Document RwRwmXDJm0nwXL14ob366BkE

sent free of charge when ordered, also include many other new radio spots for your local use throughout the year. (Order forms for this tape are included in your sales promotion kit.) Print: For your local print adver tising campaign, you'll have nu merous newspaper ad slicks pro vided for both the Spring and Fall Car Care Days events. In addition, retail-oriented job bers know that NAPA's circular program has been a proven traffic and sales builder for several years now; and that's why in 1983, circu lars will again be available to ac company each of the Car Care Days events, both spring and fall. But this year, you'll have the added advantage of offering four "Bar gain Buys" on the front page of each of these circulars, providing added appeal to price conscious do-it-yourselfers and walk-in buy ers. What's more, fewer products in the circulars will provide an ef fective retail-oriented sales tool while reducing the number of pro ducts which must be inventoried in preparation of these two sales events. To enable you to develop a hard-hitting local campaign with a national flavor, NAPA is making available two local television spots. . . Each features a 10-second lead-in delivered by NAPA's superb spokesperson, Joe Campanella. . . Outdoor: To round out your local advertising, NAPA will again make available outdoor billboards fea turing the NAPA Spring or Fall Car Care Days logo, with space for your store name and address. YOUR SALES PROMOTION KIT: A SAMPLER OF WHAT'S TO COME. . . To help you plan your individual local promotion to tie-in with the national advertising, NAPA Job bers participating in the national advertising program will receive their own sales promotion kit with each of the elements necessary for a successful Spring and Fall Car Care Days event. These kits -- one each for the spring and fall promo tions -- contain: Car Care Days manufacturers specials One copy of the dealer sales book Circular program details (continued on page 10) 9