Document V3KJw9L1yZ5okk5NGmx4KdQd8

Check over WhiteLead's 14 paint- - making properties! From mixing and grinding ease to weatherresist-: ance, this pigment helps you make 1. Mixing and Grind ing Ease 2. Package Stability 3. Hiding good paint... and make it better. 4. Brushability What's more. White Lead im parts these 14 properties to paint in well-balanced proportion. Many of these advantages stem from White Lead's unique ability to form lead ``soaps." The "soap" 5. leveling 6. Drying Action 7. Whiteness 8. Fool-Proofness 9. Film Strength story at the right tells why. 10. Flexibility Remember, our technical staff isaryour call to helpyoufit"Dutch Boy"Basic Carbonate WhiteLeads into your formulations. YoulL get recommendations backed by 11.Tint Retention 72. Adhesion 73. Gloss 14. Weather Resistance more than JO years of continuous paint- fence studies...theiongestpro- tprr ofits kind on record. Dutch Boy gfjgr B-----.--O--A--J--MC.AOleDIw--jag.i.y..S..: Why head "Soaps"? When White Lead combines with oil, a distinctive type of "soap" is formed. As shown in the photomicrograph, it is fi brous in structure, consisting of multiple projections radiat ing from a central core. These formations intermesh and mechanically reinforce the paint film, giving it greater toughness, flexibility, adhesion and weather resistance. WhiteLead's tendency to combine with oil also means readywet ting--and mixing and grinding ease. White lead KD-526SA--Official Digest, March, 1948 0000-NU-000015968 N 29262 .White head adds HOB oi the Properties that MalteS Paint White Lead fills the bill 14 ways in helping you makegood paint All along the line... from mixing and grinding to weather resistance... this one pigment offers 14 important paint-mak ing properties. And these prop erties are imparted to paint in well-balanced proportion. Many of White Lead's paint- making qualitiesgrowout ofthis ^pigment's ability to form lead "soaps"., .as explained at right. Let ns help you fit "Dutch Boy" Basic Carbonate White Leads into your formulations. Our technical staff will offer rec ommendations backed by more than 30 years o continu ous paint-fence studies... the longest project of its kind on record. T. Mixing and Grind How'TeadSoaps' ing Ease Improve Paint ' 2. Package Stability' 3. Hiding 4. Brushabilliy 5. Leveling 6. Drying Action 7. Whiteness S. FocJ-Proofness 9. Film Strength 10. Flexibility 11. Tint Retention 12. Adhesion 73. Gloss 14. Weather Resistance White Lead combines with oil to produce a distinctive type of "soap" formation, having a fibrous struc ture. The photomicrograph shows how multiple projections radiate from each central core. As the soaps grow, these projec tions inrermesh and the paint film is mechanically reinforced ...given greater toughness, elasticity, adhe sion and weather resistance. WhiteLead's tendencyrocombine with linseed oil also explains the ready wetting of this pigment and consequent mixing and grinding ease. .> Dutch Bey Rett. DA Pat. Off. ---- White toad U" ' Mlf. KD-5269A--Official Digest, April, 1948 OOOO-I^-^015969 : N 29262.01 - * 3 I ... White lead adds MORE of the Properties that Make 6ood Paint From mixing and grinding to. 1. Mixing and Grind the finished job, White Lead ing'Ease helps make paint better 14 ways. took at the list! What ocher pigment gives you so many paint-making properties? 2. Package' 3. Hiding 4. Brushai Remember, too. White Lead 5. leveling imparts these qualities- to paint in well-balanced proportion. Science shows that many of White Lead's paint-making ad 6. Drying 7. Whiteness 8. Fool-Proofness vantages are directly traceable to 9. Film Strength this pigment's ability to form lead "soaps." See the "soap" story at the right. Let our technical staff help you fit "Dutch Boy" Basic Car 7G. Flexibility 17. Tint Retention 12. Adhesion , 73. Gloss bonate White Leads into yOur 74. WeafherReslstance formulations. You'll get recommendations backed. . by more than 30 years of continuous paint-fence es testing., .the longest pro Dutch Bey Asa, tr.S.rtt. off. ject of its kind on record. White Lead combines with oil to ce a disrincr;vetyp of "soap" .don, having a fibrous strucMultiple projections radiate rrom & central core. These formations spread out, in termesh and mechanically reinforce the paint film, giving it toughness, flexibility, adhesion and weather resistance. White.Lead also combines readily with linseed oil. Thar's why this pigment wets so easily andmixes and grinds so well. While Lead KD-5270A--Official Digest, May, September, 1948. ft N 29262.02 OOOO-NLI-OOO0I597O 'fcif p $- ' .. .While Lead adds MORE of the Properties that Make Good Paint Easy mixing and grinding is just one of the many ways White Lead helps you make good paint. Listed ae the right are all 14 of its advantages. ..all mighty important. Check them over. See if you don't agree! What other pigment contributes so many of the properties thati'make good paint? And get this: This one pigment not only offers 14 paint-making properties but imparts them to paint in well-balanced pifoportion. Many of: the paint-making properties of White Lead result from its stbifityto formJead "seeps." (See photomicrograph arright.) Sb.'.Iet^us^help^ou fit **Dutch Boy" Basic Carbonari White Leadsi into yobr formulations. Our tec! staff is at your call.You'll-get recommendations backed by broad experience, aod over 30 years of continuous paint-fence studies...the longt of its kind on rdcord. 7. Mixing and Grinding Ease 2. Package Stability ' '^^Wk9 ] ' 4^^^hability 5. Leveling 6. Dryirtg/ .7. Whitens V:8, Fool-Proofness Film Sf^ength 10. F The "Soap" I that Make? Paint Better This photomicrograph shows the "lead soap" formations which, grow when White Lead combines with oil. These,' soaps account for : many of White Lead's paint-making properties. Note' the intermeshing fibrous structure, consisting of multiple projections radiating from a central edte. These intermeshing for mations spreadout and mechanically reinforce thepalntfilm. ..grveitgteater toughness.fiexiibility, adhesion an^l weather t~~ White .Lead's tendency to o with iinseid oil; .also lexplains the ready wetting of this pig- , ment, and jeonsequent mixing and; grinding lease, Led; KJtTIOHAl LUO CCHPAHT--New Tori: 6; Buffalo 8; Chicago 8; Clncirtnatl 3j:Cleveland . 13; Pittsburgh 12; si. Louis 1: San Frnndeco 10; Boston . {Nattonallrtacl Co. ot Unss.); PhlladetDha 7. (John T. Lbw Ib & Bros. Co.). RD-5254--Paint Industry, March--American Paint Journal, February l6--Oil, Pat Paint, Oil and ChemicalRgpipihi^ebTitary 5, 1948 RD-5254A--Official Diges&piiijbruetry?1948 . i Drug Reporter, February 2-- 0000-NLI-000015971 N 29262.03 ...White Lead adds MORE of the Properties that Make Good Paint Check over White Lead's 14 paint-making properties} From mixing and grinding ease to weather resistance, this pigment helps you make good paint... and make it better. What's more. White Lead imparts these 14 properties to paint in sysrli-balanced proportion. Many of these advantages stem from White Lead's unique ability to form lead "soaps." The "soap" story ar the right tells why. Remember, our technical staff is at your call tohelp you fit "Dutch Boy" Basic Carbonate White Leads into your formulations. You'll get recommendations .... backed bymore than.?0 years of continuous paint-fence studies... the longest! project of1 its kind on record. 7. Mixing and Grinding Ease 2^1?ackage Stability 3. Hiding 4. Brushabilitv 5. Leveling 6. Dtying Action 7. Whiteness 8. Foot-Proofness 9. Filriv Strength 70. Flexibility 17. Tint|Retention 72. Adhesion 73. Gtbss 14. Weather Resistance When White Lead combines -with oil, a dis tinctive type of "soap" is formed. As shown in the photomicrograph, it is fibrous in struc ture, consisting of multiple projections radi ating from a Central core. These intermeshing formations spread oat and mechanically reinforce the paint film, giving it greater toughness, flexibility, adhe sion and Weather resistance. White lead's tendency ro const with, linseed oil also explains the ready yetting of this pig ment and its mixing and --;-grinding-ease__.... .......... Dv*e!',Bo^'>'wl>he --J KAHOlUlUMt commlit--Now irprk 5f ; BBuulTffaalo S; Chicago K; Cincinnati 3: CJereland 33; Pittsburgh St. LpuiB.l;'Simn Francisco 30; Boston 6. (National Lead Co. of Sfass.