproductSjSO much die better. When you actively sell Dutch Boy there's no danger of lumber holding the bag and besides you build up a profitable volume of paint business for yourself. DUTCH BOY WHITE -LEAD NATIONAL LEAD COMPANY III Broadway, New York; 116 Oak St., Buffalo; 90d West 18eh St.,' Chicago; 659 Freeman Ave., Gadhaad; 820 West Superior Ave. Cleveland; 722:'Chestnut St., St. Louis; 2240 24th St., Saa Fran<2'ico;NauooaJ-BosronLeadCo.,8< Street, Boston; National Lead & Oil Co. ofPa.* 316 Fourth Avenue, Pittsburgh; John T. Lewis & Bros. Co., Widener Bldg* P KD-4376--Amer. Lumberman, April27 and Sept. 14, 1935 ft