}; Plilhutelnlw ,7. (Jphli T. Lewis Stt Bros. Co.). KD-5268--Paint Industry, May--American Paint Journal, April 12--Oil, Paint and Drug Reporter, February 16-- Paint, Oil and Chemical Review, March 4,1948 4b KD-5268A'--Official Digest, March, 1948 ---- 000-NUt O0OO15972 N 29262.04 c----------- . ...White Lead adds MORI of the Properties that Make Good Point White Lead fills die bill 14 ways in helping you make good paint. All along the line. *. from mixing and grinding to weather resistance ...this one pigment offers 14 important paint-making properties. Asid these properties, are imjiarted to paint in weU-halanced proportion. Many of White Lead's paint-making qualities grow our of this pigment's ability to form lead "soaps"... as explained at right Let us help you fit "Dutch Boy" Basic Carbonate White Leads into ypur formulations. Our technical ' staff will offer recommendations backed by more than 30 years; of continuous paint-fence studies... the longest project of its kind on record. 7. Mixing and Grinding Eas 2. Package Stability 3. Hiding . 4. Brushability 5. Leveling 6.-Drying Action 7. Whiteness 8. Fool-Proofness 9. Film Strength 70. Flexibility 77. Tint Retention 12. Adhesion 73. Gloss 1-4. Weather Resistance How lead'Soaps" Improve Point Whice Lead combines with oil to produce a distinctive type of "soap" formation, having a fibrous structure. The photomicrograph shows how multipie projections radiate from each central core. As the :S0aps grow, these projections intermesh and the paint film is mechanically re inforced ... given greater toughness, elas ticity, adhesion,, and weather resistance. White Lead's tendency to combine with, linseed oil also explains the ready iwetcingof this: pig ment .fuifl. ddnseguent mixingiarid gcidding ease. Dutch Bov NATIONAL LEAD COMPANY--K ClovelaqJ 13; PJKsImisfi 12; '*. Lu Lead Ca. of Mass.); lMiiliulctahla 7, KD-5269--Paint Industry, July--American Paint Journal, May 10--Oil, Paint and D Paint, Oil and Chemical Review, April 1, 1948 ft KD-5269A--0fficial.I3igest,.April*. 19.4.8...________ Lea N 29262.05 0000-MLM00015973 .White Lead adds MORE of the Properties that Make Good Paint From mixing and grinding to the finished job. White Lead helps make paint better 14 ways. Look at the list! What ocher pigment gives you so many paint-making properties? Remember, too, White Lead imparts these qualities to paint in well-balanced proportion. Science shows that many of White Lead'-s paint making advantages are directly traceable to this pigment's ability to form lead ``soaps/' See the "soap" story at the right. Let' our technical staff help you fit "Dutch Boy" Basic Carbonate White Leads into your formulations. You'll get recommendations baSrked 'by more- than 30 years of continuous paint-fence testing... rhe longest project of its kind on record 7. Mixing and Grinding Ease 2. Package Stability 3. Hiding 4. Bmshobilify 5. Leveling 6. Drying Action 7. Whiteness 8. Fooi-Proofness 9. Film Strength 10. Flexibility 11. Tint Retention ,72, Adhesion 13J Gloss 14. Weather Resistance lead "Soaps" Mean Better Paint White Lead combines with oil to produce a distinctive type of "soap" formation, having a fibrous structure. Multiple projections radi ate from a central core. These formations spread out, intermesh and mechanically reinforce the paint film, giving it toughness, flexibility, adhesion and weath er resistance. White. Lead also combines readily with linseed ojL That's why this-pigmerit.wets..so.easily and fnixes and grinds so welL aw Diiteh White Lead] NATIONAL. LEAD COMPANY ---Sew York 6; Buffalo 3: Chicago 8: Cincinnati 3; Cleveland IS; I'lUs&urgli 12; SI. Loafs 1; San Francisco 10; Boston 6, IXoUonul Lead Co. of Muss.); I'blladelplila 7, tJcilin I. Lewis & Bros. Co,). 0000-NU-000015974 w MSKD-5270--Pii&fefnduJtry, September--American Paint Journal, June 7, November 22--Oil, Paint and Drug Reporter, April 5, June28, September 27, December 1J--Paint, Oil and Chemical Review, April 29. August 19, December 9,1948 KD-5270A--Official Digest, May, September,'1948 N 29262.06